SMRG Bios and Senior Management

Transcription

1 Bios and Senior Management As your Market Research partner, we will carry the knowledge of how you prefer to work as well as what you expect from a research partner through to building on our learnings and experience. We can provide detail bios and expertise based on category. Ami Nienus President & CEO Ami has over 15 years experience and is the strategic project lead. Ami will provide strategic direction and support throughout research. Anjalee Krohn VP, Client Relations & Sr. Moderator As a leader at, Anjalee has over 14 years experience in working with professionals during all phases of market research. Anjalee is responsible for the day to day contact with clients, as well as serve as lead qualitative moderator. Raj Desai Director Business Development & Sr. Moderator As a strategic research lead, Raj has over 20 years experience in meeting complex business objectives. Raj is responsible for scoping client use cases, project management and serves as a lead qualitative moderator.

2 With over 16 years experience in branding and communications research and consulting, Ami brings senior-level experience to the management, design, execution and analysis of global market research studies. She has conducted hundreds of interviews and focus groups and has formal training in exploring the emotions and the whys behind what respondents say. Ami s experience and adaptive style has made her invaluable to her clients across industries. Ami Nienus President & CEO Ami graduated with a BA in Psychology from the University of Illinois Urbana, an MS in Psychology from Illinois State University, and an MBA from the Simon Graduate School of Business Administration at the University of Rochester. Prior to obtaining her MBA, Ami worked as a counselor and as a therapist. She also conducted social research. After receiving her MBA, Ami worked for major market research firms, such as Harris Interactive and Synovate and is founder of Strategic Market Research Group, a qualitative market research firm. Ami has focus group training from Richard A. Krueger, Ph.D., Professor at University of Minnesota. Ami lives in Michigan with her husband, son and two daughters.

3 Anjalee is an experienced senior moderator with over 14 years of experience. She specializes in everything from exploratory research to branding for clients in various category areas. She has a keen interest in surfacing deep-seated, emotional motivations and drivers of behavior. Anjalee has honed her moderating experience, specializing in understanding the deep attitudes and behaviors of physicians and patients. Anjalee has developed a keen interest in understanding true research objectives, and spends much of her time supporting the client s business needs in this area. Anjalee Krohn Vice President, Client Relations & Senior Moderator Over the years Anjie has worked with a broad range of satisfied clients and organizations. Clients return for additional projects and also refer her to new clients. Anjie graduated with a BA in Marketing Communications from Columbia College in Chicago. She has over seven years of experience working in management in market research analytics at a major healthcare IT firm called HIMSS-Healthcare Information and Management Systems Society and is currently working as Vice President/Senior Moderator at Strategic Market Research Group, a qualitative market research firm. Anjie has focus group training from Richard A. Krueger, Ph.D., Professor at University of Minnesota. Anjie lives in Illinois with her husband and two sons.

4 Raj is a multi-industry and multi-discipline professional with over 20 years of client and stakeholder-facing experience. He specializes in having the pertinent conversations with key opinion leaders and customers, to best understand the end user and the strategies for successfully bringing products and services to market. Raj has honed his market research experience by identifying and understanding the goals of each individual project. His focus is on the emotions, attitudes, behaviors, opinions and feedback of respondents. It is through this that Raj aims to best position decision makers and management with the information needed to maximize benefits for their market, organization and stakeholders. Raj Desai Director of Business Development & Client Services Raj graduated with a BS in Finance, with a minor in international marketing, from the University of Illinois at Urbana-Champaign. Described as a versatile, sharp generalist by colleagues and clients, Raj has demonstrated his analytical capabilities by handling P/L for Bank of America s Structured Credit Products desk and by being Six Sigma certified for improving its trading operations. He has also demonstrated his communications skills, through B2B Account Director roles in industries ranging from: Manufacturing to Softwareas-a-Service to Human Resources/Talent Management to Branded Digital Content and to Entertainment. Raj is an active listener and is very adept at conducting and having conversations with individuals that extract true feelings and actionable information--skills he developed through successful completion of the Improvisation and Writing tracks at the world famous Second City.

5 Jessica has 20 years of multidisciplinary experience in the marketing field. Launching her career in the design of trade shows, events, print and digital marketing, Jessica is an award winning designer passionate about creating engaging experiences. This commitment led her to broaden her scope to include market research and marketing management. Jessica Yen Research Analyst & Presentation Specialist Jessica s career in B2B and client facing roles has cultivated her ability to craft successful campaigns for her clients. Her diverse background contributes to her ability to produce reports for industry leaders, Fortune 500 companies and prestigious brands that propel them forward with confidence. Jessica has a propensity for careful analysis and keen ability to translate concepts into engaging content. Jessica graduated with a BA in Industrial Design from Purdue University of West Lafayette, Indiana and a MBA from DePaul University. She lives in Illinois with her husband and two sons.