Fall 2017 PUBLISH YOUR THING. The program to help you monetize and market your mind. (c) byregina.com

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1 Fall 2017 PUBLISH YOUR THING The program to help you monetize and market your mind. (c) byregina.com!1

2 There are 5 main stops on the trail to becoming a self-publisher and independent producer of your own meaningful and profitable content. Build your online HQ and make it remarkable. Set up a channel to broadcast and engage from. Create paths to your engagement channel, so you can grow your audience. Brainstorm and test a product so you can help the people you engage with. Sell your product and scale. (c) byregina.com!2

3 Monetize and market your mind in five steps. 1 2 Build your online HQ and make it remarkable. Set up a channel to broadcast and engage from. You might choose to build a website, a blog, or simply a series of attractive landing pages. This might be (a) an list and epic content, (b) an online group and an engagement plan, or (c) a messenger bot and an online show. 3 Create paths to your engagement channel so you can grow your audience. You may choose to optimize your site for Pinterest, Google, and other search engines, or you might choose to socialize in online groups, or maybe pay for Facebook ads or use collaborations... all to lead people in to your content. 4 5 Brainstorm and test a product to help the people you engage with. Sell your product and scale. You might choose to outline and presell a workshop, a book, a course, or even a group coaching program, or online membership portal where people can log in and learn from you. Once you ve tested your product and gotten positive feedback and sales, you can scale through funnels and evergreen sales channels. (c) byregina.com!3

4 Publish Your Thing helps you organize, share, and monetize the knowledge in your head by taking you through each step of the process and giving you guided options. Each program below has its own lessons, walkthroughs, templates, and tutorials to help you Build Page 6 Page 11 Page 14 Page 19 Page 21 Page 28 Page 31 Page 35 Page 47 Page 48 Engage Grow Page Test Page 39 Page 44 Scale (c) byregina.com!4

5 1 Build It s time to build a website, a blog, or a series of attractive landing pages something that will be truly helpful and remarkable to the people you want to help. (c) byregina.com!5

6 Make Your Site Remarkable Already The Epic 30-Step Guided Process to Help You Create an Amazing Online Headquarters Out of Your Website or Blog $495 if sold separately Part 1 of 5 Step 0: Understand Your True Goals So You Know How to Approach This Decide What You Want to Do With Your Platform Using This Checklist Step 1: Choose Your Content Model and Whether You Need a Site or a Blog Decide What Type of Site You Need to Accomplish Your Brand Goals With This Video and Planning Sheet Step 2: Craft a Clear Brand Statement Walkthrough: Craft Your Purpose/ Mission Statements Step 3: Choose Your Content Management and Build Your Site or Blog Download: The Quick Guide to Site Platforms and Features Watch 7 Squarespace Tutorial Videos or 7 WordPress Tutorial Videos to Take You Through Site Setup from Start to Finish Step 4: Do Key Industry Research to Understand the Market Find Similar Brands and Ask These Key Questions Step 5: Get to Know (and Learn How to Find) the Audience You Want to Serve Understand Your Ideal Audience More Through This Quiz Learn Where to Find Your Audience Online Step 6: Name Your Brand or Blog Name Your Business Using This Exercise and Worksheets Step 7: Plan The Audience Experience For Your Website Visitors Understand How to Create an Experience Your Clients and Readers Value Understand the Concept of Proof and Learn to Build in the Right Types Step 8: Craft a Clear About Page View These Epic About Page Formulas Create a Page Unique to You and Useful to Your Audience More >> (c) byregina.com!6

7 Make Your Site Remarkable Already The Epic 30-Step Guided Process to Help You Create an Amazing Online Headquarters Out of Your Website or Blog Part 2 of 5 Step 9: Create an Amazing Home Page View These Insanely Useful Home Page Formulas Create a Home Page Useful to Your Audience Check to Make Sure Your Home Page Matches Your Stated Reputation Goals Step 10: Create Your Contact Page Provide Multiple Ways to Contact You, Subscribe to You, and Follow Your Social Accounts Provide Answers to Key Questions People Might Have When Visiting Your Contact Page Step 11: Create a Monetization Plan for Your Website Step 12: Create Your Protection Pages and Other Site Pages Plan and Create Your Pages with This Guide Create Your Privacy Policy, Refund Policy, and Terms + Conditions Do Some Site Housekeeping Step 13: Create Your Account(s), Opt-In Freebie, and Automated Sequence Discover Your Options for Regular s and Your List Walkthrough: Set Up s at Your Domain Name with Google Apps Plan an Opt-In Freebie That Fits Your Site and Audience Walkthrough: Set Up and Send an Automation in MailChimp Download the 46-Page Profitable Content Workbook View or Download the 64-Page Slide Deck for the Workshop Watch The Profitable Content Workshop Step 14: Create One or More Combination Pages to Help Your Audience Learn the Types of Combo Pages You Can Create Create 1 of the 6 Most Popular Types of Start Here Pages More >> (c) byregina.com!7

8 Make Your Site Remarkable Already The Epic 30-Step Guided Process to Help You Create an Amazing Online Headquarters Out of Your Website or Blog Part 3 of 5 Step 15: Present You on Your Site or Blog Develop a You Identity Learn How to Truly Use Your Voice in Your Writing Step 16: Start Your Tracking and Analytics So You Can Measure Growth and Make Key Decisions Start a Social Media, Site, and List Tracking Spreadsheet Walkthrough: Understand How to Read Google Analytics Understand Conversions and What You re Looking For Psst If you are not creating a blog, you can now skip to Step 23. If you are creating a blog, continue directly below. Step 17: Select or Firm Up Your Blog Topics Narrow Down and Choose Your Blog Categories Step 18: Complete Your Blog Business Plan So You Know Where You re Going Download and Use This Blog Business Plan Template Step 19: Pick the Major Types of Content You Will Create Download: The Blog Content Planning Worksheets Create Your Editorial Calendar for the Next Two Months Walkthrough: Create Your Main Blog Post Image Template Step 20: Create Truly Remarkable Content for Your Launch and Beyond Create Flagship/Cornerstone Pieces Create Super Share-Worthy Blog Posts (and Get the Template) Learn How to Create Content People Trust Step 21: Set Yourself Up for Awesome SEO and Pinterest Optimization Walkthrough: Optimize Your Site for Search Engines Like This Learn the Basics of Pinterest for Bloggers Step 22: Test Out Writing Routines to Understand What Works Try This Exercise to Create a Writing Routine Create Your Content Library More >> Before You Launch (c) byregina.com!8

9 Make Your Site Remarkable Already The Epic 30-Step Guided Process to Help You Create an Amazing Online Headquarters Out of Your Website or Blog Part 4 of 5 Step 23: Use Instagram to Lead the Right People to Your Site Use Instagram for Site, Blog, and Brand Growth Learn the Basics of Instagram (and How to Take and Edit Photos from Your Phone) Learn How to Connect with Influencers on Instagram Step 24: Use Facebook to Lead the Right People to Your Site Join Facebook Groups and Use Them the Smart Way Get on Facebook Live Step 25: Batch Your Social Media Content Creation and Scheduling Batch Your Social Media Content Creation and Scheduling Use Twitter Effectively as a Brand Owner Conduct a Pre-Launch (or a Re- Launch) Social Media Audit Step 26: Plan and Host a Collaboration to Grow Your Brand Create a Guest Appearance Spreadsheet and Plan Pitch Potential Guest Post Hosts and Influencers Like This Download: The Epic Guide to Blogger Collaborations Learn How to Host Guest Posts on Your Site Step 27: Promote Your Site or Blog in Non-Traditional Ways (Choose 1 or More) Create Virtual Office Hours or Q+As Create Community Through Your Blog or Site Learn Non-SM (Social Media) Ways to Promote Your Brand Download: The IRL (In Real Life) Promo Methods Checklist Develop a Blog and Instagram Commenting List and Strategy Step 28: Solidify Your Profit Plan and Take Your Site Pro Select Your Monetization Methods Get Started With Info Products and Pick the Best Ones for You Sell Physical Products Through Your Site Set Up a Membership Site or Program Get Into Sponsored Posts and Other Content Learn About PPC and PPV More >> Ads (c) byregina.com!9

10 Make Your Site Remarkable Already The Epic 30-Step Guided Process to Help You Create an Amazing Online Headquarters Out of Your Website or Blog Part 5 of 5 Get an Overview of "Associate Programs" Walkthrough: Create a Product Launch Plan Add a Budget to Your Business Plan Do an Audit of Your Static Website Pages Conduct a Blog Post Audit (When You Have 20 or More Posts) {Bonus Training} Make a Plan for Your First $100, $1K, and $10K in Affiliate Commissions Download the Affiliate Planning Workbook Watch the Workshop Step 29: Protect Yourself and Set Yourself Up for Success Protect Your Business Name and Assets Follow FTC Guidelines (and Beyond) Use the Website or Blog Pre-Launch (or Re-Launch) Checklist Step 30: Launch Your Site or Blog Download: The Epic Brand Launch Plan Workbook Create a Launch Editorial Plan Keep Up Your Content Creation Momentum Like This (c) byregina.com!10

11 Visual Arsenal 2.0 $395 if sold separately The Library of Tutorials and Templates to Help Reduce the Time (and Trial + Error) of Creating Appealing Visuals and Photos to Attract the Right People Create Your Library (or Arsenal) of Amazing Visuals and Templates These sections come with multiple video tutorials, text-based instructions, and individual follow-along workbooks, as necessary. Plan Your Templates + Visuals Based on What You Need to Promote Develop Your Blog Post or Podcast Graphic Template Create Beautiful Twitter or Facebook Share Graphics Create Engaging Infographics Create Beautiful Facebook Ads Create Attractive Social Media Graphics and Quote Images Make GIFs + Short Videos for Social Media Create Mockups for Your Content and Products Design ebook Covers Create Sidebar Images (or Headers) Design Beautiful Online Video "Covers" Design Attractive Slides for Lessons and Presentations Create Irresistible Opt-In Pages Create Header/Hero Images Design Amazing Templates Create Product Flyers (Digital Ones) Take + Edit Amazing Photos with Your DSLR or Phone These sections are broken into individual workshop/ tutorial recordings and one workbook. Grab the 113-Page Workbook Learn the Foundations of Good Photography and DSLR Use Understand How to Use Your Mobile Epically Edit Photos on Your Phone and in Photoshop (c) byregina.com!11

12 Step1: Build & So, how do you know if you are in the BUILD phase of establishing and publishing your own thing for a profit? Great question. You re most likely in this phase if you are solid on the topics you want to create content and products around, but don t yet feel that your online presence will help you obtain your ideal reputation with your audience members. MYSRA is a full course to help you plan and execute on creating a clear, profitable website (or blog) that impresses, helps, and builds trust with your future audience. Visual Arsenal is a library of tutorials and lessons to help you make sure that your graphics, photos, and promo materials excite your people and communicate what you mean for them to. (c) byregina.com!12

13 2 Engage Now it s time to set up an list and epic content, or an online group and an engagement plan, or both. (c) byregina.com!13

14 Build Your Engaged List Already $595 if sold separately The 30-Step Guided Process to Help You Build and Grow an Engaged List, Entertain and Educate Your Subscribers, and Tune Into What Your People Want Part 1 of 5 This training takes you through 30 guided, exact steps to build an engaged list from scratch (or solidify and grow what you already have). Step 0: Get Mentally Prepared for the What + Why + How Form Your List Content Strategy Download Your 30-Step Checklist Step 1: Form Your List Strategy (a.k.a. Master Plan) Task: Solidify Your Strategy and Sending Frequency Form Your List Content Strategy // The lesson + planning sheets Build Your List Strategy through 7 Key Decisions // The workshop version Glossary (and Examples!): Important Terms to Understand Step 2: Create a 1-Month Editorial Cal and Decide the Types of s You'll Send Task: Create a Filled In Editorial Calendar Frequency Learn 10 Types of s You Can Send Step 3: Create a New Audience Magnet or Re-Frame Your Current One Task: Create or Re-Name/Reframe Your Current Opt-in Freebie Plan the Best Audience Magnets Based on Your Goals // What are your options? Step 4: Choose the Best Platform and Set Up an Automation Task: Decide on an Platform and Start Delivering Your Freebie Choose the Right Platform // What are your goals? Set Up Your First Automated Series or Audience Magnet Opt-In // In MailChimp Create Your First Automated Series or Audience Magnet Opt-In // In ConvertKit Plan Your Visuals Based on What You Need to Promote // How? Each bullet point ( o ) in this doc is a lesson inside the PYT program for you to mark complete once done. (c) byregina.com!14

15 Build Your Engaged List Already The 30-Step Guided Process to Help You Build and Grow an Engaged List, Entertain and Educate Your Subscribers, and Tune Into What Your People Want Part 2 of 5 Step 5: Create Your Welcome Series (of Epic s) Task: Write Your Welcome Series Create Your Welcome Series // The training to show you how Step 6: Set Up Your Online Presence for "Conversions" Task: Create an Opt-In Page Read the Quick "Case Study" on My $17 Opt-In Page and Freebie Walkthrough: Build Your Landing Page in Squarespace from Scratch Task: Update Your Social Media Profiles and Site to Point to Your Freebie Task: Set Up Your Site for List Opt-Ins in These Key Places/Ways Step 7: Enlist the Help of Key Friends to Grow Your List Task: Message 10 Key Friends to Ask for Help Sharing Your Primary Freebie Template: Download These Contact Scripts and Use Them Step 8: Pick 3 Ways You Will Lead People to Your List Consistently Task: Pick 3 of These 30+ Ideas to Lead People to Your List Step 9: Set Up One or More of the Seven Types of "Read Magnets" (a.k.a. Content Upgrades) Create Visual Templates for Your List // Here are the ones that work Choose from the 7 Categories of Read Magnets (Content Upgrades) // You'll see why Step 10: Plan and Pitch 10+ Guest Posts You'd Like to Do Task: Write a Pitch List of 25 Entities Plan Your Guest Posting Program // Here's how you can pitch well Write Your First Pitch to an Influencer // Most people miss these key ingredients Step 11: Join and Use Facebook Groups as a Member Task: Spend the Day Conversing in Two Facebook Groups Related to Your Freebie (c) byregina.com!15

16 Build Your Engaged List Already The 30-Step Guided Process to Help You Build and Grow an Engaged List, Entertain and Educate Your Subscribers, and Tune Into What Your People Want Part 3 of 5 Step 12: Connect With People on Instagram in This Specific Way Task: Spend the Day Connecting on Instagram Like This Step 13: Pin Your Resources/Posts That Lead to Your Opt-In or Content Upgrades Task: Pin All of Your Resources to Your Various Boards (and Pitch 5 More Entities) Task: Modify the Keywords in Your Pins Using This Strategy Step 14: Request Membership to Group Boards On Pinterest Like This Task: Request Membership in 3-6 Group Boards Step 15: Use the Live Streaming Platform of Your Choice to Talk About Your Opt-In Task: Use Facebook/Instagram Live or Periscope to Talk About Your Passion Use the Power of Live Streaming on Social // 20+ epic ideas for you Task: Spend the Day Conversing in Two New Facebook Groups Related to Your Freebie Step 16: Plan and Host a Small Giveaway Related to Your Niche Task: Host a Small Giveaway Related to Your Niche/Passions Step 17: Make an Instagram or Snapchat Story About Your Giveaway or Opt-In Freebie Watch This Example Story // It's cool, right? Task: Make a Snapchat or Instagram Story (at Least 10 "Slides" Long) Make Visually-Enticing Stories the Easy Way // With free software Step 18: Plan 3 Specific Collaborations You'd Like to Do With 3 Specific People Task: Think Up 3 Collaborations You'd Like to Do with 3 Specific People Download the Guide to Blogger Collaborations // It will help Step 19: Create a New Audience Opt-In Magnet Based on Your Recent Research Task: Create a New Opt-In Audience Magnet (c) byregina.com!16

17 Build Your Engaged List Already The 30-Step Guided Process to Help You Build and Grow an Engaged List, Entertain and Educate Your Subscribers, and Tune Into What Your People Want Part 4 of 5 Step 20: Promote 3 of Your Best Pins on Pinterest Task: Promote 3 Pins on Pinterest That Lead to Your List Learn to Use Promoted Pins the Right Way // So they don't cost a fortune Step 21: Schedule Tweets for Your Major Opt-Ins and Read Magnets for the Next 30 Days Task: Schedule a Tweet Every Day for 30 Days Step 22: Connect With 5 More People Who Might Share One of Your Major Opt-Ins Task: Contact 5 New People Who Might Share Your Opt-in Step 23: Research Major Publications You Can Freelance Write For Task: Make a List of the Online and Print Publications Your Audience Respects Learn Who to Contact and How // To make your case Step 24: Create 3+ Custom Audiences for Ads and 3 Facebook Ad Variations Watch the (for real for real) Beginner's Guide to Facebook Ads Task: Create 3+ "Custom Audiences" for Ads and See What's Hot in Facebook Groups Task: Set Up One Facebook Ad With Three Variations Step 25: Make Your Editorial Calendar for the Next Month Task: Craft Your Editorial Calendar for the Next 30 Days Step 26: Redesign and Reword How Your Opt-Ins are Presented Task: Redesign or Reword How Your Major Opt-Ins are Promoted Step 27: Ask Your Current Subscribers and SM Connections to Share Your List Task: Ask Your Current Subscribers and Social Media Connections to Share Your List (c) byregina.com!17

18 Build Your Engaged List Already The 30-Step Guided Process to Help You Build and Grow an Engaged List, Entertain and Educate Your Subscribers, and Tune Into What Your People Want Part 5 of 5 Step 28: See How You're Doing by Asking for Feedback in Communities Task: Ask for Feedback and Ideas in Communities in Your Niche Step 29: Host Professional Virtual Office Hours Task: Host Office Hours That Link Back to a Special Page On Your Site Step 30: a Special Surprise to Your List and Encourage Sharing Task: Delight Your List by ing a Special Surprise Design Amazing Templates // Your list thanks you What to Do Now Analyze Your Progress and Take the Next Steps // Here are some ideas (c) byregina.com!18

19 Launch Your Profitable Group Already The Steps, Guidance, and Materials to Help You Create Your Own Amazing FB Group $395 if sold separately Part 1 of 2 1. Plan Your Meaningful and Profitable Facebook Group Learn the Why of Facebook Groups and the Top Way to Launch Your Group So That It Starts and Stays Engaged Choose Your Group s Focus and Purpose 2. Set Up Your Group from Scratch Watch the Group Setup Tutorial Download Your Cover Image Template Download Your Group Description and Group Rules Template 3. Launch Your Group With an Event Create a Great First Impression and Learn to Launch with a Bang Download the 30-Step Process to Launch With a Conference (next page) Download the 25-Step Checklist to Launch With a Content Series Get Ideas for 5 More Event Types to Help Launch or Grow Your Group Get the Mini Case Study of a Person Group Launch 4. Run Your Group in Style Get the Convo Starter Idea List Build Culture Inside of Your Group and Get Your Members Help to Keep It Going Use the Group Admittance Questions the Smart Way 5. Grow Your Group Consistently Learn to Read Group Insights to Help You Make Key Decisions Build an Info Page (Opt-In Page) That Encourages the Right People to Sign Up Set Up Your Strategy to Bring in New Members Consistently Get the Facebook Algorithm to Work for You and Share Your Group With the Right People The 30-Step Process to Launch Your Group With an Online Conference (next page) You will be given a unique, clear step to complete every day for 30 days (or you can spread it out over more time) to help you launch an event that grows or fills in your Facebook Group. (c) byregina.com!19

20 Launch Your Profitable Group Already The Steps, Guidance, and Materials to Help You Create Your Own Amazing FB Group Part 2 of 2 The 30-Step Process to Launch Your Group With an Online Conference The content below is an intense workshop, several templates, and more for you to follow along with to launch your online conference and grow or launch your group. Step 1: Develop Your Conference Idea Step 2: Outline Your Specific Goal for Your Audience Step 3: Choose 1 of 3 Event Models Step 4: Create Your Event Hub Step 5: Create a Name and Tagline for Your Event Step 6: Outline Your Event and Audience Experience Step 7: Create Your Speaker Spreadsheet Step 8: Make a List of Ideal Sponsors and Brand Partners Step 9: Create a Landing Page (or Pages) to Showcase the Upcoming Event Step 10: Create Custom Invitations (Ideally Videos) for Your Speakers Step 11: Create a Speaker Flow to Make It Easy to Book With You Step 12: Reverse Engineer Your Calendar of Events and Goals Step 13: Begin to Invite Speakers Step 14: Begin to Invite Sponsors Step 15: Record Your Sessions (This May Take Weeks) Step 16: Develop Collateral for Each Session and for Your Conference Step 17: Develop Your Partner/Promo Pack for Speakers and Sponsors Step 18: Develop a Promo Pack You Will Use Step 19: Map Out the Registration Flow for Attendees Step 20: Create a Calendar of Events for Attendees Step 21: Create the s and Graphics for Your RSVP/Upgrade Flow Step 22: Create the Tags/Actions Necessary in Your Software for RSVPs and Upgrades Step 23: Set Up Your ecommerce Solution (If Applicable) Step 24: Create a List of Ideal Affiliates or Partners to Promote Step 25: Create Custom Partner Invitations Step 26: Pitch Your Affiliates Step 27: Provide Speakers and Affiliates With Custom Promo Content Step 28: Create 3 Key Funnels In Step 29: Create Your Group Step 30: Go Live With Your Event (c) byregina.com!20

21 Audience Magnet Arsenal 2.0 The Templates and Tutorials to Help You Create Exciting, Share-Worthy Opt-Ins and Content Upgrades $195 if sold separately Create Audience Magnets (Lead Magnets) Out of Your Passion These sections below come with multiple video tutorials, text-based instructions, and individual follow-along workbooks, as necessary. Craft an Engaging Audience Quiz (and Results) Create a Mini-Course in a Weekend Create Your First Course Set Up Free Virtual Office Hours or Consultations Create Attractive PDF Workbooks (That are Fillable + Printable) Create Checklists, Cheat Sheets, or Ultimate Tools Lists Plan, Record, and Edit Your First Video Series Set Up a Library of Irresistible Resources Create Your First Audio Training Series Learn the Ins and Outs of Getting Great Audio Create Case Studies or Customer Success Stories Develop Your First Audience- Building Challenge (c) byregina.com!21

22 Step 2: Engage & & A simple way to tell that you re in the ENGAGE phase of establishing and publishing your own thing for a profit, is to assess if your online presence makes you feel good (while sending the right message to your potential audience) and is either done or almost ready. You re in the engage phase as long as what you stand for or do as a brand is clear and you have some level of website (whether just a few pages or several blog posts) that looks good, functions well, and directs people to the engagement channel(s) you choose. Engaging with your potential clients through an list, an online group, or some other means allows you to engage in conversations that are helpful for both you and them. Engagement is the start of brand growth. (c) byregina.com!22

23 3 Grow Now you want to draw people in to the content and eco-system you ve built. You may choose to optimize your site for Pinterest, Google, and other search engines, or you might choose to socialize in online groups, or maybe pay for Facebook ads or use collaborations... all to lead people in to your content. (c) byregina.com!23

24 Grow Your Audience and Traffic Already Workshops and Resources Covering the Many Ways You Can Get More People Visiting Your Content and Subscribing to Your Channels $395 when sold separately Grow Your Audience and Traffic Already is a set of on-demand trainings, tutorials, and workshops for you to watch, take notes on, and implement immediately. Everything is explained in practical, easy-to-actually-execute-on ways. Part 1 of 2 Get Started Growing Your Audience and Traffic Start with Your Current Network to Build Your Audience (Using These Key Tips) Use These Script to Activate Friends and Acquaintances Create Consistent Paths into Your Content with These 30+ Ideas Follow These 5 Beginner-to- Intermediate Growth Tips Master SEO on Your Site (the Non-Scary Way) Increase Your Site's Search Engine Optimization Like This Ask Yourself These 10 Questions to Help with Your SEO/Content Strategy Learn to Use Facebook Groups (as a Member) and Grow Your Audience and Business Watch the Training to Help You Effectively Use Facebook Groups Use Instagram to Connect with Influencers, Brands, and Collaborators Set Your Instagram Account Up and Grow It for Free Watch the Training to Help You Connect with Influencers on Instagram Learn the Basics of IG (and How to Take and Edit Photos from Your Phone) Get Started with Facebook Ads Watch the On-Demand Training: The Beginner s Guide to Facebook Ads Get Started with Promoted Pins Get the Most Out of Pinterest for Free, First Follow the Pinterest Ads Setup Tutorial for Beginners Pitch Collaborators and Influencers on Any Platform Like This Follow Along with This Lesson (c) byregina.com!24

25 Grow Your Audience and Traffic Already Workshops and Resources Covering the Many Ways You Can Get More People Visiting Your Content and Subscribing to Your Channels Part 2 of 2 Get Started in Freelance Writing and Guest Posting Follow Along with the Lesson Increase Your Blog's Engagement and Decrease Your Site's Bounce Rate Increase Your Engagement and Decrease Bounce 101 Increase Your Engagement and Decrease Bounce (Beginner s Edition) Increase Your Engagement and Decrease Bounce (Intermediate Edition) Increase Your Engagement and Decrease Bounce (Advanced Edition) (c) byregina.com!25

26 Step 3: Grow You probably wouldn t invite your friends to show up at your open house when only the foundation of your house was visible (no frame, doors, or rooms), or before you even had an address to direct them to, right? In the same way, the GROW phase of establishing and publishing your own thing for a profit, is best entered into once you have something meaningful to invite your new audience members to: a remarkable online home and a channel where you can engage with them and reach them with new, helpful info. For example: You could be ready for the GROW phase as soon as you have your 2-Day Juice Fasting Guide, attractive opt-in page, and Facebook Group ready. There are of course many other possibilities, this is just one example. (c) byregina.com!26

27 4 Test Perhaps it s time to outline and pre-sell a workshop, book, or course, then test them out on your audience and get your first sales of your new product. (c) byregina.com!27

28 Create Your Signature Workshop Already The 10-Step Guided Process With Templates, Tutorials, and Lessons to Help You Create an Amazing Signature Workshop Online $495 if sold separately Part 1 of 3 Get Started With Online Workshops and Webinars Teach and Sell With Webinars the Human Way Understand the Science of Teaching Other Humans So You Can Craft a Meaningful Workshop Download Your Class Files Step 1: Plan and Outline Your Workshop Pick a Workshop Topic Determine Your Workshop s Brand Purpose and Audience Focus Outline Your Workshop Pick One of the Seven Ways to Frame Your Workshop Name Your Workshop and Give it an Engaging Tagline Create a Workshop Planning Hub Download Your Master Workshop Task List Pick a Date and Create a Prep Timeline Step 2: Choose Your Profit Model Select 1 of 4 Profitable (and Human) Sales Webinar Models Learn How to Make the Most Out of a Free Event for Your Audience and Your Brand Step 3: Craft the Audience Experience Plan Your Workshop Trail (Sequence of Events) Set Up Your Tags, Automations, and Contact Management (in Your Software) Create Your Event Agenda Create Your Workshop Collateral Develop Some Bonuses for Your Audience Step 4: Nail Your Workshop Prep Plan a Sticky Workshop (Before, During, and After) Meet Your Webinar Software Options Watch the WebinarJam Setup Video Watch the Crowdcast Setup Tutorial Download the Tools Checklist Step 5: Get the Right Audience to Sign Up for Your Event Build in the High Converting Elements of a Landing Page Meet Your Landing Page Options (and a Few Examples) Check Out Several Attractive Landing Page Examples Create Your Registration Page and Thank You Page (c) byregina.com!28

29 Create Your Signature Workshop Already The 10-Step Guided Process With Templates, Tutorials, and Lessons to Help You Create an Amazing Signature Workshop Online Part 2 of 3 Encourage Signups With Pre- and Post-Workshop Homework Check Out These Webinar Trailer/ Preview Examples Learn 10 Free Ways to Get People to Your Workshop Discover 3 Effective Facebook Ads Promotion Methods for Your Webinar Step 6: Produce Your Signature Workshop or Webinar Understand the 4 Elements of Amazing Slides Build in Breaks, Refocus Points, and Tasks for Your Audience Learn How to Pitch and Sell During Your Live Event (If Applicable) Plan How You Will Create Interactivity Through Your Live Chat Learn the Ins and Outs of Working With a Co-Host Create Beautiful Slides in Keynote from Scratch Create Amazing Slides in Canva Create Google Slides for Free Create Attractive Slides in Keynote from a Template Find Amazing Free + Inexpensive Visual Resources for Your Slides and Landing Pages Step 7: Get Set Up the Week Before Create the Necessary Pages/ Processes to Sell Before, During, and After Create Easy Links for Everything You Will Share Run Through the Registration and Purchase Processes Download the Pre-Event Checklist Step 8: Perform the Day Of Create Your Ideal Workshop Setup Test All Your Links Deliver Epically With These 7 Unique Workshop Tips Promote, Sell, or Encourage Opt-Ins During Your Presentation Download the Presenting Checklist Step 9: Make the Most of Your Event Afterward Choose One or More of These Ideas of What to Do With Your Webinar Download the Post-Event Checklist Make These Key Changes to Your Landing Page Timecode and Caption Your Video to Make Your Replay More Accessible Repackage Your Workshop as an List Opt-In (c) byregina.com!29

30 Create Your Signature Workshop Already The 10-Step Guided Process With Templates, Tutorials, and Lessons to Help You Create an Amazing Signature Workshop Online Part 3 of 3 Step 10: Learn How to Sell After Your Event Learn the Guidelines of Humanized Sales After Your Webinar Repackage Your Workshop Recording for Sale Use Your Workshop to Sell an Upgrade or Separate Product Afterward Place Links to Your Evergreen Workshop (If Applicable) in Your Current Content (c) byregina.com!30

31 Self-Publish Your Book Already $595 if sold separately The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 1 of 4 Step 0: Get Ready to Create and Publish Your Book, Workbook, or Planner Watch the Profitable Self-Publishing Workshop for a Roadmap to This Process Understand How Self-Publishing Can Be a Profitable Business Model Learn What it Looks Like To Publish as a Business Model Step 1: Choose One of the Five Most Profitable Approaches to Self-Publishing Select the Best Self-Publishing Model for Your Topic and Audience Step 2: Firm Up Your Book Idea Use This Process to Brainstorm and Narrow Down Your Book Topic Step 3: Set Your Book Goals and Be Clear Set Your Book Goals for Your Brand and Your Audience Step 4: Create Your Book Hub (a.k.a Planning + Promotion Headquarters) Create Your Hub in Asana Create Your Hub in Google Drive Step 5: Outline Your Book the Smartest Way Ever Create Your Outline With This Epic Method Finalize Your Outline Using This Important Process Step 6: Title and Subtitle Your Book Give Your Book a Title and Subtitle Based on These Factors Step 7: Write the First 1/3 of Your Book Learn the Two Effective Writing Approaches and the Secret Tip Writing Quickly Task: Write the First Draft of the First 1/3 of Your Book Step 8: Edit the First 1/3 of Your Book to Make Sure You're on The Right Track Discover the Five Types (and Levels) of Editing for Self-Published Books Learn How to Self-Edit and Why to Hire an Editor Task: Edit the First 1/3 of Your Book Remember: Each bullet point ( o ) in this doc is a lesson inside the PYT program for you to mark complete once done. (c) byregina.com!31

32 Self-Publish Your Book Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 2 of 4 Step 9: Send the First 1/3 of Your Book to a Peer Reviewer or Editor Task: Get a Peer Reviewer or Editor to Look at the First 1/3 of Your Book Step 10: Decide Which Formats You'll Publish Your Book In Know Your ebook Options Decide Which Print Sizes and Formats You'll Make Your Book Available In Step 11: Price Your Book, Understand Profit Margins, and Set a Book Budget Learn How to Price Your Book Using These Factors Order Proofs and Calculate Printing Costs as a Publisher Understand Profit Margins and Set a Book Budget Step 12: Decide How You Will Distribute Your Book Learn the Basics of Book Distribution Channels and Decide What You'll Use Step 13: Create Your Book Cover Decide Whether to Hire or DIY for Your Book Cover (+ Software Options) Download: The Non-Fiction Printed Book Cover Checklist Walkthrough: Create a Cover for a Print Book with Adobe Photoshop Walkthrough: Create Your ebook Cover Step 14: Create a Landing Page and Opt- In Gift to Collect Addresses Task: Create a Landing Page With an Opt-In Gift to Collect Addresses Walkthrough: Create Your Landing Page in ConvertKit Walkthrough: Create Your Landing Page in Squarespace Step 15: Write the First Draft of the Next 1/3 of Your Book Task: Write the First Draft of the Next 1/3 of Your Book Step 16: Create a Book Marketing Plan Create a Marketing Plan With This Template (c) byregina.com!32

33 Self-Publish Your Book Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 3 of 4 Step 17: Create Mockups of Your Book Cover Walkthrough: Make These Two Types of Mockups of Your Book Cover in Photoshop Step 18: Create Your Social Media Graphics and Other Book Collateral Get Your Social Media Graphics and Other Book Collateral Checklist Walkthrough: Create an Enticing Instagram Story and Post About Your Book Step 19: Create Your Publishing House and Get Legit Set Up Your Publishing House and Choose a Business Entity Protect Your Publishing Business (Copyrights, Liability, etc.) Step 20: Begin to Pre-Sell Your Book (Optional) Plan and Understand Your Overall Sales Channels Learn the Elements of a Great Book Sales Page Walkthrough: Create Your Simple Book Sales Page with Booklaunch.io Task: Begin to Pre-Sell Your Book (Optional) Step 21: Lay Out Your Book's Interior into a Template (or Hire Someone) Learn Your Software and Hiring Options for Book Layout Download: The Non-Fiction Printed Book Interior Checklist Create a Layout Guide for Your Book That Follows Your Print Company's Specs Walkthrough: Create Printed Book Layouts in Apple Pages 09 Walkthrough: Create an ebook in Canva Walkthrough: Create an ebook in Pages (with This Tutorial and Template) Step 22: Write the Last 1/3 of Your Book Task: Write the Last 1/3 of Your Book Step 23: Get Your Entire Book Edited Task: Get the Entire Book Edited and Review It Yourself (c) byregina.com!33

34 Self-Publish Your Book Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 4 of 4 Step 24: Create a Launch Plan and Editorial Plan Create a Launch Plan and Editorial Plan Come Up with Ongoing Promotion Ideas Step 25: Finish Laying Out the Entire Book Step 29: Hit "Publish" and Take It Live Make Your Book Available for Sale Step 30: Create 1-3 Key Funnels to Your Book Learn 3 of the Best Funnels for Authors Walkthrough: Checklist to Book Funnel Task: Finish Laying Out the Entire Book with Your Template Step 26: Apply for an ISBN and Get a Cataloging in Publication Record Walkthrough: Apply for ISBN Request a Cataloging in Publication Record Step 27: Protect Your Book with an Official Copyright Learn How to Apply for an Official Copyright Step 28: Order a Physical Proof of Your Book (If Applicable) Place an Order for Your Proof or Proof Your Book Online (c) byregina.com!34

35 Create Your Epic Course Already $695 if sold separately The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Create a Helpful, High-Quality Online Course for Your Audience (That Sells) Part 1 of 4 Understand How to Teach Other Humans Well and Get the Most Out of This Course Download Your Syllabus Discover the Art of Teaching Other Humans (Workshop) Step 0: Prepare to Dominate Your Course Planning, Creation, and Sales Meet the Modern World of Self- Published Online Courses Step 1: Choose and Refine Your Course Idea from Your Passions and Skills Come Up With Your EXACT Course Topic Step 2: Select One of the Five Profitable Course Models Pick One of Five Course Models Step 3: Create Your Course Hub Set Up Your Course Planning Hub in Google Drive for Free Step 4: Step 4: Name Your Course and Create a Compelling and Helpful Tag Line Name Your Course Based on the Course Model You Chose Step 5: Create Your Course Outline Outline Your Course Using the 92% Principle Step 6: Create an Audience Magnet (Resource) Related to Your Course Choose a Powerful Audience Magnet (from This List) Step 7: Create a Landing Page with Your Free Resource to Collect Addresses Create a Course Interest Signup Page w/ Your Audience Magnet On Display Step 8: Set Up Automated Delivery of Your Freebie Understand Your Options Deliver Your Freebie Using MailChimp Deliver Your Freebie Using ConvertKit Step 9: Decide on the Formats/Media of Your Course Lessons Add to Your Course Outline Like This (c) byregina.com!35

36 Create Your Epic Course Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Create a Helpful, High-Quality Online Course for Your Audience (That Sells) Part 2 of 4 Step 10: Price Your Course Set a Price for Your Course Based on These Factors Step 11: Decide Where You Will Host Your Course and Course Files Know Your Course Hosting Options Walkthrough: Set Up Your Teachable School Walkthrough: Create an Attractive Course in Teachable Walkthrough: Set Up Your Thinkific School Walkthrough: Create an Attractive Course in Thinkific Walkthrough: Host Your Course on Your Current Squarespace Site Walkthrough: Set Up MemberSpace to Host Your Course on Squarespace Step 12: Create a Launch Plan Learn 50 Ways to Promote Your Course for Free Create a Launch Plan and Marketing Plan Create a Sales Plan Hub in Asana Step 13: Create an Editorial Calendar of Content to Promote Your Course Plan a Challenge, Workshop, or Course and 2-6 Weeks of Content That Will Help You Sell Your Course Step 14: Plan and Create a "Test Version" of Your Course and Admit Early Students to Try It Create a Super "Beta" Round of Your Course Step 15: Create a Course Style Guide Walkthrough: Create Your Course Style Guide and Branding (Using This Template) Step 16: Create Your Course Collateral Create Your Course or Collateral (Checklist) Step 17: Create a Full Lesson or Module of Your Course Choose a Lesson/Module That Will Delight Your Audience and Help You Sell (c) byregina.com!36

37 Create Your Epic Course Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Create a Helpful, High-Quality Online Course for Your Audience (That Sells) Part 3 of 4 Step 18: Create a "Minimum Viable" Sales Page, , or PDF Learn Your Options for Communicating About Your Product and Its Value to Your Audience Step 19: Pre-Sell Your Course Through Your Webinar, Course, or Challenge Pitch Your Course Step 20: Create the Text Lessons of Your Course Create Engaging Text Lessons (With This Template) Step 21: Create Amazing Slides for Your Course Create Epic Slides for Your Lessons and/or Workshops Walkthrough: Create Slides for Free in Canva Walkthrough: Create Slides from Scratch in Keynote Walkthrough: Use Keynote Templates to Create Your Slides Walkthrough: Create Google Slides and PDFs Step 22: Create Your Course's Audio Lessons Learn the Types of Audio You Can Create and the Best Tools to Use Walkthrough: Record and Edit Audio in GarageBand Walkthrough: Record Audio with QuickTime Walkthrough: Record and Edit Audio with QuickVoicePro Step 23: Create Epic Videos for Your Course Learn the Types of Videos You Can Create Walkthrough: Create an Animated Video for Your Sales Page and More Walkthrough: Record and Edit Videos of Yourself Download: Your Storyboard and Script Helper Learn the Epic Video Interview Process Walkthrough: Record and Edit Interviews with Skype Walkthrough: Create Screencast Videos (c) byregina.com!37

38 Create Your Epic Course Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Create a Helpful, High-Quality Online Course for Your Audience (That Sells) Part 4 of 4 Step 24: Create Workbooks, ebooks, and Worksheets for Your Course Learn the Essential Elements of Useful Workbooks and Worksheets Walkthrough: Create an Attractive Workbook in Pages (Plus a Template) Walkthrough: Create a Worksheet or Cheat Sheet in Canva Make Your PDFs Fillable with Adobe Acrobat Pro Step 25: Create Your Course Community Step 29: Protect Your Course Content Protect Your Course: The 1-Hour Masterclass with My LawBro Step 30: Promote Your Course and Set Up 3 Key Funnels Check Out the Top 3 Funnels for Course Creators Check Out These Example Facebook Ads and Funnels for Courses Create an Engaged Course Community Online Step 26: Plan Your Course Experience and Automate Key Tasks Plan and Craft the Course Experience Step 27: Get Feedback and Testimonials from Early Students Gather Feedback from Early/Beta Students in One of These Ways Step 28: Create Your Sales Page with Testimonials Build an Epic Sales Page, Sales Site, or Sales "Web" (c) byregina.com!38

39 Get Your First Sale Already $495 if sold separately The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Get Your First (or Next) Few Sales and Truly Learn What Your Audience Wants Part 1 of 5 Step 0: Get Ready to Make Your First (or Next) Sale Download Your Checklist and Read This Step 1: Firm Up What You re Selling Understand Your Business Model Choose and Build Your Product Model Task: Solidify Your Product and Payment Platforms Check Out How I Made My First 10K as an Example Step 2: Choose Your Launch Model Choose and Build Your Launch Model Get the 63-Page Case Study of My First Course Launch for $1350 in Profit View the Case Study Supplementals Step 3: Build the Sales Pages and Collateral You Need to Sell Your Product Build Epic, Attractive Sales Pages (On-Demand Workshop) Build Your Book Sales Page for Free Check Out These Course Interest Landing Pages as Examples Create a Beautiful Opt-In Landing Page in Squarespace Create Beautiful Mockups for Your Landing Pages and s Step 4: Rewrite Your Sales Page Like This Rewrite Your Sales Page (Using This Tip) and Add One More Graphic Step 5: Create a Free Resource (Audience Magnet) Related to What You re Selling Create Your Opt-In Magnet from These Ideas Step 6: Create a Funnel from Your Freebie to Your Paid Product Discover What a Funnel Really Is and Its 4 Key Parts Learn the Easiest Way to Decide the 4 Parts of Your Funnel Firm Up Who the Audience of Your Funnel Is Firm Up Your End Goal and the Products/Services You Will Share Get a Personalized Prescription of What to Send in Your Funnel This version of GYFSA includes an all-new section on funnels. (c) byregina.com!39

40 Get Your First Sale Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 2 of 5 Watch the 30-Minute Training on the Top 8 Funnel Visuals Get 8 Funnel Templates to Use as Examples Learn 10 Free Ways to Get People to Your Funnels Step 7: Give (at Least) One of What You re Selling Away for Free Get Your First Customer by Giving Your Product Away Here s Why Step 8: Message 5 Key Friends for Help Sharing Your Free Audience Magnet Task: Use These Scripts to Ask Friends for Help Step 9: Update Your Social Media Profiles to Point to Your Freebie Task: Use Update Your Social Media Bios to Point to Your Freebie Step 10: Plan 5 Collaborations to Get in Front of Your Ideal Audience Task: Plan 1-3 Key Collaborations With Peers or Influencers That Put You in Front of Your People Step 11: Connect on Twitter and Facebook With These Tips Check Out These Simple Twitter Suggestions Spend the Day Conversing in a Facebook Group Where Your Ideal Audience Hangs Out Step 12: Develop a PDF or Video to Explain and Pitch Your Product Go Next Level With These PDF and Video Examples Step 13: Use Instagram in These Smart Ways to Get People on Your Site Task: Spend the Day Connecting on Instagram Like This Task: Spend the Day in the Comments Section of Related Instagram Accounts Step 14: Plan a Challenge or Webinar to Help You Sell Your Product Plan a 3-Day to 5-Day Challenge (or a 60-Minute Workshop) (c) byregina.com!40

41 Get Your First Sale Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 3 of 5 Step 15: Your List (or Post in a Group You Host) About Your Product Task: Offer Your Audience (No Matter the Size) Your Product Step 16: Send an to an Influencer or Peer with a Similar Audience Task: an Influencer or Peer Step 17: Post a Free Offer in an Online Group You ve Been a Regular Part Of Task: Share a Free Offer (That Leads People to Your Brand) in an Online Group Step 18: Answer Question on Quora or in Facebook/LinkedIn Communities Task: Answer 3+ Questions (in Thoughtful Ways) in a Facebook or LinkedIn Group, or on Quora Step 19: Get a Brand/Influencer You Admire Involved Create a ResourceThat Highlights a Brand You Use in Your Work Task: Tag a Related Brand or Influencer in a Photo You Post on Instagram Step 20: Verify That Your Website Matches Your Current Goals Create the Right Website for Your Goals (On-Demand Workshop) Step 21: Check Craigslist (and Other Similar Sites) for People Who Need the Work You Do Task: Check Craigslist for People Who Need the Kind of Work You Do Step 22: Collect Testimonials and Kind Words About Your Product Task: Gather Feedback or Testimonials from the People You Gave Free Spots To Step 23: Launch the Workshop or Challenge You ve Been Planning Task: Launch Your Challenge or Workshop (or Facebook Live) Follow Up After Your Challenge or Workshop with an Offer Step 24: Your List (or Tell Your Group) About an Expiring Price or Bonus Task: Your List with an Expiring Bonus or Price Increase (c) byregina.com!41

42 Get Your First Sale Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model Part 4 of 5 Step 25: Give Away a Surprise Gift to Your List Task: Send Your List an Unexpected Freebie Related to What You Sell Step 26: Create a Client Case Study or Review for Your Product Task: Craft a Client Case Study or Co-Create a Testimonial/Review Video with a Client Walkthrough: How to Create Interview Videos Using Skype (for Client Case Studies) Step 30: Set Up the Logistics for a More Personalized Funnel Do a Basic ConvertKit Setup Set Up Automations, Integrations, and Actions in ConvertKit Create More Personalized (and Advanced) Funnel Actions in ConvertKit {Exclusive Bonus} The 30-Day Content Library Challenge (next page) Step 27: Remind Your Audience About Your Expiring Offer Task: Remind Your List (or Post in Your Group) About Your Expiring Bonus or Price Increase Step 28: Tweak Your Sales Page Like This Task: Design 2 New Mockups to Add to Your Sales Page and s Step 29: Launch a New Funnel or Incorporate New Ideas into Your Funnel Free Bonus: Watch the 40-Minute Training on Creating Funnels for Online Courses (c) byregina.com!42

43 Get Your First Sale Already The 30-Step Guided Process With Templates, Tutorials, and Guidance to Help You Publish Your Own Books and Workbooks as a Business Model The 30-Day Content Library Challenge The challenge below is a mix of light/involved steps to help you build out your library of quality content and gain more audience members and income. These days can be attacked in any order. Part 5 of 5 Day 1: Solidify Your One or Two Content Models and Platforms Bonus: Plan and Form Your Content Model (On-Demand Workshop) Day 2: Select the Best Platforms and SM Accounts for Your Content Model Day 3: Create Consistent Paths In Day 4: Learn the Power of Audience Magnets (Then Create Some) Day 5: Discover the Power of Blogging Day 6: Learn the Power of Podcasting Day 7: Understand What IG Can Do Day 8: Learn the Art of Pitching Guest Posts Day 9: Learn How to Plan, Cleanse, and Repurpose Your Content Day 10: Organize Your First Conference Day 11: Learn the Tools and Tech of Recording and Editing Videos of You Day 12: Understand Pinterest Analytics Day 13: Choose 3+ Ways to Increase Engagement with Your Most Important Content Day 14: Build Some of Your Content Today Day 15: List-Build and Connect with Humans (On-Demand Workshop) Day 16: Craft More Paths Into Your Content Day 17: Learn How to Create GIFs Day 18: Use Your Website in 3 Key Ways to Encourage List Signups Day 19: Brainstorm Event Ideas and Learn How to Monetize Them Day 20: Dip Your Toes Into Live Streaming Day 21: Learn the Power of Live Streaming on Social Media Day 22: Grasp the Power of Pinterest as a Search Engine Day 23: Learn to Get Along With Google (SEO) the Simple Way Day 24: Learn to Use Facebook Groups as a Member Day 25: Understand the Power of Publishing Your Own Online Group Day 26: Plan and Organize an Event or Intake Series in Asana for Free Day 27: Create Your List Welcome Series Day 28: Create a New Workbook for Your Audience Day 29: Brainstorm Social Media Content (With This List) and Learn How to Batch Day 30: Create a Future Growth Plan (c) byregina.com!43

44 Sales Script Arsenal $195 if sold separately The Templates and Tutorials to Help You Create Exciting, Share-Worthy Opt-Ins and Content Upgrades 1. Write a Story Sales Take the Lesson Get the Formula/Template 2. Write Your Full Pitch Sales Take the Lesson Get the Formula/Template 3. Write Your Light Pitch Sales Take the Lesson Get the Formula/Template 4. Get Some Opening and Closing Sales Scripts Use These Scripts for Your Sales Calls Use These Scripts for Your Sales Webinars Use These Scripts for Your Sales Pages (c) byregina.com!44

45 Step 4: Test & & & & If you are in the TEST phase of establishing and publishing your own thing for a profit, then you already have a website that serves you well, a channel you ve developed the habit of engaging your audience in, and at least one growth method that has helped you get people subscribed or tuned into you. This may mean you have a story similar to mine when I launched my first online education product I had a blog with several helpful posts, an list with 71 people I was having fun ing each week, and good traction on Pinterest leading people back to my blog each day. I created and launched an online course for about $1350 in profit. It was an exciting moment to know that I could help people and that they actually wanted my help and were willing to pay for it. Whether you want to develop a course, a workshop, a book, or something different, testing something out and getting your first (or next) sale is what this phase is for. (c) byregina.com!45

46 5 Scale Once you ve tested your product and gotten positive feedback and sales, you can scale through funnels and evergreen sales channels. (c) byregina.com!46

47 Launch Your Flagship Challenge Already The 10-Step Process to Help You Create and Host an Engaging and Profitable Online Challenge for Your Audience $195 if sold separately Launch Your Flagship Challenge Already is a 90-minute workshop, workbook, and 2 introductory lessons to help you get prepared. As you watch the workshop, you can follow along with each of the 10 steps in your workbook. Step 0: Get Ready to Plan an Engaging, Flagship Challenge for Your Audience Know Why Challenges are So Powerful Check Out This Example Challenge Discover the 5 Epic Ways to Make a Free Challenge Profitable Grab Your Copy of the 22-Page Workbook Watch the 90-Minute Workshop Step 1: Plan Your Challenge s Brand Purpose and Audience Goal Record Your Goal in Your Workbook Step 2: Plan the Type of Challenge You Will Host Follow Along in Your Workbook Step 3: Decide on the Content of Your Challenge Follow Along in Your Workbook Step 4: Name Your Challenge Step 5: Plan the Format, Delivery, and Platforms of Your Challenge Follow Along in Your Workbook Step 6: Plan Your Audience Experience Follow Along in Your Workbook Step 7: Develop Your Challenge Content and Design Follow Along in Your Workbook Step 8: Plan the Promotion of Your Challenge Follow Along in Your Workbook Step 9: Decide How to Maintain and Manage Your Challenge Follow Along in Your Workbook Step 10: Plan How to Utilize the Challenge After the Initial Run Follow Along in Your Workbook Follow Along in Your Workbook (c) byregina.com!47

48 Create Profitable Funnels Already The Templates and Tutorials to Help You Create Humanized, Profitable Funnels $495 if sold separately Part 1 of 2 Step 1: Understand Your Funnel Foundations and the Framework of an Epic Funnel Discover What a Funnel Really Is (The 4 Key Parts) Plan Your Funnel by Reverse Engineering from the Perfect Outcome Step 2: Decide Who You Want in Your Funnel Firm Up Who the Audience of Your Funnel Is Step 3: Firm Up (Exactly) What You Will Sell in Your Funnel Plan Your End Goal and the Products or Services You Will Share Step 4: Map + Create Your Audience's Journey (as in: Your Funnel's Chain of Events) Get a Personalized Prescription of What to Send in Your Funnel Watch the 30-Minute Training on the Top 8 Funnel Visuals Watch the 40-Minute (Bonus) Training on Creating Funnels for Online Courses Step 5: Select Your Funnel Platforms and Content Types Choose How and Where You Will Deliver Your Funnel Content Step 6: Build Your Funnel Starting Point (or Your Content/Lead Magnet) Check Out These 20+ Content Magnet Ideas to Start Off Your Funnel Create Mockups for Your Funnel Landing Pages, s, and More Step 7: Create the Rest of Your Funnel Content ( s, Messenger Bot Messages, Etc.) Get Ideas for the Bulk of Your Funnel Content Personalize Your Content and Funnels Like This Step 8: Set Up the Tech and Automations of Your Simple or Advanced Funnel Get Your Funnel Tech + Tools List Do a Basic ConvertKit Setup Set Up Automations, Integrations, and Actions in ConvertKit Create More Advanced Funnel Actions in ConvertKit Set Up a Way for People to Chat With You (Optional) (c) byregina.com!48

49 Create Profitable Funnels Already The Templates and Tutorials to Help You Create Humanized, Profitable Funnels Part 2 of 2 Step 9: Get Traffic (a.k.a. Humans) to Your Funnel Learn 30 Free Ways to Get People to Your Funnels Watch the Training on 30+ Ways to Drive Consistent "Traffic" to Your Funnels Funnel Template Arsenal // Use These Templates as Guides Get 50 Funnel Templates to Use as Examples Get Two of My Actual Funnels from Different Brands Download All 253 Pages of "Profitable Funnels for Sensitive Sellers" Download "Plan" (Pages 1-120) Download "Imagine" (Pages ) Download "Create" (Pages ) Download "Promote" (Pages ) Download "Borrow" (Pages ) (c) byregina.com!49

50 Step 5: Scale & You ll know you re in the SCALE phase of establishing and publishing your own thing for a profit, when you ve gotten sales coming in of your product, it is truly helping people according to their feedback, and you feel like the product is an accurate reflection of your skill/knowledge level (as in: you ve tweaked and refined it based on early feedback and feel good about scaling up to more customers). The SCALE phase may also be a good fit for you if you have a product that is selling (and that you re proud of) and you want to create a complementary product or a more advanced version of the original product but want more customers or evergreen sales methods in order to do so. (c) byregina.com!50

51 There are 5 main stops on the trail to becoming a self-publisher and independent producer of your own meaningful and profitable content. Are you ready to Publish Your Thing? Build your online HQ and make it remarkable. Set up a channel to broadcast and engage from. Create paths to your engagement channel, so you can grow your audience. Brainstorm and test a product so you can help the people you engage with. Sell your product and scale. PublishYourThing.com (c) byregina.com!51

52 Which step are you on? Where will you start in the PYT program? 1 2 Build your online HQ and make it remarkable. Set up a channel to broadcast and engage from. You might choose to build a website, a blog, or simply a series of attractive landing pages. This might be (a) an list and epic content, (b) an online group and an engagement plan, or (c) a messenger bot and an online show. 3 Create paths to your engagement channel so you can grow your audience. You may choose to optimize your site for Pinterest, Google, and other search engines, or you might choose to socialize in online groups, or maybe pay for Facebook ads or use collaborations... all to lead people in to your content. 4 5 Brainstorm and test a product to help the people you engage with. Sell your product and scale. You might choose to outline and presell a workshop, a book, a course, or even a group coaching program, or online membership portal where people can log in and learn from you. Once you ve tested your product and gotten positive feedback and sales, you can scale through funnels and evergreen sales channels. (c) byregina.com!52

53 Head to byregina.com/fall2017 for the special Fall 2017* pricing. *Save thousands of dollars for a limited time. $495 when sold separately $395 when sold separately $395 value not sold separately $495 value not sold separately $595 when sold separately $495 value not sold separately $195 value not sold separately $395 when sold separately $595 value not sold separately $195 value not sold separately $195 when sold separately $695 value not sold separately $495 value not sold separately = $5,635 If sold separately, but don t worry, I have a special offer that will literally save you thousands off this price. (c) byregina.com!53

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