The ART of MARKETING APPLICATION. 2 nd Annual FDCC MASTERS PRESENT: February 26, 2018 Omni Hotels & Resorts Amelia Island, Florida
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1 APPLICATION 2 nd Annual FDCC MASTERS PRESENT: The ART of MARKETING February 26, 2018 Omni Hotels & Resorts Amelia Island, Florida New business, new clients and new matters are the lifeblood of a law firm! The FDCC Masters in Marketing is an invitation only program designed to assist young rainmakers with the refinement of their marketing skill set. This program will give rising superstars a chance to learn from the FDCC s best rainmakers. Attendees will also have an opportunity to hear from leading in-house Federation members about what corporate clients want from defense counsel. They will also benefit from individualized feedback and assistance in developing their own marketing plan. 1
2 Since 1936, the Federation of Defense & Corporate Counsel has strived to advance the principles of justice, fellowship and knowledge among its 1,400 members and beyond. With members from the United States, Australia, Canada, Latin America, Europe, Asia and the Middle East, FDCC is truly here and everywhere. FDCC is promoting education and programs that benefit its membership on a daily basis and with the future in mind. The Masters in Marketing program is yet another example of FDCC s unrelenting mission to teach the next generation, with the hope that some program attendees may ultimately have the honor of becoming FDCC members. This program is sure to provide value to our members today and in the future, as FDCC s most treasured resource is its membership. What is necessary for good business development is a marketing plan focused on activities you do well, targeted at the right audience, and carried out consistently. ABA Journal Rainmaking is a teachable, learnable, and repeatable process that continually yields a high return especially when measured over an attorney s career. Legal Rainmakers 2 The Art of Marketing Application
3 BECOMING A RAINMAKER "Above and beyond." Those are the words used describe the criteria for membership in the Federation of Defense & Corporate Counsel. The FDCC was founded eighty years ago as an international defense organization dedicated to the principles of knowledge, justice, and fellowship. Since then, Federation members remain at the forefront of trial tactics, emerging trends, and improving the legal profession. In the spirit of this tradition, the FDCC has developed an innovative, invitation-only program geared toward new members. In a time where membership can often mean little more than money, the FDCC wants to bring back meaning. This one-day seminar will share insights from our current members about understanding, implementing, and enjoying the art of marketing. Industry leaders and esteemed practitioners will teach you how to build the relationships that turn a good lawyer into a great rainmaker. These tools will bring value not only to your firm, but to you throughout your career. As a former FDCC President observed, We are attorneys and company representatives sharing a common cause a common bond, a most unique attitude to share our experiences, our problems, our knowledge, and our efforts to join in sharing the solutions, to the benefit of all. We hope you will join us in this unique opportunity to share in the experiences of our members and learn how to go above and beyond. J. Scott Kreamer, President of the FDCC Baker, Sterchi, Cowden & Rice, LLC Alison Christian, Co-Chair of Program Christian Dichter & Sluga, PC Frank Ramos, Co-Chair of Program Clarke Silverglate Casey Stansbury, Co-Chair of Program Mazanec, Raskin & Ryder The Art of Marketing Application 3
4 FACULTY Our faculty is composed of top defense counsel and in house counsel from companies including: American Nuclear Insurers Boston Scientific Corporation Canal Insurance Company Heyl Royster Meadowbrook Insurance Group Philadelphia Insurance Companies Shelter Insurance Companies TE Connectivity Corporation Windstream Services, Inc. FEATURED SPEAKER Timothy A. Pratt Tim Pratt is Executive Vice President, Chief Administrative Officer, General Counsel and Secretary for Boston Scientific and a member of its Executive Committee. In this role, he is responsible for worldwide management of Boston Scientific s Legal functions, Global Compliance, Government Affairs, Aviation, and Global Security. Mr. Pratt served as President and Chairman of the Federation of Defense & Corporate Counsel (FDCC). He also serves as a Director on the Boards of Lawyers for Civil Justice (LCJ), DRI - The Voice of the Defense Bar, and the New England Legal Foundation (NELF). Mr. Pratt is a past member of the Board of Directors for the Advanced Medical Technology Association (AdvaMed) and also served on their Executive Committee. 4 The Art of Marketing Application
5 The ART of MARKETING PROGRAM TIME TOPIC PRESENTERS 10:00am Opening Remarks J. Scott Kreamer Baker, Sterchi, Cowden & Rice, LLC 10:15am Understanding Law Firm John C. Trimble Metrics to Maximize Business Lewis Wagner, LLP 11:15am How to Keep Your Moderator: Clients Happy Casey C. Stansbury Mazanec, Raskin & Ryder, Co. L.P.A. 12:15pm Lunch Panelists: Dave Nicholas TE Connectivity Corporation April Elkovitch Philadelphia Insurance Companies Jennifer Eubanks Canal Insurance Company Robert H. (Barney) Shultz, Jr. Heyl Royster 1:30pm The Ten Commandments Timothy A. Pratt of Rainmaking Boston Scientific Corporation 2:30pm Break Out Session Moderators: Personal Marketing Plan Violet M. Clark Laner Muchin Sean Griffin Dykema Gossett PLLC Helen R. Holden Spencer Fane LLP Christina L. Vessels Mazanec, Raskin & Ryder Co. L.P.A. The Art of Marketing Application 5
6 The ART of MARKETING PROGRAM TIME TOPIC PRESENTERS 3:15pm Break 3:30pm Perfect Pitch: Moderator: Corporate Counsel Michael Glascott Perspective Goldberg Segalla, LLP Panelists: Marjorie Berger American Nuclear Insurers Jeffrey Guillory Shelter Insurance Companies Kendra A. Jones Windstream Services, LLC Vicki Roberts Meadowbrook Insurance Group 4:15pm 45 Marketing Tips Alison Christian Christian Dichter & Sluga, PC Frank Ramos Clarke Silverglate, PA Casey Stansbury Mazanec, Raskin & Ryder William Vita Westerman Ball LLP 5:00pm Closing Remarks Donald L. Myles, Jr. Jones, Skelton & Hochuli Participants will be invited to attend the President s Welcome Reception on Sunday, February 25, in the Magnolia Garden at the Omni. 6 The Art of Marketing Application
7 APPLICATION Admission to the Art of Marketing Program is by invitation only. The FDCC will be inviting 24 attorneys to attend. If you would like to be considered for the program, please complete the application below and scan and it to Frank Ramos, at Name Firm Address City State Zip Country Phone Number of Years of Practice Practice Areas AV Rated Yes No Published Opinions Number of Trials-First Chair Number of Trials-Second Chair Leadership Positions Your Publications Your Presentations Other Distinctions Please include a brief description as to what you would bring to the Program as a participant (100 words or less). Participants will be notified by of their acceptance into the 2018 program before December 31,2017. The registration rate is $225 and payment instructions, along with travel and hotel information, will be provided upon acceptance. For more information call The Art of Marketing Application 7
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