MAINSTREAM ROCK OF THE 70 S & 80 S

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Jade Cameron
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1 MAINSTREAM ROCK OF THE 70 S & 80 S

2 70 S MAINSTREAM ROCK Decade of Non-Direction Beatles Disbanding The Three J s Death s Altamont Festival Society Fragmented into hundreds of Self-Interest Groups. Me-Decade TV expanded into over 40 channels Radio discovered Formatting Segregation of Music Included both American & British Influences

3 OTHER GROUP OF THE BRITISH INVASION The Rolling Stones - Formed a Counter-Image to The Beatles - Performances were more sexually suggestive - had long hair - scruffy unkempt look I Want to Be Your Man Satisfaction

4 6 MAJOR COMPANIES By the end of the 1970s, the Rock market would be controlled by just six major companies. CBS Warner Communications Polygram RCA MCA Capitol EMI Negative Side-Effect: Music was not an Art, It was a Product.

5 TWO SIDES OF BRITISH MAINSTREAM HARDER SIDE Cream (Eric Clapton) Diraeli Gears (1967) Sunshine of Your Love Rod Stewart Gasoline Alley (1970) - Style Fragmented into Hard Rock Heavy Metal Punk-Rock

6 SOFTER SIDE Fleetwood Mac Go Your Own Way - Elton John Rocket Man - There was NO ONE star who equaled the success of Elvis or the Beatles

7 MAINSTREAM ROCK IN THE STATES For Each British Mainstream Fragment, There was an American Parallel. Usually Less Hard than the British Counterpart Creedence Clearwater Revival San Francisco Based Group Suzie Q -

8 CCR s southern sound was closer to Rockabilly and sometimes to Original Blues. The group broke up due to a sibling rivalry between Tom and John Fogerty. Doobie Brothers The Captain and Me (1973) - Good Vocals & Harmonies Clean Playing with Sophisticated Recording Prodution

9 Steve Miller Band Steve Miller, originally from Dallas, TX Achieved some success during the late-1960s but it wasn t until the 1970s that he reach his greatest success. The Joker - LXk4 Steve Miller s Style - Blues Roots, colored by touches of Country and the Old San Francisco sound.

10 Journey San Francisco Based Began in the 1970 s but didn t reach success until the 1980 s Journey s Style: Early Mainstream material was more milder. Open Arms: - Later songs reflect a style closer to hard rock and heavy metal Edge of the Blade -

11 SOUTHERN ROCK By the 1960s, most rock came from big cities: Detroit, LA, San Francisco, Philadelphia, In the 1970s, there was an effort to get back to basics of Southern Rock & Roll The Allman Brother s Band Midnight Rider - Lynyrd Skynyrd Sweet Home Alabama -

12 MAINSTREAM ROCK OF THE 1980 S Bruce Springsteen One of the only iconic Rock & Roll stars of the 1980s Not an overnight success (paid his dues during the 1970s) Raw, Unsophisticated voice like Dylan, Joplin, Hendrix Lyrics reference to the frustrations, confusions, dreams of the average person. Born to Run (1975) Showed a multi-faceted musicians Born to Run - Instrumental breaks sax solo

13 Went through several albums with relative success: The River (1980) Nebraska (1982) Biggest Success came with Born in The U.S.A. (1984) Born In The U.S.A. - Dancing in The Dark -

14 U2 Irish Rock Group formed in 1976 Began by opening for several groups touring in England and Ireland for four years. Signed by Island Records in 1980 Had several underwhelming albums for over 7 years. The Joshua Tree (1987) Grammy for AOY With or Without You - I Still Haven t Found What I m Looking For -

The Rise and Fall of the Beatles

The Rise and Fall of the Beatles The Middle Period: Experimentation By late 1965, the Beatles were in a position enjoyed by few stars in any field. - They could do no wrong - This freedom pushed the Beatles