distinguished MEET HILLSDALE SHOPPING CENTER MARKET PROFILE
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1 2017 MARKET PROFILE
2 MARKET PROFILE MEET HILLSDALE SHOPPING CENTER distinguished Hillsdale Shopping Center s retail and dining destinations are a balanced blend of luxury and lifestyle, appealing to the affluence of the San Francisco Peninsula. Poised in the heart of Silicon Valley, the top research and high tech economic region of the country, Hillsdale Shopping Center resides in a thriving and ever-expanding market area.
3 MARKET PROFILE TRADE AREA DEMOGRAPHICS sophisticated & style-conscious SAN MATEO COUNTY MAP MAP LEGEND PRIMARY TRADE AREA SAN MATEO COUNTY As one of the largest enclosed shopping centers in the San Francisco Bay Area, Hillsdale Shopping Center attracts over 8 million affluent and fashion-conscious shoppers annually. Our trade area spans from millennials to established dual-income couples, creating a unique market with household incomes twice the national average. 776,995 Trade Area Population (San Mateo County) $167,711 Annual Household Income (5 Mile Radius) $926,821 Median Home Value (San Mateo County) $745 Sales Productivity Source: Claritas, Pop Facts Demographics Snapshot March, 2017
4 MARKET PROFILE ECONOMIC POWERHOUSE prosperity STATION PARK GREEN PENINSULA-BASED CORPORATE HEADQUARTERS Alphabet (Google) Apple Bay Meadows Phase II BOX Electronic Arts Facebook Franklin Templeton Genentech Gilead Sciences GoPro HP Instagram Kaiser Permanente Lincon Center Life Research Center NetSuites, Inc. ORACLE Survey Monkey Tesla Motors VISA Lincoln Center Life Research Campus Hillsdale is surrounded by the who s who of Internet, software, biotech, healthcare and financial service companies. Silicon Valley and the Peninsula are also home to countless innovators, world-leading venture capital firms, and startup companies that will become the next household names. Their employees choose to live on the Peninsula, within innovative, transit-oriented neighborhoods, such as Bay Meadows directly across El Camino Real from Hillsdale Shopping Center. DISTANCE DAYTIME EMPLOYMENT 116, , ,631 Source: 2017 Claritas Demographic Snapshot Report, 2017 Sites USA Full Prot.
5 DEMOGRAPHIC HIGHLIGHTS 3 172,247 MARKET PROFILE , , , % 5 Year Growth $161, % 5.61% 5.43% 5 Year Growth $167,711 $163,643 $150,102 67, , , , Households 2017 Households 2017 Households 2017 Households 62% 63% 58.3% 53.3% 116, , , ,644 Source: Claritas Pop-Facts Demographic Snapshots March, 2017
6 MARKET PROFILE CENTER SITE PLAN Current Hillsdale Caltrain Station CENTER GLA SQ. FT. Macy s ,175 Nordstrom...150,000 Forever ,927 H&M... 18,865 Mall Stores...273,563 Hillsdale South, Peripheral, and East Block...125,482 North Block Redevelopment...288,000 DINING TERRACE Future Hillsdale Caltrain Station 2-level ENCLOSED REGIONAL CENTER 1954 ESTABLISHED 1,173,072 GROSS LEASABLE AREA 47 acres Upcoming Redevelopment SITE AREA 100 STORES & RESTAURANTS 5,000 PARKING SPACES 2011 RECENT RENOVATION 2018 UPCOMING NORTH BLOCK REDEVELOPMENT PROJECT
7 The Hillsdale CalTrain Station is the most frequently used train station in San Mateo County and one of the highest utilized along the Peninsula. The 31st Avenue Grade Separation project will raise the tracks at 31st Avenue crossing and slightly lower the 31st Avenue to grade separate the existing crossing. The Hillsdale Caltrain Station will then be relocated northward between 28th and 31st Avenues. Design for this project is currently ongoing. Construction is anticipated to start in MARKET PROFILE SITE LOCATION ideally positioned Hillsdale is located on the San Francisco Bay Area Peninsula between San Francisco and San EL CAMINO REAL HILLSDALE BLVD. HILLSDALE SHOPPING CENTER HILLSDALE CALTRAIN STATION NORTH BLOCK & DINING TERRACE REDEVELOPMENT 31ST AVENUE FUTURE HILLSDALE CALTRAIN STATION BAY MEADOWS Jose. It is ideally positioned in the triangle formed by Highways 101, 280 and 92, establishing easy access for visitors. Surrounding streets intersect these major highways and simplify access in and out of Hillsdale Shopping Center. The new Bay Meadows urban village is located directly across El Camino Real from Hillsdale, and the Shopping Center is surrounded by well-established and affluent neighborhoods. CONVENIENT LOCATION Sixty 31st Avenue San Mateo, CA Highway 101 at Hillsdale Blvd & El Camino Real Immediately south of Highway 92 East of Highway 280 via Highway 92 Approximately 15 minutes south of San Francisco International Airport PUBLIC TRANSPORTATION s CalTrain Rail Line at Hillsdale Station, just steps from the Shopping Center and providing connections to SamTrans, businesses and employer shuttles SamTrans Buses stop directly in front of the Center BART Millbrae Station with connections to CalTrain and SamTrans Photography: 2016 Steve Whittaker
8 LEASING CONTACT Daryn Gallaway Leasing Manager RELATED URBAN San Mateo, CA El Camino Real and Hillsdale Blvd. San Mateo, CA hillsdale.com
distinguished MEET HILLSDALE SHOPPING CENTER
MARKET PROFILE 2016 MARKET PROFILE 2016 2 MEET HILLSDALE SHOPPING CENTER distinguished Hillsdale Shopping Center s retail and dining destinations are a balanced blend of luxury and lifestyle, appealing
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