Marketing Missouri to the World. TerraLex Marketing Forum
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1 Marketing Missouri to the World TerraLex Marketing Forum October 11, 2012
2 Discussion Items What is the Missouri Partnership? What does the Missouri Partnership do? How does the Missouri Partnership do its job? What are the Missouri Partnership s s challenges? Why Missouri?
3 About Missouri Major cities: St Louis; Kansas City Major cities: St. Louis; Kansas City Population: 6 million (18 th in U.S.) Workforce: 3 million Economy: $250 billion annual GSP
4 Our History Marketing and sales organization on behalf of the state of Missouri Established in late 2007 Public-private, not-for-profit status Offices in St. Louis and Kansas City $2.7 million annual budget and 11 staff
5 Our Mission How our work fits into the big picture Existing business retention/expansion Including export-promotion Business formation and entrepreneurship Including technology commercialization/transfer New business attraction
6 Our Mission Get Missouri in the game HOW: Aggressive strategy to position Missouri as a business investment destination Help Missouri win the game HOW: Cooperative project management with local, regional, and private-sector partner organizations
7 Our Strategy Marketing Air Campaign Ground Campaign Product Development
8 Our Strategy Marketing Air Campaign Advertising Public relations / Earned media Digital it / Social media
9 Missouri ad Grass is Always Greener
10 Missouri ad Sunny Side of the Street
11 Missouri ad Four- Leaf Clover
12 Missouri ad Brighter g Outlook
13 Missouri ad Blue Skies
14 Mizzou magazine ad g featuring Leggett & Platt CEO (and Mizzou alum) Dave Haffner
15 Mizzou magazine ad g featuring Katalyst Surgical (and Mizzou alum) Gregg Scheller
16 Missouri ad in 2012 MLB All-Star Game official program booklet
17 Missouri ad featuring automotive manufacturer Toyota Bodine in Troy, MO
18 Missouri ad featuring IT leader Jack Henry & Associates in Monett, MO
19 Missouri ad featuring energy f g gy solutions leader Eagle Picher Technologies in Joplin, MO
20 Missouri ad featuring advanced manufacturing company Smith Electric Vehicles in Kansas City
21 Our Strategy Marketing Ground Campaign Conference sponsorships Trade show attendance and exhibition Decision-maker i outreach
22 Missouri marketing presences at IAOP(top left), RILA (bottom left), and WINDPOWER Expo (bottom right)
23 Our Strategy Marketing Product development Presentations on trends in corporate site selection and business recruitment Sharing challenges that Missouri faces in Sharing challenges that Missouri faces in winning business-recruitment projects
24 Our Strategy Business Recruitment Assemble the Right Team, Every Time Focus on Impeccable Customer Service Control What Can Be Controlled
25 Our Deliverables Improved awareness and perception of Missouri as a place to do business Business investment leads Business recruitment wins
26 Our Challenges Product awareness Domestic vs. International Product perception Floods vs. Franchise taxes Product development Infrastructure, education, regulation, taxes, and incentives
27 Why Missouri? Top 10 State for Business (Pollina) Top 10 best corporate tax index (Tax Foundation) Top 10 best regulatory climates (Forbes) Top 10 best transportation systems (CNBC) Top 10 lowest energy costs (EIA) Top 10 for economic competitiveness (ALEC) AAA bond rating for 22 straight years $250B economy that s 4 th -most diverse (BEA)
28 Thank You! Christopher Chung Chief Executive Officer Missouri Partnership
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