1 st PHILIPPINE ANTI-COUNTERFEITING AND PIRACY SUMMIT
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1 1 st PHILIPPINE ANTI-COUNTERFEITING AND PIRACY SUMMIT October 2011 Makati Shangri-La Hotel Makati City PROVISIONAL PROGRAMME Organized by the Intellectual Property Office Philippines (IPOPHL) in cooperation with the National Committee on Intellectual Property Rights (NCIPR), World Intellectual
2 Property Organization (WIPO), IPR Business Partnership (IPBP) and the International Trademarks Association (INTA) DAY 1 October 24, 2011 Opening Programme 8:00 8:30 Registration 8:30 9:30 Opening Ceremonies Invocation and Philippine National Anthem: IPOPHL Chorale Opening Address: Atty. Ricardo R. Blancaflor General Intellectual Property Office Philippines Ms. Louise Van Greunen World Intellectual Property Organization Introduction of the Keynote Keynote Address: Mr. Jesus C. Varela Chairman, Committee on Intellectual Property Philippine Chamber of Commerce and Industry Hon. Jejomar C. Binay Vice President Republic of the Philippines 9:30-10:00 Photo Session/Coffee Break 10:00-10:30 SESSION 1: Counterfeiting and Piracy: A Serious Concern Atty. Allan B. Gepty Deputy General Intellectual Property Office Philippines 10:30-11:30 SESSION 2: Role of LGU in the Campaign Against Counterfeiting & Piracy Hon. Alfredo S. Lim Mayor City of Manila Government Hon. Celso L. Lobregat Mayor City of Zamboanga Hon. Jesse M. Robredo Secretary Department of Interior and Local 11:30-12:00 SESSION 3: Philippine Approach to IPR Enforcement Atty. Ricardo R. Blancaflor General Intellectual Property Office Philippines 12:00-1:00 LUNCH BREAK 1:00-4:45 SESSION 4: WIPO Regional Workshop on the Dangers of Counterfeit Goods to Public Health
3 1:00-2:00 Topic 1: An Introduction to IP Rights (Patents, Trademarks, Designs, Copyright) and Building Respect for IP Rights International Legal Framework Ms. Louise Van Greunen World Intellectual Property Organization 2:00-2:30 Topic 2: National Legal Framework Atty. Andrew Michael S. Ong Deputy General Intellectual Property Office Philippines What is counterfeiting? What isn t counterfeiting? And why should we care? Basic Rights and Wrongs from a Global Perspective Organization Ms. Louise Van Greunen World Intellectual Property 2:30-3:30 Topic 3: Intersection between IP and public policy in particular public health Government Perspective Speakers: Atty. Emilio L. Polig, Jr. Chief, legal Information and Compliance Division Food and Drug Administration Private Perspective Pharmaceutical Industries Engr. Epifanio M. Evasco Bureau of Patent Intellectual Property Office Mr. Tomas Marcelo Luke Agana III President Philippine Chamber of 3:30-4:00 Coffee Break 4:00-4:45 Topic The Malaysia Experience: Addressing Public 4: Health, Law Enforcement Agency and Public Awareness, and Cooperation Structures and Mechanisms 4:45-5:30 Panel Discussion on Case Studies Professor Rohazar Wati Malaysia
4 Panelists: Mr. Mario U. Gautiano Product Manager Bureau of Product Standard, Department of Trade and Industry Mr. Jose P. Pepito Chairperson National Consumer Affairs Council Carmen G. Peralta Documentation Information and Technology Transfer Bureau, IPOPHL Moderator(s): WIPO/IP Office DAY 2 October 25, 2011 WIPO Regional Workshop on the Dangers of Counterfeit Goods to Public Health (WIPO) 8:30-9:00 (Registration) 9:00-12:30 SESSION 4: (cont d) WIPO Workshop on the Dangers of Counterfeit Goods to Public Health 9:00-10:30 Topic 5 : WIPO Outreach Tools and Consumer Attitudes and Perceptions. Organization Organization Ms. Louise Van Greunen World Intellectual Property Mr. Omar Katbi Head, Outreach Services Section World Intellectual Property 10:30-11:00 Topic 6: Public Awareness: The Malaysia Experience on Public Awareness Database and Tools Professor Rohazar Wati Malaysia 11:00-11:15 Coffee Break 11:15-12:30 Topic Public Outreach: Challenges Faced by the Anti- 7: Counterfeit Agency Speakers: Atty. Andrea Pasion-Flores Executive National Book Development Board Atty. Cyrus Paul Valenzuela Officer-in-Charge, Executive Optical Media Board Atty. Joel Tovera
5 Executive Officer Intellectual Property Rights Division National Bureau of Investigation 12:30-2:00 2:00-5:00 LUNCH BREAK SESSION 4: (cont d) WIPO Workshop on the Dangers of Counterfeit Goods to Public Health 2:00-3:00 Topic 8: Formulating a Public Outreach Action Plan (breakout discussion groups and report back session) 3:00-3:30 Coffee Break 3:30-5:00 Topic 8: (cont d ) Resources: All Speakers Moderators: WIPO/US/IPOPHL Formulating a Public Outreach Action Plan (Break-out discussion groups and report back session) Resources: All speakers Moderator(s): WIPO/U.S./IPOPHIL DAY 3 October 26, 2011 IPR Business Partnership Workshop on Effective Border Control Measures 8:30-9:00 Registration 9:00-9:15 Introduction of the Event 9:15-10:15 SESSION 5: Effective Enforcement Measures: A Practical Cross Discipline Training Scenario Ms. Louise Van Greunen World Intellectual Property Organization 10:15-10:30 SESSION 6: MOA Signing: NCIPR & IPR Business Partnership 10:30-10:45 SESSION 7 Update on Enforcement Atty. Chester Arturo D. Cinco Attorney IV, Office of the General Head, Secretariat on Intellectual Property Inter-Agency Coordination (SIPIAC) 10:45-11:00 Coffee Break/Photo Opportunity 11:00-12:30 SESSION 8: IPR Business Partnership Counterfeit Identification Workshop Topic 1: Mr. Francois Dubois Swiss Watch Federation Topic 2: Mr. Tony Swaffield New Era Caps Topic 3: Mr. Francois Dubois Chanel
6 12:30-1:30 LUNCH BREAK 1:30-2:30 Topic 4: Mr. Advan Huang Colgate Palmolive Topic 5: Mr. Steven Wang Philips Topic 6: Mr. Chuck Qi Beiersdorf AG 2:30-3:00 Coffee Break 3:00-4:30 Topic 7: Mr. Stephen Dunn Hewlett Packard Topic 8: Mr. Erwin Borja Castrol DAY 3 October 26, :00-5:00PM (simultaneous) INTA: Roundtable Discussion on Internet Piracy and Landlord Liability DAY 4 October 27, 2011 IPR Business Partnership Workshop on Effective Border Control Measures 8:30-9:00am 9:00-12:30 Registration Session 8: (cont d) IPR Business Partnership Counterfeit Identification Workshop 9:30-10:00 Topic 9: Mr. Denis Acop Pfizer 10:00-10:30 Topic 10: Topic 11: Mr. Thomas Ehmer Puma Ms. Brenda Ngai Louis Vuitton 10:30-11:00 11:00-11:30 Coffee Break Topic 12: Risk Profiling Mr. David Blakemore Executive IPR Business Partnership (Asia Pacific) 11:30-12:00 Topic 13: Ms. Claire Corral The Singer Company Ltd 12:30-1:00 Lunch Break 1:00-1:30 Topic 14: Mr. Charles Hoskin Unilever 1:30-4:00 SESSION 9: Effective Investigation and Prosecution of IPR Violations 1
7 Speaker Mr. David Blakemore Executive IPR Business Partnership (Asia Pacific) Atty. Bienvenido A. Marquez III Business Software Alliance Mr. John Lesaca Chairman Intellectual Property Coalition 3:00-3:30 Coffee Break Mr. Ramon Esguerra President Intellectual Property Association of the Philippines Atty. Richard David C. Funk II Executive Anti-Money Laundering Council 4:00-4:30 SESSION 10: IPR Enforcement at the Border Atty. Teddy Sandy Raval Assistant Chief Intellectual Property Rights Division Bureau of Customs 4:30-5:00 Synthesis of the Workshop Outputs DAY 5 October 28, 2011 Closing Programme: Presentation of Action Plan 8:30-9:00am Registration 9:00-9:15 Introduction of the Session 9:15-12:00 SESSION 11: (cont d) Effective Investigation and Prosecution of IPR Violations 2 9:15-10:00 Speakers: Mr. Philipp Guentart Computer Crime & IP Section US Department of Justice Atty. Severino H. Gaña, Jr. Senior Deputy State Prosecutor Department of Justice Office 10:00-10:15 Coffee Break 10:15-11:00 Speakers: Mr. Peter Fowler Regional IP Attaché United States Patent and Trademarks Atty. Cyrus Paul Valenzuela Officer-in-Charge, Executive Optical Media Board
8 Police Emelito T. Sarmiento PESE Philippine National Police Hon. Magtanggol Gatdula National Bureau of Investigation 11:00-12:00 SESSION 12: 12:00-1:30 LUNCH 1:30-2:30 SESSION 13: Effective Border Control: The Role of the Bureau of Customs Gen. Danilo Lim Deputy Commissioner Bureau of Customs Presentation of Philippine Action Plan on IPR Protection and Enforcement to Executive Secretary Paquito N. Ochoa, Jr. and NCIPR General Ricardo R. Blancaflor Message: Hon. Paquito N. Ochoa, Jr. Executive Secretary Office of the President 2:30-3:00 SESSION 14: Recognition of IP Champions 3:00-3:30 Closing Remarks: Hon. Gregory L. Domingo Secretary Department of Trade and Industry ***** DAY 3 October 26, :00-5:00PM (simultaneous) INTA: Roundtable Discussion on Internet Piracy and Landlord Liability A G E N D A 12:00-1:00 PM REGISTRATION/LUNCH 1:00-1:10 PM OPENING REMARKS * -General Ricardo R. Blancaflor, IPOPHL 1:10-1:20PM 1:20-1:40PM (HB 3823) 1:40-2:00PM TALK ON INTA & THE ANTI-COUNTERFEITING COMMITTEE * Atty. Regina Reyes-Rara, (INTA) LANDLORDS AND BUILDING OWNERS LIABILITY ON PIRACY ACT LANDLORD LIABILITY: A REGIONAL PERSPECTIVE * Peter N. Fowler, Regional IP Attache for Southeast Asia U.S. Patent and Trademark Office (USPTO)
9 Foreign Commercial Service 2:00-2:20 INTA PROPOSAL TO DISRUPT ILLEGAL BUSINESS OF VENDORS WHO SELL COUNTERFEIT GOODS THROUGH LEASED PREMISES * Atty. Susan Villanueva, INTA 2:20-2:50PM DISCUSSION: POSSIBLE MEASURES TO ENFORCE LANDLORD LIABILITY 3:00-3:20PM ACTION PLAN 3:20-3:30PM 3:30-4:00PM 4:00-4:15PM 4:15-4:45PM 4:45-5:00PM BREAK COUNTERFEITING ON THE INTERNET PRESENT PHILIPPINE SITUATION * Atty. Emma Francisco, INTA INTA BEST PRACTICES FOR ADDRESSING THE SALE OF COUNTERFEITS ON THE INTERNET * Atty. Augusto Bundang, INTA ENFORCEMENT OF INTERNET COUNTERFEITING ACTION PLAN
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