5 Squeeze Page Secrets

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1 5 Squeeze Page Secrets Killer Ways To Create Super High Converting Squeeze Pages Hi, Rob Cornish here - I hope you are well :-) This report is based upon this free video on my blog: Watch it here: I received a few suggestions that it would be nice to have the same information in written form. Hence this short PDF report :-) 1

2 Hope you enjoy it 1. The Big Secret Promising to reveal a big secret is a timeless marketing classic and it works extremely well for squeeze pages. Let s look at some examples. Golf Niche: 2

3 Personal development/self improvement nice: Internet Marketing Niche: 3

4 Productivity Niche: 4

5 Financial Trading/Investing Niche: 5

6 Don t think that your secret needs to be something absolutely amazing or some strategy that nobody has ever heard of before. Far from it. It just needs to be a fundamental component of success for your customer. What is the one tactic or strategy that they really can t succeed without? Often this is also the biggest mistake that people make. E.g., biggest mistake in trying to lose weight, get fit, launch an information product or hit the golf ball further. So what is the biggest mistake made by people in your niche? 6

7 That s probably the secret that you can use on the squeeze page. Look again at the squeeze pages examples above they all create huge curiosity which encourages prospects to sign up. Once people are on your list then you can not only talk about the secret (which actually might be fairly trivial in itself) but also lead into other information that they need for success. 2. Resources & Tools A huge mistake a lot of newcomers make is to write 30 page ebook or record a long video series in order to give away on their squeeze page. But prospects don t want to spend 2 hours reading a book or watching videos. They want small nuggets of useful information they can use quickly. That s why a 1-page resource guide or list of tools is usually far more appealing on squeeze pages. That s great news for you and I because it means it s a lot quicker to create as well. 7

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10 Great the idea? With a bit of research, you can create a tools or resources guide like this in just 1 day (and probably just a couple of hours if you focus). Tools and resources are super effective for boosting squeeze page conversion rates - take advantage of this fact. 3. The Cheat Sheet A Cheat Sheet is like a short summary. For example, I bought a paid product on Photography, then wrote a 4-5 page PDF report which was basically a summary of some of the techniques. Here s my squeeze page that resulted: 10

11 Another nice example is here: 11

12 Note the headline of the report 21 Ways To Increase Sales In 30 Days. It s a classic - Ways and Days rhyme and you can model this format as follows: X Ways to [GET RESULT OR BENEFIT DESIRED BY PROSPECT] in Y Days And your report again is a cheat sheet: It shows them what to do and the general strategy, but probably not the detail on actually how to do every step (save that for your paid product, or affiliate product that you pitch to them later). 12

13 4. Boring Into Exciting In a lot of niches the solutions required to solve the problems that prospects have are usually quite boring or unappealing. For example, to get fit you do need to repeatedly exercise. To lose weight you need to have discipline in your diet. To make money online you need staying power when challenges come along. You can (and should) help people with these things in your content but you most definitely should NOT even hint at them on your squeeze page! Instead you should make things as exciting and appealing as possible. Here s a nice example: The topic of pensions and investments is dull, boring and unappealing. 13

14 But in the image above they ve made it exciting by drilling down into the underlying benefits that people are actually excited by. You can do the same by starting with your niche topic and repeatedly asking, What is the benefit of that? For example, we start with pensions (which is boring) and ask what is the benefit of that? The benefit is stable finances. What is the benefit of stable finances? The benefit is more money to spend. And what s the benefit of that? The benefit is More vacations and holidays. Boom! Vacations and holidays is what you want to show on your squeeze page. I used the example above to show that you don t need to actually use the words vacations and holidays explicitly. Instead you can depict the lifestyle and outcome in an image. (very powerful). 5. Mindmaps 14

15 Like resources and tools, mindmaps are quick to create (lots of free tools online like They are also highly desirable and can deliver fast, useable nuggets of information that people love. So again, they are perfect for squeeze pages! Some examples: 15

16 Finally. Remember you can watch the video version of this PDF report on my blog for free. Watch it here: 16

17 All the best, Rob Cornish 17