David J. Mahoney papers

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1 Ms. Coll. 763 Finding aid prepared by Meredith McCusker. Last updated on May 30, University of Pennsylvania, Kislak Center for Special Collections, Rare Books and Manuscripts 2010

2 Table of Contents Summary Information...3 Biography/History...4 Scope and Contents Administrative Information Controlled Access Headings...12 Bibliography...12 Collection Inventory Correspondence...13 Writings...33 Events Publicity and Clippings Business Records Photographs...68 Ephemera...70 Audio and Video Page 2 -

3 Summary Information Repository University of Pennsylvania: Kislak Center for Special Collections, Rare Books and Manuscripts Creator Mahoney, David J. Title David J. Mahoney papers Call number Ms. Coll. 763 Date [bulk] Date [inclusive] Extent 73 boxes Language English Abstract Personal papers of business executive and philanthropist David J. Mahoney. The bulk of the materials comprise correspondence from 1951 to 2000, including letters from Richard Nixon, Norton Simon, William Safire, and Vernon Jordan; writings from 1965 to 1999, including two books written by Mahoney: Confessions of a Street Smart Manager (1988) with Richard Conarroe and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection (1998) with Richard Restak, M.D.; and events covering the years 1968 to 1998, such as the Horatio Alger Award, which Mahoney won in 1977, and the Bilderburg Conference in both 1981 and Also available are newspaper clippings and publicity materials focusing on Mahoney as a society figure and businessman, media such as VHS tapes and DVD?s, books, photographs, and award plaques and medals. - Page 3 -

4 Cite as: David J. Mahoney papers, Kislak Center for Special Collections, Rare Books and Manuscripts, University of Pennsylvania Biography/History Early Life A child of the Great Depression, David Joseph Mahoney, Jr., was born in 1923 of first generation Irish- American parents in the Throgs Neck section of the Bronx, New York. His father, David Mahoney, Sr., was a construction crane operator, but when the construction industry collapsed during the Great Depression, he was unable to find steady work for six years. David Mahoney?s mother, Loretta Cahill, was a telephone operator for 22 years with New York Bell. In interviews later in his life, David J. Mahoney recalled that growing up in such financially difficult times meant having a strong work ethic drummed into him from a very young age. As part of this time, he remembered joining his parents and younger brother Robert for?kitchen talks.? These conversations were fueled by the family?s financial crises and generally centered around?whether you were going to eat or not, whether you?re going to be thrown out into the street, or whether the furniture goes out.? Mahoney said that his?father was facing the unemployment line every day, his spirit all but destroyed. My mother kept telling me that somehow I could pull myself out of this mess.? Finding a way out became Mahoney?s overriding concern, and eventually he did through his athletic ability. Mahoney won a $10-a-month scholarship to the first-rate Cathedral High School in the Bronx, from which he graduated in He then spent the next year attending LaSalle Military Academy, an all-boys college preparatory school in Oakdale, Long Island, from which he graduated from in In the fall of the same year, he began attending the Wharton School of Finance and Commerce at the University of Pennsylvania. At the University of Pennsylvania, Mahoney had won a basketball scholarship and played on the varsity team and was a member of the ROTC. Mahoney?s studies at Wharton were interrupted by World War II. Early in 1943 he entered the Army as a private and, three years later, emerged as a captain in the infantry. He was stationed in Okinawa, Japan after the end of WWII from 1945 to When Mahoney returned home, he found he would not be able to re-enter Wharton until September of 1946 and so decided to look for work. Career Beginnings Mahoney recalled in his book, Confessions of a Street Smart Manager, that when he was twenty-three,? just back from the army service in the Pacific during World War II, jobs were tough to come by? One - Page 4 -

5 afternoon, while sitting in a bar, brooding about my future and trying to figure out what to do, I came up with an idea to start a shuffleboard tournament.? Mahoney thought it would be?smart business? for the bar if he could get a beer company to sponsor it. He took his idea to Ruthraff and Ryan Ad Agency. He was told by the agency that the sponsored tournament was illegal but were impressed enough to offer the young Mahoney a job in the mailroom for $25 a week. For the next two years, Mahoney worked at Ruthraff and Ryan?s Manhattan office during the day and commuted to attend evening classes at Wharton in Philadelphia. At $58 per month, his commuter ticket took a huge chunk out of his take home pay, but proved to be worthwhile. In 1949, Mahoney received his Bachelor's degree from the University of Pennsylvania. When later asked what drove him so hard, Mahoney said:?you set your ambitions, and then you run at them.? In the meantime, Mahoney was made account executive at Ruthraff and Ryan, first for Virginia Dare wine, and then for Motorola. Two years after college, he was a senior account executive, and by age 25, he was the youngest vice president on Madison Avenue. In 1951, when he was 28, Mahoney resigned his $25,000-per-year position at Ruthraff and Ryan. Selling his car and furniture, Mahoney went into business for himself, beginning David J. Mahoney, Inc., his own advertising agency. Eventually, he had a staff of twenty-five and was handling eight accounts, including Noxema and White Rock. Another account was Good Humor Corporation, about which he gained such remarkable knowledge that he was offered the job of president in Mahoney sold his own agency for $500,000 and became president of Good Humor, the ice cream on a stick company, at a salary of $75,000 per year. At Good Humor, after donning a white coat and going where the action was to learn consumer preferences, he introduced a barrage of successful new specials. Five years later, with Good Humor sales and profits up, Mahoney accepted an offer to become Executive Vice President of a billion-dollar company, Colgate-Palmolive. He stayed at Colgate-Palmolive until 1961, having launched a series of bold marketing moves and expanding the company?s operations considerably. Career at Norton Simon, Inc. In 1966 industrialist Norton-Simon, who wished to retire from the business world, was searching for a new chief executive to install at Canada Dry, the soft drink and liquor company in which Mr. Simon? s Hunt Foods and Industries had a large stake. Simon was attracted to Mahoney because of his varied experience. Norton Simon later recalled that Mahoney?had been successful in business for himself, providing that he could stand alone. He had done an excellent job running a small company. And he had worked for a large company, mastering the complex institutional problems involved? He had a great deal of feeling about family, young people, the future of the country, and social problems.? Norton Simon?s support helped Mahoney become president of Canada Dry Corporation in Nineteen months later, in 1967, Norton Simon Inc. came into being with the consolidation of Canada Dry, Hunt Foods and Industries, and the McCall Corporation. Mahoney was appointed president and chief operating officer as part of a three-man group running Norton Simon Inc. A little more than a year later, Mahoney emerged as its first president and chief executive officer, becoming chairman in David Mahoney was responsible for many of the successes of Norton Simon Inc. (NSI) during his time there from 1966 to Mahoney stressed corporate growth through enhancing existing leadership brands, new product development, moving out of capital-intensive businesses, acquiring consumer - Page 5 -

6 oriented companies and building a strong financial structure. Under Mahoney?s leadership, NSI companies eventually encompassed the following: Hunt-Wesson Inc., a producer of tomato-based food products and edible oils (Wesson Oil); Avis, Inc., a car rental and leasing company; Max Factor and Co., a cosmetics firm; Somerset Importers, Ltd., an importer of distilled spirits such as Johnnie Walker Scotch and Tanqueray Gin; The McCall Pattern Company, a home sewing pattern company; Glass Containers Inc.; United Can Co.; and Halston Enterprises, a cosmetics, fashion, and fragrance company. Remarkable advances made under Mahoney?s leadership at NSI include the corporation?s expansion into international trade. In 1971 NSI had no international sales, but by the early eighties its products and services were sold in nearly every country in the world. Mahoney took frequent trips abroad, starting with a trip to China in 1972 to negotiate one of the first trade deals with the People?s Republic of China for ginger for Canada Dry?s Ginger Ale. Mahoney flew abroad frequently in his corporate jet, listing NSI on the London Stock Exchange, as well as exchanges in Frankfurt, Zurich, and Geneva. NSI held annual board of directors meetings in London and stimulated new areas of growth in Japan and Australia with Avis. By 1982 Mahoney was one of the nation's highest-paid executives, receiving $1.85 million in compensation, including $888,000 in salary and bonus, $611,000 in stock, and other compensation in the form of insurance. His compensation was periodically subjected to shareholder criticism and lawsuits charging "excessive compensation,? as shareholders felt NSI?s performance did not keep pace with Mr. Mahoney's raises. In 1977 he was compelled to accept a lower bonus. Buyout of Norton Simon Inc. Mahoney?s fortunes changed late in 1983 when he put into motion a plan to take Norton Simon private. At a hastily called meeting of the Norton Simon board of directors, Mahoney and a group of NSI executives proposed to buy the $3 billion-a-year company back from its shareholders--for $1.65 billion in cash and debt securities--and to take it private. Mahoney?s plan was to use $100 million in financing that he had lined up from the Wall Street house of Drexel Burnham Lambert and get the rest of the money he needed from Bankers Trust and Manufacturers Hanover Trust. With a personal investment of no more than $7 million, if he had succeeded, he would have controlled more than forty-five percent of the new company. On the other hand, if the directors rejected his plan and found a better offer, he could still turn a quick $26 million by selling his 1.5 million NSI shares and options to that buyer. Mahoney?s plan to take NSI private under his leadership did not succeed: a rival suitor, the Esmark Corporation, bettered his offer and walked away with his company in June of In his resignation statement, Mahoney said he was pleased that Esmark Inc. had increased its offer for Norton Simon and that he was resigning "to facilitate the transfer of control to Esmark." Esmark offered $37.50 a share for all of Norton Simon's 27.4 million shares. Its previous cash-and-stock offer had worked out to an average of $33.75 a share. In his resignation, Mahoney stated, "I congratulate Mr. Don Kelly (Esmark's chairman) and Esmark on their acquisition of Norton Simon Inc. and wish them every success. I am confident the combined NSI-Esmark team under Mr. Kelly will do an outstanding job of managing this company and our customers will benefit from their energy and expertise." Officially ending his primary career as a businessman, Mahoney was left a lot richer. While the exact figure was not released, Mahoney made an estimated $40 million. For the first time in his life, however, he was out of a job and at loose ends. He described the period as a low point. "You stop being on the 'A' list," he said some years later. "Your calls don't get returned. It's not just less fawning; people couldn't care less about you in some cases. The king is dead. Long live the king." - Page 6 -

7 After NSI: Mahoney?s Commitment to Health Issues It took some years for Mahoney to regain his focus. Gradually, he turned his attention to public health, in which he had already shown some interest. In the 1970s he had been chairman of the board of Phoenix House, the residential drug-treatment program. By 1977, while still at Norton, he became chairman of the Dana Foundation, a largely advisory position. Mahoney increasingly devoted his time to the foundation. Beginning in 1980, he served as founder and chairman of the American Health Foundation (AHF). In recognition of his important leadership role, the Board of Trustees of the AHF named its clinical arm of the Foundation the Mahoney Institute of Health Maintenance. Mahoney?s interest in issues of health came from his own experience. In an acceptance speech that he had prepared for the Lasker Award in 1992, he wrote of having seen firsthand the effects of stress and the mental health needs of people in the business world. Associates recall, and Mahoney seemed to say as much in his speech, that he appeared to have arrived at the brain much the way a marketing executive would think up a new product. "Some of the great minds in the world told me that this generation's greatest action would be in brain science--if only the public would invest the needed resources," he wrote. Mr. Mahoney, who believed that the study of the brain and its diseases had been shortchanged for far too long, was sometimes described as the foremost lay advocate of neuroscience. Also in 1992, after taking over the fifty-year-old Dana Foundation as chief executive, Mr. Mahoney began shifting it away from its traditional mission of supporting broader health and educational programs and focused its grants almost exclusively on neuroscience. Since then, the foundation has given some $34 million to scientists working on brain research at more than forty-five institutions. He prodded brain researchers to join forces, to shed their traditional caution and reclusivity, and engage the public imagination. To achieve his goals, he brought to bear the power of philanthropy, personal persuasion, and the connections he had made at the top of the corporate world. Using his skills as a marketing executive, he worked closely with some of the world's top neuroscientists to teach them how to sell government officials holding the purse strings, as well as the average voter, on the value of their research. He pressed them to make specific public commitments to find treatments for diseases like Alzheimer's, Parkinson's and depression, rather than conduct just "pure" research. In one of Mahoney's speeches, he said "people don't buy science solely. They buy the results of, and the hope of, science." To accomplish his goals, Mahoney founded the Dana Alliance for Brain Initiatives. The Dana Alliance was a foundation organization of about 190 neuroscientists, including Dr. James D. Watson, who won the Nobel Prize as a co-discoverer of the structure of DNA, and six other Nobel laureates. The purpose of the Dana Alliance for Brain Initiatives was to work to educate the public about their field. Mr. Mahoney also dipped into his own fortune, giving millions of dollars to endow programs in neuroscience at Harvard and the University of Pennsylvania. In his support of neuroscience, Mahoney was on the board of advisors of the David Mahoney Institute of Neurological Sciences at the University of Pennsylvania and chairman of the governing council of the Harvard Mahoney Neuroscience Institute at Harvard Medical School. The Albert and Mary Lasker Foundation, which traditionally honors the most accomplished researchers, was to give him a newly created award for philanthropy in late May of 2000, just after his death. Personal Life - Page 7 -

8 Mahoney married Barbara?Bobbie? Ann Moore on 5 May 1951, the same year he started David J. Mahoney Inc. They had two children, David J. Mahoney III, born on 15 April 1960, and Barbara Ann, born 12 August Bobbie had worked as a model and died in January On 24 June 1978, David married Hildegarde?Hillie? Merrill, the former Mrs. Arthur C. Merrill. Hillie had been a model, and in 1956, won the Miss Rheingold pageant. She had two sons from her previous marriage, Robert "Bob" A. Merrill and Arthur Merrill, Jr. In total, the Mahoneys had six grandchildren: Christopher, Lily, Taylor, David IV, Casey, and Dillon. Political Life Politically, Mahoney was a lifelong Republican. He, nonetheless, took a very even, at times bi-partisan approach to politics. He forged relationships with both Richard Nixon and Jimmy Carter and was known to reject?the Establishment.? By "Establishment" Mahoney explained that he defined it as,?a group who all band together, they generally come from similar backgrounds and they all think the same way? pontificators, or people playing not to lose.? Outside of his leadership role at NSI, Mahoney wore a great many other hats. As a business leader, he spoke and wrote extensively on business issues, and he was the subject of major articles in influential publications, including Fortune, Forbes, Business Week, People, Advertising Age, and others. His articles and op-ed pieces written in the late 1970s focused on defending American business against criticism by the press. Mahoney stated that?american business is a responsible entity and it doesn?t deserve to be the whipping boy it sometimes is.? In a New York Times op-ed piece, Mahoney called for an end to the adversarial relationship between the press and business. In the 7 July 1977 piece, "On Ending an Adversary Relationship," Mahoney wrote: We?re not looking for?puff pieces,? or phony build ups, or winkings at unethical practices, or gentle treatment of red ink. But we?re not going to suffer silently while being blamed for the sins of the world by self-styled adversaries who substitute trendy distrust for objective standards of accountability. Also in the late 1970s, Mahoney made a series of public addresses opposing excessive regulation of industry. In an address to the American Association of Advertising Agencies in 1978, he said: It is essential that we become more forceful and direct in communicating our points of view? the 4 A?s can be an important tool for the free enterprise system by representing not only the advertising and marketing industry but the entire business point of view in Washington and in the state capitals throughout the country. But, don?t go to Washington as supplicants or advocates; go as militants demanding equal rights for the free enterprise system. Mahoney also made a number of appearances on Capitol Hill. Believing that there was a need for separate budgets for ongoing expenses and long-term capital investment, Mahoney testified before Congressional committees in 1983, submitting a plan to improve federal budgeting, planning and financial practices. In April 1983, Mahoney?s testimony in support of a bill to create a capital budget was reprinted in the Congressional Record: - Page 8 -

9 Some time ago, I began to question the quality of the information available to our lawmakers in allocating American resources. For example, I just could not believe that the richest nation on earth had to choose between school lunches and MX missiles? or that we had to reduce our commitment to the elderly and disadvantaged of our society to buy an aircraft carrier. There is a preponderance of evidence that the current federal system needs reform. Social Issues Throughout his corporate career, David J. Mahoney championed a number of social justice issues. He was an early supporter of programs to encourage the hiring of women and minorities. At NSI in the early 1980s, Mahoney?s ideas were reflected in hiring and promotion practices: women represented 44% of all workers and professional staff, and held 24% of managerial positions. Minorities represented 29% of all workers, 17% of professional staff, and held 12% of managerial positions. Mahoney also spearheaded programs aimed at helping disadvantaged inner-city youth gain marketable professional skills in order to become gainfully employed. In 1979 Mahoney proposed his?one Percent Plan?: I propose that America?s 1000 largest corporations immediately implement a job creation program targeted to the disadvantaged? each of our companies add 1% to budgeted manpower costs to hire and train people for entry-level jobs. And, I propose that larger local and regional companies adopt a similar?1 Percent Plan? in the communities in which they operate. It would be a positive, active assertion of business? responsibility to the society that sustains us. At Norton Simon, Inc. Mahoney developed the Youth Employment Support (YES) Program, which backed up his 1979 Labor Department proposal. The YES Program provided 250 full-time jobs to disadvantaged youth. Mahoney stated: Giving the youth of America a chance to hold a responsible job is an issue of close personal concern to me. In 1933, President Roosevelt said,?our greatest primary task is to put people to work.? As a kid growing up in the Bronx, I believed in those words then, and I feel just as strongly today. Our YES Program has been an unprecedented success. We have exceeded our goal by 40%... if the largest industrial corporations in the United States and the 50 largest banks and retailers were to hire only ten disadvantaged youth for every 1000 employees in their ranks, this would create 200,000 new jobs. Mahoney also believed the importance of social responsibility of business. In a speech in the early eighties he stated: The agenda of business cannot be separated from the nation?s agenda? Business cannot thrive, much less survive, in a social and economic atmosphere poisoned by urban decay and the abandonment of millions of people to bleak lives bereft of hope and opportunity. Commitment to Education - Page 9 -

10 Mahoney had a number of affiliations that reflected his deep commitment to equal opportunity in education. In 1980 he received the Flame of Truth Award from the Fund for Higher Education. He was a supporter of the United Negro College Fund and was a trustee of both the Tuskegee Institute and the University of Pennsylvania. Beginning in 1976, Mahoney, a long-standing member of the Boys? Club of New York, chaired their annual All Sports Halls of Fame Dinners. In 1978 he was made an honorary Life Member of the Boys? Club of New York Alumni Association, and in 1980 the Club established the David Mahoney Scholarship Fund. Death David J. Mahoney died on 2 May 2000 at his home in Palm Beach, Florida of heart disease. He was seventy-six years old. Scope and Contents The David J. Mahoney papers represent the personal papers of the New York based business executive and philanthropist, David J. Mahoney. The material follows his career from his attendance at the Wharton School of Finance and Commerce at the University of Pennsylvania, to his successful career as Chairman, President and CEO of Norton Simon, Inc., to his retirement from business and efforts to advance the field of neuroscience. The collection consists of 73 boxes, which includes nine photograph albums, and spans the years 1923 to It was donated in 2008 by Mahoney?s widow, Hildegard?Hillie? Mahoney. The bulk of materials within the collection are concentrated within the years of 1978 to Primary types of materials within the collection include the following: 1. Correspondence. These are contained within Series I and cover the years 1951 to Letters generated from the long standing relationships Mahoney cultivated with Richard Nixon, Norton Simon, William Safire and Vernon Jordan, are contained within. 2. Writings. Contained within the second series and comprising the years 1965 to Throughout his successive careers in business and philanthropy, David J. Mahoney wrote two books: Confessions of a Street Smart Manager with co-author Richard Conarroe in 1988, and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection with co-author Richard Restak, M.D. in Mahoney also wrote a number of newspaper articles, opinion pieces, and speeches. Draft copies, interview transcripts, and final copies of his published works are contained within the first series. These materials chart the development and expansion of Mahoney?s ideas: from corporate accountability, educational opportunity and federal capital budgeting, to the need for increased funding for the advancement of neuroscience. 3. Events. Contained within Series III and covering the date range of 1968 to Over the decades, David J. Mahoney participated in a number of important events, from award dinners such as the Horatio Alger Award, which Mahoney won in 1977, to invitation lists and event planning for private parties - Page 10 -

11 thrown by the Mahoney?s. Of particular note are the materials in subseries A generated by Mahoney?s attendance to the Bilderburg Conference in both 1981 and Also present within the collection are materials such as newspaper clippings and publicity materials which focus on Mahoney as a society figure and businessman. There is media such as VHS tapes and DVD?s, as well as books, photographs, award plaques, and medals. A photographic catalog of Mahoney?s life, spanning the years 1923 to 1999, is contained within Series VI. Administrative Information University of Pennsylvania, Kislak Center for Special Collections, Rare Books and Manuscripts 2010 Finding aid prepared by Meredith McCusker. Sponsor Funding provided by a grant from the Charles A. Dana Foundation Access Restrictions The bulk of this collection is open for research use; however, access to original audio/visual materials and computer files is restricted. The Kislak Center will provide access to the information on these materials from duplicate master files. If the original does not already have a copy, it will be sent to an outside vendor for copying. Patrons are financially responsible for the cost. The turnaround time from request to delivery of digital items is about two weeks for up to five items and three to seven weeks for more than five items. Please contact Reprographic Services for cost estimates and ordering. Once digital items are received, researchers will have access to the files on a dedicated computer in the Van Pelt-Dietrich Library Center. Researchers should be aware of specifics of copyright law and act accordingly. Use Restrictions Copyright restrictions may exist. For most library holdings, the Trustees of the University of Pennsylvania do not hold copyright. It is the responsibility of the requester to seek permission from the holder of the copyright to reproduce material from the Kislak Center for Special Collections, Rare Books and Manuscripts. Source of Acquisition Gift of Mrs. Hildegarde Mahoney, Page 11 -

12 Controlled Access Headings Form/Genre(s) Audiovisual materials Clippings (information artifacts) Correspondence Manuscripts for publication Manuscripts, American--20th century Photographs Bibliography Conarroe, Richard R., and David Mahoney. Confessions of a Street-Smart Manager. New York: Simon & Schuster, Nagourney, Eric. "David Mahoney, a Business Executive And Neuroscience Advocate, Dies at 76." New York Times 2 May 2000, late ed.: C26. Nicholson, Tom, and Hope Lampert. "Buying His Own Company." Newsweek 20 June 1983: 56. LexisNexis. 20 Jan Salmans, Sandra. "One View of Norton's Chief." New York Times 2 July 1983, late ed., sec. Financial Desk: 31. LexisNexis. 4 Jan Timberlake, Cotten. "Stepping Down After 13 Years at Helm of Norton Simon." Associated Press [New York ] 22 July LexisNexis. 20 Jan Page 12 -

13 I. Correspondence Collection Inventory I. Correspondence, boxes. Series Description This series consists of letters, s, telegraphs, and invitations written to and by David J. Mahoney. While the bulk of the correspondence series are original copies, there also exist xeroxed copies, primarily from Mahoney?s more notable and long standing correspondents, such as Richard Nixon. Dates range from the early years of Mahoney?s business career in advertising during the 1950s, to just after his death in May 2000, in the form of condolence cards addressed to his wife, Hildegard?Hillie? Mahoney. The Correspondence series charts the long arch of Mahoney?s varied career: from his climb from advertising man to CEO of Norton Simon, Inc., to his political involvement with several American presidents, senators and members of Congress, to the final stage in his career, where he championed the importance of advancing neurological research. Notable correspondents include: major editors, writers, and media publications (William Safire, Malcolm Forbes, Helen Gurley Brown, Advertising Age, and The New York Times), American Presidents (Richard Nixon, Jimmy Carter, George Bush Sr., and Bill Clinton), U. S. Senators (Ted Stevens), and members of the Catholic Church, Archdiocese of New York. Mahoney?s later correspondence, after his retirement from NSI in 1983, focuses on his leadership roles concerning the following: The American Health Foundation, The Eleanor Dana Trust, The Charles A. Dana Trust, the Harvard Mahoney Neuroscience Institute, Dean D. C. Tosteson of Harvard Medical School, the University of Pennsylvania Medical School, and the Mahoney Institute of Neurological Sciences. The series is divided into two subseries. The first subseries consists of incoming correspondence, with minimal instances of outgoing letters. Arrangement for subseries A is alphabetical by correspondent, and date ranges for the length of correspondence are noted on each folder. Subseries B derives from files Mahoney kept of all of his outgoing correspondence, beginning in 1989 and ending in April of 2000, just before his death. Within this second subseries, there are very few instances of incoming correspondence; it comprises boxes numbered 6 through 15. The arrangement is chronological; the original order imposed by Mahoney has been preserved. - Page 13 -

14 A. Incoming A. Incoming. Box Folder Advertising Age, Agnew, Spiro T., , Alan Guttmacher Institute, Albert and Mary Lasker Foundation, Ally, Carl J., American Health Foundation, American Revolution Bicentennial Commission, Anderson, Robert B. (Robert Bernerd), , Arkin, Stanley S., Arledge, Roone, Ashley, Bennett, Esq., Aspin, Les, Aviation Systems International, Inc., Baker, James Addison, 1930-, Baldrige, Malcolm, , Bellamy, Carol, 1942-, Page 14 -

15 A. Incoming Bewkes, E Garrett Jr., Bloomberg, Michael, Bowsher, Charles A., 1931-, Brademas, John, 1927-, Brady, Nicholas F., undated Bregman, Stanley I., Brinker, Nancy, Brokaw, Tom, Brown University, Brown, David, , Brown, Edmund G. (Edmund Gerald), 1905?1996, Brown, Helen Gurley, Bryant, Thomas E., Buchanan, Patrick J (Patrick Joseph), 1938-, Buchwald, Art, Bujold, Bernard, 1956-, Burke, James, 1925-, Burson-Marsteller (Firm), Page 15 -

16 A. Incoming Bush, Barbara, 1925-, Bush, George W. (George Walker), 1946-, Bush, George, 1924-, Buultjens, Ralph, Califano, Joseph A., 1931-, Canada Dry Corporation, Carter, Jimmy, 1924-, Carter, Rosalynn, Cartier, Casey, William J., Cassini, Oleg, , Catholic Church. Archdiocese of New York (N.Y.), Chapin, Dwight L. (Dwight Lee), 1940-, Charles A. Dana Foundation, Clausen, Don H. (Don Holst), 1923-, Clinton, Bill, 1946-, Clinton, Hillary Rodham, Cohen, Claudia, Page 16 -

17 A. Incoming Cold Spring Harbor Laboratory, Colgate, John K., Colgate-Palmolive Company, Colson, Charles W., Conarroe, Richard R., Conference Board, Congressional Medal of Honor Society of the United States of America, Connally, John Bowden, , Corcoran, Walter, Coster, Ronald L., Cowan, W. Maxwell, Cox, William A., Curley, Walter J. P., Dalitz, Morris, Dana Alliance for Brain Initiatives, Dana-Farber Cancer Institute, De los Reyes, Gustavo and Mimi, undated Page 17 -

18 A. Incoming Dodd, Christopher J. (Christopher John), 1944-, Dole, Robert J., 1923-, Domenici, Pete, Edgar, Robert, 1943-, Eliot, Theodore L., Fausel, Al, Ferber, Robert C., Ferber, Sam, Finch, Robert H., 1925-, Finney, Paul, Flores, Jill, Floyd, Ray, Forbes Inc., Forbes, B. C. (Bruce C.), Forbes, Malcolm S., Forbes, Steve, 1947-, Ford, Betty, 1918-, undated Frist, William H., Page 18 -

19 A. Incoming Galvin, Robert W., Gander, James E., Gargan, William "Bill", Giaimo, Robert N., Gifford, Frank, , undated Gimbel, Adam Long, , Giuliani, Rudolph W., Glickman, Robert M., Goldsmith, James, Golightly, Henry O., Good Humor Ice Cream Co., Gorton, Slade, 1928-, Gottlieb, Gary L., Graham, Katharine, , undated Gray, Louis Patrick, , Greater New York Fund, Gregorian, Vartan, Haldeman, H. R. (Harry R.), , Page 19 -

20 A. Incoming Hall, Floyd D., Halston Enterprises, Inc., Hart, Gary, 1936-, Harvard Mahoney Neuroscience Institute, Harvard University, Hatch, Orrin, 1934-, Healey, Denis, Heenan, David A., Hefner, Christie, Helmsley, Leona, Herrhausen, Alfred, Heyns, Roger W. (Roger William), , Horatio Alger Awards Committee, Hughes, Richard J. (Richard Joseph), 1909-, Hunt-Wesson Inc., Hyman, Steven E., Jamison, Kay R., Jankowski, Gene F., Page 20 -

21 A. Incoming Jardine, Matheson & Co., Javits, Jacob K. (Jacob Koppel), , Johns Hopkins Medical Institutions, Johnson, Lady Bird, , Jordan, Vernon E. (Vernon Eulion), 1935-, Kelso, Louis O., Kemp, Jack, Knight, Andrew, 1939-, Koch, Ed, , Korda, Michael, 1933-, Landers, Ann, Lansing, Sherry, 1944-, Larsen, Harvey E., Lawrence, Harding, undated Laxalt, Paul, Lenox Hill Hospital, Leontief, Wassily, , LeVant, Jack I., Page 21 -

22 A. Incoming LeWine, Jerry of Christy and Viener, Lindsay, John V. (John Vliet), Lloyd, Ed, Mack, Connie, 1940-, MacLaury, Bruce K., Mahoney, Barbara Ann, undated Mahoney, Hillie, Mahoney, Hillie: Event Invitations for the Mahoney's, Mahoney, Hillie: Condolences, A-C, Mahoney, Hillie: Condolences D-F, Mahoney, Hillie: Condolences G-J, Mahoney, Hillie: Condolences, K-M, Mahoney, Hillie: Condolences, N-P Mahoney, Hillie: Condolences, Q-S, Mahoney, Hillie: Condolences, T-V, Mahoney, Hillie: Condolences, W-Z, Mahoney, J. J., Malek, Frederic V. (Frederic Vincent), 1936-, Page 22 -

23 A. Incoming Malmad, Robert J., Martin, Joseph B., 1938-, Max Factor Co., May, Morton D. (Morton David), , McCall Pattern Company, McCorduck, Pamela, 1940-, McCourt, Malachy, 1931-, McGovern, George S. (George Stanley), 1922-, Memorial Sloan-Kettering Cancer Center, Mitchell Energy & Development Corp., Mitchell, James P., , Montgomery, Lane H., Morgan, Alfred Y., Mount Sinai Medical Center (Miami Beach, Fla.), Muller, Charles W., Mulligan, Arthur J., Murphy, Franklin D., , N.W. Ayer & Son, Page 23 -

24 A. Incoming National Fitness Foundation (U.S.), National Football League, National Urban League, Nemy, Enid, undated New York Chamber of Commerce and Industry, New York Times, Newsweek Magazine, Nixon, Richard M. (Richard Milhous), , Norton Simon Inc., NYNEX Corporation, Oberstar, James L. (James Louis), 1934-, Onassis, Jacqueline Kennedy, , O?Neill, Thomas P., 1944-, Owen, David, 1938-, Pelosi, Nancy, 1940-, Percy, Charles H., 1919-, Perot, Ross, 1930-, Petrusky, Lisa, undated Page 24 -

25 A. Incoming Pickens, T. Boone (Thomas Boone), Pipes, Richard, Potts, Robert H., Reagan, Nancy, 1923-, Reagan, Ronald, Redbook, Regan, Donald T., Regan, Edward V., Reinecke, Ed, 1924-, Research!America (Organization), Revlon, Inc., Rhyne, Charles S., 1912-, Riegle, Donald W., 1938-, Rockefeller, David, 1915-, Rockefeller, Nelson A. (Nelson Aldrich), , Rogers & Cowan (Firm), Rogers, William P. (William Pierce), , Rover, Edward, Page 25 -

26 A. Incoming Rozelle, Pete, Ruark, Robert Chester, , Rumsfeld, Donald, 1932-, Rupert, Anton, Safir, Leonard, Safire, William, , Sahakian, Daniel, Sainsbury, John, Sir, Scarney, Shelley, Securities Industry Association, Seraphic Society, SFM Entertainment, Shafer, Raymond P., Shor, Toots, , Shultz, George Pratt, 1920-, Sibbald, Anne, Simon and Schuster, inc., Simon, Jennifer Jones, , Page 26 -

27 A. Incoming Simon, Norton, , Sinatra, Barbara, Sisco, Joseph J., Six, Robert F., Smith, Jean Kennedy, Smith, Liz, 1923-, Smith, R. E., Soames, Christopher (Arthur): Lord Soames, Somerset Importers, Ltd., Sonnenberg, Benjamin, , Spalter, Michael, Stans, Maurice H., Sternberg, Esther M., Stevens, Ted, Success Unlimited/ Success Magazine, Sulzberger, Arthur Ochs, 1926-, Talley, Madelon DeVoe, Tosteson, D. C., , Page 27 -

28 A. Incoming United Federation of Teachers, United States. Congress. House, United States. Congress. Senate, United States. National Aeronautics and Space Administration, University of Pennsylvania. Institute of Neurological Sciences, University of Pennsylvania. Office of the Provost, W.W. Norton & Company, Wachner, Linda, Walker, Charls E. (Charls Edward), 1923-, Walter, J. Jackson, 1940-, Watson, James D , Wein, Byron, undated Werblin, David A., Whitaker, John C., 1926-, Wilson, Pete, 1933-, Wolfensohn, James D., Woodruff, Judy, Page 28 -

29 B. Outgoing World Federation of Neurology, Wyman, Thomas H., undated Wynder, Ernst L. (Ernst Ludwig), 1922-, Zarb, Frank G., Zerbo, Bill, Unidentified correspondents, B. Outgoing. Box Folder Letters of congratulations on publication of Confessions of a Street Smart Manager, Mahoney, David J., 1/4/1989-3/14/ Mahoney, David J., 3/15/1989-5/23/ Mahoney, David J., 6/1/1989-7/18/ Mahoney, David J., 7/21/1989-9/25/ Mahoney, David J., 9/28/ /21/ Mahoney, David J., 1/11/1990-2/28/ Mahoney, David J., 3/5/1990-6/29/ Mahoney, David J., 7/3/1990-9/28/ Page 29 -

30 B. Outgoing Mahoney, David J., 9/28/ /28/ Mahoney, David J., 1/9/1991-3/22/ Mahoney, David J., 3/22/1991-6/28/ Mahoney, David J., 7/2/ /31/ Mahoney, David J., 11/1/ /30/ Mahoney, David J., 1/15/1992-4/2/ Mahoney, David J., 4/3/1992-6/30/ Mahoney, David J., 7/1/ /20/ Mahoney, David J., 10/20/ /23/ Mahoney, David J., 1/5/1993-2/18/ Mahoney, David J., 2/18/1993-4/28/ Mahoney, David J., 4/28/1993-5/28/ Mahoney, David J., 6/2/1993-7/30/ Mahoney, David J., 7/30/1993-8/27/ Mahoney, David J., 10/1/ Mahoney, David J., 11/1/ Mahoney, David J., 12/1/ Mahoney, David J., 1/3/1994-4/21/ Page 30 -

31 B. Outgoing Mahoney, David J., 4/22/1994-6/30/ Mahoney, David J., 7/5/ /4/ Mahoney, David J., 11/4/ / Mahoney, David J., 1/1995-2/15/ Mahoney, David J., 2/16/1995-5/30/ Mahoney, David J., 5/30/1995-6/30/ Mahoney, David J., 7/6/ /13/ Mahoney, David J., 10/13/ /22/ Mahoney, David J., 1/2/1996-1/30/ Mahoney, David J., 1/31/1996-3/28/ Mahoney, David J., 3/28/1996-5/31/ Mahoney, David J., 5/31/1996-7/18/ Mahoney, David J., 7/18/ /11/ Mahoney, David J., 10/11/ /30/ Mahoney, David J., 1/7/1997-3/21/ Mahoney, David J., 3/21/1997-5/30/ Mahoney, David J., 6/3/1997-8/7/ Mahoney, David J., 8/7/ /3/ Page 31 -

32 B. Outgoing Mahoney, David J., 11/7/ /26/ Mahoney, David J., 11/26/ /31/ Mahoney, David J., 1/1998-2/ Mahoney, David J., 3/1/ Mahoney, David J., 4/1/ Mahoney, David J., 5/1/ Mahoney, David J., 6/1/ Mahoney, David J., 7/1/ Mahoney, David J., 8/1/ Mahoney, David J., 9/ Mahoney, David J., 9/ Mahoney, David J., 10/ Mahoney, David J., 11/ Mahoney, David J., 12/ Mahoney, David J., 1/ Mahoney, David J., 2/ Mahoney, David J., 3/ Mahoney, David J., 4/ Page 32 -

33 II. Writings Mahoney, David J., 5/ Mahoney, David J., 6/ Mahoney, David J., 7/ Mahoney, David J., 8/ Mahoney, David J., 9/ Mahoney, David J., 10/ Mahoney, David J., 11/ Mahoney, David J., 12/ Mahoney, David J., 1/ Mahoney, David J., 3/ Mahoney, David J., 4/ II. Writings, boxes. Series Description This series comprises all materials related to Mahoney?s published and unpublished writings. Beginning in 1961 and ending in 1999, Mahoney was a prolific writer. Subseries A, "Published Books," contains all materials related to his two books, Confessions of a Street Smart Manager and The Longevity Strategy: How to Live to 100 Using the Brain-Body Connection. The majority of the materials in Subseries A relate to Confessions of a Street Smart Manager and consist of successive title drafts by Mahoney, transcripts of interviews conducted by Richard Conarroe (co-writer of Confessions), and draft copies of William Safire?s forward. These materials are organized chronologically by book title. - Page 33 -

34 A. Published Books Subseries B, "Newspaper and Magazine Articles," reflects Mahoney?s lifelong interest in a number of issues, such as the importance of corporate social responsibility, the nature of capitalism and the free market, social equality, and the need for a restructuring of the national budget. These articles, published in a number of different print and media sources, appeared in major U. S. newspapers, such as The Washington Post and The New York Times, magazines, such as Signature and Managing Magazine, as well as government publications, such as The Congressional Record. Arrangement for this subseries is chronological by date of publication. The last subseries, "Speeches," includes addresses written and delivered by Mahoney. Much like his articles, Mahoney?s speeches concern social equality issues such as religious and cultural pluralism, as well as the promotion of educational opportunity for inner-city youth. Mahoney spoke before a number of different audiences including: The National Association of Broadcasters, the U. S. House of Representatives, the Securities Industry Institute, and the Securities and Exchange Commission. Later speeches concern his participation in the Harvard Mahoney Neuroscience Institute, the Dana Alliance, and the Dana Consortiums on subjects such as the genetic basis for manic depressive illness and memory loss and aging. A. Published Books. Box Folder Book: Confessions of a Street Smart Manager: Luncheon Conversations with Hillie and David Mahoney by R. Conarroe, 2/5/1985, 2/6/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, Tape #1, 2/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, Tape #2, 2/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, Tape #3, 2/ Page 34 -

35 A. Published Books Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, Tape #4, 2/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, Tape #6, 2/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, 5/18/1986, 5/21/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, 9/12/ Book: Confessions of a Street Smart Manager: Richard Conarroe Interviews Mahoney, undated Book: Confessions of a Street Smart Manager: Annotated Draft, Sections I, II, III, 3/ / Book: Confessions of a Street Smart Manager: Annotated Draft, Sections IV, V, 3/ / Book: Confessions of a Street Smart Manager: Draft 2, 7/ Book: Confessions of a Street Smart Manager: Draft with Cuts, Book: Confessions of a Street Smart Manager: Draft 2 With Corrections, Book: Confessions of a Street Smart Manager: Final Draft: Front Matter, Sections I & II, Book: Confessions of a Street Smart Manager: Final Draft: Sections III, IV and End Matter, Page 35 -

36 B. Articles Book: Confessions of a Street Smart Manager: Deleted Sections Book: Confessions of a Street Smart Manager: Preliminary Outline, undated Book: Confessions of a Street Smart Manager: Annotated Draft: Front Matter, William Safire's Forward, undated Book: Confessions of a Street Smart Manager: Handwritten Notes on Project, undated Book: The Longevity Strategy: List of Complimentary Recipients, 5/18/ B. Articles. Box Folder Greenwich Time Article on Salesmanship, 1/ Cosmopolitan Magazine: Unpublished Article, 8/14/1972, Undated "Growth and Social Responsibility: The Story of Norton Simon Inc.", 10/26/ Signature Magazine: "Corporate Conscience: Profit Below the Line", 4/ Article: "Business and Press" Draft, 3/10/ The New York Times: "On Ending an Adversary Relationship", 7/7/ Congressional Record: "National Issues and Consumer Attitudes: A Time for Business Leadership", 6/23/ Page 36 -

37 B. Articles Business Week: "Why Norton Simon, Inc. Loves New York" The New York Times: "Private Jobs for the Public Good", 4/14/ Financier Journal: "Area Enlarges for Social Responsibility", 11/ The Washington Post: "We're Cheating Ourselves", 6/13/ Congressional Record: "National Capital Investment Act of 1982: We're Cheating Ourselves", 6/16/ Financier Journal: "Recognize Capital Investment in the Budget", 9/ In Response Magazine by Fund for Higher Education: "Opportunities by David Mahoney Chairman and Chief Executive Officer, Norton Simon, Inc.", "Capital Ideas: America is Richer Than Many People Realize", 1/7/ The New York Times: "Beyond the Free Market", 2/7/ The Evening Bulletin: "Fitting Big Scale Planning to Oversize Problems", 2/8/ Managing Magazine: "Beyond the Gas Tax Bill: Budgeting for Public Capital Investment", 4/ The New York Times: "America Hasn't Run Out of Heroes", The Texas Business Executive: "Budgeting for Capital Investment", Summer Page 37 -