2020 Census Update. Presentation to the Council of Professional Associations on Federal Statistics. December 8, 2017

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1 2020 Census Update Presentation to the Council of Professional Associations on Federal Statistics December 8, 2017 Deborah Stempowski, Chief Decennial Census Management Division

2 The 2020 Census Where We Are Now Key Activities: Making Key Decisions: Continuously make timely decisions based on research and evidence. Awarding Key Contracts: Continue to award key contracts for the 2020 Census. Operational Readiness 2020 Census Operational Plan 3.0 (released: October 2017) 2020 Census Integrated Communications Plan 1.0 (released: October 2017 Local Update of Census Addresses (LUCA) (began January 2017) Field Infrastructure: Space, Decennial Logistics Management, Training, Recruiting, and Onboarding (planning underway) Delivery of Questions to Congress: Title 13 requires the Census Bureau deliver to questions by March 31, Area Census Office Delineation: Identified number of and initial locations for early offices and initiated leasing and logistics processes. GSA initiated action on 40 early ACOs on July 13, Planning and Execution of the 2018 End-to-End Census Test: Focuses on the overall integration of systems and operational procedures for 24 of the 35 operations of the 2020 Census. 2

3 The 2020 Census 2020 Census Operational Plan The 2020 Census Operational Plan documents the design for conducting the 2020 Census. It reflects and supports evidence-based decision-making by describing design concepts and their rationale, identifying any remaining decisions and describing remaining risks related to the implementation of the 2020 Census Operational Plan. This plan covers all operations to execute the 2020 Census, starting with precensus address and geographic updates, and ending once census data products are disseminated and coverage and quality are measured. It describes what will be done during the 2020 Census and, at a high level, how the work will be conducted. Version 1 Provides the initial design for the 2020 Census. This plan reflects and supports evidence-based decision making by describing the 2020 Census design, its rationale, identifying decisions still to be made, and describing significant issues and risks related to the implementation of the Operational Plan. Version 2 The scope and design of the 2020 Census Operational Plan was reviewed and updated to reflect decisions and updates, however, the overall design did not change. Version 3 Provides the design of the 2020 Census and is consistent with how it will be tested in the 2018 End-to-End Census Test. It was reviewed and updated to reflect decisions and updates, however, overall design did not change. 3

4 Integrated Partnership and Communications Main Components The Integrated Partnership and Communications operation communicates the importance of participating in the 2020 Census to the entire population of the 50 states, the District of Columbia, Puerto Rico and the Island Areas to: Engage and motivate people to self-respond, preferably via the internet Raise and keep awareness high throughout the entire 2020 Census to encourage response 4

5 Integrated Partnership and Communications Key Elements of Integrated Communications Contract Plan Advertising and Media Buying Stakeholder Relations and Partnership Programs Website Development Social Media Public Relations and Events and Crisis Communications Rapid Response Activities Statistics in Schools Program Field Recruitment Advertising and Communications Data Dissemination 5

6 Integrated Partnership and Communications 2020 Partnership Program 2020 Community Partnership and Engagement Program (CPEP) 2020 National Partnership Program (NPP) Tribal Partnerships Program 2020 Partnership Program 6

7 The 2020 Census Local Update of Census Addresses July 2017 Invitation letters and registration forms mailed Mailed invitation packages to 39,731 highest elected officials. Mailed courtesy copy letters to 46,272 contacts. September 2017 Reminder letters and registration forms mailed November 2017 Last Reminder letters Mailed reminder letters to highest elected officials for governments that had not responded. December 2017 Current status 8,093 governments to date have registered to participate. Covering 80.7 percent of the population Covering 80.3 percent of housing units Registration deadline December 15, 2017 Top Registered LUCA Governments by Population: Name State Population Number of Addresses New York New York 19,378,102 8,171,725 Ohio Ohio 11,536,504 5,140,902 Los Angeles County California 10,170,292 3,476,718 Georgia Georgia 9,687,653 4,133,065 North Carolina North Carolina 9,535,483 4,417,210 New York City New York 8,175,133 3,422,225 Washington Washington 6,724,540 2,942,127 Tennessee Tennessee 6,346,105 2,854,542 Cook County Illinois 5,238,216 2,176,549 Kentucky Kentucky 4,339,367 1,944,495 February 2018 Begin mailing participation materials to all registered participants. June August 2019 Feedback materials offered to participants with the validation results. 7

8 Overview Providence County, RI Providence County, RI Address Canvassing Exercise final listing/mapping capabilities in the field Conduct in-field listing quality control Pierce County, WA Bluefield-Beckley-Oak Hill, WV Peak Operations Validate that the operations in scope for the 2018 End to End Census Test are ready to go into production for the 2020 Census Test and validate major operational threads, procedures, systems, and infrastructure (IT and non IT) together to ensure proper integration and conformance with functional and nonfunctional requirements Produce a prototype of geographic and data products 8

9 Operational Scope 9

10 Key Innovation Areas Four Key Innovation Areas Reengineering Address Canvassing Optimizing Self-Response Utilizing Administrative Records and Third-Party Data Reengineering Field Operations 10

11 Address Canvassing: Overview Objectives of the Test Test listing capabilities required by In-Field Address Canvassing Conduct Quality Control operation for In-Field Address Canvassing Validate the creation In-Field Address Canvassing workload by In-Office Address Canvassing operation Methodology Conduct In-Field Address Canvassing in three test site locations Implementation of Independent Quality Control Workload inclusion Active blocks On-hold blocks (No resolution from Interactive Review) Blocks resolved by Active Block Resolution (ABR currently suspended and will not be used in 2020) Approach Use enhanced version of the Listing and Mapping Application (LiMA) that supports quality control operations Integrate with Enterprise Censuses and Surveys Enabling (ECaSE) Field Operational Control System using our Mobile Case Management (MCM) system ECaSE time and expense Use automated training solution 11

12 Address Canvassing: Successes/Lessons Learned Successes Completed listing for all selected blocks on-time Trained field listers using the multimodal-2020 approach Integration with Enterprise Censuses and Surveys Enabling (ECaSE) Operational Control System Monitored and managed fieldwork in three, disparate test locations Implementation of independent listing Quality Control component Implementation of field management alerts Lessons Learned Some aspects of technical training require improvement Encountered connectivity issues that will require remediation Revisit the business rules for optimizing assignments Develop operational constraints for working in a disconnected state Develop additional OCS functionality to help supervisors monitor progress and remaining workload 12

13 Operational Scope for Peak Operations 13

14 Peak Operations Self-Response (Internet, Phone, Paper) Leveraging the internet to make it easier for people to respond while also offering paper and telephone response options, and allowing people to respond without providing a Census Identification Code. Group Quarters Enumerate people living or staying in group quarters as well as provide an opportunity for people experiencing homelessness and people receiving service at service based locations to be counted. Update Leave Update address and feature data in-person for housing units in geographic areas where we cannot confidently mail a census questionnaire (e.g., areas that do not have city style addresses). Field staff leave a Choice questionnaire packet at housing units to elicit a response. All nonresponding housing units will be included in the nonresponse followup workload. Nonresponse Followup Determine housing unit status for nonresponding addresses and enumerate households that are determined to have a housing unit status of occupied. 14

15 Implementing Innovations: Optimizing Self-Response The 2010 Census Only paper questionnaires The 2020 Census Internet, phone, and paper response options 15

16 Peak Operations: Self-Response Objectives Maximize online response through contact strategies and improved access for respondents Validate the 2020 self-response contact strategy Methodology Deploy a staggered mail strategy Collect response data via the Internet to reduce paper and in person visits, and maximize online response via contact strategies and improved access to respondents Make it easy for people to respond anytime, anywhere to increase self response rates by providing response options that do not require a unique Census assigned User ID Provide questionnaire assistance for respondents by answering questions about specific items or other frequently asked questions; provide an option for callers to complete an interview over the telephone Approach Integrates Enterprise Censuses and Surveys Enabling (ECaSE) Internet Self-Response (ISR) application and the Census Questionnaire Assistance Solution Uses ECaSE Survey Operational Control System to control and manage workload Implements Real-Time Non-ID processing 16

17 Self-Response Mail Strategy Self-Response Self response contact strategy: two panel design ~ 271,000 housing units in sample ~ 184,000 (67.9 percent) Internet First (invitation letter on first contact) ~ 87,000 (32.1 percent) Internet Choice (questionnaire on first contact) Panel Cohort Mailing 1 Letter (Internet First) or Letter + Questionnaire (Internet Choice) Mailing 2 Letter Mailing 3* Postcard Mailing 4* Letter + Questionnaire Mailing 5* It s not too late Postcard 1 March 16, 2018 March 20, 2018 March 30, 2018 April 12, 2018 April 23, 2018 Internet First 2 March 20, 2018 March 23, 2018 April 3, 2018 April 16, 2018 April 26, 2018 (*) Targeted only to nonrespondents 3 March 23, 2018 March 27, 2018 April 6, 2018 April 19, 2018 April 30, 2018 Internet Choice N/A March 16, 2018 March 20, 2018 March 30, 2018 April 12, 2018 April 23,

18 Peak Operations: Nonresponse Followup Objectives Use administrative records to inform and reduce the Nonresponse Followup (NRFU) workload Evaluate refined field operations, including a reengineered field staffing structure and a reengineered operational control system that optimizes case assignments and routing Measure the efficiency and effectiveness of the field staff structure and workload Evaluate the cost of the operation and quality of the response data obtained Methodology Use of administrative records and third-party data to determine occupancy status and set contact strategies for nonresponding housing units Use of an automated and integrated case assignment, case management, and data collection Replacing paper-based operations to provide a faster, more accurate, and more secure means of data collection Approach Use Enterprise Censuses and Surveys Enabling (ECaSE) Enumeration Application to support both production and quality control components Integrate with ECaSE Field Operational Control System using our Mobile Case Management (MCM) system ECaSE Time and Expense Use Automated Training Solution 18

19 Implementing Innovations: Reengineering Field Operations Use technology to more efficiently and effectively manage the 2020 Census fieldwork Streamlined Office and Staffing Structure Area Manager of Operations Census Field Managers Increased use of Technology Automated and optimized work assignments Automated recruiting, training, payroll and expense reporting Reduced paper and manual processing Increased Management and Staff Productivity Increased visibility into case status for improved workforce management Redesigned quality assurance operations Improved communications Census Field Supervisors Listers and Enumerators 19

20 Implementing Innovations: Reengineering Field Operations The 2010 Census Printed paper register listing each enumerator s caseload along with paper maps The 2020 Census Operational Control System Delivers optimized routing Sends alerts to focus managers on areas needing review Allows managers to oversee more enumerators than in

21 Implementing Innovations: Reengineering Field Operations The 2010 Census Paper payroll Timesheet submission required daily in-person meeting with supervisor The 2020 Census Electronic payroll Timesheet submitted and approved electronically 21

22 Implementing Innovations: Reengineering Field Operations The 2010 Census Enumerators used paper questionnaires Labor intensive procedures used to control movement of questionnaires The 2020 Census Automated process Enumerators will have a handheld device 22

23 Key Milestones Activity Date Conduct In-Office Address Canvassing October 27, 2016 February 2, 2017 Open Regional Census Centers January 3, 2017 Begin Address Canvassing Field Staff Recruitment March 10, 2017 Open Area Census Offices April July 2017* Conduct In-Field Address Canvassing August 28 October 6, 2017 Conduct Self-Response March 16 August 31, 2018 Conduct Internet Self-Response, including Non-ID Processing March 16 July 31, 2018 Conduct Census Questionnaire Assistance March 16 July 31, 2018 Conduct Paper Data Capture March 16 August 31, 2018 Census Day April 1, 2018 Conduct Update Leave April 9 May 4, 2018 Conduct Nonresponse Followup May 9 July 24, 2018 Conduct Nonresponse Followup Reinterview May 10 July 31, 2018 Conduct Group Quarters Advance Contact June 18 July 10, 2018 Conduct Group Quarters Enumeration July 25 August 24, 2018 Publish Prototype P.L Data and Geographic Products April 1, 2019 *Delayed the opening of the Area Census Offices. 23

24 The 2020 Census Key Activities Milestone Date Begin 2020 Census Program November 18, 2011 Deliver 2020 Census Operational Plan September 30, 2015 Federal Register Notice of Proposed Residence Criteria and Residence Situations for the 2020 Census June 30, 2016 Conduct the Second Round of Tribal Consultations September November 2016 Begin Local Update of Census Addresses (LUCA) Program (including Appeals Process) January 2017 Deliver 2020 Census Topics to Congress March 28, 2017 Conduct the Block Boundary Suggestion Program December 2015 May 2017 Conduct 2018 End-to-End Census Test August 28, 2017 August 20, 2018* Deliver 2020 Census Questions to Congress by March 31, Census Day April 1, 2020 Deliver Apportionment Counts to the President by December 31, 2020 Complete Delivery of Redistricting Counts to the States by March 31, 2021 Complete 2020 Census Program September 29, 2023 *Duration represents the time frame for data collection. 24

25 Connect with Us facebook.com/uscensusbureau Sign up for and manage alerts at /new twitter.com/uscensusbureau More information on the 2020 Census Memorandum Series: youtube.com/user/uscensusbureau More information on the 2020 Census: instagram.com/uscensusbureau American Community Survey More information on the American Community Survey: pinterest.com/uscensusbureau 25

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