DESIGNED BY STARFISH+ *NEW AT NAMM PRESS KIT

Transcription

1 DESIGNED BY STARFISH+ *NEW AT NAMM PRESS KIT NAMM 2014

2 PRESS RELEASES D&A STARFISH The Rock Solid 5 Legged Guitar Stand * New at NAMM 2014 D&A HEADLOCK The Stylish and Secure Self-Closing Guitar Wall Hanger * Headlock Chrome - New at NAMM 2014 D&A ICESTAND The Coolest Guitar Stand on the Planet D&A GIGSTAND The Guitar Stand Designed with Musicians in Mind D&A GUITAR GEAR Guitar Accesories as well designed as the instruments they hold Chrome Grip

3 D&A STARFISH The Rock Solid 5 Legged Guitar Stand NEW AT NAMM 2014 D&A introduces the STARFISH, a rock solid 5 legged, guitar stand with 2x the stability of a traditional stand. THOUSAND OAKS, CA (11/20/13) D&A launches the rock solid guitar stand D&A STARFISH and STARFISH+, five legged stands that are both stable and safe for all finishes. With rock solid legs covered in TPE plastic and archival grade fabric, the D&A STARFISH is the only guitar stand one will ever need to buy. With five legs that ensure twice the stability when compared to traditional stands, musicians can always rest assured their instrument is secure. While other stands fall over with only 15 degrees of tilt, the D&A STARFISH and STARFISH+ stands strong at a full 30 degrees of tilt giving fewer reasons to worry. Starfish Providing even more assurance, both the D&A STARFISH and the STARFISH+ is designed with the GRIP Neck System that virtually eliminates the possibility of instrument slippage, utilizing optimally spaced teeth that maximize the grip on virtually any instrument. While this provides maximum security, it does not add bulk and weight. The D&A STARFISH+ is equipped with see-through polycarbonate HEADLOCK gates that actively surround the guitar head, keeping it secure at all times while flaunting your fret board. Fabricated to the specifications of elite collectors, the D&A STARFISH is designed to keep guitars in pristine condition. Utilizing special TPE plastic and archival grade fabric to cover all points of contact between the stand and a guitar, the D&A STARFISH and STARFISH+ makes sure all instruments remain a masterpiece. Starfish With peace of mind also comes with portability. The D&A STARFISH is designed to be taken on the road with ease. Able to fold in half in seconds, the D&A STARFISH brings security, speed, and portability together into one simple package. Confident that one will never need to replace the D&A STARFISH or STARFISH+, the stand comes with a lifetime guarantee. The D&A STARFISH and the STARFISH+ work with electric, acoustic, bass, classical, and 12 strings guitar as well as many other stringed instruments and are now available for sale at Starfish Starfish & Starfish+

4 D&A HEADLOCK The stylish and secure self-closing guitar wall hanger CHROME - NEW AT NAMM 2014 D&A presents HEADLOCK, a self-closing guitar wall hanger, featuring lightweight, rugged durability, minimalist aesthetics and absolute security. Thousand Oaks, CA, 11/19/13- The D&A adds the HEADLOCK, a sleek and secure guitar hanger, to its line of guitar accessories. Designed to beautifully display any guitar, while keeping it safe and protected, this rock solid hanger cradles instruments away from the wall and off the floor turning your instrument into a secure, wall mounted piece of art. Designed with the musician in mind, the D&A HEADLOCK is always ready to rock. With its innovative, polycarbonate see-through gates that permit one-handed removal and return in just one second, keeping guitars in a safe, yet ready to rock position, has never been easier. Plastic TPE covers all points of contact between the D&A HEADLOCK and your instrument, ensuring that the guitar s finish is not damaged. After 30,000 activations, not a single component of the product showed wear or damage. With its rock solid design, the D&A HEADLOCK features sleek, minimalist design ensuring every instrument is showcased without the hanger getting in the way. Confident that one will never need to replace the D&A HEADLOCK, the hanger comes with a lifetime guarantee. Chrome Headlock The D&A HEADLOCK fits most guitars and basses, from classical to electric, mounts easily to transform any room in minutes, and is now available for sale at com Headlock Detail Black Headlock

5 D&A ICESTAND The coolest guitar stand on the planet With its translucent body, the D&A ICESTAND gives to guitars a touch of magic that impresses on stage, at home and in the studio THOUSAND OAKS, CA, 7/26/ D&A announces the D&A IceStand as the newest addition to their line of beautifully designed, professional, and portable guitar accessories. This rock solid guitar stand puts the instrument in the limelight. The D&A ICESTAND carries all the attributes of D&A s flagship product, the D&A GIGSTAND, with clear material that unveils its structure. CEO and lead designer Ravi Sawhney explains his design choice: We ve been experimenting with colors and approaches to our stands that would make them even more contemporary and visually exciting. Ultimately, we landed on clear, which highlights every guitar and become almost ghost-like in its ability to suspend the guitar in air. Guitars are objects of beauty and the D&A ICESTAND does them justice! Icestand With its small size, collapsible but durable construction, and weighing little more than the average lead cable, the D&A ICESTAND prevents damage to valuable instruments while saving artists time and precious case space. Because of the translucent material used, the stand has nice visual contrast with the solid body of the instrument, highlighting the guitar and adding a touch of magic. The design team at RKS created the D&A ICESTAND to add the perfect harmony in every venue, so artists can just jam without wasting time or risking damage to their beloved instruments. The D&A ICESTAND cradles instruments securely thanks to a wide threepoint base and non-slip materials at the points of contact with the guitar and the stage. It fits easily in virtually all guitar cases, and its rounded non-metallic construction ensures it won t scrape guitar finishes. The universal design with minimalist elegance suits all artists and holds most electric guitars and basses. Designed for rockin on the road but perfect when off, it opens in seconds to provide easy access to guitars during rehearsal or that big gig. Then the D&A ICESTAND can be collapsed in two quick steps and even fit in the back pocket of your jeans! Acoustic Icestand D&A ICESTAND is a variation of the D&A GIGSTAND and, like its sister product, it comes in two versions: Electric and Acoustic. The D&A ICESTAND Acoustic weighs 1.2 lb with a 14.8 x 7.2 x 2.2 format (folded) while the Electric is 0.9 lb at 13.4 x 6.7 x 1.7. The D&A ICESTAND is now available for sale at heydna.com Electric Icestand

6 D&A GIGSTAND The Guitar Stand Designed with musicians in mind With its compact size, portability, durable construction, and weighing in at a little more than the average guitar cable, the D&A GIGSTAND takes guitar stands to the next level. THOUSAND OAKS, CA 12/14/12 D&A, the brainchild of the design and innovation firm RKS, launches a line of guitar accessories with sophisticated aesthetics and reliable functionality. Their flagships product, the D&A GIGSTAND, is a new generation of their portable guitar stands that unfolds with the whip of a hand and fits comfortably in a gig bag, case, or even in a jeans back pocket without any worry. Electric Gigstand The D&A GIGSTAND gives guitars the respect they deserve while making the players lives easier. Musicians often have to transport a lot of gear ranging from large pieces of equipment such as guitars and amps to smaller items like cables, effects, and straps when they perform. Designed to be ultra compact, lightweight, and intuitive, the portable guitar stand easily integrates into the musician s workflow. Weighing less than your average guitar cable, the D&A GIGSTAND unfolds in two simple steps to display your prized instrument. This guitar stand is covered in the soft polymer material TPE making it safe for all guitar finishes and storing it in a guitar case worry free. Although, small in size the D&A GIGSTAND is rock solid. Iconic structures from around the world have lent inspiration to the structural engineering of both the D&A GIGSTAND Acoustic and the D&A GIGSTAND Electric. The lattice ribbing, adapted from the Eiffel Tower s structure, provides insane strength and support equal to more than three times that of the hollow material alone. Musicians won t have to worry about their accessories breaking or wearing down; the D&A GIGSTAND comes with a Lifetime Guaranty. The D&A GIGSTAND is now available for sale on heydna.com. Acoustic Gigstand D&A Gigstand comes in two versions: Electric and Acoustic. The Gigstand Acoustic weighs 1.2 lb with a 14.8 x 7.2 x 2.2 format (folded) while the Electric is 0.9 lb at 13.4 x 6.7 x Electric Gigstand

7 D&A GUITAR GEAR Guitar accesories as well designed as the instruments they hold RKS, an award winning Southern Californian design firm thatcreated its own unique and highly regarded line of guitars in 2002, launches D&A, reinventing the business of guitar accessories. THOUSAND OAKS, CA (11/26/12) RKS started with a simple question: Why can t there be guitar accessories that look great, work well and protect our instruments at the same time? Unsatisfied with the state of guitar accessories in the market, the team formed a line of products and is placing them directly into the hands of the musicians through their website HeyDNA.com. The rock solid quality of the products and their great prices speak for themselves. As Ravi Sawhney, founder and CEO, puts it, guitars are some of the most beautiful works of art we have in the world. They are not only beautiful, but provide music to our ears while being the vehicles by which so many great artists have made us smile. We want to show the love and give guitars the respect they deserve while making the players lives easier and better in any way we can. The D&A team is a collective breed of passionate designers who have had their hands in creating products for Fender, Gibson, JBL Pro, Line 6 and Lace among others. The result of this endeavor is a product line of stylish, yet rugged accessories for the dedicated musician. Known for their insane strength and durability, D&A brings bring a much needed kick of innovation to the guitar accessory market with their sophisticated aesthetics and reliable functionality that. After hundreds of prototypes, a vast number of product iterations, and intense collaborations with musicians and the music community, D&A created two core product lines - guitar stands and guitar hangers - that incorporate RKS design concepts with the wants and needs of guitar aficionados. The D&A GIGSTAND and D&A ICESTAND are guitar stands that unfold with the whip of a hand and are small enough to fit in your back pocket. The D&A HEADLOCK is a self-closing guitar wall hanger that offers extra protection to the instrument while creating a mesmerizing effect when its gates appear from what seems like nowhere. The D&A GRIP wall hanger simply provides the greatest elegance and reliability, while conveying the pride in displaying a guitar. Lance Hussey, Design Director at D&A, reminds us that design is a universal language of today. People not only demand, but expect products that are designed and engineered to perform like a musical instrument. We design for people and make sure that the experience of using our products makes them feel great about the choices they make. It s what we live for: making every experience richer, deeper and simply better. Today, D&A is changing up the way the music accessory market has been playing. Musicians can buy directly from the designers via HeyDNA.com, and won t have to worry about their accessories breaking or wearing down; we offer a Lifetime Guarantee because we have designed and engineered our products to be rugged, durable, and to last a lifetime. Acoustic Gigstand Electric Icestand Black Grip Chrome Grip Black Headlock Chrome Headlock

8 D&A D&A began with a simple question: Why can t there be music accessories that look great, work well and protect our instruments at the same time? With this, D&A was brought to life by a passionate group of musicians. The D&A line is designed and sold directly to guitar players in the US while providing smart, user-friendly, high quality design solutions at unbelievable prices. D&A is currently building its network of international distributors to make the products available to musicians all over the world. D&A is a brainchild of RKS, a research, strategy and design firm. Read more and shop for gear at RKS RKS is a design and innovation consultancy firm delivering human-focused solutions with global impact. Founded in 1980, RKS utilizes design as a strategic tool, advancing the client s ability to focus on people s needs and aspirations while creating sustainable business results and benefits to society. RKS has worked with many of the most well known and successful brands in the music industry: Fender, Gibson, JBL and Line6 and has developed their own line of RKS Guitars with partner Dave Mason (of Traffic) building over 2000 instruments from 2001 to In each and every case, our ability to help musicians of all levels and dedication to innovation, engineering, and design proves us as a leading music design firm time and time again. Read more at