It s A Life Journey Annual Report 2012

Transcription

1 It s A Life Journey Annual Report 2012

2

3 A full-fledged University A Journey of Significance for the Future

4 A Journey of Significance for the Future

5 A full-fledged University

6 Vision We aspire to be the leading educational institution with global emphasis. Mission To empower learners with educational and training excellence relevant to industry needs in contributing positively to global communities. Cover Rationale It s A Life Journey If life is a journey then education is but one pathway to help unlock potential and impart invaluable knowledge. SEGi takes great care in not only shaping the minds of students but also providing a life experience, beyond books, that will place them well in their life journey. Annual Report 2012

7 Contents Passion Guided, Industry Driven 4 Corporate Information 5 Financial Highlights 8 Chairman s Statement 16 Board of Directors 18 Directors Profile 30 Messages from Key Management/ Management Discussion & Analysis 36 Top Management Team 42 Key Academic Team 44 Board of Governors 44 Senior Senate Members 46 At Our Heart SEGi Programmes 54 Strong Foundation SEGi Institutions 66 Strategic Collaborations University Partners 69 Excellence at SEGi 76 Going Global 80 Special Projects 84 Research & Development 90 Corporate Responsibility Report at a Glance 108 Quotes from the Media 110 Quotes from Analysts 112 Corporate Governance Statement 121 Other information Required by the Bursa Securities Listing Requirements 123 Statement of Directors Responsibilities in Respect of the Audited Financial Statements 124 Audit Committee Report 127 Statement on Risk Management & Internal Control 129 Notice of Annual General Meeting 132 Statement Accompanying Notice of Annual General Meeting 133 Financial Statements 203 Group Properties 205 Analysis of Shareholdings & Warrantholdings Proxy Form SEGi Education Network

8 04 SEGi Annual Report 2012 Corporate Information BoaRD of Directors Tan Sri Dato Seri Megat Najmuddin Bin Dato Seri Dr. Haji Megat Khas Independent Non-Executive Chairman Dato Sri Clement Hii Chii Kok Group Managing Director Lee Kok Cheng Group Deputy Managing Director Hew Moi Lan Executive Director/Chief Executive Officer Dato Sri Chee Hong Leong Independent Non-Executive Director Nicholas Rupert Heylett Bloy Non-Independent Non-Executive Director Tan Chow Yin Non-Independent Non-Executive Director CoMPaNY SeCRetaRIes Chong Poh Yee (MIA 7620) Hew Ling Sze (MAICSA ) Registered OffICe 6th Floor, SEGi University No. 9, Jalan Teknologi Taman Sains Selangor Kota Damansara, PJU Petaling Jaya Selangor Darul Ehsan Tel : Fax : StoCK ExCHaNGe ListING Main Market of Bursa Malaysia Securities Berhad Auditors Crowe Horwath Level 16 Tower C Megan Avenue II 12 Jalan Yap Kwan Seng Kuala Lumpur Tel : Fax : Registrar Symphony Share Registrars Sdn Bhd Level 6, Symphony House Pusat Dagangan Dana 1 Jalan PJU 1A/ Petaling Jaya Selangor Darul Ehsan Tel : Fax : /52 Amos Siew Boon Yeong Independent Non-Executive Director Goh Leng Chua Independent Non-Executive Director

9 SEGi Annual Report Financial Highlights Group Five Years Financial Summary RM 000 RM 000 RM 000 RM 000 RM 000 Revenue 127, , , , ,925 Profit before tax 9,884 14,606 54,314 88,218 68,383 Profit for the year - attibutable to shareholders 7,266 10,023 43,059 72,314 60,343 Share capital 89,093 89, , , ,219 Shareholders fund 158, , , , ,872 Total assets 213, , , , ,176 Basic earnings per share (sen) Net Dividend for the year (sen) RM1.00 RM1.00 RM0.50 RM0.25 RM0.25 per share per share per share per share per share Revenue (RM 000) 300,000 Profit for the Year attributable to shareholders (RM 000) 90,000 Total Assets (RM 000) 400, , , , ,000 50,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, , , , , , ,000 50,

10 UNIQUENESS

11 UNIQUENESS Standing out among the plethora of institutions in Malaysia is no easy task. SEGi s unique and diverse blend of students and programmes are inimitable in the market. With the largest number of faculties and programmes the Group stands out among an increasingly competitive market. Create a Truly Metropolitan Campus

12 UNIQUENESS Create a Truly Metropolitan Campus

13 UNIQUENESS Standing out among the plethora of institutions in Malaysia is no easy task. SEGi s unique and diverse blend of students and programmes are inimitable in the market. With the largest number of faculties and programmes the Group stands out among an increasingly competitive market.

14 8 SEGi Annual Report 2012 Chairman s statement Tan Sri Dato Seri Megat Najmuddin Bin Dato Seri Dr Haji Megat Khas On behalf of the Board of Directors, it is my pleasure to present the Annual Report and Audited Financial Statements of SEGi and the Group for the year ended 31 December 2012.

15 SEGi Annual Report Chairman s statement SEGi delivered a revenue of RM284.9 Million and net profit of RM60.0 million I am proud to announce that SEGi achieved another significant milestone in 2012 with the upgrade of SEGi University to a full-fledged university status. With this new status, SEGi has strengthened its research and development capabilities to ensure a high-quality learning environment, with excellent facilities that will benefit our students Review The Malaysian economy remained resilient despite the challenging global economic environment. The progressive measures taken by the government through the Economic Transformation Programme (ETP) initiatives, particularly in education, have begun to positively impact the economy. Recognising that education plays a significant role in our nation s development, the Group remains focused on our core business of enhancing Malaysia s educational standards in order to support Malaysia s dream to be the regional hub for education in Asia. financial PerfoRMance For the financial year ended 2012, SEGi delivered a revenue of RM284.9 million and a net profit of RM60.0 million, an improvement of 2.4% and a decline of 16.9% respectively, as compared to the corresponding year in The decline in profits as compared to the previous financial year is mainly attributed to the high number of graduating students in the second half of the year. The Group has also set-up and launched a number of high ticket programmes which resulted in higher manpower and investment costs. These programmes are expected to be profitable in the medium term. Further, the upgrade to full university status has resulted in additional costs for research and programme development. Academic staff costs have also increased with the Group further enhancing its existing post-graduate, degree and diploma programmes. Despite the overall challenges throughout 2012, the Group has continued to keep its fundamentals and financials healthy.

16 10 Chairman s statement SEGi Annual Report 2012 The Group is in a healthy financial position with shareholders funds at RM266.9 million, cash and bank balances of RM108.3 million and a low gearing ratio of The Group is in a healthy financial position with shareholders funds at RM266.9 million, cash and bank balances of RM108.3 million and a low gearing ratio of This provides the Group with the capacity and flexibility to take advantage of opportunities that may arise. The Group will continue our efforts of seeking growth opportunities while striving to establish a sustainable business to maximise long-term return on shareholders funds. DivIDeND We remain committed to reward our shareholders. In line with the Company s policy of rewarding shareholders for their investment, an interim single tier dividend of RM0.05 per ordinary share of RM0.25 each in respect of the financial year ended 31 December 2012, amounting to RM31,942,000, was paid on 8 January Subsequent to the financial year under review, the Board of Directors further declared an interim single tier dividend of RM0.05 per ordinary share of RM0.25 each, amounting to RM32,062,000, in respect of the financial year ending 31 December This was paid on 25 April While it is important to deliver shareholder value, the Board is conscious of the need to balance this with a prudent capital management strategy. operational Review SEGi will continue with our proven business strategy of pursuing organic growth and sustaining our premier status in the education industry after achieving our university status. In line with the initiatives of ETP to promote skills-based training to the international market, SEGi is actively involved in the SkillsMalaysia International Technical Education and Vocational Training Programme ( SkillsMalaysia INVITE ). SEGi also participated in the development of the National Occupational Skills Standards (noss) for Vietnamese Government under SkillsMalaysia INVITE initiative during the year under review. The revenue from skills training is expected to be substantial in future. I am also pleased to announce that our Diploma in Early Childhood Education ( DECE ) is now available on distance learning mode following SEGi s appointment as initiative champion to lead a consortium to upgrade the qualification of Malaysia s existing ECCE (Early Childhood and Childcare Education) workforce in The programme will be taught during weekends or evening classes with SEGi online support which will benefit working adults.

17 SEGi Annual Report Chairman s statement A Quality Enhancement Taskforce ( QETF ) was set up to raise the brand and quality of the Group s institutions with the objective to drive SEGi towards Tier-1 status in 3 years time ( SEGi Tier-1 Initiatives ). Budget is allocated under SEGi Tier- 1 Initiatives to upgrade our existing infrastructure. Our motto Passion Guided, Industry Driven continues to be reflected in all aspects of our courses and delivery. We must ensure that all our lecturers and staff are passionate about their profession, their respective industries future, as well as the students whose minds they mould. We also strive to maintain the integrity of our courses and graduates by continuously shaping and updating the syllabus around industry needs and trends. SEGi provides industry driven programmes from the faculties of Business & Accountancy, Engineering & Built Environment, Creative Design & Technology, Hospitality & Tourism Management, Medical, Pharmacy, Optometry, Dentistry & Allied Health Sciences, American Degree Program, Foundation and Graduate School of Business. With the assurance that all the Examination Departments of SEGi University Group are certified under the Iso9001:2008 Quality Management System, we are confident that SEGi will continue to deliver proven quality education. SEGi views employability as an important component in tertiary education. The introduction of Personal Professional Development Module ( PPD Programme ) will give SEGi graduates a competitive edge over other potential job-seekers. PPD Programme will enhance the graduates ability to communicate well, creative and critical thinking skills and various soft skills to prepare them for their working lives. In line with this goal, SEGi has established strategic alliances with value corporate partners for our students in their penultimate semester for internship or job attachment. Finally, SEGi has built strong global connections with internationally acclaimed universities such as, University of Sunderland, University of Greenwich, Teesside University, University of Abertay Dundee, York St. John University and University of St. Mark & St. John, from the United Kingdom; Upper Iowa University from the United States; and University of Southern Queensland from Australia.

18 12 Chairman s statement SEGi Annual Report 2012 The Group acquired a parcel of freehold land for the development and construction of an international school. Corporate Developments During the financial year, the Group acquired a parcel of freehold commercial land measuring approximately 12 acres in Mukim Bukit Raja, Negeri Selangor from Bandar Setia Alam Sdn Bhd for a total consideration of RM52.3 million for the development and construction of an international school. The Group is currently evaluating the various options for launching the international school. During the year under review, the Group: i. disposed two of its wholly owned subsidiaries, namely, Andaman Daya Sdn Bhd and Jana Daiman Sdn Bhd; and ii. acquired a wholly owned subsidiary, Bumi Intuisi Sdn Bhd, involving in the provision of total online training solution. Bumi Intuisi Sdn Bhd provides a system and platform to enable institutions to deliver educational multimedia content in an interactive format online to enhance student s learning outcome. Human CaPItal SEGi values our human capital as our greatest asset. The Group acknowledges the importance of developing and retaining talent within the organisation and is focusing on initiatives in succession planning and talent retention. This is also supplemented by external appointments with the aim of infusing more knowledge base, highly educated, well-trained and qualified professionals with practical and industrial hands-on experience in an effort to better meet our commitment to excellence in delivering world-class services in the education industry. Corporate SustaINaBILIty The Board continues to recognise the importance and advantage of good corporate sustainability as we believe that corporate sustainability is a key contributing factor to the long-term success of the Group. The Board is committed to develop a sustainable future, maintaining the highest standards in corporate governance and integrity in driving SEGi to create and deliver long term sustainable shareholder value. Corporate ResponsIBILIty Corporate responsibility is always part of the Group s initiatives to ensure that its businesses are managed in a sustainable manner for the benefit of all stakeholders. As a responsible corporate entity, SEGi is ever conscious of our social obligation not only towards the communities in which we operate but also on a national level. With our ongoing corporate responsibility efforts, we remain committed to making a positive impact via dedicated programmes and initiatives targeted at enhancing human capital development, community, environment and education for the benefit and betterment of the welfare of the community.

19 SEGi Annual Report Chairman s statement The Group also remains committed in ensuring the occupational safety and health of all employees at their workplace through increased awareness, accountability and continual training geared towards the conduct of all activities in an environmentally responsible, safe and healthy manner. The Group always emphasises environmental awareness and community spirit and seeks to conduct its business ethically and responsibly. Our employees are also strongly encouraged to adopt cost and energy saving measures as the Group s contributions to the preservation of the environment. Future Outlook The prospect of the Group remains positive. The Government s 2013 Budget identified Strengthening Education and Training as one of its key focuses, aiming to nurture knowledgeable, creative and innovative human capital. The Group has launched a number of new initiatives in 2013 to further improve all areas of the Group, including upgrading of facilities, academic quality and new programme development. These initiatives are expected to strengthen the SEGi brand and improve the income stream of the Group for this and the coming years. The strong financial performance in previous years has also provided us with a solid foundation and we must continue to build on this momentum. The Board is also mindful of the capital allocation and cash flow management, both of which are crucial in sustaining our long term growth. AcknowleDGements On behalf of the Board, I wish to convey our utmost appreciation to our valued shareholders, global partners, students, regulatory authorities, bankers and business associates for their continued support as we forge ahead to grow and achieve greater success. Special thanks and gratitude also go to the management and staff who have played a pivotal role in delivering the results of the Group. Last but not least, I would like to take this opportunity to thank my fellow board members for their vision and experience to continue leading the Group forward. We look forward to fostering stronger links in years to come. Tan Sri Dato Seri Megat Najmuddin Bin Dato Seri Dr Haji Megat Khas Chairman 30 April 2013 Special thanks and gratitude also go to the management and staff who have played a pivotal role in delivering the results of the Group.

20 RELIABILITY

21 RELIABILITY SEGi boasts a long history of sustained growth and development. It is through this consistency and steadfast growth that SEGi has garnered recognition from local government and private bodies as well as international university partners, not to mention numerous accolades bestowed on the Group annually. Establish an Environment where Learning can Flourish

22 RELIABILITY Establish an Environment where Learning can Flourish

23 RELIABILITY SEGi boasts a long history of sustained growth and development. It is through this consistency and steadfast growth that SEGi has garnered recognition from local government and private bodies as well as international university partners, not to mention numerous accolades bestowed on the Group annually.

24 16 Board of Directors SEGi Annual Report Tan Sri Dato Seri Megat Najmuddin 4. Hew Moi Lan 7. Tan Chow Yin Bin Dato Seri Dr Haji Megat Khas 5. Dato Sri Chee Hong Leong 8. amos Siew Boon Yeong 2. Dato Sri Clement Hii Chii Kok 6. Nicholas Rupert Heylett Bloy 9. Goh Leng Chua 3. Lee Kok Cheng

25 SEGi Annual Report Board of Directors

26 18 Directors Profile SEGi Annual Report 2012 Tan Sri Dato Seri Megat Najmuddin Bin Dato Seri Dr Haji Megat Khas Independent Non-Executive Chairman - Malaysian - Tan Sri Megat, aged 68, was appointed to the Board on 2 February 2001 and assumed the position as Chairman on August Tan Sri Megat holds an Honours Degree in Law from the University of Singapore. He was a practicing lawyer for 14 years until 1986 when he went into full time politics and served as State Assemblyman for Kelana Jaya, Selangor for two terms. ( and ). In the late 90s, he was appointed a member of the National Economic Consultative Council 2 (NECC 2) by the then Prime Minister, where he was involved in Human Resource Development. In September 1999, he was appointed to the Capital Market Strategic Committee by the then Finance Minister and in August 2001 was appointed as a member of the Corporate Debt Restructuring Committee (CDRC) of Bank Negara. He was elected Executive Committee Member of the Federation of Public Listed Companies Berhad (FPLC) in August 1994 and was elected as its President in October He represented this organisation to the High Level Finance Committee of the Ministry of Finance until Tan Sri Megat was elected the first President of the Malaysian Institute of Corporate Governance (MICG) in April 1998 and is still there! Presently he is a member of the UMNO Malaysia s Disciplinary Committee; the Advisory Board of the Malaysian Anti-Corruption Commission (Macc); the Institute of Integrity Malaysia (IIM) and the Transparency International Malaysia (TIM). In 2007, he was conferred the honour of Adjunct Professor at Faculty of Law, University Utara Malaysia. He sits on Bank Negara Malaysia s Financial Directors Education Steering Committee (FIDE). Currently, Tan Sri Megat is also the Chairman of Formis Resources Berhad, Tradewinds Corporation Berhad, MajuPerak Holdings Berhad and Asian Pac Holdings Berhad. He was appointed Non-Executive Independent Director of PetroNAS in 2010 and is the Chairman of the Board Committee on Governance and Risk (BGRC). In addition, he is also President of The Malay College Old Boys Association (MCOBA); Tan Sri Muhyiddin Charity Golf and Persatuan Darul Ridzuan Wilayah Persekutuan and Selangor (welfare organisation). He is also a director in MyKasih Foundation (charity body). In SEG International Bhd, Tan Sri Megat also serves as the Chairman of the Nominating and Remuneration Committees and has attended all the seven Board meetings held during the year.

27 SEGi Annual Report Directors Profile Dato Sri Clement Hii Chii Kok Group Managing Director - Malaysian - Dato Sri Clement Hii Chii Kok, aged 55, was appointed to the Board on 3 September 2001 as an Executive Director of the Company and subsequently assumed the position of Chief Executive Officer on 10 October On 27 August 2008, he was appointed the Managing Director/Chief Executive Officer of the Company and in January 2009, was re-designated the Group Managing Director. Dato Sri Clement Hii is also a member of the Remuneration Committee of the Company. He graduated with a Bachelor of Laws (Hons) degree from the United Kingdom. He was conferred the Honorary Doctorate of Business Administration by the University of Sunderland, United Kingdom, in early In 2007, he was conferred an Honorary Doctorate of Laws by his alma mater, the University of Wolverhampton, United Kingdom. In 2012, he was conferred his 3 rd Honorary Doctorate of Business by the University of Southern Queensland, Australia. He was appointed Non-Independent Non-Executive Director of SYF Resources Berhad with effect from 5 June He was the Executive Deputy Chairman of Star Publications (M) Bhd for two years, until end of December Dato Sri Clement Hii also currently holds positions in numerious private limited companies and charitable foundations. Dato Sri Clement Hii attended all the seven Board meetings held during the year ended 31 December He is a former senior journalist holding positions in several newspapers, including Chief Editor of Borneo s leading English daily, The Borneo Post. He also served in senior positions with management firms and was appointed a Justice of Peace in 2005.

28 20 Directors Profile SEGi Annual Report 2012 Lee Kok Cheng Group Deputy Managing Director - Malaysian - Lee Kok Cheng, aged 53, was appointed to the Board as Executive Director on 28 June On 27 February 2009, he assumed his responsibility as the Group Chief Executive Officer, and on 1 January 2012, he was appointed the Deputy Managing Director of the Group. He is also the Chairman of Risk Management Committee of the Company. He obtained his BSc (Hons) Computer Science from Universiti Sains Malaysia in 1985 and thereafter in 1996 he obtained his Master in Business Administration from the University of Dubuque, Iowa, United States of America. In 2009, he graduated with a Postgraduate Certificate in Business Research from the University of Newcastle, Australia. In July 2010, he was honoured an Outstanding Entrepreneur Award at the Asia Pacific Entrepreneurship Awards. He joined the Group as Vice President (Operations) in June 2003 and thereafter was promoted to the position of Chief Operating Officer in January During that period he also assumed the position as the Principal of SEGi College Subang Jaya. In 2007, he started SEGi s flagship campus, Kota Damansara as Principal until the campus was upgraded to University College in Prior to this, he has 18 years of experience in another educational institution and his last position was the Group Executive Director of that institution. He was instrumental in implementing many e-applications to replace paperwork for the accounting, human resource and information technology functions. He does not hold any other directorships in public companies. He attended all the seven Board meetings held during the year ended 31 December 2012.

29 SEGi Annual Report Directors Profile Hew Moi Lan Executive Director / Chief Executive Officer - Malaysian - Hew Moi Lan, aged 52, was appointed to the Board on 20 April She is also a member of the Risk Management Committee of the Company. She is a fellow member of The Chartered Institute of Management Accountants, United Kingdom and a Chartered Accountant with the Malaysian Institute of Accountants. In 2005, she attained her Master of Business Degree from University of Newcastle, Australia. Moi Lan was appointed the Chief Operating Officer of the Group on 27 February 2009 and assumed her responsibility as Chief Executive Officer of the Group on 1 January Prior to which, she was the Vice President of Operations and the Principal of SEGi College Kuala Lumpur, one of the core subsidiary companies of the Group. Her tenure with the Group dates back to 1986 when she joined Systematic Business Training Centre, now known as SEGi College Kuala Lumpur. With more than 25 years of experience in the education industry, Moi Lan has brought an immense wealth of experience and knowledge into the running of the Group. Moi Lan is also a Board member for Perbadanan Tabung Pembangunan Kemahiran (PTPK), Ministry of Human Resources. In March 2013, Moi Lan was honoured a Leadership in Education & Training Excellence Award at the Global Leadership Awards, Moi Lan participated in all the seven Board meetings held during the year ended 31 December 2012 and does not hold any other directorships in public companies.

30 22 Directors Profile SEGi Annual Report 2012 Dato Sri Chee Hong Leong Independent Non-Executive Director - Malaysian - Dato Sri Chee Hong Leong, aged 49, was appointed to the Board on 21 February He is also a member of the Nominating and Remuneration Committees of the Company. Dato Sri Chee graduated with a Bachelor of Engineering (Computer) in 1987 and Master of Business Administration in 1989, both from McMaster University, Hamilton, Ontario, Canada. Dato Sri Chee is an Executive Director of SYF Resources Berhad and the Independent Non Executive Director of Priceworth International Bhd, both listed on the Main Market of Bursa Malaysia Securities Bhd, as well as a Director of Speedtoyz Berhad, a public company. Dato Sri Chee attended all seven Board meetings held during the year ended 31 December Dato Sri Chee started his career in 1990 coordinating the development in corporate and annual strategic plans for the Leisure Holidays Group of Companies. In 1992, he ventured into various businesses which involved designing and building individual bungalows for landowners of various housing projects in the Klang Valley as well as building and operating a 100,000 sq ft Information Technology Incubation Centre in University Putra Malaysia. Subsequently, he joined Tanco Resort Berhad from where he held various positions from General Manager to Executive Director/Chief Operating Officer. Currently, he is the Chairman of Kiara Susila Sdn Bhd, a property development company.

31 SEGi Annual Report Directors Profile Nicholas Rupert Heylett Bloy Non-Independent & Non-Executive Director - British - Nicholas Rupert Heylett Bloy, aged 51, was appointed to the Board on 2 April He holds a BA Hons degree from University College, London, and an MBA from INsead, France. Nicholas is one of the three founders of Navis Capital Partners. He is currently the Managing Partner of Navis Asia Funds ( Navis ). At Navis, he leads investment teams in making, monitoring and exiting investments. Nicholas sits on Navis Investment Committee and the boards and/or Executive Committees of several Navis portfolio companies, and is responsible for fundraising. He also sits on the International Advisory Council of cimb, one of Southeast Asia s largest banking groups. Prior to co-founding Navis, Nicholas was a partner with The Boston Consulting Group Asia from 1989 to 1999 after spending three years with Bain & Co. in London. He does not hold any other directorship in public companies. Nicholas is the major shareholder of the Company by virtue of his interest in Pinnacle Heritage Solutions Sdn Bhd pursuant to Section 6A(4) of the Companies Act, During the year ended 31 December 2012, Nicholas attended four out of five Board meetings held after his appointment to the Board on 2 April 2012.

32 24 Directors Profile SEGi Annual Report 2012 Tan Chow Yin Non-Independent & Non-Executive Director - Malaysian - Tan Chow Yin, aged 40, was appointed to the Board on 2 April He holds a Master of Science from Massachusetts Institute of Technology (MIT), United States and Master of Engineering (1st Class Hons.) from Imperial College, United Kingdom. He is also cfa charterholder. Chow Yin is a Partner and Investment Committee member of Navis Asia Funds ( Navis ). He joined Navis in end 2005 and was made a partner in In Navis, Chow Yin has led and completed transactions in Southeast Asia, India, Australia, China and The USA. Chow Yin sits on Navis Investment Committee and the Boards and/or Executive Committees of several Navis portfolio companies. Prior to Navis, Chow Yin spent eight years in business development, management consulting and corporate finance, of which the majority of time was spent with The Boston Consulting Group. He does not hold any other directorships in public companies. During the year ended 31 December 2012, Chow Yin attended all the five Board meetings held after his appointment to the Board on 2 April 2012.

33 SEGi Annual Report Directors Profile Amos Siew Boon Yeong Independent Non-Executive Director - Malaysian - Amos Siew Boon Yeong, aged 55, was appointed to the Board on 2 February He qualified as a Certified Public Accountant in 1984 and is currently a member of the Malaysian Institute of Certified Public Accountants, a Chartered Accountant with the Malaysian Institute of Accountants and an associate member of the Chartered Tax Institute of Malaysia. He is also a Certified Financial Planner and is a member of the Financial Planning Association of Malaysia. He is the Chairman of the Audit Committee and also a member of the Risk Management Committee of the Company. Amos attended all the seven Board Meetings held during the year ended 31 December He started his auditing career and professional training with the accounting firm Coopers & Lybrand in 1978 before establishing his own practice in He is currently the sole practitioner of the public accounting firm Messrs. Siew Boon Yeong & Associates. He has vast experience in auditing, tax planning, corporate finance and financial planning. He was also involved in numerous assignments on mergers and acquisitions, debt restructuring and liquidation. He is also a Director of Astral Supreme Berhad and EcoFirst Consolidated Bhd.

34 26 Directors Profile SEGi Annual Report 2012 Goh Leng Chua Independent Non-Executive Director - Malaysian - Goh Leng Chua, aged 64, was appointed to the Board on 20 April He is also member of the Audit Committee of the Company. He obtained his Bachelor of Laws (Hons) Degree from Victoria University of Wellington, New Zealand in 1975 and thereafter in 1977, he obtained his Master of Laws. He also holds a Diploma of Environmental Management from the University of Auckland, New Zealand specialising in Environmental Law and Policy, Resource Management Policy and Strategy and Waste Management. He has extensive experience in various areas of practice including estate planning, asset based financing, commercial law, natural resources and utilities and real estate. Leng Chua is a member of the Audit Committee of the Company. Leng Chua attended all the seven Board Meetings held during the year ended 31 December Leng Chua started his professional career as Legal Practitioner in 1976 and became the Councillor of KMC/MBKS in He is the Business Advisor in GLC Capital Sdn Bhd and Agritech (Sarawak) Sdn Bhd, a research and development company in the adoption of hybrid rice seed production in Sarawak. He does not hold any other directorships in public companies. Save as disclosed above, none of the Directors has:- - any family relationship with any director and/or major shareholder of the Company - any conflict of interest with the Company other than those disclosed in the accompanying financial statements, if any; and - any conviction for offenders within past ten (10) years other than traffic offences, if any.

35 Passion Guided, Industry Driven

36 AMBITION

37 AMBITION SEGi is guided by a team of visionary leaders who are ambitious, bold and insightful with the ability to recognise and capitalise on opportunities while also being able to identify and dissolve failures. It is through this leadership that SEGi has grown from humble beginnings to being one of the largest private institutions of higher learning in Malaysia. Expand upon a World-Class Faculty

38 AMBITION Expand upon a World-Class Faculty

39 AMBITION SEGi is guided by a team of visionary leaders who are ambitious, bold and insightful with the ability to recognise and capitalise on opportunities while also being able to identify and dissolve failures. It is through this leadership that SEGi has grown from humble beginnings to being one of the largest private institutions of higher learning in Malaysia.

40 30 SEGi Annual Report 2012 Messages from Key ManAGEMEnt Hew Moi Lan Group Chief Executive Officer 2012 was the year of developments and accolades for SEGi University Group. Once again the Group worked together to realise some extremely notable goals especially in the academic arena, including our upgrade to the highest level of University as well as the attainment of numerous awards.

41 SEGi Annual Report MessAGEs From KEY ManAGEMEnt 2012 was the year of development and accolades for SEGi University Group. Once again the Group worked together to realise some extremely notable goals especially in the academic arena, including our upgrade to the highest level of University as well as the attainment of numerous awards; all of which would not have been possible without the concerted efforts of all SEGians to whom I am very grateful. SEGi saw an increase in revenue of RM6.6 million from RM278.3 million in 2011 to RM284.9 million in However, the Group did experience a slight dip in profit for 2012 due to investment into facilities and infrastructure, as well as funds being channeled into talent acquisition and development. SEGi made great strides in furthering the student experience by investing in the upgrade and development of facilities and infrastructure, both at our existing campuses as well as our new college campus in Kota Damansara. In addition, the Group was able to attract and retain some talented and brilliant academicians to join the group while also assisting current staff to embark on further studies and research. All of these will help SEGi to achieve excellence in teaching and learning. SEGi also continued to play a pivotal role in the nation s roadmap as the champion of two EPP projects, namely Early Childhood and Childcare Education (ECCE) under the Ministry of Education and SkillsMalaysia International Technical Education and Vocational Training Programme (SkillsMalaysia INVITE) under the Ministry of Human Resource. In 2012, SEGi was also one of the institutions honoured with the task of supporting the Ministry of Higher Education in the Industry Centres of Excellence (ICoE) initiative, to produce skilled and trained workforce for the Malaysian Retailer-Chains Association (MRCA). The next few years will see substantial growth and expansion for the Group through our new college campuses in Perak and Kota Damansara, as well as our international school in Setia Alam. Construction of an additional building located nearby to the flagship campus continued smoothly throughout 2012, and is expected to be operational in And in September 2012, SEG International Bhd investors and shareholders gave the green light for the development of an international school on a 12-acre development land in Setia Alam. In the coming year, the college campuses will once again take part in the Malaysian Quality Evaluation Systems for Private Colleges (MyQUEST) evaluations. However, we are confident of upholding the positive ratings as achieved in the 2011 MyQUEST exercise. Looking ahead to 2013 we have to work hard to maintain our positive positioning. With the exceptional SEGians of the Group, I am confident that we can achieve our goals. Stella Lau Kah Wai Group Chief Operating Officer Being in the Education industry and contributing positively to our local and global communities is something that all Segians are passionate about. We focus on the provision of quality education with the aim of producing some of the best graduates who are knowledgeable and technically skilled. Lawrence Ngu Herng Hwa Senior Vice President, Group Development / Principal, SEGi College Kuala Lumpur In 2012, SEGi continued its foray into new arenas, both in the development of new and exciting programmes as well as the expansion into new international markets. The Group will continue to seek out and capitalise on unique opportunities in its efforts to expand and diversify locally and internationally. Dr Lisa Tan Saw Poh Senior Vice President, Group Development / Principal, SEGi College Subang Jaya As an institution of higher learning, SEGi s main concentration is on delivering programmes that produce top graduates. By concentrating on the important things SEGi has in turn received top rankings in MyQUEST and SETARA as well as recognition from some of the best international universities.

42 32 MESSAGEs FROM KEY MANAGEMENT SEGi Annual Report 2012 Emeritus Professor Dr. Muhamad Awang, fasc SEGi University Vice Chancellor After fulfilling a long list of stringent requirements as set by the Ministry of Higher Education, the flagship campus in Kota Damansara was invited to upgrade to University status.

43 SEGi Annual Report MessAGEs From KEY ManAGEMEnt Once again, 2012 was a year where SEGi realised a lot of goals and was given recognition through the receipt of numerous awards. However, for me personally, the year that was will remain close to my heart for a long time to come as it was the year that I as Vice Chancellor lead the institution to receive the ultimate rank of University status. After fulfilling a long list of stringent requirements as set by the Ministry of Higher Education, the flagship campus in Kota Damansara was invited to upgrade to University status. This achievement reflects the quality of our programmes, the employability of our graduates, the superiority of our academicians and the excellence of our facilities, among many other things. And just to prove that we fully deserve the University status, SEGi was ranked on par with the best Malaysian universities in the 2011 Rating System for Malaysian Higher Education Institutions (SETARA 11). SEGi University received a Tier 5 rating which indicates excellence in the quality of teaching and learning. I would like to congratulate our academicians who embarked on research in 2012 particularly those who secured grants. Associate Professor. Aida Isma Mohamad Idris secured another FRGS grant of approximately RM76,000 to conduct her study entitled Influence of Time and Tempereture on Pyrolysis of Municipal Mixed Plastic Waste. In addition, SEGi University Deputy Vice Chancellor (Student Affairs) Dato Professor Dr. Jamaludin Mohaiadin embarked on an in-depth study into a topic that is relevant to academia with the aim of aspiring members of academia in Malaysia in dealing with their highest academic achievement. To further strengthen our commitment to Research and Development, the University s Research & Innovation Management Centre (RIMC) continues to support these and other similar efforts. SEGi also continues to develop new niche and popular programmes. In 2012 we launched our first PhD programme by research and we plan to launch an additional 8 in As an educational institution with influence in local and international markets we see the importance of Corporate Responsibility to help promote and improve the academic achievement. In 2012, efforts towards being a socially responsible institution included offering scholarships to needy and deserving students, executing countless fund-raising and charity events, organising numerous environmental awareness campaigns and holding various CR talks and forums, among other initiatives. With our ongoing developments and our passion in providing the best quality education, I am positive that SEGi will continue to produce employable graduates who are in demand by the industry and this trend will continue to grow in Cheryl Chong Poh Yee Senior Vice President, Group Corporate Strategies & Finance The growth in programme offerings, as well as the expansion of existing campuses and development of new ones, is a positive indication toward the strength of the Group as well as the management of visionary leaders, proving that SEGi truly is a dynamic and progressive institution. Bruce Lim Aun Choong Senior Vice President, Group Strategies & Alliances The brand that SEGi has become today is one of strength and excellence, and it continues to grow in its recognition. This is clearly reflected in the multiple awards and accolades bestowed upon the Group in 2012, as well as arguably the most important recognition of university status from MOHE. Lam Lai Meng Senior Vice President, Group Skill-Based Training Since upgrading to university status in mid 2012 we have continued to attract and retain some of the most eminent minds to our Group. Drawing from industry and academia both locally and internationally, our people are renowned as being leaders in their respective fields.

44 Quality

45 QUALITY As an education provider, delivering quality programmes are at the heart of SEGi s overall strategy. The Group focuses on the provision of quality programmes that are recognised by both local industries and international university partners with the aim of producing graduates that are at the top of their field. Pioneer Outstanding New Academic Programmes

46 Quality Pioneer Outstanding New Academic Programmes

47 QUALITY As an education provider, delivering quality programmes are at the heart of SEGi s overall strategy. The Group focuses on the provision of quality programmes that are recognised by both local industries and international university partners with the aim of producing graduates that are at the top of their field.

48 36 SEGi Annual Report 2012 Top Management Team Dato Sri Clement Hii Chii Kok Group Managing Director Please refer to page 19 of Directors Profile section. 2. Lee Kok Cheng Group Deputy Managing Director Please refer to page 20 of Directors Profile section. 3. Hew Moi Lan Group Chief Executive Officer Please refer to page 21 of Directors Profile section. 4. Stella Lau Kah Wai Group Chief Operating Officer Stella holds a Bachelor of Arts in Business Administration and Management Science from the University of Canterbury, New Zealand. Stella Lau has been working with SEGi College Sarawak for more than 11 years, and held the position as Principal for more than 4 years. She was promoted as the Group Chief Operating Officer in year Lawrence Ngu Herng Hwa Senior Vice President, Group Development / Principal, SEGi College Kuala Lumpur Lawrence Ngu holds a Master in Business from the University of Newcastle and ICSA professional qualification. His tenure with SEGi stretches back to 1993 when he joined the Systematic College, Kuala Lumpur (now known as SEGi College Kuala Lumpur) after serving a period as Principal of another educational institution. He then rose in the ranks within SEGi until assuming his current position 4 years ago. 6. Dr Lisa Tan Saw Poh Senior Vice President, Group Development / Principal, SEGi College Subang Jaya Dr Lisa Tan holds a DBA from University of South Australia and MBA from the University of Bath, UK. She obtained a Diploma in Education from National University of Singapore and B.Sc (Hons) from the University of London. She has extensive experience in the field of education and management, having worked with the Singapore Ministry of Education and private institutions of higher learning for more than 20 years. Dr Tan s overseas experience covers work with governmental bodies and private concerns in China, Philippines, Vietnam, Sudan and Ghana.

49 SEGi Annual Report Top Management Team Cheryl Chong Poh Yee Senior Vice President, Group Corporate Strategies & Finance Cheryl Chong joined the Group in 2000 and has more than 20 years of experience in the fields of accountancy, financial services and corporate services. Prior to joining the Group, Cheryl worked for another main board public listed company in Malaysia as the Financial Controller and in one of the top international accounting firms. She is a Certified Public Accountant with the Malaysian Institute of Certified Public Accountants, a Chartered Accountant with the Malaysian Institute of Accountants and a Certified Financial Planner. She also holds a Master of Business Administration (International Business) from University of Southern Queensland, Australia. 2. Bruce Lim Aun Choong Senior Vice President, Group Strategies & Alliances Bruce Lim graduated with Bachelor of Laws (Honours) degree from the University of London and holds a Certificate in Legal Practice. He taught law at various law schools in Malaysia, Singapore and Hong Kong for seven years. He then founded and became CEO of e-smartlearning, which developed learning solutions and was responsible for the expansion of law programmes offered in Singapore and Hong Kong. He then moved on to Paramount Corporation Bhd and was involved in operations, sales and marketing for its Education Division, before joining SEG International Bhd as Senior Director, Group Marketing in Bruce also enjoyed a two year stint with the Government at the Ministry of Transport before assuming his current position in group development with SEGi. He is also a Council member of Malaysia Retailer Chain of Association (MRCA) and a member of the Steering Committee for National Key Economic Area (NKEA) for Education. 3. Lam Lai Meng Senior Vice President, Group Skills-Based Training Lam Lai Meng holds a Bachelor of Arts majoring in History (International Relations) from the University of Malaya. Prior to joining SEGi, she held senior positions within educational institutions including Chief Executive of Kojadi Institute and Operations Director of JT I-Systems Colleges Sdn Bhd. Lam also worked with the Ministry of Defence Malaysia for more than 20 years and the Ministry of Human Resources Malaysia for 12 years, holding the position of Chief Executive Skills Development Fund Corporation with the Ministry of Human Resources Malaysia before transitioning into the education industry. 4. Dr Doris Pamela Alexius Executive Vice President, Group Development/Deputy Principal, Academic, SEGi College Kuala Lumpur Dr Doris Alexius holds a Doctor of Business Administration from University of Newcastle, Australia, a Master of Business Administration in International Business from RMIT, Australia and a Bachelor of Science in Zoology from Madras University, India. Alexius has been involved in education and educational administration for over 25 years. She had the responsibility for leadership, delivery and quality assurance of the examinations process leading it for ISO certification. She works closely with all aspects of faculty policies, academic planning, teaching and learning, mentorship and academic development. Alexius at SEGi College, Kuala Lumpur is responsible for quality assurance and regulatory compliance. 5. Ir Chew Siang Chye Vice President, Group Projects & Infrastructure Chew Siang Chye graduated from University Malaya with a Bachelor Degree in Civil Engineering in 1990, and was conferred Professional Engineer by the Board of Engineers Malaysia in He also holds an MBA majoring in Finance from The University of Hull, and MSc in Transportation & Logistics from the Malaysia University of Science and Technology in collaboration with Massachusetts Institute of Technology. Siang Chye has been responsible for the execution of various projects and has strong experience in design development, technical & cost planning and execution, branding propagation, procurement, facility management and project management.

50 38 Top Management Team SEGi Annual Report Clifford Hii Toh Leong Vice President, Group Corporate Development & Support Clifford graduated with a Bachelor of Law degree from the Queensland University of Technology, Australia. He was admitted into the Queensland Law Society as a legal practitioner in 2006 and had a short stint in a law firm in Australia before moving back to Malaysia. He then got admitted into the Bar of Sabah and Sarawak in He has also obtained a Diploma in Information Technology and Graduate Diploma in Legal Practice in Australia. Prior to joining SEGi, Clifford also served in various positions in management and media firms. Before assuming his current position, Clifford had gone through various departments in SEGi such as marketing, student service, resource planning, human resource and finance. 2. Chong Weng Lian Vice President, International Marketing & Services, SEGi University Chong Weng Lian has more than 29 years experience working in the education industry. Prior to joining SEGi, she held senior positions with numerous Malaysian private institutions of higher education, including Chief Executive of Life College from its origin in 2003 to Weng Lian was with PRIME College as Chief Executive from 2000 to She was also a pioneer staff of KDU College from 1983 to 2000, lastly holding the position of Registrar responsible for overseeing 9 departments. Weng Lian is certified with The Institute of Chartered Secretaries and Administrators. 3. Doreen Ong Lee Aei Senior Director, Group Human Resource Doreen Ong Lee Aei attained a Bachelor s Degree in Malay Studies and Economics from University of Malaya in 1989 and a Master of Business Administration (HRM) from University of East London in She joined the Group in 2004 and has more than 16 years of experience working in managerial positions handling all areas and functions within human resource, including employee welfare, employee benefits, training and development, payroll, health and safely, industrial relations and recruitment. 4. Norman Chu Su Jiun Registrar Norman Chu holds a Bachelor of Science in Civil Engineering and a Master of Science in Civil Engineering from Iowa State University, USA. He is currently pursuing his Doctorate of Business Administration with University Utara Malaysia. He is an Associate Member of the American Society of Civil Engineering (ASCE) and a Graduate Member of the Board of Engineers Malaysia (BEM). Norman gained 4 years of industry experience as a Civil Engineer before joining SEGi in 2005 as a Lecturer. During his time working with the Group, he also held positions as Head of School of the Built Environment and Deputy Registrar before assuming his current position in July Lilaine Lee Sook Mun Vice President, Human Resource, SEGi University Lilaine Lee has attained her Master in Business Administration from Oxford Broookes University, UK in year She also holds a DIHRM from MIHRM and DES from stamford. She has been in management position since 1995 and exposed in various industries. Prior in joining SEGi Group in July 2007, Her first employment started with a US airfreight company in 1991 where she worked as a executive secretary to the group MD, a company that given her the career development into Human Resources field. She has grown to be a group HR manager in 1995 when the company s businesess have expanded and formed a group of companies (a total logistic solution group). Subsequently, in 1997 she joined a Malaysia PLC in mainboard as the head of group HR as she wanted to explore herself into a company with diversified industries both locally and internationally. In 2003, she has been offered a regional HR position by a China MNC health care company in Tianjin to focus on talent management for the offices set up in SEA region for 4 years and with the KPI to achieve localisation within 3 years. She strongly believes that to succeed in human capital management, she/he must work in an organisation that believes in Human is the most important asset as the cornerstone to develop and excel in all areas of HRM. At personal level, she trust that one needs to respect, care and capitalise the best of others.

51 SEGi Annual Report Top Management Team Ng Kim Leng Director, Group Finance & Accounts Ng Kim Leng graduated with a Bachelor of Accounting from Universiti Utara Malaysia. He is a Chartered Accountant with the Malaysian Institute of Accountants. His professional experience includes but not limited to audit, taxation, corporate and management consultancy and the accounting profession. He was the Head of Finance and Operations of an engineering and construction company prior to joining SEGi. 2. Yong Lit Seng Director, Group Technology Support & Development Yong Lit Seng specialises in the design, implementation and maintenance of computer network systems, and in the support and administration of general computer systems. He has extensive experience in analysis, design, implementation and evaluation of many aspects of multimedia computing using new and established techniques and software tools. He is now the Director of Group Technology Development, leading the development, implementation, management and evaluation of new technology initiatives for the Group. 3. Hew Ling Sze Company Secretary, Company Secretarial Services Hew Ling Sze was admitted as an Associate of The Institute of Chartered Secretaries and Administrators in In 1997, she graduated with a Master of Business Administration majoring in International Investment from Universiti Kebangsaan Malaysia. She led the Corporate Affairs Department of a main board listed company and gained exposure in corporate planning. She has more than 19 years of experience in corporate, management consultancy and secretarial services. 4. Adeline P ng Aih Teang Director, Group Legal Services Adeline P ng graduated with a Bachelor of Laws (Hons) degree from the University of London in She holds a Master of Business Administration. She has extensive experience in various areas of practice including corporate, commercial, litigation and she is currently leading the Group Legal Department. 5. Dr Hajjah Roswati Binti Rahmat Director, Group Regulatory & Government Affairs Dr Hajjah Roswati Binti Rahmat holds a Bachelor of Business Administration from Ohio University, US, a Master of Business Administration from Universiti Teknologi MARA and a Doctor of Business Administration from University of Newcastle, Australia. Her doctoral research is on the effectiveness of knowledge sharing in organisations. Dr Hajjah Roswati Binti Rahmat has more than 30 years experience in the corporate sector, including in the field of education. She is also a Certified Knowledge Management Facilitator and is a Certified Financial Planner.

52 40 Top Management Team SEGi Annual Report Gary Tan Hong Guan Director, Group Domestic Sales & Events Gary Tan graduated with a Bachelor of Commerce, majoring in Marketing & Public Relations from the University of Curtin, Perth, Western Australia in Prior to joining SEGi College Kuala Lumpur as Marketing Manager in March 2007, he held various marketing and sales positions in training, advertising and trading industries. In his 5 years of service in SEGi KL, he has contributed to propel the profit achievement of the branch by more than 5-fold from 2007 to He was promoted to Senior Marketing Manager at the beginning of 2011 before assuming his current position at the beginning of Adrian Thong Chee Thim Director, Sales & Marketing, SEGi University Adrian Thong graduated with an MBA from Asia International Open University and also holds a BA (Hons) from the University of Wales. He is also a Certified Financial Planner (CFP) with the CFP Board of Standards, Inc, USA. Adrian has held senior management positions in the fields of internal auditing, corporate planning, operations, business development and marketing in various industries. Prior to joining SEGi University, he held the position of General Manager in M&A Securities Sdn Bhd, a local stock broking company. 3. Jelaine Teo Sai Wah Senior Manager, Group PQA Jelaine Teo is certified with The Institute of Chartered Secretaries and Administrators. She gained extensive experience in cost planning, procurement, facility management, property management and marketing while she was attached to a public listed company involving in property holding and property development. She joined SEGi in 2001, leading its property division. With more than 20 years involvement in property industry, she is now the Senior Manager heading the Group Procurement & Quality Assurance. 4. Lee Kee Hin Senior Manager, Group Creative Communication Lee Kee Hin has more than 15 years of experience in creative communications, brand communications and design. Prior to joining the education industry he worked in publications. Since joining SEGi in 2005, he has been directly involved in a major re-branding and consolidation of the group, and subsequently the brand upgrade to SEGi University College and SEGi University. Lee is currently studying his Master of Business Administration with the University of Southern Queensland, Australia. 5. Shannon Crowe Manager, Group Marketing Shannon Crowe graduated with a Bachelor of Business, majoring in Marketing & Information Systems, from Edith Cowan University, Perth, Western Australia in She has more than 9 years experience working in marketing positions within the education industry, both in Australia and Malaysia. Prior to joining SEGi as Group Marketing Manager in February 2008, she was attached to public and private institutions in Australia and is knowledgable in the areas of strategic marketing, media planning, event management, public relations, marketing analysis, copywriting and brand development.

53 SEGi Annual Report Top Management Team Elina Tiu Chai Hui Principal, SEGi College Sarawak Elina Tiu holds a Bachelor Degree in Information Technology from University of Southern Queensland, Australia. She has more than 20 years of experience working with public listed and MNC companies in various industries including F&B, education, telecommunication services and office automations. During this time, she has held various managerial positions in the areas of business operations and sales & marketing, prior to her appointment as Principal at SEGi College Sarawak. 2. Cheah Teong Keat Principal, SEGi College Penang T.K. Cheah was formerly in the IT and manufacturing industry before his foray into the education line. Since then, he has been involved in lecturing, training and human capital development. Some of his initiatives include setting up and running a human capital development business for a renowned education group and heading an educational institution which focuses on working adults and post graduate courses. Some of his previous appointments include Senior Director of Post Graduate Studies for the INTI Education Group and Chief Operating Officer of MIM-INTI Management Institute. He holds a Bachelor of Business Administration from RMIT University, and an MBA specialising in Information Technology Management from Maastricht School of Management. He is currently pursuing his Doctorate in Business Administration from University Utara Malaysia. 3. SueAnn Chok Soo Yan Deputy Principal, Operations, SEGi College Subang Jaya SueAnn Chok holds a Master of Business Administration from James Cook University, Australia. She is an associate member of Association of International Accountants (AIA) and holds a Certified Financial Planner (CFP) with the CFP Board of Standards, Inc, USA. She has more than 20 years of working experience in financial accounting and administration position in various industries ranging from hotel services, property development, trading and education. 4. Helen Ngu Moi Hiong Deputy Principal, SEGi College Sarawak Helen Ngu holds a Master of Business Administration and a Graduate Diploma in Business and Management from the University of Sunshine Coast, Australia. She has been working with SEGi College Sarawak since October Prior to joining SEGi, Helen worked in the area of operations for large national companies in the building, manufacturing, housing and construction industries. 5. Dr Tie Hui Hui Vice Principal, Academic, SEGi College Penang Dr. Tie Hui Hui holds a PhD in Instructional Technology from University Science Malaysia (USM) as well as a Master of Science in Information Technology in Business from University of Lincolnshire and Humberside (UK). She has over 18 years of management and teaching experience; has published articles in local and international journals; and has presented several research papers locally and internationally.

54 42 SEGi Annual Report 2012 Key academic Team YAM Tan Sri Dato Seri Syed Anwar Jamalullail Chancellor YAM Tan Sri Dato Seri Syed Anwar Jamalullail is the Chairman of Cahya Mata Sarawak Berhad (CMS) and Nestle (M) Berhad. He holds a Bachelor of Arts in Accounting degree from Macquarie University, Australia and is a Chartered Accountant and Certified Practising Accountant of Australia. He began his career as a financial accountant with Malaysia Airlines System Berhad in 1975 and has worked for Price Waterhouse (Australia), Amanah Merchant Bank Berhad and Amanah Capital Partners Berhad as its Group Managing Director. Tan Sri Syed Anwar has also served as Chairman of Malaysia Resources Corporation Berhad, Media Prima Berhad, DRB-HICOM Berhad and EON Capital Berhad as well as a director of Maxis Communications Berhad and Bangkok Bank Berhad. Tan Sri Syed Anwar was the former Chairman of the Investment Panel of Lembaga Urusan Tabung Haji and he is currently the Chairman of Lembaga Zakat Selangor. 2. Dato Pahamin A Rajab Chairman of Academic Council Dato Pahamin A Rajab an Advocate and Solicitor of the High Court of Malaya holds several tertiary qualifications. He obtained the Bachelor of Arts (Hons) in History majoring in International Relations from the University of Malaya in 1970; the Master of Arts in Public Policy and Administration majoring in Economic Development from the University of Wisconsin, Madison, United States of America in 1978; a Law Degree with Honours from the University of London in 1990; and a postgraduate Diploma in Syariah Law and Practice from the International Islamic University, Malaysia in In 2006, he was conferred the Honorary Doctor of Laws (honoris causa) by University of Newscastle, and in 2011, he was conferred the Honorary Doctorate by the University of Greenwich. Dato Pahamin has worked in several ministries and government agencies in Malaysia over a 30-year period. He is recognised internationally as an expert in intellectual property laws by the World Intellectual Property Organisation and in Year 2000, was awarded the prestigious Cyber Champion International Award by Business Software Alliance in Washington. 3. Emeritus Professor Dr Muhamad Bin Awang, FASc Vice Chancellor/Senior Vice President, Group Academic Quality & Enhancement Professor Muhamad Awang received his Ph.D specialising in air pollution and vegetation from the University of Sheffield, the United Kingdom, in He was a Professor of Environmental Sciences at the Faculty of Environmental Studies, Universiti Putra Malaysia (UPM) and was a Deputy Vice Chancellor of Academic Affairs at UPM between June 16, 2000 and April 7, He is best known for his teaching and research on Air Pollution and Tropical Ecosystem Physiology and Environmental Science Management. He was a recipient of Anugerah Langkawi and was conferred the title Emeritus by UPM on 9 September He was also a Chairman of the National Higher Education Committee for the Establishment of Research Universities in Malaysia, Ministry of Higher Education Malaysia ( ). 4. Dato Professor Dr Jamaludin Mohaiadin Deputy Vice Chancellor, Student Affairs Dato Prof Dr Jamaludin holds a Master of Education in Project Management and Evaluation and a Doctor of Education in Instructional Design and Technology from the University of Pittburg USA. He was formally the Deputy Vice Chancellor of Student Affairs in Universiti Sains Malaysia (USM). He was also the Director of Centre for Instructional Technology and Multimedia in USM. Dato Professor Dr. Jamaludin was also a consultant to a number of universities in multimedia curriculum design, establishing instructional technology centres and academic training programmes. 5. Professor Dr Patrick Kee Peng Kong Deputy Vice Chancellor, Academic Professor Dr Patrick Kee Peng Kong attained his Bachelor of Engineering (Industrial with 1st Class Honours) in 1984 and earned a Doctor of Philosophy (by Thesis) in 1992 from the University of Melbourne, Australia. He has more than 24 years of experience working in both academic and management positions with institutions of higher learning in Australia and Malaysia and, more recently, held the position of Registrar at Manipal International University, Malaysia. He has received numerous awards and grants for his research and has printed his findings in technical publications and reports.

55 SEGi Annual Report Key academic Team Kang Ching Hong Senior Vice President, Group Development Kang Ching Hong is a Certified Public Accountant with the Malaysian Institute of Certified Public Accountants and a Chartered Accountant with the Malaysian Institute of Accountants. He has more than 20 years experience in audit, corporate finance, merger and acquisitions and business operations. He has been actively involved in acquisitions, listings, several successful restructuring projects and reverse take-over exercises. Ching Hong was attached to a property developer as the Chief Financial Officer prior to joining SEG International Bhd as Executive Vice President, leading Corporate Affairs Division. 7. Professor Dr Azrin Esmady Bin Ariffin Foundation Dean, Faculty of Optometry & Vision Sciences Prof Azrin attained his Bachelor of Optometry with Honours in 1984 from the University of New South Wales in Australia and earned a PhD in Clinical Optometry in 1993 during a stint at City University/ Moorfields Eye Hospital in London. Prof Azrin began his academic career at Universiti Kebangsaan Malaysia in 1985, and was Head of Optometry Department from 1996 to He is also on the Malaysian Optical Council and various professional committees. His research interest is in the field of Visual dysfunction in ocular disease, and he also maintains a clinical interest in the area of Primary Eye Care. 8. Professor Dr Atiya Ab Sallam Founding Dean, Faculty of Medicine Prof Dr Atiya obtained his Bachelor of Medicine, Bachelor of Surgery (M.B.,B.S.) from Universiti Malaya in He also obtained a Diploma in Aviation Medicinefrom the United States Air Force, a Master of Public Health from Universiti Malaya and a Master of Science in Medical Statistics from the University of London. Prof Atiya has been in education for more than 23 years and prior to his appointment as Founding Dean for the Faculty of Medicine with SEGi University, Professor Atiya was a Professor and Head for the Department of Social and Preventative Medicine, Faculty of Medicine, Universiti Malaya He has served in various academic and research committees besides supervising PhD students in medical and health related fields. He co-authored in more than 45 publications in peer-reviewed journals. He currently sits on the Malaysian Medical Councils (MMC) Preliminary Investigation Committee (V), a panel member of MBBS Accreditation team, and a committee member of the Health Promotion Board Malaysia. 9. Associate Professor Dr Tey Kim Kuan Dean, Faculty of Pharmacy & Allied Health Sciences Associate Professor Dr Tey obtained her Bachelor of Pharmacy in 1991 from University of Bradford and her Doctor of Philosophy from The University of London. She has more than 20 years experience as a pharmacist, having worked with various disciplines of pharmacy including hospital, community and industrial pharmacy both in UK and Malaysia. Prior to joining SEGi, she was attached to International Medical University, holding the positions of Head of Department and Programme Coordinator. She is a member of numerous professional bodies and committees; and also the panel assessor for Community Pharmacy Accreditation and a member of the Joint Technical Committee under Pharmacy Board Malaysia, Ministry of Health. She also conducts and supervises multidisciplinary research in various aspects of pharmacy practice and pharmacy education. 10. Datuk Dr Fawzia Binti Dato Abdullah Foundation Dean, Faculty of Dentistry Datuk Dr Fawzia obtained her Bachelor of Dental Surgery from the University of Singapore and her Diploma in Dental Public Health from The Royal College of Surgeons of England. Prior to her appointment as Foundation Dean of the Faculty of Dentistry at SEGi University, Datuk Dr Fawzia worked with the Ministry of Health for 32 years and retired, as the Director of the Oral Health. She was also a Member of the Public Services Commission from 2000 to Datuk Dr Fawzia is a member of numerous professional bodies and her research includes studies into prevention in oral health. 11. Datin Devagey Raru Dean, Faculty of Nursing Datin Devagey holds a Master of Counselling from Universiti Malaya and a Bachelor of Science with Honours in Nursing from Anglia University in the UK, among numerous other nursing and healthcare qualifications. Prior to joining SEGi, Datin Devagey held senior positions in nursing colleges, training centres and hospitals. She is a member of Nursing Board Malaysia, Nurses Examination Board and Nursing Curriculum Committee, as well as other healthcare associations and committees.

56 44 SEGi Annual Report 2012 Board of GovernorS Dato Pahamin A Rajab Chairman of Academic Council 2. Lee Kok Cheng Group Deputy Managing Director 3. Hew Moi Lan Executive Director / Chief Executive Director 4. Emeritus Professor Dr Muhamad bin Awang Vice Chancellor / Senior Vice President, Group Academic Qualify & Enhancement 5. Dato Professor Dr Jamaludin Mohaiadin Deputy Vice Chancellor, Student Affairs 6. Professor Dr Patrick Kee Peng Kong Deputy Vice Chancellor, Academic 7. Kang Ching Hong Deputy Vice Chancellor, Finance & Group Development 8. Norman Chu Su Jiun Registrar SENIOR SenaTE MEMBERS Professor Dr Atiya Ab Sallam Foundation Dean, Faculty of Medicine 2. Datuk Dr Fawzia Binti Dato Abdullah Foundation Dean, Faculty of Dentistry 3. Professor Dr Azrin Esmady Bin Ariffin Foundation Dean, Faculty of Optometry & Vision Sciences 4. Datin Devagey A/P K. Raru Dean, Faculty of Nursing 5. Associate Professor Dr Tey Kim Kuan Dean, Faculty of Pharmacy & Allied Health Sciences

57

58 46 SEGi Annual Report 2012 at our heart SEGi programmes Pre-University Pre-University programmes are designed to provide students with the right foundation for academic progression while also training them to be well rounded and independent individuals. At SEGi, courses are complemented with a complete learning experience, orienting students into a college environment and preparing them for graduate studies at university level in the disciplines of business, arts, engineering, IT, medical and health sciences. SEGi uses a mentor approach whereby experienced lecturers give students guidance in focus study groups as well as help them prepare for the examinations, ensuring a high student success rate. SEGi finds strength in its diversity, offering a wide range of programmes that are constantly upgraded and repackaged to ensure they meet the standards as set by our international partners as well as those of the industry. Through this, and with continual development of new programmes, SEGi is able to sustain its leadership position in the private education sector and meet the current and future demands of our stakeholders. The Group does not rest on its laurels but embraces constant improvement of its programmes to ensure they produce graduates who are highly employable. SEGi also boasts an International Academic Advisory Board consisting of members who are internationally renowned and are leaders in their respective fields. Medicine The SEGi University Faculty of Medicine strives to produce medical professionals who are lifelong learners and who endeavour to keep abreast of advances in medicine so as to ensure the community receives appropriate and effective care. This is made possible through diverse teaching and learning experiences that are student and patient centred promoting holistic care and emphasising professional and ethical values. The SEGi University medical programme is designed for students who believe that they can make a difference to others lives through better health by being safe, caring and exceptional doctors. This programme prepares aspiring doctors for a challenging career covering promotive, preventive, therapeutic and rehabilitative medicine. Optometry & Vision Sciences The SEGi University Faculty of Optometry & Vision Sciences is responsible for educating future optometrists, and is committed to offering quality accredited programmes that equip graduates with the knowledge and skills to cope with the ever growing and evolving scope of practice for Optometry.

59 SEGi Annual Report at our heart segi programmes The Faculty boasts laboratories and clinical facilities that are on par with the leading local and international universities that offer undergraduate Optometry programmes. As well as utilising top facilities, students will be trained by optometrically qualified full-time lecturers, whilst also benefiting from the expertise of external visiting lecturers comprising Biomedical Scientists, Medical Practitioners, Ophthalmic Surgeons and Practicing Optometrists. The small class sizes also allow students to enjoy the opportunity to interact closely with the academic staff. Pharmacy Pharmacy is the branch of medical science concerned with the sources, nature, properties, preparation and safe effective use of medicinal drugs. Pharmacists are key professionals in the health care system who formulate and dispense drugs and work closely with doctors and patients in providing advice on the management of a patient's medication. A degree in pharmacy aims to integrate scientific, clinical and professional knowledge with communication skills, providing graduates with the expertise to contribute effectively as a pharmacist within the future health care system. Students learn both chemical and physiological knowledge, as well as pharmacy practice, through problem-based learning, workshops, seminars and laboratory work. Dentistry Good oral hygiene is important for maintaining not only the health of one s mouth and teeth but for overall health. Poor oral health has been linked to heart and lung disease, diabetes, stroke, extremely high-birth weight, and premature births, and many dental practioners will argue that oral health is a strong indicator of overall wellbeing.

60 48 at our heart segi programmes SEGi Annual Report 2012 Nursing There is a growing demand for health professionals in Malaysia and worldwide, and SEGi is poised to respond to such demands by providing a range of nursing and health science programmes. Nursing at SEGi has created significant impact in the health care practice by imparting to students the scientific basis of nursing and its application in the holistic care of patients. This has enabled them to participate actively and effectively as members of the health care team. For their Nursing Programmes, SEGi has built strong connections with public and private hospitals throughout Malaysia and has received recognition from the Ministry of Higher Education, Malaysia as well as the Malaysia Nursing Board. The SEGi University Faculty of Dentistry is among the latest additions to the wide range of study areas available. The Faculty boasts its own dental clinic with practicing in-house dentists. Here, students are given hands-on practical sessions, which provide them with an insight into working with both dentists and patients alike. The dental clinic comes complete with a reception, a waiting area and a dental records room, and is tailored to meet industry standards, undergoing regular spot checks by various health agencies. Dental services are open to students, staff of the Group and the public. Allied Health Sciences The Allied Health Science programmes are designed to equip students to become skilled professionals within their respective industries with the aim of advancing the complete performance of healthcare provided in a growing and dynamic healthcare setting. The programmes aim to address the pertinent healthcare workforce shortage in the region by preparing healthcare providers who are skilled, compassionate and proficient, providing optimal services to the society at large, and enhancing their competency through problem-based learning as well as developing effective communication and leadership skills. Business & Management Managers and business professionals deal with a range of complex issues on a daily basis, they are expected to make business decisions in the face of constant economic and social changes. They also need to take on the role of coordinating and integrating the activities of people to ensure that an organisation achieves its goals.

61 SEGi Annual Report at our heart segi programmes Innovative graduates with business knowledge and savvy skills accelerate organisational growth and competitiveness. The Business and Management programmes available at SEGi aim to produce graduates capable of managing effectively across the broad range of disciplines required in today s challenging and rapidly changing business environment. By increasing and enriching knowledge across a broad range of business disciplines, students gain a firm grounding in key management skills and techniques essential to financial, strategic and knowledge management. Accountancy & Finance Accountancy & Finance are some of the world s fastest growing and most dynamic industries, encompassing a broad range of organisations that deal with the management of money. Graduates in either or both areas are expected to undertake more than just number-crunching. They are expected to have a variety of skills relevant to business advising and planning as well. Due to the wide scope and demand for such professionals, these degrees are highly sought after by the industry. Accountancy and Finance training provides substantial skills for organisational planning and growth. The Accounting and Finance programmes at SEGi provide students with the opportunity to develop important practical skills such as analytical thinking, problem-solving, team working and communication. This mix of academic and practical skills is highly attractive to employers. Marketing In an increasingly competitive business world, marketing is becoming ever more recognised as a vital component in ensuring the growth and success of organisations. However, marketing cannot simply be ventured into without any expertise or planning. Organisations need to develop the right course of action required to target their specific market segment in order to grow the business and effectively market their product or service. The Marketing programmes available at SEGi will provide students with the skills necessary to analyse market needs, define target markets, create marketing strategies and unlock business opportunities in a competitive environment. The programmes are also designed to develop the students practical skills and knowledge. Human Resource Management Human Resource Management is concerned with the administration and development of the organisation s personnel. Arguably the most important asset of any company, an organisation s personnel are the ones who individually and collectively contribute to the achievement of the business objectives.

62 50 at our heart segi programmes SEGi Annual Report 2012 The Human Resource Management (HRM) programmes available at SEGi are designed to teach students how to deal with and manage human resources at the workplace, developing knowledge across areas including terms of employment, staff motivation, HR legal issues, teamwork and payroll. The programmes available at SEGi are industry driven and are designed to equip students with the necessary skills and knowledge required to pursue a career or further studies. Supply Chain Management Supply Chain Management involves monitoring the movement and storage of raw materials, maintaining inventories of all stock and work that is in progress, and tracking goods from their point of origin to the final customer. It also involves working closely with a variety of external partners to source the best materials at the best price and maintaining strong links with suppliers and customers. If any part of the supply chain fails it can cause the business to lose money, stocks or customers, making supply chain management critical to the success of any company which manufactures or handles goods. The Supply Chain Management programme focuses on strategic performance improvement of all business planning, global sourcing and procurement, production, and logistical activities that make up an organisation s supply chain, providing students with an understanding of key factors affecting the operations in a supply chain and giving them the opportunity to both analyse and design supply chain processes. Law The Law programmes available at SEGi are ideal for students who wish to obtain a qualification of international standing en route to a successful career as a practising lawyer. The programmes aim to promote independent learning, develop key intellectual transferable skills, develop critical awareness, and strengthen the student s understanding on the language of law. As a commonwealth country, Malaysia practices the common law system as practiced in the United Kingdom. As such, SEGi collaborates with the University of London (UK) to offer the Bachelor of Laws (LLB) programme. The University of London LLB is an internationally recognised 'gold standard' programme established for over 100 years. Upon graduation students will join a distinguished group of solicitors, barristers and judges around the world who began their careers by obtaining their law degree through the University of London International Programmes. SEGi also offers the homegrown Diploma in Law programme. Information Technology The world is increasingly dependent upon the use of technology and information where technological development and its adoption by organisations is central for the transformation of management culture, lifestyle and the global economy. The information engineer of the future must be equipped with the appropriate skills to meet these challenges. SEGi s Information Technology programmes are comprehensive and relevant to the industry and continue to attract top students and academics. The programmes aim to provide graduates with the opportunity to apply adaptive skills and knowledge to a field that is constantly being transformed.

63 SEGi Annual Report at our heart segi programmes Built Environment The term built environment refers to the structures, and infrastructure, that are man made. Built environments provide the basic necessities for human life, and therefore must be functional and healthy for all. Finding this balance is a complicated and challenging process, and one that is consistently being refined. Built Environment encompasses a variety of disciplines including architecture, construction, project management, environmental design and planning. Students studying built environment programmes at SEGi will address professional, industrial and consultancy activities while also exploring the relationship between the buildings/cities and the individuals, communities and organisations that inhabit them, ensuring they develop a prosperous future in the growing job market. Engineering SEGi offers an impressive range of engineering programmes that focus on a student-centric environment, where students interact with teaching staff from Malaysia as well as staff from our partner universities worldwide. Students will work in technically advanced laboratories and workshops at SEGi campuses, providing them with the essential tools in the development of skills and knowledge. SEGi offers an impressive range of disciplines from foundation and diploma through to bachelor degrees. Its students have gone on to write many success stories and the Faculty is proud to count more than 200 students who obtained First Class Honours in engineering from top-notch universities worldwide. Creative Arts & Design The SEGi Creative Arts and Design programmes range from being highly conceptual to those that are deeply practical requiring a specific skill set. With that said, creativity is at the core of all that is executed and taught at SEGi. Students are not only provided with a qualification or skill in creative arts and design, but are prepared to brave the challenges of the industry when they step into the working world. SEGi aims to expand the boundaries of teaching and learning by using the latest technologies, ensuring graduates are at the forefront of art and design industries in the new millennium.

64 52 at our heart segi programmes SEGi Annual Report 2012 Communication Studies Mass Communication is the discipline which looks at the various means used to relay information through mass media to large segments of the population at one time. The most common mediums used would be newspaper, magazine, radio, television and film, as these are used to disseminate news and advertising to a large audience. The Mass Communication programmes at SEGi aim to provide a solid foundation in the basic knowledge and skills necessary to become media practitioners and more informed media consumers. Students will learn essential skills in the areas of television/video, news and current affairs production, print, radio and TV journalism, and desktop and on-line publishing, relevant to the region as well as internationally. Education & Social Sciences Educators at all levels play a significant role in developing the knowledge of society. SEGi recognises the importance of this and, as such, offers a full range of innovative and industry relevant programmes to meet the objective of producing progressive educators who are competent and thoughtful leaders in their respective fields. In the field of Education & Social Sciences, SEGi offers undergraduate programmes in education, early childhood education and psychology. In addition to this, SEGi also offers the Master of Education (MEd) programme in collaboration with the University of Southern Queensland. The MEd, an intensive programme that allows educators to acquire the capabilities and dispositions required to work as engaged professional educators in knowledge building communities, allows students to choose one of 4 majors consisting; Leadership & Management, Special Education, TEsoL, and Early Childhood. Psychology Psychology is both an academic and applied discipline concerned with the scientific study of mental processes and behavior. Psychology seeks to explain thought, emotion and behaviour in the context of real life. The SEGi Diploma in Psychology aims to produce graduates with intellectual aptitudes, independence and transferable skills for employment and/or further studies. Students can also apply the basic psychological theories and principles to significant areas of human activities such as healthcare, education, management and social welfare. Hospitality & Tourism There is tremendous growth in the hotel and tourism industry as businesses and people are spending more money on leisure than ever before. Therefore, this sector of the industry is one of the largest and fastest creators of employment. There is a need for educated and trained people who can be counted on to deliver first class services. The hospitality and tourism programmes available at SEGi are designed to equip students with the skills and knowledge that are increasingly in demand by today s employers. Students will study highly relevant modules that cover marketing, destination management, human resources,

65 SEGi Annual Report at our heart segi programmes information management, planning and research, among others. During the programme, students will also develop wider skills in communication, team working, problem-solving, use of information technology and application of numbers, essential to launch their careers and provide a framework for life-long learning. American Degree Programs The Upper Iowa University (UIU) Bachelor of Science (4+0) program at SEGi University provides students with the opportunity to experience US-styled education. This style of education focuses heavily on the practical elements of learning with an emphasis on classroom interaction between the students and lecturers as well as group projects, presentations and field trips. The American Degree Program focuses more on assessing the students through course work and allocates less percentage to mid-term and final examinations. The UIU Bachelor of Science (4+0) also allows for full completion locally at SEGi with the flexibility to interchange between SEGi and UIU s Fayette Campus in the United States. Students studying the UIU Bachelor of Science (4+0) program can choose from one of 7 majors including; Management, Marketing, Finance, Communications, Business Administration, Human Resource Management, International Business and Psychology. Students can also elect to combine 2 areas of interest as a double major. English Language Today it is widely accepted that English is the language of diplomacy and international communications, business, tourism, education, science, computer technology, media and the Internet - with almost 70% of all information stored electronically in English. The increasing role of English as the language of international communication demands that professionals across all fields be efficient and effective in all areas of communication in language. In understanding this market demand, the programmes offered at SEGi are taught 100% in English. The Intensive English Programme is specially designed for international students. It aims to improve these students' English language proficiency to a level equivalent to around IELTS to enable them to further their studies at the diploma and degree levels as well as to seek employment in English-speaking environments. Postgraduate Studies Today s business environment demands business savvy professionals with expert knowledge. Highly acclaimed and internationally recognised, the postgraduate programmes offered at SEGi are intended for enterprising individuals seeking to holistically combine their expertise with general management skills. SEGi is a clear leader in the adult learners segment, offering quality programmes that are flexible and that produce competent graduates. The industry relevant and innovative programmes are constantly updated and adapted to meet the needs of an ever-changing business world. Vocational Skills & Training Courses SEGi firmly believes that vocational training is important in complementing academic programmes and ensure that the relevant practical training is provided to students. SEGi s vocational training programmes are suitable for students who are interested in obtaining skills-based training. Its training centres provide vocational courses with Sijil Kemahiran Malaysia (SKM) qualification from Skills Development Department or JPK, in the disciplines of automotive, airconditioning repair & maintenance, civil draughting, computer systems maintenance, information systems administration, multimedia design, graphic design, beauty therapy, hotel & tourism and business administration. Trainees also receive certificates from City & Guilds, UK and AETS, Australia.

66 54 Strong Foundation SEGi INSTITUTIONS SEGi Annual Report 2012 SEGi University, Kota Damansara This flagship campus is built on a strategic site in Kota Damansara, a prime location in Petaling Jaya City in the state of Selangor. The impressive campus has academic research, residential and recreational facilities, providing a complete learning experience for up to 12,000 students. It is a short distance to a vibrant commercial centre complete with shopping malls, banks and entertainment spots, accessible using public transport services. In 2012, SEGi University successfully developed new degree programmes in mass communication as well as postgraduate programmes. This campus has a full range million- Ringgit infrastructure and learning facilities to cater for engineering and health science programmes such as medicine, optometry, pharmacy and dentistry.

67 SEGi Annual Report Strong FOUNDATION segi INSTITUTIONS Construction of an extension building named SEGi Tower a few hundred metres away from the flagship campus continued smoothly throughout 2012, and is expected to be operational in The 150,000 sq ft Tower would accommodate another 6,000 students. Decorated with the iconic dome of SEGi, the multi-storey high-rise is complete with facilities for the study of a range of programmes. Adjacent to the SEGi Tower is the SEGi Residence, a 25-floor condominium for student accommodation and private residence. SEGi students have the luxury of having their campus just a few steps away from home, saving time and money on travelling. Convenience stores located in the nearby commercial centre and at Cova Square together with the sports and recreation facilities on SEGi University campus make campus life a complete and exciting experience.

68 56 Strong FOUNDATION segi INSTITUTIONS SEGi Annual Report 2012 SEGi College Kuala Lumpur The campus is located in Kuala Lumpur, the capital city of Malaysia and is a short distance from the Masjid Jamek Light Rail Transit (LRT) Station. Students can enjoy cosmopolitan living with easy access to all modern amenities of the city such as the LRT, buses, shopping malls, banks, restaurants, tourist attractions, entertainment spots and more. From its humble beginnings in 1977, the Kuala Lumpur campus has grown from just one building to occupy a total of five buildings in the same vicinity. In 2012, a new building was acquired to cater to the growing student population. The Lee Yan Lian building in the vicinity was renovated to accommodate the new Marketing Department on the Ground Floor while new classrooms were built on the other floors. SEGi College Kuala Lumpur is famed for its business and accounting programmes. It currently also offers a wide range of programmes in hospitality and tourism, creative arts and design, information technology, allied health sciences, American Degree Program as well as postgraduate programmes in information technology, nursing and business administration.

69 SEGi Annual Report Strong FOUNDATION segi INSTITUTIONS SEGi College Subang Jaya This modern 12-storey Subang Jaya campus, which opened its doors in January 2006, is located within the college belt of the Subang Jaya district. It has a capacity to accommodate 6,500 students, and is complete with facilities especially for music and early childhood education programmes. For the study of education and early childhood education, a new facility, the Early Childhood Showcase Centre was set up on the 6th floor. The Showcase Centre displays all the toys and play tools used by children of several ages. SEGi College Subang Jaya is the lead centre for creative arts and design, music, early childhood education and the American Degree Program. It also offers programmes in the fields of business and accounting, information technology, engineering, allied health sciences, hospitality and tourism as well as MBA programmes.

70 58 Strong FOUNDATION segi INSTITUTIONS SEGi Annual Report 2012 SEGi College Sarawak SEGi College Sarawak is positioned as the gateway of the Group to East Malaysia and today stands as one of the largest private colleges in East Malaysia, boasting 2 campuses within close proximity of each other. In 2012, major upgrading of IT facilities was carried out such as the increase of bandwidth and upgrade of equipment for the campus WiFi, upgrade of the internet speed at its library, computer replacement for computer laboratories 1 and 2 at the main campus, and the purchase of multimedia software (Adobe, Sound Forge & Autodesk). Every classroom in both campuses was equipped with computers and projectors. The main campus is located at the heart of Kuching, the capital city of Sarawak. It is the only campus in the Group which offers law programmes at diploma and degree level. Other programmes offered at the campus are business and accounting, hospitality and tourism, information technology, creative arts and design, allied health sciences and MBA programmes.

71 SEGi Annual Report Strong FOUNDATION segi INSTITUTIONS SEGi College Penang The Penang campus serves as SEGi s education hub for the northern region of Peninsular Malaysia. The campus is situated in Green Hall and comprises modern facilities and a conducive study environment, providing students with a more complete learning experience. Amenities are also convenient and readily available with eateries, banks, shopping malls and public transport located nearby the college. Upgrades in facilities carried out in 2012 include the setting up of a postgraduate lounge; new computers for students access at the lobby and in the library reading area. The new Recruitment Centre at Bukit Mertajam was also set up by SEGi College Penang to provide quick and convenient service to enquiries from the mainland of Penang. SEGi College Penang offers programmes in business and accounting, early childhood education, information technology, hospitality and tourism, allied health sciences and engineering as well as MBA programmes.

72 60 SEGi Annual Report 2012 Strong FOUNDATION segi INSTITUTIONS SEGi College Seri Kembangan This campus services the southern region of the Klang Valley, providing diploma level programmes in fashion design, culinary arts, hotel management, creative multimedia, graphic design, mass communication, automotive technology, early childhood education, information technology, Islamic banking, marketing, accountancy and business administration. All of the programmes conducted at this campus is in the national language. The college has established itself as one of the leading providers of quality education for the Malay-speaking market. Its modern facilities include computer laboratories, lecture rooms, an automotive workshop, auditorium, hospitality training rooms and a training kitchen.

73 SEGi Annual Report Strong FOUNDATION segi INSTITUTIONS SMI Training Centres SEGi also has four training centres which are approved by the Skills Development Department on JPK. They are located in Seri Kembangan, Pulau Indah, Kuala Lumpur and Kuching. SMI Training Centres offer vocational and training programmes for a wide array of skills such as engineering draughting, food preparation and culinary arts, visual & animation, chef de partie and others. Apart from Malaysian students, these training centres also cater for more advanced level trainings to adult learners from abroad. Currently, most of the participants are from Vietnam, as part of the SkillsMalaysia INVITE programme conducted by SEGi.

74 62 SEGi Annual Report 2012 Strong FOUNDATION segi INSTITUTIONS SEGi International School In September 2012, SEG International Bhd investors and shareholders gave the green light for the construction of the International School which can cater to 3,500 students. It will offer programmes at kindergarten, primary and secondary school levels. During the Extraordinary General Meeting, the motion was passed for the acquisition of a 12-acre development land in Setia Alam for RM52.3 million. The said land is located within the Setia Alam township in Shah Alam, Selangor, easily accessible from Shah Alam city centre, north of Klang. SEGi International School will have over 700,000 sq ft of built-up area and will fitted with full learning and recreational facilities to ensure the students have a complete learning experience.

75

76 Integrity

77 INTEGRITY SEGi believes that the best interests of the company and long-term value to shareholders will ultimately be preserved by conducting business free from corruption and in accordance with the highest principles of integrity. Attract and Support a Top-tier Student Body

78 Attract and Support a Top-tier Student Body Integrity

79 INTEGRITY SEGi believes that the best interests of the company and long-term value to shareholders will ultimately be preserved by conducting business free from corruption and in accordance with the highest principles of integrity.

80 66 SEGi Annual Report 2012 Strategic Collaborations University Partners Teesside University (TU) is a dynamic, energetic and innovative university located in Middlesbrough, England. With 80 years of innovative education, Teesside University is one of the top universities in the UK dedicated to delivering quality education. The Quality Assurance Agency for Higher Education has thus far identified units of teaching excellence in art & design, computer science, history, social work, sport & exercise, electrical & electronic engineering, nursing, the Foundation Degree in chemical technology and a number of subjects allied to medicine. The Quality Assurance Agency (QAA) expressed confidence in the management of TU s academic standards and quality of learning opportunities. TU s courses and lectures are ranked as the best in the North East and in the country s top ten, according to the Whatuni Student Choice Awards In fact they are the first and only modern university to be awarded Times Higher Education University of the Year ( ). University of Abertay Dundee (UAD) has a long history as one of Scotland s leading universities. UAD has an entrenched reputation for professionalism in offering career-driven higher education. All of UAD s researchers are involved in teaching and developing courses, giving students the chance to learn from the world leaders every day. The University is home to world-leading research teams, whose discoveries are hailed internationally. Abertay researchers are also studying issues as varied as the Scottish economy, food and nutrition science, psychology, computer arts and digital media. They are the top-rated university in Scotland for environmental science research, with leading-edge initiatives such as the Abertay Centre for the Environment promoting green business practices; the Urban Water Technology Centre developing innovative new drainage and pollution-control technology; and the SIMBIOS unit exploring bioinformatics. University of Greenwich (UOG) is a British university located in London, England. The University traces its roots to 1890, when Britain s second polytechnic was opened near the Thames at Woolwich. UOG was awarded University status in Its Business School offers business services such as consultancy as well as runs international conferences and events on various business topics while having strong links with industry, working closely with employers to develop relevant programmes accredited by professional bodies. It has links with further education and colleges in the Thames Gateway area and plays a regional role in training teachers, nurses and social care professionals. It also houses research and consultancy in architecture, landscape architecture, employment relations, fire safety, natural resources, social network analysis, education, training, educational leadership and public services.

81 SEGi Annual Report Strategic Collaborations University Partners University of London University of London is truly one of the great universities in the UK consisting of a federation of 19 world class colleges and 10 specialised institutes. Its reputation for high academic standards has been built on the outstanding teaching and research of its Colleges since For 153 years, University of London degrees have been accessible to students all over the world through the University of London International Programmes. Today, the University of London International Programmes is truly international in character with over 50,000 students in more than 190 countries. In the case of the undergraduate laws programme, academic direction is provided by six University of London Colleges with Law Schools or Departments, collectively known as the Laws Consortium. The six Colleges are: Birkbeck, King s College London, London School of Economics and Political Science (LSE), Queen Mary, School of Oriental and African Studies (SOAS), and UCL (University College London). University of Southern Queensland (USQ) which was established in 1967 is based in Toowoomba, Queensland. The University is seen as one of Australia s leading providers of education both on campus and through its distance education option. With more than 75 per cent of students studying via distance learning or online mode, USQ is at the cutting edge of flexible delivery of resources and technology. USQ is a fully accredited Australian Government University, with students coming from across Australia and all around the world. According to Australia s Department of Education, Innovation, Science, Research and Tertiary Education Higher Education Statistics, USQ was the leading provider of distance education from USQ was also ranked to be the first in Australia for Learning Overall in the International Student Barometer 2011, a global survey designed to gather information about international students' experiences with 130 universities world-wide and 30 Australian universities participating. University of St Mark & St John (MARJON) was set up nearly 175-years ago in London with the foundation of the constituent colleges of St John s, Battersea, in 1840 and St Mark s, Chelsea, in The two colleges combined moved from London to Plymouth in Marjon offers a great range of programmes from Foundation Degrees & Progression Courses to Honours Degrees and Postgraduate study. It has also been successfully training teachers since 1840, receiving praise in its Ofsted inspections, including an Outstanding for its secondary Management and Quality Assurance. The results of the 2012 National Student Survey show an overall satisfaction rate for the University of 87%,which exceeds its own benchmark of 84% and is above the national average of 85%. This places MARJON in the top ten of the Guild Higher Education institutions and in the top 40% nationally.

82 68 Strategic Collaborations University Partners SEGi Annual Report 2012 University of Sunderland (UOS) in UK has been providing higher education since 1901 and is proud to be an innovative, forwardthinking university with high standards of teaching, research and support. The University has strong links with industry and business, and works closely with some of the world s leading companies. Sunderland attracts thousands of students from all over the globe who go on to lead exciting careers armed with first-class qualification. According to the Guardian University Guide 2012, UOS is ranked to be the best new university in the North East of England. It was also shortlisted for University of the Year in the Times Higher Education Awards According to Guardian League Tables 2011, University of Sunderland was ranked second in tourism and ranked 14th in business and management studies. In 2010, the University of Sunderland won the UK s top student experience title at the annual Times Higher Education (THE) awards It is the sector s most prestigious national awards. Upper Iowa University (UIU) in the USA has been preparing students to succeed in the classroom and in the world since That rich history, coupled with a studentcentred mission, has created a springboard for UIU to become a recognised innovator in offering accredited, quality programmes through flexible, multiple delivery systems, including online and independent study. Offering both undergraduates and graduates degrees with a nearly 40 majors to choose from, UIU ranks in the top 25% of colleges nationally for the enchantment of student learning. UIU has produced a long and distinguished list of alumni who include one of the founders of YMCA and a Nobel Peace Price Winner, the first speaker of the U.S House of Representatives, a world famous archeologist and scholar of the Dead Sea Scrolls and a founder of a Fortune 500 Company, just to name a few. York St John University located in York, UK was originally founded in May 1841 providing teacher education. Now York St John University has more than 6,000 students enrolled across four faculties: Arts, Education and Theology, Business as well as Health and Life Sciences. In addition to its wide range of undergraduate programmes, it offers at postgraduate and post-experience level programmes including theology, education, theatre, fine art, film production, music composition, counselling, health, linguistics and TESOL. In recent years York St John has developed its research capacity in allied health professions & studies; psychology; education; sports-related studies; english language & literature; theology & religious studies; and drama, dance & performing arts.

83 SEGi Annual Report Excellence at SEGi Achievements of excellence were taken to a new and higher level for Not only did SEGi s students and graduates accomplish academic results worthy of praise, they also proved to be competitively competent winning multiple awards in sports and competitions organised by external parties at national and regional levels. Yet again SEGi as a corporation earned itself a list of awards. One outstanding achievement for the year 2012 was The Edge Billion Ringgit Club Best Performing Stock Award for SEGi s outstanding returns to shareholders over the past 3 years. Another notable achievement was the attainment of University status for the Kota Damansara campus in August 2012.

84 70 Excellence at segi SEGi Annual Report 2012 SEGi won UK award as top 10 in online learning provision SEG International Bhd (SEGi) was given recognition for being one of the top 10 highest users in the world by leading global resource provider, Emerald Group Publishing Limited. A total of 189,789 articles were downloaded in 2011 by SEGi students, earning SEGi the Emerald s Highest Usage Award The award was presented to SEGi Group COO Ms Stella Lau at the SEGi headquarters on March 8, SEGi Nursing graduate shines Diploma in Nursing graduate Ms Amrit Kaur Keman was awarded the Best Student Award 2010/2011 after sitting for the Malaysian Nursing Board Examinations. The award was presented to Amrit in early Amrit gave credit to her lecturers at SEGi College Kuala Lumpur for her success. Currently she is working at the Intensive Care Unit (ICU) of Pantai Hospital Cheras. SEGi won Bronze in Putra Brand Awards 2012 SEGi did it again! This was the second time SEGi won the Bronze trophy for the Education & Learning category in The Putra Brand Awards The first time was in 2010, where SEGi also won the Bronze title. The Putra Brand Awards is a recognition and brand valuation exercise, the results being determined on consumer preference. SEGi s karate champions The 9 th Okinawa Goju Ryu Karate Open International Championship 2012 had more than 1000 participants from 13 Asian countries. 4 Students from SEGi College Kuala Lumpur participated and won medals in their respective categories: Vidya Darshini Subramaniam won gold in sparring (weight category below 61 kg), Vinoodinee Krishnan (below 50kg) and Arun Kumar Gopalasamy (below 61kg) took a bronze each and Kanaga Letchumi Nagendran (below 61kg) won silver.

85 SEGi Annual Report Excellence at segi SEGi nursing graduates in demand in Singapore A mass interview session organised by SEGi for Singaporean hospitals at SEGi University resulted in 13 of the best Nursing graduates hired by Tan Tock Seng Hospital. The Faculty of Nursing and SEGi Student Career Services then organised a special briefing to better prepare these graduates from SEGi University and SEGi College Kuala Lumpur to boost the confidence of these graduates before they headed to Singapore. MAPCU Taekwondo Champions The MAPCU Taekwondo Championship took place at Sunway University, where SEGi University students from SEGi Taekwondo Club demonstrated excellent performance and results. SEGi University was represented by 10 players. Nine of them won medals in their respective categories 2 gold medals, 3 silver medals and 4 bronze medals. IPTS Staff Networking On a lighter note, SEGi staff also earned themselves a fun achievement at the IPTS Staff Networking Games 2012, organised for the first time by the MASISWA and Ministry of Higher Education. The event took place at University Tenaga Nasional and it was open to all private universities and colleges. The SEGi University team managed to get bronze in the male and female futsal competition respectively. 15th SUKMA Games 2012 At the XV SUKAN MALAYSIA (SUKMA) Games, five karate exponents from SEGi College Kuala Lumpur participated. Of the five, three of them took home medals. Vidya Darshini Subramaniam (below 61kg category) and Vijaya Letchumi Muthusamy (below 55kg), won a silver each while and Vinothini (below 55kg) took the bronze for sparring. Asia HRD Congress Award 2012 SEGi Group Managing Director Dato Seri Clement Hii Chii Kok was given the honour of the Contribution to the Organisation Award of the Asia Human Resource Development (HRD) Congress Awards 2012, which took place in Bangalore, India. The Asia HRD Awards is in recognition of individuals who have brought about changes through introduction of innovative systems and processes to their organisation, as well as impacting overall employee productivity and bottom line.

86 72 Excellence at segi SEGi Annual Report 2012 Entrepreneur Award for Group CEO Ms Hew Moi Lan, Group CEO of SEG International Bhd, was given the honour and recognition for being the Most Promising Entrepreneur in Malaysia. The award was one of the categories in the prestigious Asia Pacific Entrepreneurship Awards 2012 Malaysia (APEA). She received the award during the Official Awards Presentation Ceremony and Gala Dinner at Shang-ri La Hotel, Kuala Lumpur. Taekwondo Open SEGi University students participated in the Selangor Invitation Taekwondo Open 2012 organised by the Selangor Taekwondo Association and Malaysia Taekwondo Association. Six of them won medals: Yerkebulan Almanov Feather Weight (gold), Prasila d/o Kumaran - Bantam Weight (silver), Nurmakhan Alimbetov Light Weight (silver), Jonatan Ong Jing Cong Fly Weight (silver), Kuanysh Manzhiev Light Weight (bronze) and Franklin Lanjan Poomsae (bronze). SEGi won The Edge Best Performing Stock Award SEG International Bhd gained yet another feather in its cap this month with the winning of The Edge Billion Ringgit Club Best Performing Stock Award (over 3 years) in the Trading/Services, Hotels, IPC and Technology sector. This Award recognises a company in Malaysia which provides the Highest Returns to Shareholders comprising growth in share price and dividends received over the past three years.

87 SEGi Annual Report Excellence at segi Top Foundation students SEGi continues to produce top students in foundation programmes, allowing them to progress to higher education with greater success. Lee Wei Min scored an impressive CGPA 4.0 in the Foundation in Science, SEGi University and emerged as Top Student while Ooi Lay Pheng, scored 3.92 in the Foundation in Commerce. She shares that the lecturers and environment motivated her to study and do well. They were one of the 20 high achievers from the Centre for Foundation Studies. Top Nursing Graduates The School of Nursing of SEGi University organised a special celebration for its 10 Diploma in Nursing graduates who scored outstanding results in the June 2012 Malaysia Nursing Board Examination. From 1 graduate earning bronze in the Best Nursing Student Award in 2010, the School has leapt forward to 10 high achievers this year. A buka puasa was organised by Nursing lecturers and Heads of School for the graduates and their parents to celebrate their outstanding results. SEGians won Teesside Prize The ex-president of SEGi Student Council at SEGi University, Tan Pek Tong, was awarded the Professor Leni Oglesby Prize for Achievement by Teesside University for being the highest performing graduating student in This very prestigious award is given each year to Teesside University students of any discipline and country. Pek Tong also obtained First Class Honours in the Teesside Bachelor of Arts in Accounting and Finance. Outstanding Kuching students received Principal Award SEGi College Sarawak students who achieved excellent results of CGPA 4.0 received the SEGi College Sarawak Principal Award. The awards were presented in a ceremony by Madam Elina Tiu, the Principal of SEGi College Sarawak. The students who received the awards were from various diploma programmes. SEGi is now a University The flagship campus in Kota Damansara was awarded University status after fulfilling a long list of stringent requirements set by the Ministry of Higher Education in order to qualify for the upgrade. Four 1 st Class Honours Pharmacy grads 4 Master of Pharmacy (MPharm) graduates who graduated in Sunderland, UK, obtained First Class Honours. They were among 14 graduates who completed the MPharm, a collaborative 2+2 programme between SEGi University and the University of Sunderland, UK. All of them have found employment in the UK. SEGians won 2 nd in basketball Organised by Malaysia Universities Union Chinese Students Society with the support of World Chinese Association (Malaysia), the championship saw participation by teams from institutions such as INTI, Stamford College, LKWU, Linton UC, and KLIUC. The SEGi team competed and emerged as the 1 st runner up. This competition was aimed to promote sportsmanship and encourage youngsters to lead a healthy lifestyle.

88 74 Excellence at segi SEGi Annual Report 2012 SEGi won BrandLaureatte Award In recognition of the leader who created the backbone of SEGi, the BrandLaureatte Great Entrepreneur Brand Icon Leadership Award was given to SEGi Group Managing Director Dato Sri Clement Hii at the Gala Night at Sunway Resort Hotel & Spa. The Award was initiated by the Asia Pacific Brands Foundation (APBF) the world s only branding foundation. This special award recognises the person who made the corporation or brand a success, for without a good captain the ship would not have traversed the seven seas. SEGi s piano star Diploma in Music student from SEGi College Subang Jaya, Ken Lim Min Chyh, played his way into first place for the piano solo performance at the 6 th Malaysian Youth Music Festival this year. This annual event is one of the initiatives by the Malaysian Youth Orchestra Foundation to promote positive musical activities and help improve the performing standards among music students. SEGi s top IT students Achieving first class honours for any undergraduate degree is never an easy feat, but two graduates managed to do it for an IT programme at SEGi University, which posed the toughest Year 3 for all its students.of the entire batch of students of the Bachelor of Applied Business Computing since it was offered at SEGi University, Law Wai Kar Dawa and Chan Yen Yen were the only ones to obtain first class honours. MAPCU Sports Carnival SEGi University students won medals in four categories in the national sports competition for undergraduates called MAPCU (Malaysian Association of Private Colleges and Universities) Sports Carnival. Our students emerged champions of the bowling competition and secured 1st runner up positions for netball, sepak takraw and swimming. More medals in SUKIPT The SEGi University bowling team singles and group team won 2 gold and 3 silver medals in the Sukan Institusi Pengajian Tinggi (SUKIPT) SEGi University Group was represented by 35 students who took part in bowling, karate, track and field, taekwando, chess, swimming and sepak takraw. SEGi College Kuala Lumpur students bagged silver and bronzes in karate and swimming. SEGi emerged 23 rd in overall placing among 150 private and public institutions of higher learning. SEGi on par with Malaysia s Best SEGi University received a Tier 5 rating during the 2011 Rating System for Malaysian Higher Education Institutions (SETARA 11). This rating indicates excellence in SEGi University s quality of teaching and learning, putting SEGi among the best in Malaysia for higher education.

89 SEGi Annual Report Excellence at segi 40 UOG 1 st Class Honours A total of 490 graduates from SEGi College Kuala Lumpur and SEGi College Subang Jaya, who successfully completed various University of Greenwich (UOG) degree programmes, attended the convocation ceremony at Sunway Putra Hotel. SEGi College Kuala Lumpur is particularly proud of its 40 graduates who achieved First Class Honours. SEGi is ISO certified The implementation of proper quality management throughout a business can improve operations, often having a positive effect on investment, market share, profit, customer satisfaction and customer retention, while helping to reduces waste and increases productivity. In understanding the importance of an effective quality management system in the provision of education and academic services, SEGi engaged ABS Quality Evaluations, a recognised body in conducting ISO certification, to assess the Quality Management System of the main campus in Kota Damansara, SEGi College Kuala Lumpur, SEGi College Subang Jaya and SEGi College Sarawak. Following this assessment, the Quality Management Systems of these SEGi campuses was certified to be in conformance with the requirements set forth by ISO 9001:2008. SEGi s interior design talents Five of SEGi University s Creative Design students walked away with first and third prizes in a competition organised by the Malaysian Institute of Interior Designers (MIID) for undergraduates called 6BELAS. Liew Shwu Chin and Sik Jia Yin won the first prize while Liew, Sik, Jecilly Saw Kah Heng and Tiow Chai Lee won third for fashion design. 22 UOG 1 st Class Honours 70 Graduating students from SEGi College Penang attended the University of Greenwich (UOG), UK, graduation ceremony at Bayview Resort Batu Ferringi. Of the 77 graduates from various UOG programmes, 16 from the Bachelor of Science Computing and 6 from the Bachelor of Arts, Accounting & Finance graduated with 1 st Class Honours. Dis.Rupt.Edu SEGi University emerged as the 1 st runner up in the Dis.Rupt.Edu Competition hosted by SEGi University and organised by Anise Asia Cloud Sdn Bhd. Champion of Dis.Rupt.Edu has would represent Malaysia in the famous IT challenge called 2013 TechCrunch Disrupt Conference in the USA. SEGi s team was among 67 participating teams from around the nation.

90 76 SEGi Annual Report 2012 Going Global The SEGi brand is gaining increased recognition by citizens of the world particularly in the Asian and South-East Asian region as a result of SEGi s continuous efforts in upgrading its software and hardware to create relevant and globally recognised programmes. In 2012, SEGi created ties with three reputable institutions from Australia, South Korea and India to further enhance the quality of SEGi s programmes including for its vocational training and postgraduate programmes. SEGi s excellence in the world of academia has also attracted the attention of a highly acclaimed university from Thailand. SEGi s collaboration with its university partners in the United Kingdom, USA and Australia remain strong. Its international student population steadily has increased to 14% since 2011, creating a truly global experience for both Malaysian and international students at SEGi s campuses.

91 SEGi Annual Report GOING GLOBAL Visiting Lecturers by International Faculty 1. University of Sunderland Dr Carter is one of the regular visiting lecturers from the University of Sunderland (UOS) to SEGi. He conducts classes for the 2+2 Master of Pharmacy (MPharm). These classes enable students to learn directly from lecturers at UOS and prepare themselves for the next 2 years in the UK. For his 6th visit Dr Carter brought along good news of SEGi s MPharm student, Tan Xin Ning who was awarded for being the top student in the third year at UOS, UK. 2. Upper Iowa University Upper Iowa University alumni member, Alexander Woo, gave a talk entitled You Have a Choice. Alexander graduated from the American Degree Program class of 2008 with majors in Psychology and Communications. The talk emphasised on the choices that we have in life and how to make a positive and influential decisions. After the two hour talk, the students received a food voucher worth RM20 courtesy of Bubba Gump. 3. University of Greenwich The Faculty of Education of SEGi College Subang Jaya organised a special lecture entitled Discover the High Scope Approach to enrich the knowledge of its students. The talk was delivered by Jill Harrison, a lecturer from University of Greenwich (UOG), UK with over 30 years of experience in early childhood education.

92 78 GOING GLOBAL SEGi Annual Report 2012 Dual Awards 4. Skills-based dual awards with AETS A Memorandum of Understanding (MOU) was signed between SEGi Education Group and Australasian Education and Training Services (AETS). This MOU served as a collaboration framework where SEGi s vocational skills training programmes receive advisory and validation services from AETS. AETS is an Australian-based, registered training organisation specialising in the delivery of vocational education and training accredited by the Australia Skills Quality Authority (ASQA). International Collaborations 5. Meghe Group signs on Meghe Group of Institutions, India signed a Memorandum of Understanding (MOU) with SEGi University that will see a student-staff exchange between the two institutions, joint supervision of the SEGi PhD (Management) programme and a collaboration of research activities. They are also expecting to work together to host international conferences. 6. Nigerian Minister visits Mr Adebayo Idowu (Minister of Education and Student Welfare) and Mr Ibrahim (Deputy Defence Advisor) from the High Commission paid a visit to SEGi University. This visit was aimed at giving an in-depth introduction of SEGi University to the High Commission and to provide an opportunity for Nigerian students at SEGi to meet and interact with their Minister.

93 SEGi Annual Report GOING GLOBAL 7. Valaya Alongkorn Rajabhat University visits SEGi Students and lecturers from Valaya Alongkorn Rajabhat University (VARU) visited SEGi University. Assistant Professor Benjarong Kulsu from the Centre of Arts and Culture, VASU led the visit with a total of 30 students and 12 lecturers from VASU. The Valaya Alongkorn Rajabhat University looks forward to collaborating with SEGi University in the field of academic, language and cultural exchanges. 8. New partnership with Gimcheon University, South Korea A Memorandum of Understanding (MOU) was signed between SEGi University and Gimcheon University, South Korea. The MOU aims to serve as a framework of collaboration for exchanges of faculty staff and students as well as academic collaborations. Signing the MOU was SEG University Vice Chancellor, Emeritus Professor Muhamad Awang and President of Gimcheon University, Dr Sung Ae Kang. 9. Indonesian Visit A group of young and enthusiastic Indonesian students travelled all the way to Malaysia to visit SEGi College Subang Jaya. This visit was organised in conjunction with the SMAK 2 BPK Penabur Visitation to allow them to have the experience of a college student here in Malaysia. After a brief introduction about the college, they were taken on a campus tour.

94 80 SEGi Annual Report 2012 Special ProjectS SEGi continually seeks to diversify its operations and seek out green pastures by pursuing various special projects, including the establishment of linkages with the government and with industry as well as engaging in business ventures with international partners. Through this strategy of diversification, the Group is able to maximise on its opportunities and as a result is less affected by the intense competition for students. SEGi Moves Ahead as Champion for EPP 2 In 2011 SEGi was appointed by the Government of Malaysia as the Champion for Entry Point Project (EPP) 2 under the Education National Key Economic Area (NKEA) to develop integrated early childhood and childcare education (ECCE) in the country. Since this appointment, SEGi has taken strides in setting a foundation upon which to increase the qualifications of ECCE practitioners and improve the overall landscape in Malaysia. On 18 August 2012, the Early Childhood Care & Education (ECCE) Council was officially launched. Two of the Executive Committee members of the Council are from SEGi, namely, Lydia Foong (Dean, Faculty of Education) and Ms Carolyn Choo (Head, ECCE, SEGi College Subang Jaya). Officiated by Y.A.B. Tan Sri Dato Haji Muhyiddin bin Haji Mohd Yassin, Deputy Prime Minister and the Minister of Education of Malaysia, the ceremony celebrates the strengthening of the governance of ECCE in the private sector by professionalising the industry and assuring quality control.

95 SEGi Annual Report Special Projects SEGi tie-up with SKALI to boost IT workforce A Memorandum of Understanding signed on 13 March, 2012 will see SKALI working hand-in-hand with SEGi University to train SEGi students in one of its latest IT solutions modules. SKALI is known as one of Malaysia s established e-solutions provider with many high profile clienteles. This move is also in line with SEGi s continuous effort in strengthening its industry linkages in order to ensure its students are equipped with current and industry relevant know-how. To boost its Information Technology graduates market value, SEGi engaged SKALI as its industry partners for training. THE JOB Reality TV Show SEGi embarked on a reality show with 8TV looking for the perfect candidate for THE JOB. The show saw 8 young Malaysians under the age of 30 vie for a 12-month management trainee contract with SEGi, along with an attractive salary, a postgraduate scholarship and RM15,000 in cash. The 8 candidates underwent 7 challenges with big multinational companies, testing their creativity, branding knowledge, marketing, sales and organisational skills. With each task, the judges were able to see the strengths and weaknesses of the candidates and could determine how employable they were. EduCloud for SEGi Students Anise Asia Cloud Sdn. Bhd. and SEGi University signed a Memorandum of Understanding (MoU) to facilitate the use of the Education Cloud built specifically for Academic and Research. The EduCloud hosted by Anise Asia is aimed at providing an efficient platform for lecturers, students and researchers in Malaysia. The signing of the MoU underlines SEGI s recognition towards the growing demands and needs in Cloud Computing by the education industry. This collaboration will further support the growth in computing and technological advancement. Under this arrangement, eligible lecturers and students may obtain a minimum of 1 month free trial to use the EduCloud. SEGi University will be given its own portal to manage its lecturers and students. Partnerships in Action Setting Trends in Education SEGi University Faculty of Education coorganised an event entitled Partnerships in Action Setting Trends in Education with Chalkzone Academia Club. The event was an ideal platform whereby SEGi and its students were able to establish beneficial links with prospective future employers as well as network and collaborate on practicum attachment and on ensuring the curriculum and assessments are truly industry driven.

96 82 SEGi Annual Report 2012 Special Projects 39 Students from foundation and degree programmes had the opportunity to meet various industry players including Tenby Schools, Garden International School, Peter and Jane, Mutiara International Grammar School and R E A L Kids. Linkages with more than 75 New hotel partners SEGi Hospitality & Tourism (H&T) students and graduates are extremely lucky. They now have the option of training or working at any of SEGi s 75 partner hotels in various niche categories from seaside, city, highlands, boutique to forest resorts. This wide spectrum of hotels from 5-stars to budget will give SEGi s H&T graduates an upper hand in terms of depth of exposure and range of specific skills. In addition, students from fields such as nursing, business, engineering and accountancy were also targeted for employment by the hotels. On 24 May 2012, the Group held a ceremony at SEGi University to mark and celebrate its partnership with 75 hotels from all over Malaysia. Following the ceremony, there was a mass interview session arranged for SEGi graduates and students with four mega hotel brands InterContinental Hotel KL, Pacific Regency Hotel Suites, Philea Resort & Spa, and The Banjaran Hotsprings Retreat. Industry Centre of Excellence (ICOE) Minister of Higher Education YB Dato Seri Mohamed Khaled bin Nordin officiated the launching ceremony of Industry Centres of Excellence (ICoE) for Mydin Mohamed Holdings Bhd and Malaysian Retailer-Chains Association (MRCA) at SEGi University, organised by the Ministry of Higher Education. SEGi, being a partner of the Malaysian Retailer-Chains Association, is one of the institutions honoured with the task of supporting this government initiative to produce skilled and trained workforce for MRCA, appointed as an Industry Centre of Excellence for the Economic Transformation Program. SEGi opens Recruitment Centres Nationwide In order to serve the public and future students better, SEGi University Group set up 10 Recruitment Centres throughout the nation from the north to the south of West Malaysia and in East Malayia as well. Parents and school-leavers can now visit SEGi Recruitment Centres stationed strategically nationwide to make enquiries about programmes offered by the Group. The Centres are set up to provide service especially to those who would prefer a more personal touch and face-to-face interaction over enquiries through or telephone. The Recruitment Centres are located in Kuantan, Johor Bahru, Ipoh, Batu Pahat, Setiawan, Seremban, Parit Buntar, Sibu, Bukit Mertajam and Kota Kinabalu.

97 SEGi Annual Report Special Projects SkillsMalaysia INVITE Since SEG International Bhd (SEGi) was appointed by the Malaysian government as Project Leader for a new initiative called SkillsMalaysia International Technical Education and Vocational Training Programme (SkillsMalaysia INVITE) on 3 August 2011, the Group has contributed to the training and development of hundreds of international students from multiple countries. On 26 November 2012, 183 Vietnamese vocational teachers received the Skills Malaysia INVITE (SMI) certificates in a ceremony held at SEGi University after they had attended two months' training on the development of Vietnam's National Occupational Skills Standards (VNOSS). The training was for the following trades: ship navigation, ship engine operation and repair, processing and processing aqua products, processing and designing wooden products, construction techniques, culinary arts, hotel management and reception management. SEGi Centres of Excellence In September 2012, SEGi s senior leadership team set forth a vision to drive SEGi to the next level both in quality and in image through Centres of Excellence (CoE) within the Group. Today, SEGi is already acknowledged as one of the Top 8 private tertiary education institution in Malaysia. As such, this CoE initiative aims to build upon strong foundations and transform SEGi from a generalist institution into 8 specialist CoEs. These teachers have been trained on the 8 VNOSS which were developed for the General Department of Vocational Training (GDVT)/Ministry of Labour, Invalids & Social Affairs (MOLISA) Vietnam by SEGi.

98 84 SEGi Annual Report 2012 Research & Development 2012 was a momentous year for SEGi with their award of University status and their achievement of Tier 5 in SETARA, equaling that of the nation s top universities. These achievements have intensified the Groups focus into R&D with the aim of staying at the top of our game. The University supports all new and ongoing efforts in the upgrade of academia qualifications and knowledge base with the aim of developing excellence in teaching and learning. Research Papers The Ministry of Higher Education Malaysia (MoHE) offers various research grants, including ERGS (Exploratory Research Grant Scheme), FRGS (Fundamental Research Grant Scheme), LRGS (Long Term Research Grant Scheme) and PRGS (Prototype Research Grant Scheme), throughout each year to researchers from both public and private tertiary institutions to conduct their studies. In 2012, an academician from the School of Engineering and the Built Environment at SEGi University secured a grant under the Fundamental Research Grant Scheme (FRGS) to assist her in conducting research. Aida Isma Mohamad Idris secured an FRGS grant of approximately RM76,000 to conduct her study entitled Influence of Time and Temperature on Pyrolysis of Municipal Mixed Plastic Waste. In addition, SEGi University Deputy Vice Chancellor (Student Affairs) Dato Professor Dr. Jamaludin Mohaiadin assumed the responsibility of undertaking an in-depth study into a topic that is relevant to academia with the aim of aspiring members of academia in Malaysia: The failure of getting PhD degrees among Malaysian academicians.

99 SEGi Annual Report Research & Development This paper is a collaborative effort with four of his peers from the University of Perlis. The research team presented the findings to the Ministry of Higher Education in Malaysia at the National Strategic Plan for Higher Education Seminar (Seminar Hasil Penyelidikan Kementerian Pengajian Tinggi) on 28 March Consequently, Dato Jamaludin s findings secured a place in the inaugural research journal, The CREAM (Current Research In Malaysia) by the Ministry of Higher Education. Research & Innovation Management Centre To further strengthen its commitment in the Research and Development initiative, the University has established a Research & Innovation Management Centre (RIMC) as the main liaison centre. This centre is also committed to the promotion of research activities within SEGi through organising relevant workshops and seminars in order to enhance the research capabilities among the academic. Liver Transplant Expert Talks At SEGi Dr. Daryl Wall, Director of Royal Australasian College of Surgeons and University of Queensland Postgraduate Anatomy Training Program, gave a brilliant talk on Advances in the Care of Liver Diseases and Transplantation at SEGi University. His presentation gave the audience a better understanding on the advancement of research in liver diseases as well as new technologies and techniques in liver transplant. Research Poster Competition Organised by the Research and Innovation Management Centre (RIMC) of SEGi University, the competition had 3 clusters: Engineering & Technology, Healthcare & Life Sciences, and Social Science & Humanities. Participants had to design a poster containing all the relevant information on their research, then display and present their posters to the panel of judges. The American Perspective by Dr Chen The Research & Innovation Management Centre (RIMC) organised a talk entitled How to supervise students in their final year projects: the American perspective on 5 July This talk was conducted by Associate Professor Dr Chen Wei Kian and attended by approximately 30 academicians from SEGi University. Dr Chen s talk gave insights into students supervision from the American perspective.

100 86 SEGi Annual Report 2012 Research & Development SEGi Lecturers present their research The Research & Innovation Management Centre (RIMC) organised an educational seminar which was based on research conducted by three lecturers at SEGi University Ms Cheng Xiau San, Mr Shah Farez Othman and Dr Ngien Su Kong. Ms Cheng s talk was on Temperature Sensitive Wideband Spectrum-sliced ASE. Mr Shah Farez Othman, lecturer from Faculty of Optometry and Vision Sciences, SEGi University. His talk was on In vivo imaging of macular thickness in relation to degree of myopia and axial length in Malay subjects. Dr Ngien Su Kong, the last speaker, presented on A review of Double Porosity in Soil. Antarctic Survey Talk Dr Peter Convey, an ecologist from the British Antarctic Survey, shared his insights from the Survey in a public talk entitled Antarctica, climate change and biological research within the British Antarctic Survey at SEGi University. The talk was another effort of the Research & Innovation Management Centre (RIMC) of SEGi University. Dr Convey stressed that recent climate change has caused significant changes in the physical and living environment of the Antarctic. RIMC Educational Seminar The Research & Innovation Management Centre (RIMC) organised an educational seminar presented by two SEGi University lecturers. The first speaker was Dr. Aye Aye Mon who presented a talk on Aggregatibacter aphrophilus : An unusual organism isolated from a patient with acute appendicitis. The second speaker was Dr. Teoh Ming Li, lecturer from the School of Allied Health Sciences. Her talk was on Response of Antarctic, temperate and tropical microalgae to temperature stress.

101 SEGi Annual Report Research & Development Advancing Academia of SEGi In 2011, aside from attracting some of the industries best and brightest minds into the Group as part of setting an extensive infrastructure and integrated curriculum, our academicians and staff continuously strive to greater heights scholastically. Not far behind, many lecturers of SEGi are on track in furthering their studies. To date, the Group currently has 37 lecturers pursuing their Doctorates or Doctorates of Philosophy (PhD) and some are scheduled to complete their studies in The following are a few relevant fields: - Doctor of Philosophy (PhD) in Chemical Engineering - Doctor in Business Administration - PhD in Value Management - PhD in Business Administration - Ophthalmic Doctorate (OD) - PhD in English Literature - PhD in Education - PhD in Applied Optics - PhD in Management - PhD in Electrical Chemical Engineering - PhD in Science and Technology - PhD in Environmental Engineering - PhD in Electrical Engineering - PhD in Mechanical Engineering - PhD in Computer Science - PhD in Visual Arts - PhD in Communications - PhD in Economics - PhD in Medical Education The Group also currently has 33 academicians who are currently pursuing their Masters Degree in the fields of: - Master of Business Administration - Master of Science in Nursing - Master of Nursing - Master of Education - Master of Science in Advanced Healthcare - Master of Science in Nursing Science - Master of Science in Chemistry - Master of Mechanical Engineering - Master of Education (Nursing) - Master of Computer Science - Master of Linguistics - Master of Applied Linguistics - Master of Mathematics - Master of Education (English as a Second Language) - Master of Occupational Safety and Health Administration - Master of Health Sciences (Biomedical Sciences) - Master of Science in Environmental Biotechnology - Master of Library Science & Information Study This academic development of staff and lecturers is crucial in the Groups efforts towards becoming an institution with excellence in teaching and learning.

102 Responsibility

103 Responsibility It is not enough just to be a great institution one must also strive to be a responsible and ethical corporate citizen. SEGi believes that its reputation, along with the confidence of their stakeholders, is an invaluable asset. In line with this, SEGi recognises and performs its obligations towards its stakeholders and maintains high ethical business standards. Enhance Commitment and Involvement of all SEGians

104 Responsibility Enhance Involvement of the entire SEGi Family

105 Responsibility It is not enough just to be a great institution one must also strive to be a responsible and ethical corporate citizen. SEGi believes that its reputation, along with the confidence of their stakeholders, is an invaluable asset. In line with this, SEGi recognises and performs its obligations towards its stakeholders and maintains high ethical business standards.

106 90 SEGi Annual Report 2012 Corporate Responsibility Report SEGi believes in managing its business in an ethically and socially responsible manner to the benefit of the Group, stakeholders and the community at large. Thus, Corporate Responsibility (CR) is a thread that runs through everything SEGi does, from delivering the promise of a quality education, to offering scholarships to deserving students, and even its ongoing involvement with the local community. The Bursa Malaysia Corporate Responsibility Framework looks at these 4 main focal areas, namely as: MARKETPLACE COMMUNITY ENVIRONMENT WORKPLACE

107 SEGi Annual Report Corporate Responsibility Report the MARKETPLACE SEGi understands that its customers, in this case current and potential students, are one of the most important stakeholders and thus continually pursues various initiatives and activities that help to develop and support them. Scholarships SEGi believes that the opportunity to maximise one s potential through the fulfilment of studies should be available to students of all backgrounds. This can be achieved not only by nurturing and encouraging students in their studies but also by reaching out to those deserving individuals by offering a range of financial assistance options. In 2012, full and partial scholarships, bursaries and contributions towards education funds were given out to deserving students who are academically inclined, needy and/or active in cocurricular activities to pursue tertiary education at SEGi institutions nationwide. SEGi High Achievers Scholarship SEGi Vice Chancellor s Scholarship SEGi Sports Scholarship The Star Education Fund 8TV Scholarship Inner Wheel Club of Kuala Lumpur Scholarship Programme Karangkraf SEGi Education Fund Full MBBS Scholarship for Sarawakian high achiever Eusebius Teo recently received a full scholarship from Dato Seri Clement Hii (SEGi Group Managing Director) to study the Foundation in Science and MBBS (Bachelor of Medicine, Bachelor of Surgery) at SEGi University. During the Sacred Heart Secondary School 2011 Speech Day, Dato Seri pledged to give the most deserving student at the school a full fee scholarship worth about RM300,000 under the High Achiever s Scholarship. In order to qualify for this Eusebius Teo Kien Kiong, 10As scorer in the SPM, went through the stringent selection process conducted by the school and SEGi University. SEGi plays its role in ETP (employment) Minister of Higher Education YB Dato Seri Mohamed Khaled bin Nordin officiated the launching ceremony of Industry Centres of Excellence (ICoE) for Mydin Mohamed Holdings Bhd and Malaysian Retailer-Chains Association (MRCA) at SEGi University, organised by the Ministry of Higher Education. SEGi, being a partner of the Malaysian Retailer-Chains Association, is one of the institutions honoured with the task of supporting this government initiative to produce skilled and trained workforce for MRCA, appointed as an Industry Centre of Excellence for the Economic Transformation Programme. Debate winners get RM3 million in scholarships SEGi Education Group gave away a total of 25 scholarships cumulatively worth RM3 million to the best debater and champion teams in the 14 th National Secondary School Chinese Debate Competition This is the second year that SEGi has sponsored this event, which is organised by the Youth Section of the Federation of Hokkien Associations of Malaysia.

108 92 SEGi Annual Report 2012 Corporate Responsibility Report 8TV Scholarship for 8 lucky students SEGi University pledged 8 scholarship places through the 8TV Scholarship Fund This scholarship fund is directed at school leavers who are interested in studying a homegrown degree, diploma or foundation programme at SEGi University. Successful applicants must have good results in the SPM/STPM /or equivalent examinations, and must be active in co-curricular activities. As it is an 8TV scholarship, students who are creative and outgoing will be looked upon favourably. Drug Awareness Campaign The Student Affairs & Alumni Division and Helping Hands successfully organised a Drug Awareness Campaign at SEGi University. A talk and an exhibition were held simultaneously as a part of the campaign. The talk on the awareness of drug usage was given by Mr Zulkarnain, an officer from the National Anti Drugs Agency (Agensi Anti-Dadah Kebangsaan). He gave a comprehensive explanation on the types of drugs available and the consequences of taking those drugs. Star EduFund Scholarships Three proud students of SEGi College Kuala Lumpur received Star EduFund Scholarships in The award presentation event was held at the Kuala Lumpur Convention Centre banquet hall. Ms. Vanessa Woon Siew Huong, Deputy Registrar of SCKL, gave away the awards to the SCKL students while Ms Nirmala Purushokthaman, Student Experience and Wellness Manager, represented SEGi College Kuala Lumpur at the ceremony. Scholarships for athletes at SEGi In line with the National Sports Council of Malaysia (NSC) s goal of producing top class athletes, a Memorandum Of Understanding (MOU) was signed between the council, SEGi University and other tertiary education providers in Malaysia. The MOU outlines various details of scholarships for sports men and women looking to further their studies based and serves as a collaboration framework for where all parties will work together to raise and advance the development of the sportspersons of Malaysia.

109 SEGi Annual Report Corporate Responsibility Report The Community Under this focal area, SEGi has been very active especially in employee and student volunteerism, youth development, graduate employment and charity. Blood Donation Drive A blood donation drive was held at SEGi College Subang Jaya, hosted by University of Malaya. This event was aimed to creating awareness among SEGians and the local community about the importance of donating blood. This event also acted as a platform of practice for students from the Nursing Faculty to hone their skills as they assisted throughout the event. Hope for children at Shelter Home A group of students from the SEGi College Subang Jaya Faculty of Business and Accountancy visited the Home for Children shelter to donate items that were collected during a three days charity drive held at their campus. The students also carried out activities with the children which brought joy to their little faces! Hope Starts with You CHARITY DRIVE The Hope Starts with You Charity Drive was an event organised by a group of caring students from the SEGi College Subang Jaya Faculty of Business and Accountancy. This event acted as a fundraiser for under-privileged kids from the Pusat Aktiviti Kanak-Kanak (PAKK) under the Department of Social Welfare (JKM). Donation in kind was given to an old folks home while the cash collected by the students from selling foods and drinks was given to the underprivileged kids. A dance performance from the famous movie Haanah Montana was performed by the students for all those present. Reaching out for the children Students majoring in Marketing from the SEGi College Subang Jaya Faculty of Business and Accountancy visited Pertubuhan Rumah Amal Cahaya Tengku Ampuan Rahimah. They donated some daily goods and interacted with the children. Students were also amazed to see some children sewing their own clothes making their efforts all the more rewarding. Segians brighten up Sanctuary Care Orphanage Centre In partial fulfillment of the Personal and Professional Development (PPD3) course requirements, 40 enthusiastic students from the SEGi College Kuala Lumpur Faculty of Business and Accountancy, accompanied by their lecturer Ms. Thilaga, brightened up the Sanctuary Care Orphanage Centre. The activities which included an icebreaker, games and breakfast brought a glow to the faces of the orphans.

110 94 Corporate Responsibility Report SEGi Annual Report 2012 Global Action Week for early childhood education The annual Global Action Week held across the globe was also celebrated in a big way at SEGi University. The theme for the Week was Rights from the Start! Early Childhood Care and Education Now! The event aimed to advocate a positive agenda for children s rights in early childhood while expanding and improving on early childhood and childcare education (ECCE). It is intended for parents, primary care-givers and those involved in the ECCE industry. Following the event, the Faculty of Education handed out donations that were collected from the auction sales to the House of Joy, a non-profit charitable home which was destroyed by a fire last year. SEGi Group Deputy Managing Director Mr. Lee Kok Cheng also donated from his own pocket to the development of the home. Preview of Youth Orchestra Concert 200 SEGi students and staff attended a Preview of the Asian Youth Orchestra Concert which was organised by Student Affairs Division in collaboration with Asian Youth Orchestra. The goal of the concert was to raise RM300,000 for Adventist Community Services as funds to help the poor and needy in our community. Relay for Cancer A community based fun-filled campaign was organised by National Cancer Society of Penang to create awareness on cancer. 110 students from the SEGi College Penang Faculty of Nursing and Allied Health Sciences took part in the charity event, relaying with more than one thousand other Penangites for a worthy cause. SEGi Mobile Clinic at InterContinental Hotel Staff from InterContinental Hotel in Kuala Lumpur had the pleasure of meeting 2 very kind dentists from the Faculty of Dentistry of SEGi University for a free dental checkup at their workplace. The free service was provided voluntarily by SEGi to the staff from 9.30am to 3.00pm at the hotel as a part of the perks extended to them during the annual Celebrate Service Week conducted at all Intercontinental Hotels throughout the world. Mobile Clinic brings dentists to local residents Kind and generous staff of the Faculty of Dentistry at SEGi University volunteered 3 of their weekends for community service at section 4, Kota Damansara. The Mobile Clinic transported the dental chairs to the small mosque located in the housing area. Residents from Gugusan Melor, Melati, Gugusan Matahari and Semarak apartments had their teeth checked and received consultation for free from the dentists attached to the Faculty of Dentistry. The children also received free quality toothbrushes when they participated in a dental care lesson conducted by a senior staff of the Faculty. They were taught the correct way to brush and care for their teeth. SEGi KL Supports Yoga For Life Over 200 SEGi College Kuala Lumpur students joined 2000 other yoga enthusiasts to help Great Eastern Life Assurance (M) Bhd make it into the Malaysia Book of Records for the largest number of participants at a Yoga For Life event. The objective of the event was also to promote a healthy lifestyle via yoga while also creating awareness of breast cancer and survival via early detection. All funds raised from the event were donated to the Breast Cancer Welfare Association. Inspiring creativity among aboriginal children A group of students from the SEGi College Subang Jaya Faculty of Creative Arts and Design organised a Corporate Responsibility Project for the aboriginal children themed SEGi s Art of Giving at Orang Asli Settlement, Kuala Kubu Bharu. The event was organised for aboriginal children with the objective to enhance creativity among the children and also serve as a platform for SEGi students to learn the importance of the concept of social responsibility towards the community. Caring Heart charity event Diploma in Hotel Management students from SEGi College Kuala Lumpur organised an event called Caring Heart a charity event promoting teamwork among SEGians while contributing back to the society. The student organisers also sharpened their skills in relation to the hospitality industry learnt during their studies. Activities such as a colouring contest and quizzes were organised specially for the kids from the Yayasan Chow Kit. Donations in form of cash that were collected back in college were also given to the children.

111 SEGi Annual Report Corporate Responsibility Report Blood Donation Drive SEGi University once again organised the massive Blood Donation Drive with the aim of donating much needed blood supply to the National Blood Centre. The drive, organised by the Department of Student Affairs, successfully drew the participation of more students and staff than ever before seeing the Multi-Purpose Hall filled with more than 283 donors. Doctors and nurses from the National Blood Centre were present to ensure the donors were attended to properly. Battle against Breast Cancer In conjunction with the global Breast Cancer Awareness Month in October, Fayette House of SEGi College Kuala Lumpur arranged a series of talks to instill awareness and propagate early prevention regarding the disease among the students at SEGi. Innovatively dubbed Two Is Better Than One, the campaign was also aimed at spreading the message of advocating a second chance in life for those affected by breast cancer. Esteemed speakers from the National Cancer Society Malaysia (NCSM) Dr. Gogilawani Muagan (Education and Development Manager) and Dr. Dalilah Kamaruddin (Head of Women s Cancer Detection Centre) enthusiastically shared their knowledge, experiences and insights on the subject matter to an audience of around 70 students. Segi Seri Kembangan Moral Visit Moral Education students of SEGi College Seri Kembangan personified the gist of their course by organising a visit to the Raghavendra Karunai Illam ; a shelter for the underprivileged. 25 Students facilitated activities for the children. The day was not just about work but also to inject additional fun elements to shower happiness in the lives of those young children through games, talent shows and even a creative art workshop. No to Child Abuse Students from the SEGi American Degree Programme organised a 3-day exhibition to educate students and the public on child rights and child abuse. This event was supported by Protect and Save The Children (P.S. The Children) and Voice of the Children. A seminar was also held in conjunction with the World International Day for the Prevention of Child Abuse and fundraising activities were held. SEGi Living Hope Fundraising Luncheon SEGi heeded the call of needy children by hosting Living Hope Malaysia s very first fundraising luncheon to raise funds and awareness for their causes. The event hosted a crowd of more than 400 people coming from all walks of life in support of Living Hope. Through the ticket sales, as well as funds coming from the auctions and sale items during the event, a total sum of RM 23,500 was raised and donated to support Living Hope s many programmes. No to Animal Abuse Students from the SEGi College Sarawak Tourism Club organised a charity event called Care For Animals during their visit to the Sarawak Society for the Prevention of Cruelty to Animal (SSPCA). The SEGians helped the staff of SSPCA to clean, care and feed the cats and dogs. SEGi supports Community Care Carnival SEGi University sponsored RM20,000 to the Community Care Carnival at Tropicana Medical Centre to help raise the quality of life for underprivileged children in five credible orphanages in MBPJ city area. SEGi s staff and students from the Faculty of Medicine, Faculty of Dentistry and School of Nursing also went in full force to volunteer their services at the Medical Centre on that Sunday.

112 96 SEGi Annual Report 2012 Corporate Responsibility Report The ENVIRONMENT The sustainability of a business is futile and can be measured in many different ways, but if the environment in which it operates is not maintained it will never thrive. Thus, SEGi encourages both its staff and students to participate in environmental conversation efforts. Bio-diversity expedition seminar at SEGi SEGi University provided the venue for the Peninsular Malaysia Forestry Department from the Ministry of Natural Resources and Environment to hold the Reserve Bio-Diversity Expedition Seminar and Exhibition on 11 and 12 January. The event provided researchers a platform to present and discuss their findings obtained from a scientific expedition held at the Kota Damansara forest reserve in 2011, as well as to document the findings as scientific reference for future usage. SEGi s very own Deputy Vice Chancellor was also a participant of the seminar, presenting his paper entitled Kota Damansara Forest Reserve A Photographic Journey of Insects. Campus-wide recycling carnival The Faculty of Culinary Arts at the Seri Kembangan campus organised a 1Malaysia 1Sport 1Recylcle Carnival. This four day event encompassed a myriad of activities such as cleaning up the hostel compound, collecting recyclable items, playing Malaysian traditional games and many more. Through this carnival, students learned how to preserve and care for the environment as well as learning many traditions within Malaysian culture. Green Awareness Campaign Determined students from the Upper Iowa University (UIU) American Degree Program, House of Fayette, organised a Green Awareness Campaign in conjunction with Earth Hour. The event served dual functions: as a fundraiser and as the official launch of the Earth Day festivities. The campaign started with the introduction of Go Green T-shirts followed by a month of awareness campaigns, Cleanliness Day at Kuala Lumpur, Kota Damansara and Subang Jaya campuses as well as an Earth Day camp at Chiling Waterfalls.

113 SEGi Annual Report Corporate Responsibility Report Walk for Green 2012 Thirty-four students from the SEGi College Kuala Lumpur Diploma of Environmental Health programme, accompanied by three lecturers, participated in the Walk for Green Organised by Earthagain Sdn. Bhd. (EASB) to mark Earth Day, the 3kmwalk was flagged off from Stadium Shah Alam at 8 a.m. and ended at Space U8 Mall. This walk was the finale of EASB S week-long Earth Day events and intended to raise awareness and funds towards the protection of our local environment. Green Talk Series Part 1 Emeritus Professor Nigel Bell from Imperial College (UK), who is also an Academic Advisor in SEGi s International Academic Advisory Board, gave a public talk titled Hidden Effects of Air Pollution: Do They Threaten Food Security in the Developing World? at SEGi University. Professor Bell s main emphasis was the current and future importance of air pollution as a constraint to agricultural productivity in developing countries. He asserted that the key pollutants of concern are ground level ozone, given its potential to cause widespread yield loss in sensitive crops; and other pollutants, such as sulphur dioxide and nitrogen dioxide, which also have significant localised effects. Green Talk Series Part 2 The Research & Innovation Management Centre (RIMC) of SEGi University organised Part 2 of the Green Talk series. The second talk was by Emeritus Professor Sir David Read on Global Warming: the scientific evidence and the projected impacts with special reference to food production and the support of human populations. The talk focused on the evaluation of the scientific evidence underpinning our knowledge of global climate change, with special attention given to the role of human activities in escalating the global warming process. Green Talk Series Part 3 Dr Peter Convey, an ecologist from the British Antarctic Survey, shared his insights from the Survey in a public talk entitled Antarctica, climate change and biological research within the British Antarctic Survey at SEGi University. Organised by the Research & Innovation Management Centre (RIMC), the talk saw the attendance of many students and SEGi staff. Coastal Cleanup Project The Student Affairs Office and Student Council of SEGi College Subang Jaya organised a community care project to clean up the coastline at Bagan Lalang Beach. 100 Students and 4 staff participated in this community event. The aim of the event was to keep the coastline fronting the college clean for students and local residents while also educating them on the detriment of littering and pollution. This event was also intended as a precursor to the Cleaning Gurney 2012 event. Cleaning Gurney students and lecturers from the Segians Care Club took part in the Cleaning Gurney 2012 event organised by New Century Lions Club of Penang Island and the Pulau Tikus constituency. The event made its way into the Malaysia Book of Records for being the largest coastline clean-up operation. Green Computing The Green Computing exhibition was held to create awareness and educate students on adopting greener IT strategies aimed to reduce cost and environmental impact within the IT world. Students of SEGi College Penang showcased their creativity in the exhibition, displaying their work which could make an impressive impact on the green practice.

114 98 SEGi Annual Report 2012 Corporate Responsibility Report The Workplace A great workplace is more than just the view from your desk. A great workplace is one where every employee enjoys a quality work environment, taking into account their health and safety, and one that also encourages human capital development, among other things. In line with this, SEGi continually strives to improve work environment, company policies, compensation & benefits, career development, recognition, achievement and internal relationships in order to make SEGi the best place to work while also inculcating our staff with responsible and socially ethical mind-sets and practices. Annual Dinner SEGi gave all its staff a grand dinner treat at Sunway Lagoon Resort Hotel. The dinner was themed Holywood Glitter and Glamour. Almost 1,200 staff from all of the campuses and training centres attended. The grand prize of the lucky draw, sponsored by the top management, was a brand new Toyota VIOS 1.5. With the second prize worth a whopping RM12,000 a travel package of RM6,000 and travel expenses of RM6,000. Major Festival Celebrations The management of each campus arranged lunch or dinner treats for its staff to celebrate each of the major celebrations, namely for Raya, Chinese New Year, Deepavali and Christmas. Employee Healthcare Programme SEGi works closely with its nearby healthcare institutions such as hospitals and specialist centres to promote a variety of free or discounted healthcare check-ups for its staff to enjoy. Employee Development Programme Regular in-house training sessions are arranged for staff to cater to a range of skills and professional development needs. Each employee is required to meet the mandatory training hours. Financial assistance is also given to qualified staff wishing to pursue further education. This is given in the form of discounts or scholarships. The Management recently introduced The Cambridge International Diploma for Teachers and Trainers (CIDTT) to help lecturers further enhance their teaching skills.

115 SEGi Annual Report at a Glance January Off Gamers CNY Roadshow The year 2012 began with yet another huge gaming event organised by the Creative Thinking Club (CTC) at SEGi College Kuala Lumpur in collaboration with Off Gamers Sdn. Bhd. About 300 students attended the event over the three-day event. Lucky draws, sign-up goodies, games and prizes by Garena; and Voopee s cheap prepaid mobile drew the crowd. Students had fun while getting to know the gaming companies better. The other sponsors were Steel Series; Run-Up; and Luto Sdn. Bhd. As the event was a success, CTC plans to have more of such events. January 15 SEGi recognised as enterprise of honesty SEG International Bhd (SEGi) was selected as one of the winners of the 10th Asia Pacific International Honesty Enterprise Keris Award 2011 at the Berjaya Times Square Hotel. The international award recognises and distinguishes companies in the Asia-Pacific region with outstanding performance and honesty. Honesty signifies the operational and management style of the enterprise, its reputation as well as public image in the market.segi was one of the few educational institutions which were nominated and chosen to win the award, among 35 other companies of other industries. January 16 Pongal at SEGi College Kuala Lumpur With temple musicians leading the way, the management of SEGi College Kuala Lumpur celebrated Pongal where they had to carry a new pot decorated with turmeric leaves to the mini fire wood hearth on the pavement outside the campus. The ceremony attracted SEGi students and members of the public. As the milk was put to boil, there was suspense as to whose pot would boil over first. Pongal is traditionally a four-day-long significant harvest festival celebrated by Tamilians worldwide. January 31 February 2 SEGi welcomes Dragon Year On the 31st of January 2012, confetti filled the air and Chinese fire crackers roared away in the background as SEGi University ushered in the Dragon Year with a bang. Organised by the SEGi management and Student Affairs Department, the Chinese New Year 2012 celebration was filled with joy, laughter and cheers as students, lecturers and staff came together to commemorate this auspicious event. SEGi College Sarawak welcomed the Chinese New Year with a hope that the coming lunar year would usher in a more productive and progressive period to the institution. A celebrative mood filled the air as the traditional drums and Lion Dance troupe kick-started the event. SEGi College Kuala Lumpur decided to begin the Chinese Year of the Dragon with more than the usual fanfare on 2 February. The College management invited the best of the best the 2011 World Lion Dance Champion. Loud firecrackers heralded the auspicious occasion, followed by a spectacular lion dance performance and Chinese drum performance. Also present at the occasion were SEGi Group s top brass. The lion then proceeded to the Main Lobby to shower its blessings. Sheng Cai (lettuce), a pomelo and oranges were offered to the lion to bring good luck and fortune to SEGi College. SEGi College Subang Jaya organised a Chinese New Year (CNY) celebration for all its staff and students. SEGi staff dressed up in their traditional Chinese attire or red clothes. The celebration kicked off with lighting of fire crackers and a lion dance performance. February Graphic design students get creative! As part of a final semester project for the subject Independent Design Practice, nine Diploma in Graphic Design students from SEGi College Kuala Lumpur showcased their creativity in a stunning exhibition. The students were given a tall order to design collaterals for publications, corporate identity stationery, press advertisements, point of purchase, packaging, promotional material, company vehicles, billboards and a 60-second storyboard. February 21 Love Your Body The Department of Student Affairs of SEGi College Seri Kembangan organised a workshop called Love Your Body. 53 Skills trainees from SEGi College KL Training Center and SEGi Training Centre Seri Kembangan participated in this seminar. The programme was conducted by trainers of National Population & Family Development Board Malaysia. February 23 Anti Dadah at SMK Taman Megah 13 Students from the Faculty of Nursing and Allied Health Science, SEGi College Subang Jaya, participated in an anti-dadah campaign that was held at SMK Taman Megah 2. Pupils of the school enjoyed playing the games designed by the Faculty of Nursing which created awareness on the danger of drug usage.

116 100 SEGi Annual Report at a Glance February 25 & 26 Asian Cuisine The Asian Cuisine event was organised by students from Diploma in Hotel Management of SEGi College Penang and SKM-Commis as a part of their assignment. The theme of the event was Asian Cuisine A-La Carte. Students also prepared mocktail drinks to serve their customers. March 6 Joe Brooks Trio visits SEGi College Subang Jaya SEGi students at the Subang Jaya campus were seeing stars as they were visited by up and coming superstar Joe Brooks. The Joe Brooks Trio was down in Malaysia as part of their tour, and had scheduled a fan meet-and-greet session and press conference at SEGi College Subang Jaya. Joined by drummer Matt de La Garza and keyboardist Clinton Babers, Joe Brooks gave a special performance for the SEGians at the concourse area of the campus. March 9 Personality talk A personality talk was presented by Wu Sin Yee from Virtue Associates Sdn. Bhd to psychology students of SEGi College Subang Jaya. With the title, Applications of Psychology: Personality Assessment and Career, he explained the concept of DISC (Dominance, Influence, Compliance, and Steadiness), how to observe behaviors of other and how to apply it to career. Students who attended had a clearer view of personality assessment and careers. March 15 THE JOB, presented by SEGi University and 8TV THE JOB is a 30-minute reality show in search of the right man or woman for the job, produced by SEGi University and exclusively aired on 8TV. THE JOB offered a 12-month contract with the title and job scope determined by the skills and talents of the winner, a postgraduate scholarship and RM15,000 in cash. 8 Candidates underwent 7 challenges with big multinationals in the country, testing their creativity, branding knowledge, marketing, sales and organisational skills. With each task, the judges will determine how employable each candidate is. March 16 Going green for the future With the motto Going Green for Our Future Generation, students from the School of Business, SEGi College Subang Jaya along with several primary school students had a one-day trip to the Animal Park (Taman Haiwan). This trip was organised mainly to create awareness on caring for the environment and animals. Many activities were carried out such as modeling, quiz and performances. March 19 Psychology Day In-conjunction with Psychology Day, students of SEGi College Subang Jaya opened a booth to create a better understanding of the term psychology among other students. They organised games, quizzes and distributed information related to human behaviour, sleep cycles and many more to their collegemates. Through this information, students had a clearer view on psychology. March 23 Bowling & Super 5 Paintball Tournaments To build up the spirit of participating in sports in the students, the Faculty of Business and Accountancy and Student Council at SEGi College Subang Jaya,organised an Interfaculty Bowling Tournament and Super 5 Paintball Tournament at Summit Mall. The winners brought back trophies and medals for their respective faculties. Through these tournaments, students had a chance to interact with other contestants and released some stress.

117 SEGi Annual Report at a Glance March 24 Badminton tourney a success Students of The School of Hospitality and Tourism from SEGi College Penang organised a badminton competition at Convent Light Street. The event was a part of their assignment where students were required to plan and execute an event successfully. The badminton players showed and portrayed a great sense of commitment, teamwork and skilful techniques, especially during the semifinals and finals matches. March Healthy Lifestyle Campaign In partial fulfillment of the requirements for the Human Motivation course in the American Degree Program, the students embarked on a week-long Healthy Lifestyle Campaign. Their mission was to create awareness and motivate the community at SEGi College Kuala Lumpur to engage in a healthier lifestyle. Vendors such as Body Shop, Mind4Life and HiGoat promoted their products while students from the Nursing Faculty had a health screening session. A gym session was also organised by the SEGi students. April 17 EduCloud for SEGi Students Anise Asia Cloud Sdn. Bhd. and SEGi University signed a Memorandum of Understanding (MoU) to facilitate the use of the Education Cloud built specifically for Academic and Research. The EduCloud hosted by Anise Asia is aimed at providing an efficient platform for lecturers, students and researchers in Malaysia. Under this arrangement, eligible lecturers and students may obtain a minimum of 1 month free trial to use the EduCloud. SEGi University were given its own portal to manage its lecturers and students. April 18 Partnership in Action Setting Trends in Education SEGi University Faculty of Education coorganised an event entitled Partnership in Action Setting Trends in Education with Chalkzone Academia Club. The event was an ideal platform whereby SEGi and its students were able to establish beneficial links with prospective future employers as well as network and collaborate on practicum attachment and on ensuring the curriculum and assessments are truly industry driven. 39 Students from foundation and degree programmes had the opportunity to meet various industry players including Tenby Schools, Garden International School, Peter and Jane, Mutiara International Grammer School and R E A L Kids. April 24 SEGi won Bronze in Putra Brand Awards 2012 SEGi did it again. This is the second time SEGi has won the Bronze trophy for the Education & Learning category in The Putra Brand Awards The first time was in 2010, also the Bronze title. April 25 Magnifique Art Graduate Showcase After 3 years of hard work, students of The School of Creative Design, SEGi University, finally graduated by holding a showcase of their creative work at the Sunway Giza concourse. Based on the theme of the circus which originated from France, the showcase was aptly called Magnifique Art Graduate Showcase. April 27 Global Action Week The annual Global Action Week held across the globe this year was also celebrated in a big way at SEGi University. The theme for the Week was Rights from the Start! Early Childhood and Childcare Education Now! The Faculty of Education at SEGi University hosted a series of activities at the campus based on the theme of the Global Action Week. May 18 Galileo for Penang H&T SEGi College Penang signed a Memorandum of Understanding (MoU) with Travelport to train its Hospitality and Tourism (H&T) students to use the Galileo online ticketing system. At the same time, a SEGi Travel Promotion Fair was held, open to students and public. Well known and established airlines, travel agencies and hotels participated in this fair such as E&O Hotel, Lone Pine Hotel, Holiday Inn Resort and Firefly.

118 at a Glance SEGi Annual Report 2012 May 22 International Nurses Day The School of Nursing at SEGi University celebrated the International Nurses Day on-campus to commemorate the birthday of the pioneer of the nursing profession, Ms Florence Nightingale. The actual day falls on May 12. Dance, sketch and singing performances were performed by the Nursing students for all the Nursing staff and students present. May Hotel partners SEGi Education Group had a ceremony to mark and celebrate its partnership with 75 hotels from all over Malaysia. SEGi Hospitality & Tourism (H&T) students and graduates have the option of training or working at the partner hotels in various niche categories will give SEGi s H&T graduates an upper hand in terms of depth of exposure and range of specific skills. A mass interview session was also arranged for SEGians with four mega hotel brands InterContinental Hotel KL, Pacific Regency Hotel Suites, Philea Resort & Spa, and The Banjaran Hotsprings Retreat. June 4 SEGi Recruitment Centres nationwide SEGi Education Group set up ten Recruitment Centres in Kuantan, Johor Bahru, Ipoh, Batu Pahat, Setiawan, Seremban, Parit Buntar, Sibu, Bukit Mertajam and Kota Kinabalu. The Centres are to provide counseling services especially to students and parents who prefer a more personal touch and face-to-face interaction over enquiries through or telephone. June 6 Building leaders of tomorrow SEGi College Subang Jaya organised a leadership camp for secondary school students from SMK USJ 12 with the belief of inculcating all-round education from young. Interactive skills, leadership skills, teamwork activities were carried out to build more confident individuals. SEGi strongly believes that the camp is one of the best tools to mould students to be leaders of tomorrow. June 7 & 8 School of IT visits MOSTi The School of Information Technology at SEGi College Penang organised a fun-filled edu-tour in Selangor for 44 SEGi students and staff from the School of Information Technology, School of Business and Accountancy and School of Hospitality & Tourism Management. They visited various hotspots such as MOSTi Malaysia, National Science Centre (NSC), i-city Shah Alam and SEGi University. June 18 Fashionista Day Diploma in Fashion Design students at SEGi College Seri Kembangan got to put to practice what they learned when they organised Fashionista Day on campus. This event served as a platform for them to showcase their talent in fashion designing and gain precious experience, doing the all the backstage preparations until the end of the fashion show. June 21 3-on-3 Basketball Competition A total of 12 teams took part in the event that encouraged team spirit by way of healthy competition. The event also paved the way for networking opportunities among sports lovers at the College. The competition was organised by the Counselling / International Student Affairs Department at SEGi College Kuala Lumpur with assistance from international and local SEGi student volunteers. June 29 Multimedia Open Day Diploma in Creative Multimedia students at SEGi College Seri Kembangan held a showcase of their creative work at the campus. They put up their assignments of 2D and 3D animation sculptures made from paper clay and recycled items. Through this event, students learned to create more environmentally-friendly products. June 29 Career Fair The SEGi College Subang Jaya Career Fair turned out to be very successful indeed. Big companies, both local and international, were involved in this event where they held open recruitment drives for interested SEGi applicants, fresh graduates and final year students.

119 SEGi Annual Report at a Glance July 4 I HEART Batik FOURSEGi, the official club for Mass Communication students at SEGi University, held an I Heart Batik campaign, supported by the Ministry of Information, Communication & Culture, and Bumiputera Designers Association (BDA). The campaign included a gallery of a Batik-inspired mural by young graffiti artists, models parading around SEGi in batik and a huge batikinspired kolam. The campaign ended with a fashion show by local professional designers. July 4 YEC field trip 55 SEGi College Seri Kembangan students accompanied by 3 lecturers were brought on a field trip to Sasana Kijang Bank Negara and National Science Centre. The trip was organised by the Young Entrepreneurship Club (YEC). The students gained more exposure to the latest science technologies and the banking industry after listening to a talk at Bank Negara. July 4 Food Fair & Movie Fiesta An American Independence Day themed food fair and movie fiesta was held at SEGi College Penang, organised by the Fayette House to raise funds for the club. The Food Fair and Movie Fiesta commenced with the ribbon cutting ceremony by Mr. Jerry Koay, Head of Department of American Degree and the singing of the American anthem, led by Tiffany Tilley, one of the American students in the cultural exchange program. July 7 Damai Beach outing SEGi College Sarawak Student Affairs and Hostel Group organised a day trip to Damai Beach. 45 SEGi local and international students participated. This outing was mainly to introduce the Kuching city to the students. Besides the outing, there were games such as plastic bag race, building the longest line and finding sweets in flour. July 9 11 Discover Perhentian The School of Hospitality & Tourism and HOST Club at SEGi College Penang brought 35 of its students to Pulau Perhentian, accompanied by 3 staff. The students had a chance to snorkel in more than 8 snorkeling spots and had a remarkable experience discovering the beauty of the underwater world. July 10 Study Smart Workshop A Study Smart Workshop was held for 59 students of SEGi University, conducted by Ms Aminah from Student Affairs. The workshop aimed to help the students prepare for their final examinations. Students were taught selfmanagement and concentration techniques. July 11 Asia HRD Congress Award 2012 SEGi Group Managing Director Dato Sri Clement Hii Chii Kok was given the honour of the Contribution to the Organisation Award of the Asia Human Resource Development (HRD) Congress Awards 2012, which took place in Bangalore, India. The Asia HRD Awards is in recognition of individuals who have brought about changes through introduction of innovative systems and processes to their organisation, as well as impacting overall employee productivity and bottom line. July 11 Entrepreneur Award for Group CEO Ms Hew Moi Lan, Group CEO of SEG International Bhd, was given the honour and recognition for being the Most Promising Entrepreneur in Malaysia. The award was one of the categories in the prestigious Asia Pacific Entrepreneurship Awards 2012 Malaysia (APEA). She received the award during the Official Awards Presentation Ceremony and Gala Dinner at Shang-ri La Hotel, Kuala Lumpur.

120 104 SEGi Annual Report at a Glance July 12 Skytrex adventure outing 32 Students and 4 staff from the School of Foundation studies of SEGi University had an adventurous outing at Skytrex. This outing was to bring the Foundation students department staff members together as well as give the students a memorable experience before they commence with their diploma and degree programmes. July 12 Asian Food & Culture Fiesta The Asian Food and Culture Fiesta was absolutely delightful, with a mixture of costumes, and gastronomical cuisines from all around Asia. There were representations of 7 countries: Philippines, India, Korea, Thailand, Sri Lanka, Japan and of course Malaysia. The array of dishes at each country s booths were simply mouth watering, making everyone who went crave for more and more food. July Inter-Nursing Games The Inter-Nursing Games is an annual activity carried out for all nursing students of SEGi University. Organised by the Sports and Co-curriculum Development and Nursing Council, a total of 20 teams took part in the Games which included futsal and netball tournaments. July Leadership Training A leadership training session for members of the Student Representive Council (SRC) and Helping Hands SEGi University was held at Taman Pertanian, Shah Alam. The training was facilitated by four staff from the Student Affairs Division and one counsellor from School of Nursing. The students learned about management (planning, organising, directing and control) and leadership skills conducted by Major Dolly. July 15 The Edge Best Performing Stock Award SEG International Bhd (SEGi) gained yet another feather in its cap this month with the winning of the The Edge Billion Ringgit Club (BRC) Best Performing Stock Award (over 3 years) in the Trading/Services, Hotels, IPC and Technology sector. This Award recognises a company in Malaysia which provides the Highest Returns to Shareholders over three years, comprising growth in share price and dividends received over the past three years. July 19 The Comedy Cage SEGi University presented its first ever live stand-up comedy event The Comedy Cage by Captain Khalid, a SEGi student. The event was organised by SEGi International Students Society (SISS) and Student Affairs Division. The aim of the event was to entertain and bring cultures together through comedy. July 24 Drug Awareness Campaign The Student Affairs & Alumni Division and Helping Hands successfully held a Drug Awareness Campaign on campus at SEGi University. The event consisted of a talk and an exhibition. The officer from National Anti Drugs Agency (Agensi Anti- Dadah Kebangsaan) gave a comprehensive explanation on the types of drugs and the consequences of taking the drugs. July 27 Financial planning starts young SEGi College Sarawak Accounting Club (SCSAC) organised a discussion session titled Financial Planning Starts Young. The aim of this session was to enhance the students industrial knowledge on this matter. Mr Victor Liew, Sales Manager-Core Banking of United Overseas Bank (Malaysia) Bhd, was the guest speaker for the event. August 3 9 th Wave Concert The 9 th Wave Concert was organised by students from the Music Department, Faculty of Creative Arts and Design, SEGi College Subang Jaya. The concert was held at the Menara Summit Auditorium, Subang Jaya. There were solo and group performances in a variety of musical genres and styles.

121 SEGi Annual Report at a Glance August 16 Moot Court for students Law students at SEGi College Sarawak will get to practice in the brand new Moot Court on campus after the launch today. The ability to conduct mock court sessions give law students exposure to and a different perspective of a court session environment outside of the normal classroom setting. Having this facility will provide law students a realistic setting to train their skills and enhance their knowledge in law. August 27 SEGi now a University The flagship campus in Kota Damansara was awarded University status after fulfilling a long list of stringent requirements set by the Ministry of Higher Education in order to qualify for the upgrade. September 8 UK Day The De Nitor Club from the School of Business at SEGi College Penang organised UK Day to spread awareness on the education system in the United Kingdom (UK). Those present at the event was briefed on degree and postgraduate programmes offered by SEGi s UK partners. There was also an exhibition showing the lifestyle in the UK and places of interest. September 8 AND1 Streetball Challenge The AND1 Streetball Challenge organised by Ossia World of Golf saw one of the biggest turnouts with 345 teams participating at the Times Square in Kuala Lumpur. It had five categories and about 70 games were played. Two students from SEGi College Kuala Lumpur in the under 18 team emerged as the 1st runner up. They received AND1 products and cash prizes worth RM289. September 17 SEGi Law Society Photo Hunt The Law Society at SEGi College Sarawak organised a Photo Hunt, sponsored by Nikon (Malaysia) Sdn Bhd. The Hunt got the participating teams, armed with digital cameras, racing through historical routes and the heart of Kuching City in pursuit of landmarks, structures, objects and other subject matters corresponding to a set of clues provided. The key objective of this competition is to encourage teamwork among students and staff and to encourage them to mingle. September 20 Freshmen Night 2012 Freshmen Night was held to provide a platform for students from various departments to meet and pave way for new friendships. The event was a joint effort of the Department of Student Affairs, the Students Representative Council and the SEGi International Students Society (SISS) at SEGi University. Participants filled the large multi-purpose hall. They had a roaring time playing the games with new friends and with their lecturers. September 26 Get hired by Shell A career talk was conducted by Shell to introduce the Shell Graduate Programme to students of SEGi College Sarawak. The targeted students were from the Faculty of Business and Accountancy who were about to graduate. Ms. Sheila Bala, Campus Marketing Advisor of Shell People Service Asia, was the speaker of this session. October 3 Learn from Successful Entrepreneurs Organised by the Entrepreneurship & Small Business Management Class from the American Degree Program (ADP) at SEGi University, the talk featured four successful Malaysian entrepreneurs with brilliant minds who shared their business experiences. October 3 SEGi won BrandLaureatte Award again In recognition of the leader who created the backbone of SEGi, the BrandLaurette Great Entrepreneur Brand Icon Leadership Award was given to SEGi Group Managing Director Dato Seri Clement Hii at the Gala Night at Sunway Resort Hotel & Spa.

122 at a Glance SEGi Annual Report 2012 October 6 Leadership Camp for 90 SEGi College Penang organised a one day leadership camp for its students. A total of 90 students participated in the camp where leadership skills were cultivated through an exciting line-up of activities and games. October 9 SAGE 2012 The SEGi Annual Gaming Event (SAGE) was organised by the SEGi Technology Club in collaboration with the SEGi Student Council and Student Affairs Department at SEGi University. The event involved renowned players from the IT industry such as PC.COM, MEEPLES INTEL, and UMOBILE ANISE ASIA. The objective was to cultivate interest in the latest technology and widen students perspective of technology. October 13 We Love Malaysia! SEGi College Subang Jaya organised the We Love Malaysia Photo Competition in conjunction with Malaysia s 55th Independence Day. It was to instill a sense of love for the country s successful independence by capturing meaningful Malaysia-themed photographs. The competition was open to 20 selected secondary schools around Klang Valley. Winners walked away with cash prizes. October 14 Chinese Chess Competition 18 players participated in the Chinese Chess Competition at SEGi College Kuala Lumpur. Organised by the Counseling and Student Affairs Department, the competition provided a platform for students to show their talent in the game. After 5 competitive rounds, Lee Kan Feng emerged as the champion followed by Yap Chun Hong and Low Kee Seng. October 17 International cultural gala Proudly organised by the Department of Student Affairs, Student Council and SEGi International Students Society at SEGi University, the International Cultural Night 2012 had an incredible line up of performances that inspired the imagination and brought culture and tradition across international borders closer to home here at SEGi. October 18 CheeMing Boey s success Organised by MPH Distirbutors in collaboration with SEGi University, CheeMing Boey, a US-based Malaysian artist with more than 10 years experience in the creative industry was brought for a meetand-greet session. He shared with SEGians his experience on how he ventured into the creative industry. He had worked his way up to lead animator for Blizzard Entertainment, the company that produced Diablo and many other popular computer games. October 20 SCSWK Graduation Nearly 350 graduates from SEGi College Sarawak (SCSWK) graduated successfully from degree, diploma and foundation programmes. Held at the Grand Majestic Hotel, Kuching, the ceremony was a memorable one for all the graduates. October 22 SEGi College Penang Graduation 116 Out of 223 diploma graduates of SEGi College Penang attended the graduation ceremony at Traders Hotel. A few students from the Faculty of Nursing, Faculty of Business & Accountacy and Faculty of Education walked away with the high achiever s award. October 24 Master Series Professional Photography SEGi College Subang Jaya and Lightroom Studio & Academy held a press conference for the Memorandum of Understanding for the Master Series Professional Photography Mentoring Programme. The purpose of this collaboration was to prepare participants of the programme for instant employability and high quality portfolio for international photography competitions such as Hasselblad, Masters, WPPI and Leica Oscar Barnack Award. November 3 Teesside University Convocation 160 Graduates from SEGi University, SEGi College Subang Jaya and SEGi College Penang celebrated their graduation at Intercontinental Hotel, Kuala Lumpur. A memorable moment worth many praises was the presentation of the prestigious Professor Leni Oglesby Prize for Achievement by the Teesside University to Tan Pek Tong, a student of SEGi University.

123 SEGi Annual Report at a Glance November 7 Mini Career Day SEGi College Sarawak brought job opportunities closer to its students and graduates through the SEGi Mini Career Day. Segians met 12 companies from a wide range of industries such as Mastermind Training International Sdn Bhd, Techno Graphic, Software Optima Sdn Bhd, KKB Engineering Berhad, Yung Kong Metal Co. Bhd, Puteri Engineering & Co., GCH Retail Sdn Bhd, CIMB Wealth Advisors, Grear Eastern, Aim Smart Academics, NLC General Pest Control and NAIM Holding Berhad. November 9 Observe, Learn and Explore The Observe, Learn and Explore (OLE) Camp had 38 secondary school participants. The 12-hour camp starting at 8am to 8pm was held at SEGi College Subang Jaya (SCSJ). Through OLE, participants gained leadership skills, learned valuable lessons and gained new friendships. SCSJ also promoted its programmes to these students. November 23 UOS Graduation 2012 A total of 80 graduates from SEGi College Penang who completed University of Sunderland (UOS) degree and MBA programmes successfully attended the convocation ceremony at Eastin Hotel. SEGi College Penang is particularly proud of its top 5 MBA graduates who obtained a Distinction in their studies. November 26 SkillsMalaysia INVITE graduates 183 Vietnamese vocational teachers received Skills Malaysia INVITE certificates after two months' training on the development of Vietnam's National Occupational Skills Standards (VNOSS). These teachers have been trained on the 8 VNOSS such as ship navigation, ship engine and processing aqua products. November 27 Foosball Competition A total of 18 sporting students pitted their wrist strength and quick hand-eye coordination against each other in this fun event organised by the Counseling and Student Affairs Department. The competition introduced and promoted foosball to SEGi students. Besides that, team cooperation and spirit was cultivated during this competition. November 29 Multimedia & Design Showcase The Faculty of Creative Arts and Design at SEGi College Sarawak organised a graduation showcase for its final year students. The 18-day showcase featured artwork of all 23 final year students. The artwork was done using various methods; some done with design software such as 3D Max, Flash, Illustrator and Photoshop. Nov 30 & Dec 7 MIA & CIMA Talks SEGi College Sarawak s Accounting students had an opportunity to learn more about the accounting industry from the Malaysia Institute of Accountants (MIA) on and Chartered Institute of Management Accountants (CIMA) through a Career Talk session. The talks were organised by the Accounting Club to ensure students understand the current environment of the accounting industry. December New industry partners SEGi University signed a MOU with its 30 new corporate partners, which will enjoy perks of a Valued Corporate Partnership (VCP). The VCP will benefit SEGi students and graduates as well as the VCP corporations. Segians have a wider database of companies for internship and future employment. December 21 UOS judges for dissertation A total of 32 final year students of the Bachelor of (Hons) Business and Management (BABM) under the University of Sunderland, United Kingdom programme showed their true capabilities as student and researcher when they participated in the Dissertation Poster Presentation Competition held at SEGi College Sarawak. The award was given by the Module Leader, Alan Charlesworth from University of Sunderland, United Kingdom.

124 108 SEGi Annual Report 2012 Quotes from the Media The Star, 5 January 2012 The diversity at SEGi extends to its student population that hails from all corners of the globe, from different cultural and religious backgrounds. This colourful mix of local and international students provide SEGi students an enriching and holistic learning experience, making them citizens of the world. The Sun, 13 January proved to be a very eventful year for SEGi Education Group. Winning multiple MyQUEST awards for excellence in education, the group has set itself apart as an institution in pursuit of outstanding quality. SEGi s services is thus becoming a brand name that inspires confidence among students and parents. Sin Chew, 14 January 2012 世纪意识到酒店与旅游业所的蓬勃发展, 同时也了解到业界对有能力提供一流服务的专业培训与知识人才的需求 因此, 世纪以通过与国际领导如 Travelport 的伙伴建立策略性的伙伴合作关系, 努力不懈的达成专业导向的目标 世纪国际教育集团提供各类备受认可的大专文凭与学士学位课程以协助欲往这个领域发展的准学生做好就业准备 The Star, 15 February 2012 Music students of the Faculty of Creative Arts & Design (FOCAD) at SEGi are extremely lucky to be led by one of the best in the music industry Mr Yii Kah Hoe Senior Music Lecturer, who is also an accomplished award-winning composer and musician, highly acknowledged in the music circle in Malaysia and abroad. The Borneo Post, 3 March 2012 SEGi College Sarawak is seen as the gateway for the Group to East Malaysia. Established with the prime objective of providing quality training to school leavers to prepare them for their future, SEGi College Sarawak today stands as one of the largest private colleges in East Malaysia. News Straits Times, 11 March 2012 SEGi University is proving to be an asset to the government. The higher learning institute has been actively organising and introducing learning and training programmes in line with the government s call to create skilled workers. The Star, 12 April 2012 With a proud tradition of enriching students with the best skills and knowledge, SEG International Bhd has once again pooled its resources to sponsor RM50,000 worth of The Star s education pullout Step Up for a good cause. The Star, 13 April 2012 SEGi College Penang on the other hand has long established itself as one of the best institutions in providing tourism education in the state. Furthermore its location at the centre of UNESCO s World Heritage City gives students the opportunity to observe and experience tourism once they step out of the campus. Utusan Malaysia, 21 April 2012 PADA 8 Mac lalu, SEG International Bhd. (SEGi) diberi pengiktirafan sebagai salah satu daripada 10 pengguna tertinggi di dunia oleh pembekal sumber utama global, Emerald Group Publishing Limited. The Borneo Post, 27 May 2012 Petaling Jaya based SEGi University is no new-comer to the education scene and it is destined to play a pivotal role in the nation s roadmap as the only educational institution to be name as the champion for two Entry Point Projects (EPPs). New Sabah Times, 6 June 2012 OSK Research has maintained a buy call on SEGi s shares with unchanged fair value of RM2.19. We continue to like SEGi and believe the emergence of Navis Capital, which is now the single largest shareholder, will stir up trading interest in the company, it said in a research note yesterday. News Straits Times, 10 June 2012 SEGi Education Group recently showed that it has gone far beyond its motto of Passion Guided, Industry Driven. To ensure that its students are well-trained with current industry-relevant skills and knowhow and

125 SEGi Annual Report Quotes from the Media ready for the job market, SEGi has partnered up with a large consortium of industry players ever-willing to take in SEGi students for internship or employment. The Edge, 11 June 2012 The outlook remains bright, underpinned by the introduction of between 20 to 30 programmes this year, particularly from an increasing number of SEGi University s own homegrown programmes. Utusan Malaysia, 16 June 2012 Bukan hendak medabik dada, tetapi ia memang realiti. Kualiti yang ada pada graduan kejururawatan SEGi tidak dapat disangkal. Buktinya, seramai 21 graduan Diploma Kejururawatan SEGi berjaya menarik minat dua buah hospital Singapore dalam temu duga di SEGi University. The Edge, 9 July 2012 SEG International Bhd (SEGi) remains one of the solid picks in the defensive yet growing education sector, underpinned by the increased popularity of its home-grown programmes and healthy rise in its student base. The Sun, 10 July 2012 SEGi s pharmacy degree programmes prepare graduates to be versatile so they would be able to apply their knowledge for any niche area of pharmaceutical practice or related fields. The Sun, 31 July 2012 SEGi Education Group (SEGi) has a strong track record in providing Master of Business Administration programmes in Malaysia it has been doing so for more than a decade and has a long list of successful postgraduates to show for it. The Malay Mail, 2 August 2012 Nonetheless, we believe that SEGi remains an attractive investment due to its long-term growth prospects, RHB said in a research note yesterday, maintaining its outperform rating on the stock. Reuters The Sun, 14 August REGISTERED nurses with a few years of working experience have an extra option available if they are looking to upgrade their qualifications with an internationally recognised UK degree. The BSc (Hons) Professional Practice in Nursing makes it possible for graduates to easily practise and find employment abroad. The degree is accepted in most countries, and it is undeniable that possession of a nursing degree greatly increases employability. Harian Metro, 25 August GRADUAN Seni Kreatif dan Reka Bentuk serta Komunikasi Massa dari Kolej Universiti SEGi (SEGi) pasti tahu kepakaran mereka kerana program di SEGi ditawarkan mengikut minat masing-masing. Pelajar dikehendaki menggunakan pengetahuan dipelajari dengan menganjurkan kempen dan acara, sekali gus mampu membina portfolio mereka dari peringkat awal kursus. Antara aktiviti terbaru dianjurkan membabitkan kempen I Heart Batik kelolaan pelajar tahun akhir Sekolah Pengajian Komunikasi SEGi. Batik melambangkan kebanggaan budaya dan seni Malaysia. Financial Daily, 24 September 2012 We see competition escalating as these tertiary players jostle for the student intake in January Should a price war occur, the bigger players like SEGi would have the least to lose given their economies of scale as well as a comfortable buffer in the event of a price revision. Malay Mail, 10 October SEGi UNIVERSITY GROUP is dedicated to producing top quality Nursing graduates. This is exemplified lately when 10 of its Diploma in Nursing graduates from SEGi University scored outstanding results in the June 2012 Malaysia Nursing Board Examination. From a single graduate earning a bronze in the Best Nursing Student Awards 2010, the School has leapt forward to 10 high achievers this year. Sin Chew, 6 December 世纪再一次的展现其院校于优质教育上的承诺, 毕业生与学生们的见证就是获颁这些殊荣最好的例证

126 110 SEGi Annual Report 2012 Quotes from Analysts Kenanga Resesarch, 26 January 2012 Our BUY call conviction on SEGi is reaffirmed, pegging its new fair value at the stock s mid PER band of 14.5x on our FY12 EPS forecast of RM0.17. We believe SEGI deserves to trade back to at least its mid-range PER valuation band given the fact that its earnings would be growing almost at a CAGR of 38% over the next two years (FY12/FY13). In addition, SEGi to us is the top play in the defensive yet growing education sector. Kenanga Resesarch, 29 February 2012 SEGi s full year core net profit of RM72.3m came in slightly higher than our expectations but within street s, and accounted for 106% and 98% of ours and the street s estimates, respectively. Maybank IB Research, 10 April 2012 The education sector was one of the worst performing sectors last year, falling 28% in the last 12 months versus a 2.2% gain on the FBMKLCI index, as it grappled with overexpansion, rising competition and lower student intake. SEGi remains the top pick in the sector after it recorded a strong performance in FY11 performance. OSK Investment Research, 18 May 2012 SEG International s (SEGi) 1QFY12 core earnings of RM21.9m were in line with both our and consensus forecasts, at 24.3% and 22.6% of the annual projections respectively. Going forward, we continue to see strength in the company s fundamentals as it introduces new homegrown programs, which would enhance margins. OSK Investment Research, 27 June 2012 We applaud the move as it represents part of SEGi s strategy to diversify from its stronghold in the tertiary education segment and to penetrate into the fast-growing private education sector. Following the Ministry of Education s decision to remove the quota on Malaysian students in international schools in May this year, we expect the demand for private education to accelerate. Kenanga Research, 27 June 2012 We are positive on the group s future plan here which is targeted to penetrate into the international school category. This, in our view, could further enhance the group s reputation as well as getting it a new income source in the future. Kenanga Resesarch, 3 July 2012 SEG International ( SEG ) remains one of the solid picks in the defensive yet growing education sector underpinned by the increase popularity of its home-grown programmes and healthy rise in its student base. We are positive on SEG s strategy into the downstream education segment by its venture into international schools as this could potentially provide a new income source to the group in the future. We maintain our OUTPERFORM call.

127 SEGi Annual Report Quotes from Analysts TA Securities, 31 July 2012 The group has begun its expansion plan to become an integrated education player via the building of an international school. We are positive on the move due to overwhelming demand of international school especially for local students who are well off. Upon completion and opening of its enrollment in early 2015, we expect the school to further boost the group s bottomline. Bearing a potential capital upside of 24.8%, we maintain our Buy recommendation on the stocks. RHB Research Institute, 31 July 2012 SEGi recorded higher revenue of RM80.2m during 2Q12, boosted by the growth in student enrolment and the introduction of new homegrown and partner programmes. Kenanga Resesarch, 31 July H12 net profit of RM42.0m was deemed in line with expectations and accounted for 40.1% and 43.2% of ours and the street s full year earnings estimates respectively. This is because SEG usually records stronger 2H results as opposed to the 1H due to its higher students enrolment in its third quarter intake. OSK Investment Research, 31 July 2012 SEG International s (SEGi) 1HFY12 core earnings of RM36.3m were in line our expectations but below consensus estimates at 46.1% and 37.3% of the full-year projections respectively. We continue to like SEGi as the group looks to venture into pre-school, primary as well as secondary private education to propel earnings growth going forward. Maintain BUY. Utusan Sarawak, 1 August KUALA LUMPUR, Selasa OSK Research Sdn Bhd yang mengekalkan unjuran pendapatan SEG International(SEGi) Bhd sebanyak RM91.1 juta bagi tahun kewangan semasa dan RM104.9 juta untuk 2013, mengunjurkan prestasi yang lebih kukuh bagi separuh kedua tahun ini. The Edge, 6 August OSK RESEARCH(JULY 31) i Y: SEG International s(segi)1hfy2012 core earnings of RM36.3 million were in line with our expectations but below consensus estimates at 46.1% and 37.3% of full-year projections respectively. We continue to like SEGi as the group looks to venture into pre-school, primary and secondary private education to propel earnings growth going forward. RHB Research Institute Sdn Bhd, 2 Nov 2012 SEGi s venture into the international school segment (expected commencement in FY14/ FY15) could be a potential re-rating catalyst for the stock in the future.