44 FREE Tips, Tactics And Techniques To Market Your Blog To Double or Triple Your Profit When You Flip It!

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1 44 FREE Tips, Tactics And Techniques To Market Your Blog To Double or Triple Your Profit When You Flip It!

2 44 FREE Tips, Tactics And Techniques To Market Your Blog To Double or Triple Your Profit When You Flip It! 1. Study the great blogs and learn what makes them great, even blogs outside of your niche then imitate them. Each blog has at least ONE thing that works make a note of that ONE thing and then also try to pick another ONE thing they all have in common. If you use those in your blog, your results will change substantially. 2. Promote other s people content. Use , IM chat, favors, etc. For this to be valuable, make sure you credit all sources with backlinks do not ever steal anyone else s content that is the cardinal sin of blogging. DON T DO IT! 3. Talk on the telephone with bloggers about what they re reading. Use conventional strategies don t forget bloggers are people too! 4. To quickly increase readership, build user profiles on the largest social media sites such as Digg, Reddit and Stumbleupon. These on their own usually don t produce much of a results, but when you COMBINE them with other strategies, the effect is GEOMETRIC. Each 1% adds up. Many bloggers just do one or two, the TOP bloggers do them all. 5. Also, build relationships with top stumblers and diggers. This is the NEXT STEP if you have profiles as you get acquainted with each community, find your way around and make friends just a handful can take you a long way to increasing your profile and exposure. If you re like most bloggers, you re looking at flipping a $1,000, $2,000 or $5,000 blog. It doesn t take much to add another $1,000 of value If you re in the $10,000+ range you re doing this already. 6. If you re technically literate and so inclined, create the next killer Wordpress plugin or theme. If not, just use the best ones out there. People will pay a PREMIUM for a top notch Blog with all the bells and whistles. Just make sure you make them to the AUDIENCE your blog has. That s important, otherwise you won t get fair market value for your enhancements just like a swimming pool in the back yard of a house in a poor run-down neighbourhood is not as good an investment as it is at the top end of the luxury home marketplace. Blogs are the same position yours accordingly. 7. Select the 5 or 10 from the top 100 blogs in your niche, offer comments, resources, and write guests posts to develop a solid relationship and standing with them. In some cases, 2007 All Rights Reserved Page 2 of 8

3 just FINDING and KNOWING the top 5 or 10 will tell you what you re doing right and wrong. Many Website and Blog Flippers have found this to be the single easiest way to increase their Blog value by 100%, 200% even 300%. It s stuff like font, colours and other style formats that work or don t work Black backgrounds versus white High visual content versus text, etc. Each NICHE has it s own idiosyncracies. 8. Make sure your posts are RSS friendly with the KEYWORDS and WHY people should read it is within the first few words of the post to INCREASE readership. 9. To get a PR9 link, design a theme for csszengarden.com. Go there now and check it out! 10. Use only a standalone domain name (e.g., or directory on an existing site Avoid hosted services that do not allow you to use your own domain name! People will pay 2 to 3 times more for a standalone site. There are lots of reasons for this that are covered in the course. All you need to know is that you can buy a blog that is on blogger, convert it to a standalone and Voilà! Rapido Presto! You ve doubled your money. Don t know how to do this go to and ask someone to do it for you! 11. Customize the look and feel of your blog and templates for a unique and compelling design. This is probably the EASIEST and QUICKEST way to increase the value of your blog. Go to and invest $100 to $300 and you ll make $500 to $1,000 more when you flip your blog. People WANT TO BUY A NICE BLOG. As a Flipper, you want o buy an ugly on and transform it into a BEAUTY. 12. Research keywords and develop a glossary. Use Keyword Discovery, WordTracker, SitePoint, SEOBook Keyword Research, etc. This is one of the strategies we teach in the course. At $47 it s an investment that pays for itself by the time you re finished watching the first of the 6 videos. Get it now to Flip your blog for MAXIMUM PROFIT. 13. Optimize your blog through template optimization - RSS subscription options, social bookmark links, HTML code, Unique title tags, URLs, Sitemap. These are also explained in the course, but the point I want to make now is that as you can see, there are COUNTLESS WAYS to increase the value of your blog. All you need is a SYSTEM to do it right and then do it over and over and over again! Cha-Ching, Cha- Ching! All Rights Reserved Page 3 of 8

4 Optimize your blog also with helper plugins specific to WordPress or MT. These are free and easy to install they will make the transformation of your blog easier as you BUILD and CREATE the value before you flip it. What you want is a SYSTEM that you can repeat over and over again looking for blogs that DON T have this functionality. Buying them, giving them the make over they need and FLIPPING them for a profit. NOT holding on to them, but FLIPPING them based on your skill set and system. 15. Create a Feedburner Pro account and enable feed tracking. This is a basic MUST-DO. 16. Setup a Google account for Sitemap, validate and prepare it for future submission to search engines. 17. Identify authoritative blogs, web sites and hubs for outbound resource links and blogroll. This is slightly different than a previous point you need to become the CENTRAL point of contact for your subscribers to get their information sure they can do direct, but why would they if YOU do it on their behalf?!?! Now you get how this can become massively profitable! 18. Format archived and related posts. This is important when you are BUYING blogs ask what the archives are like some people hide the historical posts which is a big no-no for several reasons But it s an ideal opportunity for you to either re-release them when you BUY the blog and/or re-position the archives as a standalone asset with a different stream or approach. Sometimes archives have multiple themes that have lost momentum But can be resurrected as SEPARATE independent BLOGS focused on THOSE THEMES. Imagine that you buy ONE blog and turn it into 2 or 3 INSTANTLY for a 200 to 300% profit OR MORE. They KEY is to get access to the archived posts. 19. Enable statistics for tracking, e.g., Google Analytics, ClickTracks. The more you know about your blog, the more you can sell it for it s that simple. DOCUMENT IT ALL so you can be 100% transparent with the eventual buyers. In course we teach this so you can easily increase value by 25% to 75% within 30 to 60 of tracking. Not a bad return for DOING NOTHING ELSE but tracking what the previous owner didn t bother measuring! 20. Submit RSS feed and Blog URL to prominent RSS and Blog directories and search engines. This is so basic that it s not worth explaining, but it is worth reminding you to DO. Sometimes, it s the easiest, quickest things that get overlooked like having food in your teeth it doesn t matter if your dressed to kill, you open your mouth and all people will see if the spec of food! 2007 All Rights Reserved Page 4 of 8

5 21. Engage in an ongoing link building campaigns. If you are going to create a LOT of value with your blog, you need to do this with other bloggers and website owners this is not a short-term strategy, but something you want to keep in the back of your mind as you have 2 or 3 blogs on the go and time permits to do this. It s something that you can have running in the background as you deploy other strategies. 22. If podcast or video content is available, submit to Podcast and Vlog directories. This is selfevident and we show you which ones are best in the course. 23. Submit blog URL to paid directories with categories for blogs - Yahoo, BOTW, bcentral, WOW, JoeAnt. If you have an Australian blog, you ll want to register with Optimize and distribute a press release announcing your blog. There are a lot of avenues to do this on the web pick the one(s) that cater to your audience be it consumer, Gen Y, professional, medical, etc. The more targeted the better. 25. Request feedback or reviews of your blog in relevant forums and discussion threads. If you have a resourceful post that will help others, point to it. Make sure you point to the SPECIFIC post and not to your blog or website homepage. Nothing frustrates people than searching for information via a link that is not DIRECT to what they WANT. Give it to them as specifically as you can and you will be rewarded with comments and backlinks galore! 26. Research and comment on relevant industry related blogs and blogs with significant centers of influence. Opinion makes are called Mavens and you need them on your side the book that explains this phenomenon is called the Tipping Point by Malcolm Galdwell a must-read for bloggers who want to create long-term on-going value for their blogs. 27. Post regularly. If it's a news oriented blog, 3-5 times per day. If it's an authoritative blog, 3-5 times per week, but each post must be unique and have high value. Just ask yourself what is the most relevant thing to be discussed TODAY, RIGHT NOW and check out the next recommendation to find out what that is 28. Monitor inbound links, traffic, comments and mentions of your blog - Google Alerts, Technorati, Blogpulse, Yahoo News, Ask Blogs and Feeds. These are all sources and indications of RELEVANCE and NEWSWORTHINESS. The keys to a great blog! 2007 All Rights Reserved Page 5 of 8

6 29. Always respond to comments on your blog as well as when you detect a mention of your blog on another blog thank that blogger in the comments of the post. ADD value to the thank you so it brings value to other readers you should pre-approve all comments to a blog before you open it up. Spammers and hackers love to go on unmonitored sites and post garbage, insults and other negative comments they have nothing better to do. It s a simple setting that all blog software has built-in. You just need to make sure it s properly set. 30. Make contact with related bloggers on AND offline if possible. Don t treat them as competitors they are in fact allies. The Internet is not a zero sum game. The more you talk the more everyone wins! 31. When making blog posts always cite the source with a link and don't be afraid to mention popular bloggers by name. Use keywords in the blog post title, in the body of the post, and use anchor text when you link to previous posts you've made. 32. Use social networking services, forums and discussion threads to connect with other bloggers. If they like your stuff, they will link to you. Make sure you have a link back to your blog I know I sound repetitive, but it s amazing how few people do this. As a blogger, links are your profit currency especially when you go to FLIP your blog the links will increase the price people will be willing to pay for it. 33. Remember when web sites were a new concept and the sage advice to print your web address everywhere you print your phone number? The same advice applies for your blog. 34. Enable automatic trackback and ping functionality. This along with other blog settings are crucial to ensure that you conform to social networking norms and expectations. 35. If your blog's goal is to promote you as an authority, interview other prominent bloggers in your industry. Your own credibility will improve by association. You need to record the conversation (with the person s permission of course!), that will be a Podcast that you can then post to sites such as Then you get it transcribed using and offer it as a product and/or a opt-in giveaway/bonus for your blog subscribers. 36. I ve mentioned this before, that you need to build up your online networks through services such as MyBlogLog, MySpace and Facebook to promote particularly useful content on 2007 All Rights Reserved Page 6 of 8

7 your blog with SPECIFIC links, but now there s an interactive component that you can add to the mix that makes it interactive. Check it out and see what happens! 37. Once your blog has 1000 or more subscribers, show your Feedburner badge. Until then, do what you can to BUILD your subscribers, one at a time. 38. Host images with Flickr making sure to include an anchor text link in the image description back to the post where the image is used on your blog. Once again link to the POST, not to the homepage of your blog. 39. Use your blog to gain press/media credentials at relevant industry conferences and use the event to create content, connections and increase your knowledge. Simply put, report on the on-going activities without stealing anyone s Intellectual Property. The event organizer has invested thousands of dollars to promote the event, you can piggy-back on that with the increased interest in the event it s a win-win BECAUSE you are in fact promoting and linking/associating yourself with the event. Cha-Ching! 40. Use images, photos and Mindmaps in your blog posts. Variety will attract a WIDER audience and you ll soon learn what people prefer based on comments and traffic. Make sure you label these appropriately and include backlinks in the document themselves to ENHANCE return traffic. Go to a blog that does this quite effectively, When you come across a valuable tool such as make sure you share it within your blog several times across several posts as newcomers to your blog probably won t go through the archives. If you explain it s use or value in detail in a previous post, point to THAT post BEFORE you link back to the original source, increase the page views of your blog. Of course abusing this strategy will frustrate readers, but done once in a while can increase page views by 10, 20 even 30%. That is valuable when you come to FLIP your blog you can PROVE that people are coming AND READING your blog! 42. Use cartoons and other illustrations from time to time be creative and if you re not, tap into a local talent and cross-promote him/her. They will be thrilled and you ll get amazing graphics! 43. Just in case we forgot this is all about increasing the value of your blog so that you can FLIP it for maximum profit. Mention, endorse and promote products and services that you 2007 All Rights Reserved Page 7 of 8

8 trust every once in a while. Create a SEPARATE account for affiliate sales for EACH blog that you have so that when you FLIP your blog, you can sell the on-going revenue stream easily. Even one e-book sale/month can increase the value of a blog by HUNDREDS of dollars You don t necessarily want to be blatant about it, but every once in a while a SALE can be made don t miss that opportunity to monetise your traffic! 44. Last, but not least, give bonuses that are valuable ideally bonuses that don t cost you anything. This is the most exponential way to increase the value of your blog. Strategies to do this are called Exponential Marketing Strategies and some of the best can be found at They key is to KNOW what people want and to give them a test drive before they buy. Whatever you do, have fun doing it as you Flip Your Blog For Profit! Committed to Your Success, Hal Thomas P.S. Don t re-invent the wheel that has already been created for you. The Flip Websites Now System has been purchased by HUNDREDS of people who, just like you want to make money on the Internet to get a little more extra spending money or replace their full-time income and quit a job they hate Join the ranks now of people who are making money each and every day flipping websites for profit, except you have the twist of flipping blogs! Go to and make the best investment in your Internet Wealth Creation curriculum. The click-by-click tutorials will show you how to do it one step at a time. It s a course that ll pay for itself on the the very first flip! 2007 All Rights Reserved Page 8 of 8

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