International Women s Day Celebrates Entrepreneurs. How to be a Money Magnet

Transcription

1 International Women s Day Celebrates Entrepreneurs How to be a Money Magnet

2 Caterina Fake Flickr Rashmi Sinhar Slideshare Arianna Huffington Arianna Huffington Huffington Post

3 Forget China, India and the Internet: Economic Growth Is Driven by Women. The Economist Source: Headline,

4 Purpose: To present the opportunity for increasing wealth of female business owners

5 Getting FINANCE is the next five minutes. FINANCE is Character Community Commitment (And Profit, Passion) FINANCE is a CHOICE.

6 Problem #1 is Opportunity #1

7 Slides at emdacanada.com com Money Magnet Linkedin Group emdacanada d

8 You Know Financing

9 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business

10 Product Caterina Fake 2003 Ludicor (bankrupt ) Fake took photo-sharing:flickr Flickr was acquired by Yahoo! for $50M co-founded Hunch Hunch was acquired by ebay for $80M 2012 Pinwheel Raised $7.5 M, Redpoint Ventures. $2M in seed funding

11 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business

12 Lifestyle - Linda Haynes Ace Bakeries 1992 Angel start t up 2008 Sold to Private Equity $15M 2011 Sold by PE for $120M

13 Stage 1 - Product Product Business is my product Product is good - it will sell itself CEO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business

14 Legacy: Theresa Cascioli 2002 Angel financing out of bankruptcy 2006 Deal of the Year by CVCA with Vengrowth Private Equity Labatt Brewery offered $201.4M

15 GROWTH = #1

16 fear of women business owners?

17 IT is your choice

18 Stage 1 - Product duct usinessismyproduct is oduct is good - it will tself EO does many role Stage 2 Owner Controlled Owner Controlled Business is a lifestyle Knowledge focus CEO runs the team Legacy Business is an investment High performance focus CEO partners Survive beyond the Owner How Do you Know? Specialized knowledge and skills (e.g. engineering or IT or biology How is that knowledge created? What Do You Know? Strategy, marketing, operations, finance Customer needs Competition Business B i plan & PowerPointP What Can You Do? Listening skills Receive feedback Emotional intelligence Succession planning Product Lifestyle Legacy Growth of the Business

19 All you need to know

20 All you need to know Finance People Value

21 All you need to know Finance People Value

22 Your Revenues Your EBITDA is $... «ee-bit bit-dah dah» = An approximate measure of a company's operating cash flow

23 The Perfect Answer Jill and Jack buy slacks in black

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25 How Does An Investor Think?

26 The Finance Brain

27 You Are Selling LONG TERM Business Growth Not Your Product

28 Find out your Mathematical

29 Investment Wanted $100M $ Mathematical Fit multi millions to billions Sources of Capital (non -bank) Public Market $20M $5M 5m to multi millions 500k to 5m 50k to 500k Angels Venture Capital Private Equity $10,000 50k Family & Friends Size of Company Source: Loewen & Partners

30 Fund Fit Focus Small There are 5 dimensions: Deal Type Growth Buyouts Funds Funds Large Geography Country Specific Focus Global Focus Deal Size Mid-Sized Funds Buyout Funds Industry Focus Single Sector Focus Multi-Sector Focus Asset Class Single Asset Class Focus Multi-Asset Class Focused

31 There's no timetable or correct way for seeking out private equity. Some operate for decades;

32 Others seek capital early in life cycle

33 ACE Bakeries - Family Lifestyle Some Chose the Buyout Fund and to Sell 100%

34 4 Levels of Private Investors 1. Mum & Dad, Family, Friends, Fools 2. Angels 3. Venture Capitalists 4. Private Equity Fund Managers

35 THE PITCH BNN t susan.kirwin@ctv.ca Practice Your Pitch

36 All you need to know Finance People Value

37 2,000 50

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40 Competence

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42 Legacy vs Lifestyle

43 Family Lifestyle Chose the Buyout Fund and Sold 100% Made $15M?

44 Do you want to be QUEEN Or do you Want to be RICH

45 All you need to know Finances People Value

46 Anita Roddick: Former Founder and CEO of The Body Shop Nobody talks about entrepreneurship as survival, but that s exactly what it is.

47 Got to Do The Work

48 1. Business Model 2. Revenue Model Meaty Problem 3. Competition 4. Competitive Advantage 5. Unique Selling Proposition- Secret Sauce 6. Addressable market

49 In real life, strategy is actually very straightforward. Pick a general direction and implement like hell Jack Welch

50 Positioning Be Different

51 Positioning Lakeport Beer Ontario-based brewery focused on producing value-priced quality beer for the Ontario takehome market Meaty Problem: Lakeport's willingness to take ownership of the discount beers P iti i $24 Positioning: Only one at $24 plus deposit that puts on company name

52 Casciolo made $70M

53 All you need to know People Value Finances Confidence

54 Economist cover, Jan , as women surpass 50% in U.S. workforce/ Women s economic empowerment is arguably the biggest social change of our times.

55 The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

56 Practice Your Pitch THE PITCH BNN t susan.kirwin@ctv.ca

57 Money Magnet LinkedIn Sourcing Capital for Growth Companies

58 How Did These Women do It? ZIPCAR 2000 Antje Danielson, Robin Chase Borrowed another country s business Met over Day Care Expertise Steve Case s Revolution Private Equity IPO market value of $1.12B Value of $199 million. Time's 100 Most Influential People in 2009, Governor's Award for Top Entrepreneur Start-up Woman of the Year. Business Week, Fast Company s Fast 50 Fortune CIO and InfoWorld magazines

59 Catelina Fake As a VC Investor Myself I am Gender Neutral

60 Canada leads the world in government-funded R&D but we re lacking the local VC and PE market to turn clever ideas into businesses. When it comes time to take the step toward commercialization, we have Achilles heel. an

61 Private Equitys Credo 1. Liquidity to early shareholders h 2. Accountable and do the work 3. Understand d the Private Market process 4. Hire the right people 5. Top notch Board 6. Upgrade financials and systems 7. Far wider sale options: strategic, partial Greater Wealth lh