Make Your Brand Attractive To Private Equity Funds Investing In Emerging Restaurant Companies

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1 Make Your Brand Attractive To Private Equity Funds Investing In Emerging Restaurant Companies David Farkas, Franchise Times Larry Hester, Geraty Investments Blythe Jack, TSG Consumer Partners Scott Pressly, BIP Opportunities Funds Quinton Maynard, Morehead Capital Management

David Farkas Principal - David Farkas Communications 2994 Scarborough Road Cleveland Heights, OH 44118 (216) 371-2039 David has covered the restaurant industry for nearly 26 years as a reporter and

2 David Farkas Principal - David Farkas Communications 2994 Scarborough Road Cleveland Heights, OH (216) David has covered the restaurant industry for nearly 26 years as a reporter and food writer. During that time he has published hundreds of trend stories, profiles, and case histories about independent and chain restaurants in a variety of consumer and trade publications. David is currently a freelance contributor to Restaurant Finance Monitor, covering private equity, and to Franchise Times.

Larry Hester Managing Director Geraty Investments 10400 Viking Drive, Suite 140 Eden Prarie, MN 55344 (952) 229-8087 Larry is a managing director at Geraty Investments, a nationally recognized,

3 Larry Hester Managing Director Geraty Investments Viking Drive, Suite 140 Eden Prarie, MN (952) Larry is a managing director at Geraty Investments, a nationally recognized, independent, institutional advisory and asset management firm focused on the trillion-dollar restaurant and specialty food retailing industries. The Geraty team includes 15 professionals; its senior members have more than 100 years of collective knowledge and experience advising, raising capital and representing sellers for a wide variety of companies at all stages of growth. Larry is a graduate of UNC Chapel Hill and holds an MBA from the Darden School of Business: University of Virginia.

Blythe Jack Managing Director TSG Consumer Partners 600 Montgomery Street, Suite 2900 San Francisco, CA 94111 (415) 217-2343 Blythe is a managing director and partner of TSG Consumer Partners LLC,

4 Blythe Jack Managing Director TSG Consumer Partners 600 Montgomery Street, Suite 2900 San Francisco, CA (415) Blythe is a managing director and partner of TSG Consumer Partners LLC, and serves on the firm s investment committee. Blythe, who joined TSG in September 2011, is based in San Francisco. Prior to joining TSG, Blythe had spent over 10 years with Rosewood Capital, a private equity firm focused exclusively on the consumer and retail growth sectors.

Scott Pressly Partner BIP Opportunities Fund 3575 Piedmont Road, NE Building 15, Suite 730 Atlanta, GA 30305 (678) 533-4075 Scott is a partner at BIP Opportunities Fund, LP.

5 Scott Pressly Partner BIP Opportunities Fund 3575 Piedmont Road, NE Building 15, Suite 730 Atlanta, GA (678) Scott is a partner at BIP Opportunities Fund, LP. He has a unique background as both an operating executive and private equity investor. Scott served as a vice president at Roark Capital Group. He was also a partner at Roark Capital Group, where he was directly responsible for sourcing and closing multiple franchise investments. He worked with company founder M. Neal Aronson for three years as vice president of business development and acquisitions also held operational roles at U.S. Franchise Systems (USFS). Before joining USFS, Scott served as a financial analyst in resort finance group for The Walt Disney Company and a senior consultant in consumer products practice at Deloitte Consulting. He also held operational roles with The Walt Disney Company and Dow Chemical. Scott is the chairman of board of Tropical Smoothie Franchise Development Corporation. He served as a director of supplier forum advisory board of International Franchise Association. Scott serves as a director of Schlotzsky s Deli, Cinnabon, Carvel Ice Cream, Money Mailer, Carvel Corporation, Focus Brands Inc., and Fastsigns International, Inc. He serves as a member of board of directors and member of advisory board of McAlister s Corporation. Scott is active in the franchise community including being a director on the International Franchise Association supplier forum advisory board and a trustee for the International Franchise Association Educational Foundation. He holds an M.B.A. from Harvard Business School and B.Sc., magna cum laude, in Chemical Engineering from University of Florida.

Quinton Maynard Managing Partner Morehead Capital Management 1101 Haynes Street, Suite 108 Raleigh, NC 27604 (919) 827-8803 Quinton is the managing partner of Morehead Capital Management and serves

6 Quinton Maynard Managing Partner Morehead Capital Management 1101 Haynes Street, Suite 108 Raleigh, NC (919) Quinton is the managing partner of Morehead Capital Management and serves as the firm s portfolio manager. Prior to forming Morehead in 2008, Quinton worked in a similar capacity in his family s business, Investors Management Corporation ( IMC ), a North Carolina-based holding company and the owner of Golden Corral restaurants. Prior to his work with IMC, he was integral in building the Leisure and Lodging practice at Gerson Lehrman Group, a specialized investment research firm serving large money management clients worldwide. Prior to Gerson Lehrman, Quinton held positions at Keefe, Bruyette, and Woods, a boutique investment bank serving the financial services industry, and at Nortel Networks. Quinton holds a Master s of Business Administration from the Kenan-Flagler Business School at The University of North Carolina at Chapel Hill, and an undergraduate degree in religious studies from Skidmore College. He currently serves as a director for Investors Management Corporation, Magnus Health, Chop t Creative Salad and Hash House A Go Go.

7 Make Your Brand Attractive To Private Equity Funds Investing In Emerging Restaurant Companies NOTES:

BRIAN NATWICK President, Multifamily

BRIAN NATWICK President, Multifamily Joined Crescent in 2006 Named president of the multifamily business in 2011 Responsible for overall strategy and growth throughout the Southeast, Mid-Atlantic, and