BOOK MARKETING: How to Create a Powerful Online Course With Your Book Interview with Chris Kyle
|
|
- Hubert Hamilton
- 5 years ago
- Views:
Transcription
1 BOOK MARKETING: How to Create a Powerful Online Course With Your Book Interview with Chris Kyle Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters. Every week I introduce you to a marketing master who will share their expertise to help you market and sell more books. Today my special guest is an elearning expert. Chris is a teacher, business coach, author, and elearning expert who's committed to empowering authors, teachers, experts, and change agents to light up the world with their message. He works with individuals and organizations to build and launch online courses and programs that deeply engage, inspire, and transform participants from all across the world. He's the creator and teacher of Launch Academy, a live, online training program that guides participants through a proven, step by step process, to create and launch successful online courses that are both transformative and lucrative. He's the author of Purpose Activation Blueprint and 5 Things You Need to Know to Create a Successful Online Course. Chris, what a pleasure it is to welcome you to the show and thank you for being this week s guest expert and mentor. Thank you Susan, it's great to be with you here and with your audience. Thank you for having me. Chris, let's talk about how our authors can light up the world with their message and how would an author turn their book into an online program. Where do they begin? That's a great question, I get that all the time. I work with a lot of authors, as you can imagine, a lot of change agents, authors, experts, content experts, and I get that all the time. The first thing that I want to say is that, in today's world, as you look to bring your message, your content, your teachings, out into the world, that there's really two fundamental ways now. It used to really be one way, and that was through a book. That was the way that you disseminated your teaching around the world, and now, truly, it's really two very powerful and distinct paths to bring your message out. One is the book, which is your Page 1
2 authors, authors out there writing, putting their teachings into a nonfiction book, and the other one now is online courses. To a certain degree, online courses and the whole elearning world is certainly starting to overtake the book world in the sense of not only the reach, the scope, global audience, but also in the financial return to the creator. It's very difficult these days to make any money on your book, but it's still a powerful way to get your ideas, your teachings, out into the world. Where I think people start with it is, if you have a book, or in the process of writing a book, you simply think about, especially if you're writing the book now is, think about the book and shaping the book, potentially, as a course. Thinking of it as a course in mind. What people want to start is the first is, and I know it may seem obvious, but is a commitment to teaching the content that would be in their book, that is in their book, and a commitment to that as an online experience for participants. Meaning, I really want to bring my book out and actually have it meet an audience that's going through a step by step process that I'm then teaching it. Now, I teach a lot about how people create live online courses, but you can also create what we call is, products or programs that are evergreen. I don't know if we can get into that in a moment, but that first place is that commitment because I hear a lot of teachers come to me and they say, "I've got this book and I'm thinking about going online and doing that and having an online course," and what I find is, there isn't really a commitment or a motivation to do that. Meaning, it sounds good but it's sort of like, I don't really want to do that, I'd just rather keep writing books and doing that and be behind the scenes. I don't really want to have to take the time and energy and effort to create an online course. I got to tell you, it starts with that I'm in, I'm committed. Then the second step, and I'll pause here in the second step then is, I think for most people, they need to do either the research and/or get the support and the coaching to figure out how to launch an online course. Either do it on your own, that deeply understand and do... get books and programs and sign up for stuff to learn the process because it is not easy, it's not intuitive, and it's not like, "Hey, I just throw up six modules, I put it out there, and people will just show up." The build it and they will come. Field of Dreams. It does not work. That would be, literally, the difference is then, I'm getting support, I've got the research, I'm getting coaching or training on how to best do it. Page 2
3 I love the idea of, obviously, the commitment to doing it, but then as you say, getting that support because, as I mentioned to you earlier, I'm in the throes of putting my own online program together and it's really not easy. As you say, it's not just throwing it up there, a few modules, especially because I'm a very high information, high content person, and I know that whole concept of less is more. Do you have a simple, let's say, course structure, that you could recommend our authors to follow? Yeah, I think what I'd love to share with you is my model, and my model is built on what I call the four essential elements for creating and launching an online course. It is a great framework for somebody to think about. "Oh, what do I need to do? What's the framework for this?" Because one thing I will tell you and we'll probably talk a little bit more about mistakes out there, but the mistaken mindset that I hear time and time and time and time and time again is, if I just find the right tech platform, I'm good to go. "Oh, I want to do an online course Chris. What tech platform should I use? Should I use Teachable? Should I use Axis Allied? What about this Kajabi thing?" The mistake in that is thinking that the technology, the platform housing the course, is the end all, be all, and that is far, far, far from the truth. What I teach is the four essential elements, which are all the components for making sure that you have a great course. That's first and foremost. Like a great program that people love, that you'll eventually, as people come through the program, are raving fans of it. Like, "That was amazing, that was so deep and rich, and it really transformed a part of my life." What you need is to have all four of these in play, and the first is transformative content. So, more and more when we look at non-fiction, when we look at personal development, or adult education, that's kind of what we're talking about here. It's really critical to look at a content, your course content, that has a transformational focus to it. It's not just a bunch of information I stick out there in random order and my modules don't connect to each other. I really encourage people to look at what is the step by step process I'm taking somebody through so they move from point A, where they come into my course, where they want something. They have a problem or needs. Then point B is where they like to be. That sense of, "I'd like to have this in my life." For me, with Launch Academy, it's simple. I come in and I really want to have an online course, but I don't know how the heck to do that. I also want to have greater reach, bigger impact, and make more money. That's my B. I want an online course to help me do that. Not just to create it to create it. If you, in whatever content area you have, can Page 3
4 have some sense of, "I'm taking you from point A to point B," and create a content that focuses on that, then you can be looking at more talking about transformation then just informational products or info-products as we call it. Transformative content is really important. That's creating a great course outline, having great practices, homework and assignments, and things that they're really gonna take your material and run with it. Regardless of whether it's a live online course or a home study, evergreen program, it's still the same, you've got to have great content. Then, number two is what I call enrolling messaging. And this is the step that's so critical before you just get to marketing, just all the marketing tactics and stuff, and I'll talk about that in a moment. Enrolling messaging is really all looking at the primary shift for people now is to stop thinking about what you think is so great about what you're offering, and really get in the mindset of what I call your avatar. That is specially for audience that's gonna have a great experience in your course. Also, what I call your ideal student. Your ideal student is somebody that you investigate, look at, what makes them tick, fears and frustrations, aspirations and wants. You really dig into the psychographics of your avatar, relative to your course content, and then you begin to create messaging, words on a page, that speak directly to them. Not your sense of this course is great because it has this, this and this. No, it's more like, "Oh, I want to talk to you. What's your aspiration? Here's your problem. What's the diagnosis to your problem? Here's the solution." That you have a conversation that's all about them. Then that forms your marketing messaging. That forms what's gonna go onto free webinar page, your course sales page, all of that. That forms kind of the blueprint, it's what I call the authentic messaging blueprint. When you do the avatar work, and you learn about them, you create this blueprint that will impact all of your copy, including your s and your web pages, all of that, for your online course, for even just one online course. Then the messaging then translates into the essential element number three, which is, effective and converting marketing tactics. I just call it your marketing, your marketing tactics, practical and tactical. Then, that's where you start taking your messaging, your course content, and then putting it into pages that people will see, landing pages, course sales pages, and copy. Then you'll also look at, "Okay, well how do I get the word out?" Through marketing partners, affiliate partners, maybe through social media postings, and then even possibly through Page 4
5 online advertising, like Facebook ads or Google ads, which is, I think, optional, for those that are just starting out. We'll talk more about that. Then the final piece is the technology, and I call that engagement oriented technology. As much as possible looking for ways to use technology that created more engagement, but that also helps you stay more engaged and make it easier for you to run your courses and programs. That's now the platform piece, that's where, "Okay, where should I house my course? What marketing platform do I need to use?" Really, it's just a couple of off the shelf programs that can get people rolling and not too much money these days. But I help people sort through all the morass of all the freaking different technologies out there to what I think are the best and best of class. If you have those four, that's my model, if you have those four in play and thinking about all four, working them, that's where you start, that's the first level to say, "Okay, if I'm working on all of those, now I go deeper into each of those to complete my course." And frankly, it's not that complicated, it's just, I got a great course outline, I'm really thinking about my avatar and that messaging. What are some of the simple marketing tactics I need to do? And, what technology? That's easy. It's just, most people think that technology piece is 90% of it, and they don't think about transformative content, they don't think of messaging, and they don't think marketing, and the just think they'll just throw it up on the tech platform and it'll magically... people will show. It's so funny that you should say that because I know that I've spent a lot of time thinking about the technology. It's way down the list for you. Talk to us more about making a course more engaging so a student actually finishes the course. Because I know from my experiences, that I buy a lot of courses and I start them with such gusto and with such enthusiasm, and then somewhere along the line it sort of peters out and I'm embarrassed to even admit how many courses I have not finished versus the ones I have finished. That is so great. What a great question. It's an important question and I am with you too. I purchase courses over the years and maybe finished 10% of the ones that I've purchased. You know where I got started, or deep into them, or halfway and then I get busy and I don't finish it. My answer to that is, there is no easy answer. There's no magic pill to say, "Gosh, if you do these four things, these three things, you're gonna get 100% of your people finishing the course." That is just not the case in the world of online learning. And frankly, it's not the case of high Page 5
6 schools or even college or university programs. A lot of junior colleges, or colleges, or high school have huge drop-out rates. They don't finish their degree or their programs. When we look at education in general, there is large drop out. People... things happen in their lives and in the elearning space, it's even greater, or course. A few statistics here and then I'll dive into what I think is the best way to create greater engagement and have people finish is that, when you look at the two fundamental ways that courses are delivered, and there's lots of variations here, I'm just gonna give people the two fundamental ways, and that is, that you can have a course, an online course, that is a live online course. That means it has a start date and a finish date and it has a cohort going through at the same time. That's a live online course where you're engaged as a teacher. Then you also have what we call online products, or home-study programs, or boxed courses that you could say are evergreen. They're not necessarily always evergreen, and evergreen just means that they're available 24/7, 365. They're evergreen, they're always available. We call those products boxed courses and when you look at the boxed courses, the completion rate in the studies that certain companies do and the data that we get from the industry is that you have less than 10% of the people completing a boxed course. Less than 10%. Let that sink in. It's like anywhere from 7 to 10% for that, and in some ways we keep watching it. I don't even know if it's going down and down to like 5%. That means completion. Even if they got three quarters of the way through and they dropped out, they didn't finish. That's huge, and it's a huge issue in the business and the industry. Then the other side, if you do a live online course, where you're there each week with a live call and people are moving through the seven weeks together, there's a lot more mutual accountability and a sense of connecting in with the teacher and don't want to miss it. That actually jumps up to as high as 30%. Some courses can be even higher. Some teachers and courses could be 40 or 50%, or more, that complete it. But it's really dependent on the teacher and the community. You can see the difference there, creating products, programs, that are kind of there, home-study, I buy it, I spend $147, and it just sits there. There's no live call with the teacher. No nothing. So I just have to be fully selfmotivated. That's a huge difference between 8 percent and 30 percent. One of the best places that I teach, for those that are first time course creators, that are just getting into it, or maybe they've done one course Page 6
7 but didn't have good result with it, is, I encourage everybody, I teach this in Launch Academy, is that your first launch should be a live online course. A live course. It starts November 1, it ends December 15. I get everybody excited about the first-class session. I have a course website. I have live calls each week. It's a bit more time-consuming, especially for the first launch, but boy, the engagement levels up, the completion rate is up, you have more fun as a teacher, the students get more value because they're connecting with you as the teacher, as the expert. There's just a lot more richness just in that and then they're all moving through it together as a cohort. Week one, week two, week three, and then if you have your private Facebook group, which highly recommend that, for the course, that's just for participants in the course. They get to talk and connect with each other and share stuff. It creates all this level of accountability and support and energy that you as a teacher will have much more fun with it and the students will have a better experience. You'll get better testimonials, you'll have raving fans, you'll have people talking about the course coming out of it. Then later, as you get better and better at it, as you understand the launch system, how to do it, then you can eventually turn it into an evergreen program so that you don't have to keep doing the launch model with it. But I encourage people to do it at least three times as a live course and then shift it into an evergreen experience, if they want. Some people will still do their courses two or three times a year, every year, launch it as a live program, and I think that's awesome. I think it's a great way to do it. That's the engagement piece. Let me add one more piece about that engagement in the course. When you're creating your course, thinking about that transformative approach. What's the step by step process I want to take people through? Module one sets up and points toward module two. I can't really do module two effectively until I've done module one, and then module two gives me the insight and the opening and the learning to get to module three. So I'm moving through a step by step process and then each part of that are practices and assignments that are really engaging, that's beyond write this or journal that. It could be that. But it's like, do five avatar interviews, go interview for 20 minutes, five different people, or, here's a meditation practice, or guided visualization to do every day, or this week. Give people juicy things to do, that are embodied, that are interesting, that engage other things in their life, besides just their brain and their pen on a pad, or on the keyboard. Then, if you're doing that and thinking about that in the creation of your content and then giving them Page 7
8 markers along the way that they're doing it well and doing it right, more people will stay engaged when they start to see some of the shifts, even if it's simple, they start to see some of the shifts from module to module in their life. It'll create a certain kind of momentum that'll help them move through the rest of the course. If I'm understanding you correctly Chris, that is that there's a higher likelihood of transformation in a live program than there is a homestudy, self-motivated program. Would you agree with that? Yeah. Two things. One is, yes, possibly higher level of transformation, but certainly a higher level of engagement and completion. Definitely. You know, with a great home-study course, if somebody was an A student and went through the exact same program and really stuck with it, they may have the same transformational experience as somebody going through the live course, but the huge difference that would impact that is the teacher's essentially not available for Q&A, questions, a little bit more light teaching, and they're not going through with a learning community. Meaning, they're floating on their own. A learning community helps embed the learning, gives new insights when somebody shares on the forum or the Facebook page, or shares in the live calls. Guess what? It spurs insights and thoughts and for the other participants to go, "Oh, God, oh yeah, I see how that..." That component of it does point to a little bit more the potential for a deeper shift, or more... greater leap of transformation because of those components. And yet... still, if the content's great and somebody does every little bit of what you offer, they could still have a similar experience, even in an evergreen. If they do it. If they do it all. And that's a big question. I was just gonna say that, that's the big if isn't it? Right. You know, they stop halfway through, or course they're not gonna have... a lot of the transformation is backloaded and... let's say it's a seven-week, online course, a lot of the real shifts may happen in week six and seven, or five, six, and seven, right? It's a build-up, so if somebody stops at week four and they're kind of board or stops at week five, they may be missing the real goal of it all coming together as you put it all together toward the end of your courses. It's time to look at some mistakes. Our listeners love mistakes. What are two or three of the biggest mistakes that you find people make when they create online courses? Page 8
9 Yeah. It's great. I get this all the time too and I write about it a little bit in my ebook, which we'll talk about at the end, where I talk about some of the key mistakes. But I know, one of the first big mistakes is thinking that if I just create the program and just either directly pull it from my book and slap it in different modules and then pick a tech platform and then just post either my videos or the workbook, or whatever, that somehow magically, that's all I need to do to get people in more course. So, mistake number one is, I said it before, earlier, is, I want to do a course, let me just figure out the tech platform, once I have that then I just load up all my stuff. I know how to talk about it, I'll just write it like I think, put up a simple sales page. Then, you look around and go, "Well, I see, I've got my small mailing list and I guess I can do some social media posts. Oh, cool," and then you get two people signing up for your course. The big mistake is just thinking technology, that's all I need, I put it up, boom, done. The next big mistake that I see a lot is thinking about that the content is more informational in nature, or, what I have in my book, non-fiction book, might be very practical and it has different chapters, but the chapters don't necessarily connect. They aren't this step by step process, it's just sort of information that's there and that I think, with a course, I can just take that, lift it over, and then those different modules don't really connect well, they're not taking people through a process. Then what happens is, it becomes an informational experience. We were talking about that a little bit and you mentioned that a little bit earlier is that then it becomes more of an info-product rather than a transformational experience. Again, most authors and transformational authors, and change agents, they want to create transformation, but they have to really look at what they've written and is that gonna work, or do I need to reshape what I've written to really put it into a powerful course that has a step by step transformative experience. Then, the last one is more of a marketing one is, as teachers get to the point of saying, "Okay Chris, I've got it. I hear you with the four essential elements. I'm really working on my content and my outline. I want to make that engaging, robust. I will do a live online course." But now we get to the marketing, one of the biggest mistakes is and what I encourage is the first line, and the most important marketing that you can do is to find aligned partners. Affiliate partners. Marketing partners. Joint venture partners, we call those JV partners. All of those mean the same thing. It's all the same word is... different words for the same thing which are partners, people out there that have a following, have a list, who are willing to support you in promoting your program. To their Page 9
10 community. So, an endorsed . "Hey, you gotta check out Chris' program. He's awesome. Here's his free webinar." That kind of thing, and then of course there's social media posts and all that. But, starting with trying to figure out to win at Facebook ads to launch your course is dicey and expensive. You've got to really understand what your offer is. Understand what your course that... the messaging's gotta be great. I say, partners. I say, start with partners. You can leverage your network, and the big mistake that I see in there is that people don't start early enough in the process of getting partners lined up for their course. I usually say, "Look, you need to be thinking three to six months out, minimum, to start talking to potential partners for your course that's gonna launch six months later." A start date of it. To often, even when course creators have great content, they've done a good job with their messaging, they understand, I've got to set up these pages and they've got to be good, is they still forget that or they just don't realize that and so they start talking to partners, literally, two weeks, three weeks, four weeks before their course is gonna start or before their marketing window's gonna start. That's a recipe for getting a lot of nos and a lot of gracious nos where you don't really know behind the scenes they're thinking, "Damn, that person just... they want me to blast and it's just three weeks later they want me to blast." They will never say that to you, they'll be, "Oh no I'm sorry, I can't do it," and you've damaged a little bit of the relationship by being so last minute and that's not a good thing. Do not be last minute, you don't even have to finish your course, you don't have to have it all set up on the technology, you just need a title, sub-title, and a blurb about the course to start promoting it to partners, with a plan B. And that's it. You could be working on all the other stuff while you're getting those partners lined up, and it's a huge one, and it's very specific, but I bring it up because that makes the difference between somebody having maybe 50 to 100 people in their first online course, versus 10, are those partners. Wow. So much to think about. Yeah. I've got like four other mistakes, but, we'll leave it there. Oh my goodness, I'm exhausted. Chris, I know that our listeners are chomping at the bit to find out more about you, your services, Launch Academy. Take it away. Let us know how they can contact you. Page 10
11 Yeah. It's great. One of the first things that I encourage everybody listening is to get my free ebook, The 5 Things You Need to Know to Create and Launch Successful Online Courses. It's a pretty easy to get through ebook. I think you'll be providing a link, Susan, for them to get that. It's free. Just sign up for that and that'll give you a lot of good information. Some of the stuff that I've shared here but going a little deeper in certain areas. Giving you some nice templates and all that. Check that out, that's one. Then, I also run a program called Launch Academy, which Susan, you mentioned earlier. That is a 16-week program to help people go through the process that I shared with you, the four essential elements to create and launch your online course. All the pieces. Diving into that and all the things that you need to know to launch your course. We just launched it, it's an annual launch and we just launched 2018 Launch Academy in May. Just, stay tuned, if you get my ebook, you'll also get on the ing list where I give a lot of tips and videos and all that and you'll be able to stay in touch with us the next time that Launch Academy is up and ready to roll. That ebook is worth its weight in gold. I highly recommend listeners to get a hold of it. I will put a link in the podcast show page. So, please, check that out and if nothing else, get a copy for yourself. Chris, if you were to leave our listeners with a golden nugget, what would that be? Yeah. A golden nugget. I think, for me, putting myself in the shoes of that... where I was that first-time course creator, like many people listening here, of like, "I'm ready to do it." I think the golden nugget is really two things. Is, trust your content in the way that says, "I'm ready and I trust that my content will have an impact on people s lives. And that I'm committed to translating whatever I have, whatever my content or teachings, into a transformative learning experience." That's kind of my nugget is, we have so much content out there in the world. So much informational content. So many Wikipedia pages and etc. So many YouTube videos that just give you that kind of nuts and bolts of something but it's rare, much rarer, to really sit and think about how do I create a transformative learning experience for my students or my participants that they really get what they want. That they move to the next level in their life. That they're really fired up with what you've provided to get them to the next level or the next place in their life. Page 11
12 And if you focus on that. You create great products, like great programs. Really focus on that then I think we're gonna be changing the way people perceive elearning and all that because right now it's got some bruises and sometimes a bad imagine because a lot of stuff that's delivered isn't that interesting, that good, or engaging. Frankly what I call it, it's kind of crappy stuff. So, make great programs. Have it be transformative in nature. I know, over the long-run, no matter where you start, over the long-run, a great transformational course will always win out. You'll have success with it. That's my nugget. Wow. Make great programs. What priceless information Chris, thank you so much for sharing your wisdom with us. Thank you all for taking time out of your precious day to listen to this interview. I sincerely hope that it sparks some ideas you can use to sell more books. Here's wishing you much book marketing success. Page 12
BOOK MARKETING: Profitable Book Marketing Ideas Interview with Amy Harrop
BOOK MARKETING: Profitable Book Marketing Ideas Interview with Amy Harrop Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters.
More informationBOOK MARKETING: How to Turn Your Book Into a Program Interview with Elena Rahrig
BOOK MARKETING: How to Turn Your Book Into a Program Interview with Elena Rahrig Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the
More informationUsing Google Analytics to Make Better Decisions
Using Google Analytics to Make Better Decisions This transcript was lightly edited for clarity. Hello everybody, I'm back at ACPLS 20 17, and now I'm talking with Jon Meck from LunaMetrics. Jon, welcome
More informationAuthor Platform Rocket -Podcast Transcription-
Author Platform Rocket -Podcast Transcription- Grow your platform with Social Giveaways Speaker 1: Welcome to Author Platform Rocket. A highly acclaimed source for actionable business, marketing, mindset
More informationEp 195. The Machine of Your Business
Full Episode Transcript With Your Host Jody Moore I'm Jody Moore and this is Better Than Happy, episode 195, The Machine of Your Business. This podcast is for people who know that living an extraordinary
More informationCLICK HERE TO SUBSCRIBE
Mike: Hey, what's happening? Mike here from The Membership Guys. Welcome to Episode 144 of The Membership Guys podcast. This is the show that helps you grow a successful membership website. Thanks so much
More informationBOOK MARKETING: How to Benefit from Hosting Your Own Podcast Interview with Andrew Allemann
BOOK MARKETING: How to Benefit from Hosting Your Own Podcast Interview with Andrew Allemann Welcome to Book Marketing Mentors, the weekly podcast, where you learn proven strategies, tools, ideas, and tips
More informationSo, again, that was addressing that main problem of how to attract new members. Even though people in that stage, you know, it's not just about
Mike Morrison: Hey there. Welcome to episode 142 of The Membership Guys Podcast. I'm your host Mike Morrison and, if you are looking for tips and advice on growing a successful membership, then good news,
More information2015 Mark Whitten DEJ Enterprises, LLC 1
All right, I'm going to move on real quick. Now, you're at the house, you get it under contract for 10,000 dollars. Let's say the next day you put up some signs, and I'm going to tell you how to find a
More informationThe ENGINEERING CAREER COACH PODCAST SESSION #1 Building Relationships in Your Engineering Career
The ENGINEERING CAREER COACH PODCAST SESSION #1 Building Relationships in Your Engineering Career Show notes at: engineeringcareercoach.com/session1 Anthony s Upfront Intro: This is The Engineering Career
More informationEp #2: 3 Things You Need to Do to Make Money as a Life Coach - Part 2
Full Episode Transcript With Your Host Stacey Boehman Welcome to the Make Money as a Life Coach podcast where sales expert and life coach Stacey Boehman teaches you how to make your first 2K, 20K, and
More information************************************************************************ Financial Literacy in Grades 9 and 10 The Arts Music AMU1O and AMG2O
************************************************************************ Financial Literacy in Grades 9 and 10 The Arts Music AMU1O and AMG2O ************************************************************************
More informationEPISODE 10 How to Use Social Media to Sell (with Laura Roeder)
EPISODE 10 How to Use Social Media to Sell (with Laura Roeder) SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there! Amy Porterfield here, and we are on episode #10. Why am I so excited about that? Well,
More informationSOAR Study Skills Lauri Oliver Interview - Full Page 1 of 8
Page 1 of 8 Lauri Oliver Full Interview This is Lauri Oliver with Wynonna Senior High School or Wynonna area public schools I guess. And how long have you actually been teaching? This is my 16th year.
More informationjust going to flop as soon as the doors open because it's like that old saying, if a tree falls in the wood and no one's around to hear it.
Mike Morrison: What's up, everyone? Welcome to episode 141 of The Membership Guys podcast. I'm your host, Mike Morrison, and this is the show for anybody serious about building and growing a successful
More informationCLICK HERE TO SUBSCRIBE
Mike: Welcome to the inaugural episode of the Membership Guy's podcast. I'm Mike Morrison, one half of the membership guys alongside my partner Callie Willows and the purpose of these episodes is to provide
More informationHow to Help People with Different Personality Types Get Along
Podcast Episode 275 Unedited Transcript Listen here How to Help People with Different Personality Types Get Along Hi and welcome to In the Loop with Andy Andrews. I'm your host, as always, David Loy. With
More informationBOOK MARKETING: How to Crack Best Seller Rank Code on Amazon Interview with Tom Corson-Knowles
BOOK MARKETING: How to Crack Best Seller Rank Code on Amazon Interview with Tom Corson-Knowles Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and
More informationBOOK MARKETING: How to Build a Powerful Author Platform to Be More Visible Interview with Alinka Rutkowska
BOOK MARKETING: How to Build a Powerful Author Platform to Be More Visible Interview with Alinka Rutkowska Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools,
More informationDo Not Quit On YOU. Creating momentum
Do Not Quit On YOU See, here's the thing: At some point, if you want to change your life and get to where it is you want to go, you're going to have to deal with the conflict of your time on your job.
More informationThe Online Marketing Made Easy Podcast with Amy Porterfield Session #123
The Online Marketing Made Easy Podcast with Amy Porterfield Session #123 Show notes at: http://www.amyporterfield.com/123 Amy Porterfield: Hey there, Amy Porterfield here. Welcome back to another episode
More informationPhone Interview Tips (Transcript)
Phone Interview Tips (Transcript) This document is a transcript of the Phone Interview Tips video that can be found here: https://www.jobinterviewtools.com/phone-interview-tips/ https://youtu.be/wdbuzcjweps
More informationCelebration Bar Review, LLC All Rights Reserved
Announcer: Jackson Mumey: Welcome to the Extra Mile Podcast for Bar Exam Takers. There are no traffic jams along the Extra Mile when you're studying for your bar exam. Now your host Jackson Mumey, owner
More informationHey, Janice. Thank you so much for talking with me today. Ed, thanks so much. I'm delighted to be here to talk to you.
Case Study: How The 2X Project Helped Janice Hughes Strengthen Her Market Positioning, Land More Lucrative Clients and Increase the Quality and Quantity of Client Leads Hey, Janice. Thank you so much for
More informationHow to get more clients with LinkedIn with Gary Kissel
How to get more clients with LinkedIn with Gary Kissel Intro: Turn your hobby and freelance work into a profitable business! Make your marketing easier by applying the strategies of experienced entrepreneurs
More informationa (Wildly) Successful Book
How To Write and Publish a (Wildly) Successful Book 5 Critical Steps A NOTE FROM ELIZABETH 21 Welcome! I don't know exactly what compelled you to request this toolkit, but perhaps... You've wanted to write
More informationStep 2, Lesson 2 The List Builders Lab Three Core Lead Magnet Strategies
Step 2, Lesson 2 The List Builders Lab Three Core Lead Magnet Strategies Hey there, welcome back to one of my very favorite lessons. We are going to dive in to the Three Core Lead Magnet Strategies. I
More informationFirst of all, I have my good friend, Rick Mulready, on the show today. He s back to talk about Facebook ads. Rick, how the heck are you?
EPISODE 123 How Much Money Should I Spend on Facebook Ads To be Successful on My Webinar? SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, Amy Porterfield here. Welcome back to another episode of The
More informationCLICK HERE TO SUBSCRIBE
Mike Morrison: Welcome to episode 68 of the Membership Guys podcast with me, your host, Mike Morrison, one half of the Membership Guys. If you are planning on running a membership web site, this is the
More informationFull Episode Transcript
Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School Podcast, where it s all about real clients, real problems, and real coaching. And now your host, Master Coach Instructor,
More informationThe Guru Code Quick Start Steps
The Guru Code Quick Start Steps By Paul Mascetta Copyright Influence Mastery Inc.!1 Step 1: Find Your Sweet Spot 4 Step 2: Create Your Avatar 7 Step 3: Develop Your Story 10 Step 4: Build An Online Presence
More informationTraining and Resources by Awnya B. Paparazzi Accessories Consultant #
Papa Rock Stars Podcast Training and Resources by Awnya B. Paparazzi Accessories Consultant #17961 awnya@paparockstars.com http://www.paparockstars.com Paparazzi Accessories Elite Leader: Natalie Hadley
More informationBOOK MARKETING: How to be Perceived as a Recognized Expert Using Social Media Interview with Laura Rubinstein
BOOK MARKETING: How to be Perceived as a Recognized Expert Using Social Media Interview with Laura Rubinstein Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools,
More information3 Ways to Make $10 an Hour
3 Ways to Make $10 an Hour By Raja Kamil 1 We didn't start online businesses to make 10 bucks an hour, right? Our goals are obviously much bigger. But here's what new comers need to know that only seasoned
More informationHow to Influence and Sell Your Book Internationally Interview with Jill Lublin
How to Influence and Sell Your Book Internationally Interview with Jill Lublin Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters.
More informationReviewing 2018 and Setting Incredible 2019 Goals You Will Actually Achieve
Reviewing 2018 and Setting Incredible 2019 Goals You Will Actually Achieve Hello and a really warm welcome to Episode 42 of the social media marketing Made Simple podcast. And I am your host Teresa Heath-Wareing.
More informationBlatchford Solutions Podcast #30 Top Women in Dentistry: Interview with Dr. Davis Only If I Knew Than What I Know Now
Blatchford Solutions Podcast #30 Top Women in Dentistry: Interview with Dr. Davis Only If I Knew Than What I Know Now Intro: 00:00 Welcome to the Blatchford Solutions podcast. A podcast dedicated to helping
More informationBecome A Blogger Premium
Introduction to Traffic Video 1 Hi everyone, this is Yaro Starak and welcome to a new series of video training, this time on the topic of how to build traffic to your blog. By now you've spent some time
More informationBOOK MARKETING: How to Become a Recognized Expert Using YouTube Interview with Darren LaCroix
BOOK MARKETING: How to Become a Recognized Expert Using YouTube Interview with Darren LaCroix Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and
More informationBOOK MARKETING: How to Use YouTube to Get Noticed as an Expert Interview with Dale Roberts
BOOK MARKETING: How to Use YouTube to Get Noticed as an Expert Interview with Dale Roberts Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas and tips
More informationGerald Soh: Okay, we are live! So hey guys, Gerald here, Internet Wealth and Freedom. Dean Henry: I'm doing great Gerald, thanks for having me.
Gerald Soh: Okay, we are live! So hey guys, Gerald here, Internet Wealth and Freedom Mentor. Today I have a very special guest with me, and I have lots of secrets to grill this special guest, so that he
More informationIntros and background on Kyle..
Intros and background on Kyle.. Lina: Okay, so introduce yourself. Kyle: My name is Kyle Marshall and I am the President of Media Lab. Lina: Can you tell me a little bit about your past life, before the
More informationLife Science Marketing Agencies: The RFP is Dead
Life Science Marketing Agencies: The RFP is Dead This transcript was lightly edited for clarity. My guest on this episode is Laura Brown. Laura is the CEO of Covalent Bonds. Covalent Bonds works with scientific
More informationThe Open University xto5w_59duu
The Open University xto5w_59duu [MUSIC PLAYING] Hello, and welcome back. OK. In this session we're talking about student consultation. You're all students, and we want to hear what you think. So we have
More informationWhat to Do When You Have Nothing to Say with Holly Worton
Thank you for downloading this transcript! You can listen to the original podcast here: http://hollyworton.com/208 Background I'm back again, with another solo episode! Today is a bit of an awkward topic:
More informationBOOK MARKETING: How to Tell Powerful Stories to Attract High-Value Clients Interview with Lisa Bloom
BOOK MARKETING: How to Tell Powerful Stories to Attract High-Value Clients Interview with Lisa Bloom Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas
More informationProven Performance Inventory
Proven Performance Inventory Module 4: How to Create a Listing from Scratch 00:00 Speaker 1: Alright guys. Welcome to the next module. How to create your first listing from scratch. Really important thing
More informationTips On Starting Your WooCommerce Online Store with Michael Tieso
TRANSCRIPT: 11.2.2016 Tips On Starting Your WooCommerce Online Store with Michael Tieso Bob Dunn: Hey everyone, welcome to episode thirty-nine. Bob Dunn here, also known as BobWP on the web. Today is a
More informationMARKETING CONVERSION BOOSTING TACTICS
EMAIL MARKETING CONVERSION BOOSTING TACTICS Stephen, it's so great to have you here on the show. Thank you for being here. Hey, thanks for having me. I appreciate it. For the people who are listening here
More informationeven describe how I feel about it.
This is episode two of the Better Than Success Podcast, where I'm going to teach you how to teach yourself the art of success, and I'm your host, Nikki Purvy. This is episode two, indeed, of the Better
More informationEPISODE 7 How to Get More Facebook Fans
EPISODE 7 How to Get More Facebook Fans SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, Amy Porterfield here and welcome to another episode of the Online Marketing Made Easy Podcast. Today's session
More informationEp #182: The Truth about Burnout
Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School Podcast, where it s all about real clients, real problems, and real coaching. And now your host, Master Coach Instructor,
More informationBuying and Holding Houses: Creating Long Term Wealth
Buying and Holding Houses: Creating Long Term Wealth The topic: buying and holding a house for monthly rental income and how to structure the deal. Here's how you buy a house and you rent it out and you
More informationTranscript of Interview with Studio Superstar Phi Nelson
Transcript of Interview with Studio Superstar Phi Nelson Chantelle: Hello everyone, it is Chantelle here from Studio Expansion and today we are in for such an enormous treat. We have another of our superstar
More informationSDS PODCAST EPISODE 148 FIVE MINUTE FRIDAY: THE TROLLEY PROBLEM
SDS PODCAST EPISODE 148 FIVE MINUTE FRIDAY: THE TROLLEY PROBLEM Show Notes: http://www.superdatascience.com/148 1 This is Five Minute Friday episode number 144, two things to remember and two things to
More informationEpisode 14: How to Get Cheap Facebook Likes and Awesome Engagement Subscribe to the podcast here.
Episode 14: How to Get Cheap Facebook Likes and Awesome Engagement Subscribe to the podcast here. Hi everybody welcome to episode number 14 of my podcast where I'm going to be talking about how to use
More informationEp #207: Being a Good Employee
Full Episode Transcript With Your Host Brooke Castillo Welcome to The Life Coach School Podcast, where it s all about real clients, real problems, and real coaching. And now your host, Master Coach Instructor,
More informationSBB13 Annette Densham Shows Small Business How to do PR the Right Way Step by Step
SBB13 Annette Densham Shows Small Business How to do PR the Right Way Step by Step Annette: [00:00:00] That the industry's fashion and it was a jewelry line. So the owner of this business had been around
More informationNFL Strength Coach of the Year talks Combine, Training, Advice for Young Strength Coaches
NFL Strength Coach of the Year talks Combine, Training, Advice for Young Strength Coaches Darren Krein joins Lee Burton to discuss his recent accolades, changes in the NFL Combine, his training philosophies
More informationClass 3 - Getting Quality Clients
Class 3 - Getting Quality Clients Hi! Welcome to Class Number Three of Bookkeeper Business Launch! I want to thank you for being here. I want to thank you for your comments and your questions for the first
More information9218_Thegreathustledebate Jaime Masters
1 Welcome to Eventual Millionaire. I'm. And today on the show we have just me. Today I wanted to actually do a solo episode, because I've been hearing quite a bit about the word hustle. And I'm actually
More informationDRIVING ORGANIC TRAFFIC USING INSTAGRAM
DRIVING ORGANIC TRAFFIC USING INSTAGRAM Ryan, it so wonderful to have you here. Thanks for joining the show today. Yeah, no problem. Thanks for having me on. Today we're just going to dive straight in
More informationTranscript of the podcasted interview: How to negotiate with your boss by W.P. Carey School of Business
Transcript of the podcasted interview: How to negotiate with your boss by W.P. Carey School of Business Knowledge: One of the most difficult tasks for a worker is negotiating with a boss. Whether it's
More informationCLICK HERE TO SUBSCRIBE
Mike Morrison: Hey, guys. Welcome to episode 126 of the Membership Guys podcast. I'm your host, Mike Morrison, and I'm so glad you decided to spend a little bit of your day with me getting your weekly
More informationIs a Transparent Leader Really the Best Leader?
Podcast Episode 167 Unedited Transcript Listen here Is a Transparent Leader Really the Best Leader? David Loy: Hi and welcome to In The Loop with Andy Andrews, I m your host David Loy, Andy welcome, thank
More informationCommencement Address by Steve Wozniak May 4, 2013
Thank you so much, Dr. Qubein, Trustees, everyone so important, especially professors. I admire teaching so much. Nowadays it seems like we have a computer in our life in almost everything we do, almost
More informationAuthor Platform Rocket -Podcast Transcription- Grow your platform with Social Giveaways
Author Platform Rocket -Podcast Transcription- Grow your platform with Social Giveaways Voiceover: Jonny Andrews: Welcome to Author Platform Rocket, the highly acclaimed source for actionable business,
More informationCOLD CALLING SCRIPTS
COLD CALLING SCRIPTS Portlandrocks Hello and welcome to this portion of the WSO where we look at a few cold calling scripts to use. If you want to learn more about the entire process of cold calling then
More informationGetting Affiliates to Sell Your Stuff: What You Need To Know
Getting Affiliates to Sell Your Stuff: What You Need To Know 1 Getting affiliates to promote your products can be easier money than you could make on your own because... They attract buyers you otherwise
More informationBOOK MARKETING: How to Be a Go-To Expert Using Powerful Branding
BOOK MARKETING: How to Be a Go-To Expert Using Powerful Branding Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from the masters. Every
More informationMITOCW watch?v=fp7usgx_cvm
MITOCW watch?v=fp7usgx_cvm Let's get started. So today, we're going to look at one of my favorite puzzles. I'll say right at the beginning, that the coding associated with the puzzle is fairly straightforward.
More informationCommunication Miracles for Couples Guest: Jonathan Robinson Host: Noel Meador
Communication Miracles for Couples Guest: Jonathan Robinson Host: Noel Meador Noel: Hey, welcome to Oxygen365. I'm your host, Noel Meador, and you are watching Episode 8. On today's show, I'll be interviewing
More informationBOOK MARKETING: How to Attract Clients Like Magic with Conversion Copywriting Interview with Joanna Wiebe
BOOK MARKETING: How to Attract Clients Like Magic with Conversion Copywriting Interview with Joanna Wiebe Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools,
More informationListening Comprehension Questions These questions will help you to stay focused and to test your listening skills.
RealEnglishConversations.com Conversations Topic: Job Interviews Listening Comprehension Questions These questions will help you to stay focused and to test your listening skills. How to do this: Listen
More information"List Building" for Profit
"List Building" for Profit As a winning Member of Six Figure Mentors you have a unique opportunity to earn multiple income streams as an authorised affiliate (reseller) of our many varied products and
More informationBOOK MARKETING: How to Dominate a Niche Market the Right Way Interview with Chris Prefontaine
BOOK MARKETING: How to Dominate a Niche Market the Right Way Interview with Chris Prefontaine Welcome to book marketing mentors, the weekly podcast, where you learn proven strategies, tools, ideas, and
More informationEPISODE 8 How to Grow Your List With Facebook
EPISODE 8 How to Grow Your Email List With Facebook SEE THE SHOW NOTES AT: AMY PORTERFIELD: Hey there, welcome to another episode of the Online Marketing Made Easy Podcast! This is going to be a fantastic
More informationOK well how this call will go is I will start of by asking you some questions about your business and your application which you sent through.
Pre Call Preparation 5 minutes before the call make sure you do all of the following: * Make sure that you are in a quiet room with no interruptions * Use your phone with headphones so that your hands
More informationExpert Interview On The Savvy Biz Blog with Steve Martile From BloggingForCoaches.com and FreedomEducation.ca
Expert Interview On The Savvy Biz Blog with Steve Martile From BloggingForCoaches.com and FreedomEducation.ca Page 1 Sarah: Hi, and welcome to another expert interview on the Savvy Biz Blog. Today I have
More informationEp #138: Feeling on Purpose
Ep #138: Feeling on Purpose Full Episode Transcript With Your Host Brooke Castillo Welcome to the Life Coach School Podcast, where it's all about real clients, real problems and real coaching. Now, your
More informationAffiliate Information Guide
Affiliate Information Guide Hi Partner! Thanks for joining the affiliate program for the Launch Your Life Academy. You ve made a fantastic decision to add real value to your community while also earning
More informationSmart Passive Income Gets Critiqued - Conversion Strategies with Derek Halpern TRANSCRIPT
Smart Passive Income Gets Critiqued - Conversion Strategies with Derek Halpern TRANSCRIPT Blog Post can be found at: http://www.smartpassiveincome.com/conversion-strategies YouTube video of interview can
More informationDavid Abrams: 02:33 Hey Aaron how are you doing today. Thanks for joining me today. Aaron Krall: 02:36 David I'm good man. Thanks for having me.
David Abrams: 00:00 Hello hello and welcome to episode number seven of the SaaS Breakthrough Show brought to you by Demio. The SaaS Breakthrough Show will be an inside look at what is working today in
More informationMITOCW MITCMS_608S14_ses03_2
MITOCW MITCMS_608S14_ses03_2 The following content is provided under a Creative Commons license. Your support will help MIT OpenCourseWare continue to offer high quality educational resources for free.
More informationGlenn Livingston, Ph.D. and Lisa Woodrum Demo
Glenn Livingston, Ph.D. and Lisa Woodrum Demo For more information on how to fix your food problem fast please visit www.fixyourfoodproblem.com Hey, this is the very good Dr. Glenn Livingston with Never
More informationPASSIVE INCOME DESIGNERS BUSINESS DESIGN FREEDOM EPISODE #001 THE 7 MYTHS OF PASSIVE INCOME
PASSIVE INCOME for DESIGNERS BUSINESS DESIGN FREEDOM EPISODE #001 THE 7 MYTHS OF PASSIVE INCOME I d love to get your feedback on this podcast. Visit the Passive Income for Designers Facebook Group or email
More informationEpisode 6: Can You Give Away Too Much Free Content? Subscribe to the podcast here.
Episode 6: Can You Give Away Too Much Free Content? Subscribe to the podcast here. Hey everybody! Welcome to episode number 6 of my podcast. Today I m going to be talking about using the free strategy
More informationFeel Good English. 4 Simple Steps to. The transcript to episode #69
Feel Good English 4 Simple Steps to Stay Motivated The transcript to episode #69 4 Simple Steps to Stay Motivated - Q&A LISTEN HERE Hello there and welcome to another episode of The Feel Good English Podcast.
More informationHow to Close a Class
Teresa Harding's How to Close a Class This can often be one of the scariest things for people. People don't know what to say at the end of the class or when they're talking with someone about the oils.
More informationProven Performance Inventory
Proven Performance Inventory Module 30: Bonus: Golden Nuggets Giveaway 00:05 Speaker 1: Hey. What is up amazing PPI community? Hey, real quick. I just wanted to make this video. I see a lot of posts, a
More informationCompleting Your Product Blueprint: Worksheet
Completing Your Product Blueprint: Worksheet This worksheet will show you: 4 ways to monetize your message and earn multiple streams of income How to create your own product blueprint 4 Ways To Monetize
More information#1 CRITICAL MISTAKE ASPERGER EXPERTS
#1 CRITICAL MISTAKE ASPERGER EXPERTS How's it going, everyone? Danny Raede here from Asperger Experts. I was diagnosed with Asperger's when I was 12, and in this video, we are going to talk about all this
More informationThe ENGINEERING CAREER COACH PODCAST SESSION #13 How to Improve the Quality of Your Engineering Design Work and Boost Your Confidence
The ENGINEERING CAREER COACH PODCAST SESSION #13 How to Improve the Quality of Your Engineering Design Work and Boost Your Confidence Show notes at: engineeringcareercoach.com/quality Anthony s Upfront
More informationHello and welcome to the CPA Australia podcast, your source for business, leadership and public practice accounting information.
CPA Australia Podcast Episode 30 Transcript Introduction: Hello and welcome to the CPA Australia podcast, your source for business, leadership and public practice accounting information. Hello and welcome
More informationBOOK MARKETING: How to Use Simple Effective Book Marketing for Results Interview with Barbara Grassey
BOOK MARKETING: How to Use Simple Effective Book Marketing for Results Interview with Barbara Grassey Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas,
More informationOG TRAINING - Recording 2: Talk to 12 using the Coffee Sales Script.
OG TRAINING - Recording 2: Talk to 12 using the Coffee Sales Script. Welcome to The second recording in this series which is your first training session and your first project in your new gourmet coffee
More informationIntegrating Events with Marketing Automation to Improve ROI
Integrating Events with Marketing Automation to Improve ROI This transcript was lightly edited for clarity. Chris: Okay, welcome and thank you for joining us. My guest on the show today is a modern marketing
More informationCharissa Quade. CookWithAShoe.com
Charissa Quade CookWithAShoe.com Like many people, Charissa Quade was once a person who hated budgeting because it made her feel like a failure with money. She realized the opposite is true. Budgeting
More informationBOOK MARKETING: How to Use Social Selling Best Practices Interview with Phil Gerbyshak
BOOK MARKETING: How to Use Social Selling Best Practices Interview with Phil Gerbyshak Welcome to Book Marketing Mentors, the weekly podcast where you learn proven strategies, tools, ideas, and tips from
More informationPower of Podcasting #30 - Stand Out From The Crowd Day 3 of the Get Started Podcasting Challenge
Power of Podcasting #30 - Stand Out From The Crowd Day 3 of the Get Started Podcasting Challenge Hello and welcome to the Power of Podcasting, and today we have a very special episode. Recently, I just
More information