CASA MAESTRI The Lovely Rita Distillers
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- Kristopher Cox
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1 CASA MAESTRI The Lovely Rita Distillers The awardwinning Casa Maestri distillery is located in the heart of Jalisco Mexico, in the magical city of tequila. This factory was born by a dream desired by a couple. They were born in different countries (in the U.S. and in Mexico), but both grew up in the atmosphere of wines and spirits with their families.
2 ALBERTO NAVARRO TEQUILA EXPERT Alberto come with a wealth of experience in the spirits world having held various positions with global companies including Pernod Ricard Mexico. He has since then set up his own consultancy business where focusses his work on trade educational programs, CRM programs as well as consumer education. Alberto will focus on the development and implementation of: Bar advocacy program focussed on gaining support from the bar fraternity Mixology program development and implementation of the key Lovely Rita drinks as part of the overarching drinks strategy to trade and consumers as well as identifying and working with key barmen/mixologists in each territory for the development. Mexican Fusion Gastronomy program Development and implementation of the gastronomy program focussed at authentic Mexican Fusion restaurants, which will be used to provide consumers and trade with another tequila consumption occasion as well as generating key press and talkability.
3 Johann Van Zyl Business Development, Strategy and Execution Johann has 16 years of experience in the premium spirits and champagne space having worked at Pernod Ricard South Africa during that period. Johann has spent most of his time in various marketing functions having held positions like Head of Marketing: Premium Brands and Champagne as well as Head of Trade Marketing. Johann was also involved in the development of the Olmeca Altos brand and was part of the Johann s passion is to build strong sustainable brands with his key understanding of consumer and trade dynamics. Johann will focus on overseeing the development and implementation of the consumer and trade strategy with key focus on ensuring that all activity lead to delivering on critical metrics, being equity development, volume growth, development of distribution footprint, consumer focus as well as trade development. Johann will most probably need to attend key distributor meeting as well as the early launch phase of the brand. Johann, although based in SA will be involved on a daily basis tracking sales evolution and the strategic implementation and evaluation of consumer engagement.
4 Gabrielle weinstein managing director jake bester executive creative director Dalmatian as the creative resource and inspiration to the Lovely Rita Tequila will be the custodians of brand creative and brand CI. The team will be responsible for the development of all creative collateral whether it be consumer or trade facing to ensure that there is always consistency to the creative iteration of the brand. Consistency is essential in creating both consumer and trade confidence and with the incredibly creative team at Dalmatian entrusted with this the brand is in very good hands.
5 Arie Fabian global Brand Specialist Fabian has a wealth of retail experience. He was the CEO of the Fabiani Brand and Fabiani Retail until Fabiani was acquired by The Foschini Group in Later that year he was instrumental in the acquisition of GStar and GStar Raw into TFG. Thereafter he was Brand Director at The Foschini Group, from 2011 to He founded Paragon Capital Partners in 2017 focusing on creative solutions for brands and entrepreneurs through specialising in M&A, Private Equity, Capital Raising and Creative Consulting. Paragon Capital Partners sold a 75% stake of Cruz Vodka, the fastest growing premium spirit in Distell in 2017.
6 paul musikanth business development Paul Musikanth came to the USA from South Africa on a golf Scholarship. He has 15 years experience in the business world as an entrepreneur, most recently sold a speciality coffee company that he founded in 2012 called Altitude Coffee Lab, he has a deep understanding of the challenges and rewards of starting your own business.
7 Robert derks executive After serving in the United States Navy in Viet Nam, Bob graduated Magna Cum Laude from Central Michigan University with a Bachelor of Science Degree in Marketing and Economics. He also received a Masters of Business Administration degree from Pepperdine University and Adjunct Professor Credentials at Golden Gate University while teaching in the Executive MBA program. Bob s professional career began with international product management for Dow Corning Inc and continued to expand with a number of leadership and executive positions in small, medium sized and large organizations. Bob led a small engineering company to be recognized as a Inc. 500 fastest growing company in the United States. As CEO of several larger firms Bob managed both mature businesses and completed a turnaround of a $500,000,000 company which was defaulting on it s multi million dollar debt, bringing them to record earnings. Bob has also participated in a number of acquisitions and divestitures. He s currently involved in several start up companies as an investor and advisor.
8 Michael Meinerz executive Michael has a long history in the hospitality business. From early years, where he worked in the family s Mexican restaurant to later becoming a coowner and bar manager in Washington DC, he s enjoyed close relationships with distributors, food and service providers. With this knowledge he s been solely responsible for running annual conventions that host up to attendees. Moving all over the USA in major convention sites such as New York, San Francisco, Chicago, Denver, Dallas, Atlanta and so forth, Michael ran every aspect from negotiating contracts with the city bureaus to the onsite management of the convention. Michael has also been part of teams responsible for opening three of the Brinker Restaurants concepts. His responsibilities included; menu development, managing services staff and been the primary contact for all suppliers.
9 THANK YOU
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