113 Subject Line Formulas
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1 113 Subject Line Formulas Marketing6pack
2 So you grew your list, have some followers, and started to send out s. You have the data to measure success, and you found out that your open rates aren t anywhere near where you wish they d be. It s more and more dif cult to come up with s your list will actually read. Don t panic, you re not alone. Create subject lines that get your opened is a common problem. A good subject line is designed to get your ideal readers attention, open it, and read what you have to say. The only question is how do you actually do that. subject lines act just like headlines. And such like headlines of a content, subject lines are critical. But it s not easy to come up with good subject lines, especially if you send out a lot of s to your list. I researched the best subject lines, and collected 113 winning formulas: Page 1
3 1. Welcome to [Brand/Name]! 2. [Name of Newsletter] [Issue #] 3. [New Post] [Blog Post Headline] 4. [Subject] vs [Subject] 5. [Number] experts [Topic] 6. What I Learned After [Accomplishment] 7. Quick Announcement: [Topic] 8. [Audience] [Topic] 9. [Number] Little Known Ways To [Action] 10. [Number] Hacks To [Desired Result] 11. [Topic] Advice To all [target market] 12. The Real Reason [Target Market] [Attracted To Product/Topic] 13. [Topic] Lessons From A [Weird Source] 14. Possibly The [Smartest/Dumbest] Way To [Action] 15. The Truth About [Topic/Person] 16. Formula: The Art Of [Topic] 17. The [Percentage] Rule Of [Topic] 18. The Best Of [Brand] 19. Normally We [Do Something]. You Get It [New Way] 20. Use This [Thing] 21. She gained [Result] and blamed me! 22. The War Against [Enemy] 23. Little Known Ways to [blank] 24. How To Make People Line Up And Beg To [blank] 25. X Questions Answered About [blank] 26. Answered: Your Most Burning Questions About [blank] 27. Take X minutes to get started with [blank] you ll be happy you did! 28. Who Else Wants [desired result]? 29. How to fast-track your [desirable result] 30. At Last, The Secret To [desired result] Is Revealed Page 2
4 31. Why [blank] Fails and [blank] Succeeds 32. The Ugly Truth About [blank] 33. What Everybody Ought to Know About [blank] 34. The Sooner You Know [blank] The Better 35. Why I [blank] (And Maybe You Should Too) 36. Formula: [Action] Now 37. [Brand] is hiring! 38. Stop [Action]! 39. [Question] Page 3
5 40. The [#] way to [Bene t] 41. How To [Achieve Desired Result] 42. Proof That [Product] Works 43. How We [Result] In [Timeframe] 44. Can t believe how much you ll love this [product] 45. Discover The [desired result] Secret 46. [blank] Your Way To A [desired result] You 47. To People That Want To [desired result] But Can t Get Started 48. You, a [desired result] 49. Stop [undesired result] 50. You Too Can [desired result] in [time period] with [blank] 51. How To Become [desired result] When You [something challenging] 52. There s Big [desired result] In [blank] 53. You Don t Have to Be [something challenging] to be [desired result] 54. How to turn [blank] into [desired result] 55. How To Build a [blank] You Can Be Proud Of 56. Get [desired result] Without [undesired result] 57. Improve/Increase Your [desired result] In [time period] 58. Imagine [desired result] And Loving Every Minute Of It 59. Here s a Quick Way to [solve a problem] 60. Get [desired result] Without Losing [blank] 61. The Lazy [blank s] Way to [desired result] 62. How To Get [desired result] Out Of [blank] 63. How To [desired result] When You re Not [blank] 64. No [undesired result] Just [desired result] Everyday 65. The Quickest & Easiest Way To [desired result] 66. If You Can [blank] You Can [desired result] 67. How You Can [desired result] Almost Instantly 68. How To Become [desired result] When You [something challenging] 69. How To Use [blank] To [desired result] Page 4
6 70. How To Turn Your [blank] Into [desired result] 71. See How Easily You Can [desirable result] 72. Now You Can Have [something desirable] Without [something challenging] 73. Give Me [short time period] and I ll Give You [desired result] 74. Last call: [Name Of Product] closes in [#] hours 75. Don t buy [Product Name] until you read this 76. What if [Negative Result] 77. [Number] [Topic] Mistakes You re Making 78. Avoid These [Number] [Topic] [Pitfalls/Mistakes] 79. The Death Of [Topic] 80. [Subject] Shocked By [Unusual Thing/Person] 81. Man/Woman/Kid [Weird Action/Thing] 82. My Big [Topic] Mistake 83. The Most Common [Topic] Mistakes [Target Market] Make 84. Get Rid of [problem] Once and For All 85. Never Suffer From [undesired result] Again 86. How To Take The Headache Out Of [blank] 87. Do You Recognize the [number] Early Warning Signs of [blank]? 88. If You Don t [blank] Now, You ll Hate Yourself Later 89. I ve Lied to You for [time period] Now 90. The Biggest Lie In [your industry] 91. X Shocking Mistakes Killing Your [blank] 92. Don t Try [blank] Without [desired action] First 93. [blank] May Be Dangerous To [something precious] 94. [blank] May Be Causing You To Lose Out On [desired result] 95. Do Not Try Another [blank] Until You [take desired action] 96. What Your [blank] Won t Tell You And How It Can Save You [blank] 97. Your [blank] Doesn t Want You To Read This [blank] Page 5
7 98. [Insert Celebrity] School Of [Topic] 99. [Number] People Can t Be Wrong 100. How [impressive number] Got [desired result] Without [undesired result] 101. Here is a Method That is Helping [world class example] to [blank] 102. [blank] Hacking With [world class example] 103. Savvy Smart Sexy People Do XYZ 104. [Do something] like [world-class example] 105. The [desired result] That [world class example] Is Talking About 106. Join [impressive number] of Your Peers that [take desired action] 107. [desired result] Like A [desired group or person] 108. How [impressive number] Got [desired result] in [time period] 109. Like [world class example] You Can [desired result] 110. [world class example] Reveals Ways To [desired result] 111. Why [impressive number] of People are [taking desired action] 112. A Simple Way To [desired result] That Works For [desired group/person] 113. How to [desired result] Like [world class example] Page 6
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