PLATINUM PRECIOUS EYE CARE DUO

Transcription

1 [Press Release] Suisse Programme PLATINUM PRECIOUS EYE CARE DUO Presents: Art of Swiss Beauty Exhibition Kick-off Ceremony Spokesperson Ms. Vivian Chow Presents the New Definition of Beauty Celebrities Witness the Launch of Platinum Precious Eye Care Duo Ms. Kelly Fu, Ms. Kayla Wong & Ms. Jessica C. Perform traditional Swiss Dance (Hong Kong 18 th September, 2013) Not only is Switzerland the origin of the world's most renowned cellular skincare products and the pioneer of cosmetology, it also has a long history of the art of paper-cutting. As a prestigious skincare brand in Switzerland, Suisse Programme has proudly launched the new collection, Suisse Programme PLATINUM PRECIOUS EYE CARE DUO, and has held the Art of Swiss Beauty Exhibition, in partnership with the Consulate General of Switzerland in Hong Kong and Switzerland Tourism. A collection of 26 cantons of Switzerland antique handicraft dolls made by the leading Swiss papercut artist Heinz Pfister will be displayed in Hong Kong for the very first time, and a kick-off ceremony has been held today. To mark this special occasion, Dr. Simon Kwok, BBS, JP, Chairman and Chief Executive Officer of Sa Sa, Dr. Eleanor Kwok, BBS, JP, Vice-chairman of Sa Sa, Mrs. Melody Chan, Sa Sa s Director of Corporate Strategy and Development have invited Mrs. Rita Hämmerli-Weschke, Consul General of Switzerland in Hong Kong, Ms. Casey Liu, Chief Representative of Hong Kong and South China of Switzerland Tourism, Mr. Sebastian Law, Chairman of Hong Kong Art School Council and Ms. Vivian Chow, Spokesperson of Suisse Programme to join them. A lot of celebrities showed up to support this big event including Ms. Irene Wan, Ms. Rain Lee, Model Ms. Danielle Graham, Ms. Sunny Sun, Mrs. Karen Ma, Ms. Almen Wong, Ms. Elaine Lee, Ms. Bobo Li and many more. They could appreciate the precious art pieces from Switzerland while at the same time, they could experience the luxury power of the new Platinum Precious Eye Care Duo which allowed all of them to have an enjoyable afternoon.

2 Ms. Kelly Fu, Ms. Kayla Wong & Ms. Jessica C. Perform Swiss Dance to Kick-off the Event The event was kicked off by the traditional Swiss dance performed by Ms. Kelly Fu, Ms. Kayla Wong and Ms. Jessica C. They all dressed in traditional Swiss costumes lent by Switzerland Tourism which made them look like cute girls living in Alps. Under the soft Swiss music, Kelly, Kayla and Jessica finished the dance perfectly with other dancers. After the wonderful performance, the three models shared their tips about skincare and traveling with us. Speaking of traveling Switzerland, Kelly said, Switzerland is famous for its beautiful scenery the green grassland in Spring and Summer and the snow mountains in Winter. They are really amazing! You will have different feelings when you travel there in different seasons, and staying there totally makes me feel refreshing! Kayla considered beautiful was originated from one s heart so she really cared about skincare, and she highly recommended the new Platinum Precious Luxury Lifting Eye Concentrate of Suisse Programme which not only gave her silky feeling but also speeded up the penetration into skin layers, accelerated cellular renewal, diminished wrinkles quickly and restored skin with vitality and radiance. Talking about skincare tips, she only used products made of the most precious ingredients and with the most delicate technology which she considered benefiting her skin most. Therefore, she opted for the new Platinum Precious collection of Suisse Programme that not only moisture her eye contour but also visibly minimized the appearance of wrinkles and fine lines while at the same time, it helped restore elasticity in the delicate eye area, diminished puffiness and tightened her eye area. Ms. Vivian Chow Appreciates the Spirit of the Swiss As the Spokesperson of Suisse Programme, Ms. Vivian Chow was led to the stage by the accordionist playing traditional music. Speaking Switzerland the beautiful country, Vivian not only appreciates its beautiful scenery but also marveled at its culture. She said, Switzerland is famous for its watches and art as the Swiss handle things with greatest care. They take every step seriously so that they can produce a lot of precise and delicate masterpieces.

3 Right after this was the officiating ceremony. Mrs. Melody Chan, Sa Sa s Director of Corporate Strategy and Development, Mr. Peter Law, Sa Sa s Senior Vice President of Category Management & Product Development, Ms. Judy Law, Sa Sa s Vice President of Category Management & Product Development, together with Mrs. Rita Hämmerli-Weschke, Consul General of Switzerland in Hong Kong first put the crystal columns into the Platinum Precious Energy Box, meaning renew and recharge skin with energy. Immediately Dr. Simon Kwok, BBS, JP, Chairman and Chief Executive Officer of Sa Sa, Dr. Eleanor Kwok, BBS, JP, Vice-chairman of Sa Sa opened the energy box with Ms. Vivian Chow, symbolizing the launch of the Platinum Precious Eye Care Duo.

4 The new TV commercial of Suisse Programme played by Vivian also premiered at the event. We could see that Vivian was wearing a piece of elegant strapless gown which showed her perfect white skin, and her total look was gorgeous and beautiful. Talking about the shooting, Vivian said excitedly, I really like my look in the ad which is elegant yet young at the same time. When I was shooting, I had my mobile phone with me all the time so that I could take picture for myself whenever I was free. Speaking of being praised by the makeup artist that her skin was almost perfect, Vivian said, Credits all go to the products of Suisse Programme. I particularly like Platinum Precious Luxury Lifting Eye Concentrate and Platinum Precious Luxe Eye Cream. Eye area is the weakest part of our skin but it is also the most active part. It is difficult to get rid of wrinkles and fine lines once they appear. Precious Platinum ensures ageless performance, while speeding up the penetration of Biodynamic Cellular Complex (BCC ) into skin layers, and delivering oxygen to cells to accelerate cellular renewal and boosts metabolism. It is definitely my must-have item. Muse of the Famous Swiss papercut artist Heinz Pfister, Ms. Vivian Chow Suisse Programme is going to proudly hold the Suisse Programme PLATINUM PRECIOUS EYE CARE DUO Presents: Art of Swiss Beauty Exhibition, in partnership with the Consulate General of Switzerland in Hong Kong and Switzerland Tourism. Suisse Programme even invited the leading Swiss papercut artist Heinz Pfister to use Vivian as an idea of his artwork, creating a unique art piece. Dr. Eleanor Kwok, BBS, JP, Vice-chairman of Sa Sa represented Suisse Programme, together with Heinz presented this very special gift to Vivian. Heinz appreciated Vivian s beautiful appearance and was surprised that she actually looked a lot younger than her actual age.

5 To promote the arts and nurture the young generation, Suisse Programme has paid a lot of effort. Besides organizing the Art of Swiss Beauty Exhibition, it even works with Hong Kong Arts Centre for the first time to sponsor the Award of Study Tour by Suisse Programme Art of Swiss Beauty. At the event, Dr. Simon Kwok, BBS, JP, Chairman and Chief Executive Officer of Sa Sa, Dr. Eleanor Kwok, BBS, JP, Vice-chairman of Sa Sa together with Ms. Vivian Chow presented the award to Mr. Sebastian Law, Chairman of Hong Kong Art School Council and the student, Wendy Tan, who will have a chance to travel and experience Switzerland and to widen her horizon. About SUISSE PROGRAMME Switzerland is the origin of the world's most renowned cellular skincare products and the pioneer of cosmetology. It has rich natural resources and delicate technology which makes Suisse Programme a prestigious skincare brand there. Suisse Programme was founded in 1996 by a group of biologists, chemists and cosmetologists aiming at the creation of a new concept in Swiss made skincare treatment products. Its exclusive Biodynamic Cellular Complex (BCC ) restores skin radiance and reinforces the natural moisturizing action which also interprets the perfect combination of technology and nature.