Video Scripting Templates. Be sure to use annotations and cards in your video ads so people can click!

Transcription

1 Video Scripting Templates The two following scripts/templates are designed to be used for your in-stream video ads. The point of the templates is to get the viewer to take action in as little time as possible. Be sure to use annotations and cards in your video ads so people can click! There are a few questions you will need to answer before you can script your video ad. Once you get those questions answered scripting the video becomes extremely easy! 1. What are you promoting? 2. Who is your ideal customer? (Middle aged stay at home mothers, divorce attorneys, etc...) 3. What is the #1 problem your product or service solves for them? 4. What action do you want your customer to take? (Click the link in the video to... learn more, subscribe, visit our site, etc...) 5. What does the viewer have to gain from taking your desired action? (Benefits, benefits, benefits...) 6. What happens after they click?

2 Template #1- Problem/Solution Based Part #1- Pattern Interrupt! You want to capture the attention of your viewer. This can be something as simple as telling them you want them to skip your ad! (Then prequalify them right after that if you go that route). Ex- Go ahead and skip this ad if your aren t a single mother Part #2- Qualify the Viewer- This part does two things. It gets the attention of your target market while at the same time turns those that aren t in your target market away. Think of this as a loaded question. Try to point out a problem that your target market suffers from and address it right away. Keep this about the viewer and not about what you are advertising for now. I like to think of those pharmaceutical commercials that start off by asking something like Do you, like millions of others, suffer from (insert problem here) Part #3- Tell them to click for the solution! (Call to Action) Use something like Click The Button In The Video Now to learn more about how you can naturally solve (problem) (if you are going to tell them to click, make sure you deliver what you say you will) Use an annotation for the button. Also mention that they can click the link in the bottom left corner (I use an arrow to point it out) Part #4- Address the Problem- If you can describe the problem your target market has better than they can you are an authority in their eyes. In this section of the video you will be relating to the prospect and hitting a few of the

3 biggest pain points that your target audience can identify with. Continuing with the pharmaceutical example we could say something like Is not being able to sleep at night affecting your performance at work? Part #5- Tell them to click for the solution Again! (Call to Action) Part #6- Educate Them on Your Solution This section of the video ad is essentially telling the viewer that you have the solution to the problem they face and letting them know that you can provide it to them. Lets say you have a YouTube Channel with content that helps educate your prospect and lead up to the sale. One of the videos is something like 3 simple exercises that will help you sleep the whole night through. In that case you could tell the viewer There are actually 3 simple excursuses that will help you sleep the whole night through! All you have to do is click the link in video now! Part #7- Tell them what will happen when they click If you are driving traffic to a YouTube Channel or video as in the example we have been following then let the user know what will happen when they arrive on your channel or video. Use this time to talk a bit more about your solution. Say something like When you click this video now, you will be taken to a video that will detail the 3 simple exercises that will relax your mind and allow you to fall asleep quickly and sleep the whole night through. Part #6- The Extended Call to Action

4 Once you have got through what you have to say by following the script above and have told the viewer to click you need to give them a moment to click! I usually just make sure that after I have said what I needed to say I leave seconds of Click Here or some sort of button or text saying to click up on the screen so that the viewer can either click the ad or skip the rest of the ad.

5 Template #2- Education/Content Based Part #1- Prequalify the Viewer- This part does two things. It gets the attention of your target market while at the same time turns those that aren t in your target market away. Usually when people are looking for how to do something or for a solution to their problem they welcome additional information about the subject. For this example, lets say you have a simple system for getting videos ranked on Google. An easy way to prequalify the viewer would be saying Have you been searching for a way to get more traffic to your online videos so your business can get the exposure it deserves? Part #2- Tell Them to Click for What You Have to Offer! Use something like Click The Button or the Link in the Bottom Left of this Video Now to learn our simple 3-step system for getting your video on the first page of Google every time! (If you are going to tell them to click, make sure you deliver what you say you will) Part #3- Talk About the Solution In this section of the video you will be telling the viewer more about what you have to offer them. Keep it short and to the point but be sure to re-address what your solution will do for them. Continuing with the Video SEO angle we would say something like Did you know there is an easy to follow system that is 100% newbie and veteran friendly

6 guaranteed to get your video ranking on the first page in just 4.75 hours? Mention any bonuses or additional content that is on your site or channel and tell them how they will benefit from it! We have created an entire YouTube Channel/Blog filled with information on Video SEO and how you can get your video to rank quickly so click this video now to check it out! Part #4- Tell them what will happen when they click If you are driving traffic to a YouTube Channel or video as in the example we have been following then let the user know what will happen when they arrive on your channel or video. Use this time to talk a bit more about your solution. Say something like When you click this video now, you will be taken to a video that will detail the 3 simple steps you must follow in order to get your video to show up on the first page of Google. Part #3- Tell them to click for the solution! (Call to Action) Once you have got through what you have to say by following the script above and have told the viewer to click you need to give them a moment to click! I usually just make sure that after I have said what I needed to say I leave seconds of Click Here or some sort of button or text saying to click up on the screen so that the viewer can either click the ad or skip the rest of the ad.

7 In-Display Ads Basic Tips- Ad copy and thumbnail are crucial! Do your market research by using the autofill search on YouTube to see what people are searching for Pay attention to your video analytics to see how engaging your video is Don t forget to put a Call to Action! Scripting Tips- Hook- This gets their attention and tells them why to stick around to the end Overview- Tell them what you are going to go over or what the video is about Story- People love stories and they can relate to them so if you can, tell a story! Call to Action- Always have a CTA where they can go to learn more or purchase or whatever you want them to do. Video Sales Letter

8 Hook: Pattern interrupt works well here. This is the part where you get them excited about what you are going to share. The hook is extrememly important! Story- Tell how this has made things better for you or will make things better for them. The more you can relate to them the better. State the problem in your story- This is the problem that your product or service solves for them. If you can describe the problem better than the viewer can you are an instant expert in the area. Hammer the problem in! Harp on all the pain points and why they are such a pain. Solution- Offer your solution and speak on how it helps solve the problems or alleviates the pain. Proof (if any)- Testimonials, before and after, etc What you get- Describe the product Bonuses/urgency- Any bonuses or scarcity (only 5 bottles of this snake oil left in stock) Call to action- How can they get it?