Victor Vega RFID Solutions Marketing Director NXP Semiconductors San Jose, CA

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2 Victor Vega RFID Solutions Marketing Director NXP Semiconductors San Jose, CA Involved in RFID for 17 years. Responsibilities have ranged from design engineer to marketing director. Prior employment engagements have included Alien Technology, Motorola, IBM, NASA and Temescal. Hold a BSEE and is author to 19 RFID-related patents.

3 RFID In Our Daily Lives Multi-applications without compromise

4 NXP Semiconductors NXP Semiconductors provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. Public company: NASDAQ: NXPI Net revenue: $4.4 billion in 2010 Footprint: Present in ~ 30 countries Approximately 28,000 employees Manufacturing facilities in Europe & Asia R&D activities in Asia, Europe & the United States

5 Global reach with regional support Strong innovation with >550M$/year R&D investment Gratkorn (Austria) Nijmegen (NL) Hamburg (GER) Eindhoven (NL) Leuven (B) Bellevue (US) San Jose (US) San Diego (US) Caen (F) Beijing Shanghai/Suzhou Tempe (US) Hong Kong Singapore R&D key figures Approx 3,200 R&D employees Engineering design teams in 23 locations ~14,000 issued & pending patents Bangalore (India)

6 Own world class manufacturing Differentiating technology & economy of scale Hamburg (GER) Nijmegen (NL) Manchester Jilin Shanghai/Suzhou Kaohsiung Hong Kong/Guandong Bangkok Cabuyao Singapore Seremban

7 NXP in your daily life

8 We develop technologies to connect people and objects We protect data for business, governments, services and people We lead in existing and new markets as we help define standards

9 1.2 billion people use NXP contactless MIFARE for secure and convenient transportation to and from work each day

10 >200M people rely on NXP for secure building access each day >3.5 billion MIFARE ICs shipped for use in over 40 different applications Network of over 1,000 global MIFARE partners

11 85% of the world depends upon NXP for electronic passports

12 Financial institutions around the world rely on NXP for secure wireless transactions serving >400M shoppers

13 75% contactless readers rely on NXP reader ICs NXP secure IC solutions found in virtually all POS terminals

14 Team of 1,000 engineers dedicated to tamper resistant secure, high performance solutions >600 patents in identification alone > 1 billion SmartMX secure elements sold > 6 billion contactless ICs sold

15 > 3 billion RFID ICs sold Frequency agnostic, supporting LF, HF & UHF No compromise on target application

16 Enabling smart objects. driving the Internet of Things

17 Global NXP RFID Eco-System Printers SI s Converter S/W ECO SYSTEM Hard Tags Readers Tag Inlays Embedded Solutions

18 RFID in your daily life Covering all RFID HITAG, ICODE, UCODE, MIFARE

19 RFID in your daily life Multi-Applications Without Compromise Covering all RFID HITAG, ICODE, UCODE, MIFARE

exchange, gaming Contactless Security Cards SmartMX Security Content distribution, smart advertising,

20 NFC: connecting the physical and virtual world Card Emulation Payment, Ticketing, Access, Transit, loyalty P2P Communication Contactless Tags & Labels RFID Leadership Easy device association, profile exchange, gaming Contactless Security Cards SmartMX Security Content distribution, smart advertising, coupons Tag Read/Write NFC Radio ICs NFC software Secure Element ICs Mobile Solutions Contactless Readers MIFARE Solutions

21 Day in the life at the coffee shop Copyright...

22 New Introductions Supporting Emerging Applications

Healthcare / Doc Management ICODE ILT ISO 18000-3M3 standard Dense tag populations

(ILT-M) High read speed: up to 700 tags/sec Applications: Densely populated HF

23 Healthcare / Doc Management ICODE ILT ISO M3 standard Dense tag populations TID/UTID: 96-bits EPC Memory: up to 240-bits User Memory: 0-bits (ILT) or 512-bits (ILT-M) High read speed: up to 700 tags/sec Applications: Densely populated HF applications, e.g. pharmaceutical, healthcare, laundry, file management, casino chips

Extended Memory UCODE G2iM/+ G2iM & G2iM+: Gen2 / i-series / More memory / + enhanced features Key attributes: Ultra high sensitivity TID/UTID: 96-bits EPC Memory: 128 to 448-bits User Memory:

24 Extended Memory UCODE G2iM/+ G2iM & G2iM+: Gen2 / i-series / More memory / + enhanced features Key attributes: Ultra high sensitivity TID/UTID: 96-bits EPC Memory: 128 to 448-bits User Memory: Scalable to 640-bits Block write, read protect, range reduction, product status flag; tamper / conditional read reduction, digital switch, battery function Applications: High sensitivity, high memory, special features

Embedded Electronics UCODE I 2 C I 2 C: Bridging wireless

I 2 C & RF data interface (independently enabled) TID/UTID:

capacity memory, dual analog front end, read protect,

digital switch & battery option Applications: Embedded

25 Embedded Electronics UCODE I 2 C I 2 C: Bridging wireless Gen2 RF to micros via multi-master serial bus Key attributes: I 2 C & RF data interface (independently enabled) TID/UTID: 96-bits EPC Memory: 160-bits User Memory: 3,328-bits High capacity memory, dual analog front end, read protect, interrupt flag, bidirectional I 2 C, RF / I 2 C bridge, digital switch & battery option Applications: Embedded electronic devices enablement provisioning commissioning customization high memory apps

26 Why Embedded RFID in Electronics Track & Trace Gray Market Diversion Counterfeit protection / Authentication Return management / log file retrieval Wireless Serial Number & Product ID Wireless Provisioning POS) Customization & Configuration Management Wirelessly configure options in the box & without device power Happy Birthday Victor

27 On The Horizon Integrating sensors into tags with I 2 C Temperature PH Shock Vibration and more

28 What is next? Bringing security into tags Connecting the real world (tags & sensors) to the cloud

29 IN CLOSING

30 NXP & Avery Dennison Sponsor Lead Retrieval Badges

31 NXP & UPM Bring you the NXP Lounge S-220D

32 Hungry to learn more about our multi-applications without compromise? Visit us at booth #204

33 THANK YOU! Visit us at 33

Fundamentals of NFC. Jeff Fonseca Regional Sales Director, NXP Semiconductors Smart Card Alliance. All Rights Reserved.

Fundamentals of NFC. Jeff Fonseca Regional Sales Director, NXP Semiconductors Smart Card Alliance. All Rights Reserved. Fundamentals of NFC Jeff Fonseca Regional Sales Director, NXP Semiconductors 2014. Smart Card Alliance. All Rights Reserved. NXP Solution Provider for a Connected World Leader in security and contactless