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1 JENNY SHIH PAGE 1 OF 9

2 introduction I can tell you re smart and serious about building your business. How? Because you know list-building is important, and you re ready to make it a priority. You also know that grow your business online, you MUST grow your list. It s a lesson that some of the most successful entrepreneurs had to learn the hard way: After Jon Morrow wrote a hugely successful, viral blog post he didn t get a single subscriber. Why? He didn t even have an opt-in box. I thought if people liked your content that they would come back, and that was a huge mistake. Jon Morrow, Boost Blog Traffic (Interview on mixergy.com) had I built an list, when a publicly traded company approached me to buy out my blog, I could have asked for 7 to 10 times MORE money than they originally offered. Derek Halpern, Social Triggers Your list offers countless benefits: You can develop loyal relationships with clients who ve raised their hand to get to know you. You can nurture new and repeat sales. You can draw traffic to your website on a regular basis. As beneficial as it is, list-building can feel overwhelming. What if your list is growing at a snail s pace? How do you start and then keep up the momentum? You know you CAN and will get to the tipping point (for most people it s 1000 subscribers), but you want to get there sooner! I understand because I was once there. When I quit my six-figure corporate job and launched jennyshih.com, my #1 goal was to grow my list. After making many mistakes and having some huge wins, I grew my list from zero to 1000 in just 6 months. Today, I m sharing one of the easiest ways to grow your list: improve your opt-in. JENNY SHIH PAGE 2 OF 9

3 How to make the most out of this free guide Here s what you ll learn in this guide: 7 simple ways to make your opt-in more magnetic without having to completely recreate it The number one opt-in mistake most business owners make and how to avoid it The single most important opt-in page you need (if you don t have this, it could be costing you subscribers) Growing your list can be fun! Think about it. You re connecting with the people you can truly help the ones you re meant to serve and who can get the most out of working with you. Your deepens your relationship with your readers when they sign up for your opt-in. So take immediate action to Amplify Your Opt-in and nurture your relationships from the start. Here s how: STEP 1: Read each secret in this guide. Review the Take It Further sections to amplify your results even more. STEP 2: Print out the bonus checklist at the end of this guide. STEP 3: Use the checklist to evaluate the effectiveness of your current opt-in, making changes where you can. STEP 4: If you re serious about growing your list, learn how to get started with Get Your First 1000 Subscribers. Are you ready? Let s dive in! JENNY SHIH PAGE 3 OF 9

4 SECRET #1: MAKE SURE IT PASSES THE MAGNET TEST If you want your list to grow faster, ask yourself the following questions about your opt-in offer. If you answer mostly no, implement these simple changes first. These small tweaks could have a major impact on your number of subscribers. Is your opt-in easily visible? Place your opt-in prominently throughout your site. See Secret #2 for more ideas. Do you explain the benefits of your offer (rather than the features)? It s easy to tell your potential subscribers about your process. Instead, tell them what they ll get as a result. Ask yourself, What will my subscriber know after using my free offer that s/he doesn t know now? or What will s/he be able to do? Does the reader know what steps to take to sign up? Make sure you have a clear call to action. Be up front about what they ll be receiving. Does it solve an urgent problem? Most people sign up for a free offer to solve an immediate problem they want something that will help them now, not three months from now. Are you making a promise you can deliver on? Don t oversell your offer. Otherwise, you could lose your subscriber s trust and people won t buy from or hire people they don t trust. Is the offer itself easy to digest? Don t ask your subscribers to make a huge time commitment. Give them a bite-size offer that s easy for them to set aside time for. Are you asking people to provide more information than they re comfortable with? Studies show that the more boxes you ask people to fill out, the fewer subscribers you get. Are you asking for more information than you need? JENNY SHIH PAGE 4 OF 9

5 secret #2: put it where they can see it The number one mistake many small business owners make is that they only promote their free opt-in offer on their home page. It makes sense to think that your home page is the main entry point of your site. (It s called a home page, after all.) But your customers can arrive at any page on your site, so make sure your opt-in box is easy to find no matter where they enter. Home Page Treat your home page wisely, and keep your opt-in box high enough on the page that your potential clients don t have to scroll down to see it. TAKE ACTION NOW 1. Add your free opt-in to your home page 2. Ask only for the information you need (usually first name & address). The fewer boxes people have to fill out, the more likely they are to sign up. 3. Check your home page on mobile to make sure your opt-in box is easy find and fill out on a phone or tablet Sidebar & Below Posts With the increase in responsive websites (the kind that shrink and grow as you move from computer to tablet to phone), sidebars are slowly becoming extinct. But for some sites, having a sidebar is still relevant---so use it to your advantage and add your opt-in box there. In addition to the sidebar, you can add your opt-in box below each blog post. TAKE ACTION NOW 1. Check your sidebar on mobile does your opt-in box appear? If not, find additional opportunities to highlight your offer. 2. Add an opt-in box below each blog post JENNY SHIH PAGE 5 OF 9

6 About page Your about page is typically the second most-viewed page on your site (after the home page). Include an opt-in box where it makes sense. TAKE ACTION NOW 1. Read through your About page. Is there a section that naturally leads to inviting people to opt in to your offer? You can add an opt-in box within your content itself. 2. If that doesn t make sense in your layout, add your opt-in to the sidebar or at the bottom or top of your About page. TAKE IT FURTHER To increase the number of people who opt in, use the following chart to pick the perfect words. DO SAY Speak about privacy using positive language: Your information is safe. A clear call to action that reinforces the benefit: Yes! Send My Free Training Make your audience feel like they already own it: Get My Free PDF or Give Me Instant Access Add teaser bullets (if space allows) to play up the benefits. DON T SAY Spam (I never spam you). Tests show that simply seeing the word spam has negative results. A generic call to action: Subscribe or Opt in Don t repeat what other businesses say. Test your copy to learn what entices your audience. A list of features (e.g.,.mp3 recording or PDF download ). Instead tell them why it will help them. JENNY SHIH PAGE 6 OF 9

7 secret #3: You must have a squeeze page A squeeze page is a stand-alone page where you highlight your free opt-in offer. And if you don t have one, it could be costing you subscribers. That s because it s often the highest converting placement for your opt-in. (I ll tell you why in a minute.) This page comes in handy when you invite people to your opt-in from elsewhere on the internet. For example, you can link to your squeeze page from your bio below a guest blog post. You can also link to it directly from social media. And that s why it converts so well. The only way your potential subscribers will land on this page is if they choose to click there so they ve already shown interest. Now, you just have to keep up the momentum. Because you have more room on a squeeze page, you can bulk it up with even more enticing information. There are some common guidelines to help make your squeeze page as effective as possible. ELEMENTS OF A SUPERIOR SQUEEZE PAGE Limit distractions by removing the navigation & sidebar Add easy-to-scan bullets Add an image of the product itself Include a testimonial TAKE IT FURTHER There s not an exact formula for creating a perfect squeeze page, so experiment with colors, copy, and images. You can also find more ideas and examples of winning squeeze pages in my online course, Get Your First 1000 Subscribers. JENNY SHIH PAGE 7 OF 9

8 BONUS: amplify your OPT-IN CHECKLIST Print out this checklist and keep in nearby when you review your opt-in offer. HOW I WILL AMPLIFY MY OPT-IN Give it a catchy title Ensure it has a clear call to action Solve a problem your client is currently experiencing Adjust to a scannable layout Offer a promise you can deliver on Provide only the information your audience needs Uses words that build trust Ensure it s visible on home page Ensure it s visible on about page Ensure it s visible on the sidebar and/or below each blog post Make it mobile friendly Create a superior squeeze page JENNY SHIH PAGE 8 OF 9

9 about jenny I m an uncompromising business coach who believes business success shouldn t require sacrifice. I love helping motivated women entrepreneurs like you establish expertise and achieve best-in-class results by showing you, stepby-step, how to apply solid business theory to your unique business. about Get Your First 1000 Subscribers What s the key to a profitable business? Your audience. Your peeps. The people on your mailing list. Having a crew of raving fans who adore you and everything you ve got cooking is what will help you leap to the next level. But getting the attention of those folks (not to mention convincing them to subscribe!) is easier said than done. You ve got to find them, nab their interest, and tell them exactly why they should dig what you do. And it s daunting for a newbie! Through trial and error on your own, this process of discovery can take months even years. Get Your First 1000 Subscribers demystifies the process and helps you find more loyal subscribers in less time than you can imagine. This step-by-step program will take you from fledgling business to profitable enterprise. Whatever your list size 0, 20, or 200 I walk you through the exact steps you must take to grow it to 1000 and beyond. Why 1000 subscribers? When you hit 1000, everything falls into place. More people find you. More clients hire you. And you sell more products. Basically, you start making money doing what you love. And the best part? It s easier than you think. Get started here. JENNY SHIH PAGE 9 OF 9

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