National Coach Call Topic Host Featured Coach Speakers Date Jeff: Tommy:

Transcription

1 National Coach Call Audio Transcription Topic: October Fit Fest/Importance of 4 th Quarter Leadership Host: Sr. Vice President of Global Sales Jeff Hill Featured Coach Speakers: 10 Star Diamond Coach Trina Gray Date: October 1, 2012 Jeff: Coaches, I m excited to have really a super star on the call with us this morning. For those that don t know this individual, you might have to turn the volume up on your phone to hear him because typically he s a little bit soft spoken, he s a little shy, he s a little reserved. Sometimes I have to coax stuff out of him. This is none other than 10- Star Diamond Coach from Bellevue, Ohio, Tommy Mygrant. Tommy joined Beachbody in March He was one of our top Coaches in He s been an Elite Coach in 2010 and He qualified for Success Club trips in 2010 and Get this, 30 consecutive months in Success Club. He s personally sponsored 18 lifetime Diamonds and he s done all of that being this shy, reserved, meek and mild little squeaky, mousy voice from Bellevue, Ohio. So Tommy, turn up your volume and get on this phone call to rock and roll. So Tommy Tommy: That s a lot to live up to. First of all thank you, Jeff. I just want to correct one thing, I wasn t the top Coach in I think Jeff Spencer might have something to say about that. I was his success partner and personally made it into the top 10 for 2 years in row in 2010 and What an honor. I don t know if you guys know me or not, but Jeff is totally blowing sunshine. That s a bunch a bullock that he s shooting at you right there because I m definitely not soft spoken. I m actually a high school football coach from this little small town of Bellevue, Ohio. In fact, out of the 18 lifetime Diamond Coaches that I have, I think six of them are actually from my little hometown of 9000 people. I m super proud to be here. Just to tell you a little bit about me, coming from that hometown, small town has allowed me to learn some things. It s actually a blessing to come from a small hometown because it s taught me some things that I have been able to apply into my success as a Beachbody Coach, things like being real and being authentic, just being proud of who you are and where you re from, and being loyal to something. I think some people get caught up on moving from community to community to community and they don t understand being deep rooted. In fact, I m so deeply rooted in Beachbody and I am so grateful for the fact that Beachbody saved my life. It s saved tons of lives. This network is on a path to being blessed and (on path) to an explosion. This country needs what we have. The world needs what we have too, but I know that for me personally it s impacted my life so deeply. Five years ago, I was a morbidly obese man. In fact, it s almost 5 years ago to the day, September 26, 2007 that I first picked up a set of P90X. I don t know if you know anything about my story. I don t assume that anybody does. Maybe you know me pretty well; I ve made a lot of friends throughout this

2 network in the last 4 and half years of being a Coach. It s amazing, what Jim Rohn always says that the next three years will be drastically different than the previous three. I have to tell you that I ve been living that each and every day. For those of you on this call, I don t know what it is that you want in your life. I m here to tell you that it s all possible. It s possible if you just make the choice that you can have a drastically different life going forward. You can have more fulfillment and more money. That s exactly why you guys are here, because you believe in this information, and you believe in what we are and what we do. I want to thank all of you for your commitment to doing this, to being here today, to taking time away from your jobs, and to listening to the recordings or being here live with us. I want to thank you for joining the team. We have a network of some amazing, awesome, inspiring people that have good hearts, are driven and have great attitudes. They are just going to take this thing and take the vision that Carl and the corporate team have put together and take it the field. We are the winners out there. We are the people on the field that are making this actually happen. We have our jobs to do and our job is to go to people, our job is to work with people. To work with the Tommy Mygrants of the world who drastically and desperately need what we have to offer. I m just a regular guy. First of all, all the accolades, all of the awards, and to humbly be standing here 5 years after I picked up a P90X in a network that is just full of amazing leadership, to be given the (Team Beachbody) Leadership award, I want you to know that is just the greatest honor in my life, regardless of the number of dollars that I do or do not make in this opportunity. Regardless of the number lives, it s that award that for me it s just so amazing. I want to thank you guys for honoring me with that. I want to talk to you today about the importance of the 4 th quarter. I don t know what you aimed to gain from the call; if it was to get fired up, I do get fired up a little bit. I try to keep under control, sometimes I talk really fast, sometimes I get excited, sometimes I try to keep it controlled. All I can do is be me. All you can do is try to listen and catch what is coming at you. Some of what I say is going to be over your head. Some of it is going to be under your feet. Some of it is going to hit you right in the chest. I don t know where you re at in this journey. I don t know where you re at in your business, in your own life, or in your fitness, but some of what I m going to say is going to hit you. Whatever hits you, that is what you need to take. That s what s speaking to you. That s what you need to take action on. That s what you need to run with. That s what you need to focus on and that s what you re going to improve after today s call. The first thing I want to talk to you about is the importance of the fourth quarter. I have been doing this for 5 years. There are a lot of us that came in towards the beginning of this and we understand that July, August and September, it all kind of gets humdrum and it s a lot harder during those months. What you do in the 4 th quarter prepares you drastically for that New Year s wave. We are going to talk today at the end of this about that 4 th quarter and how we re going to leverage the things like the Success Club point requirements and the October Fit Fest and the free upgrade to coaching and how that fits. We are going to talk about that at the end of the call, and about what the game plan is, the game plan that I m going to be using and you re welcome to adopt it. I try to keep it simple. The first thing I want you guys to understand is that one of the three vital behaviors is being a product of the product. It s easy for us to say our product is Shakeology, our product is P90X, our product is Insanity, our product is Body Beast, which is what I m doing right now. I absolutely love it! I haven t been more excited about working out in

3 the last 18 months than what I am doing right now with Body Beast. Of the products that we offer as a network, the first part of what we offer is YOU. It all starts with you. The opportunity that we have is the same for anybody. From the person that is brand new to the person that is making seven figures a year in this business and has 40 plus Diamond Coaches, the only difference between you and anyone else is YOU. Period. The price and the products are the same. The company has put together a system of Challenge Groups, of Invitation Guides, of Challenge Guides; they have given you all the tools that you need to go out there and succeed. The only difference is that YOU are the product that you are putting out there. I heard Melissa McAllister say that on Super Saturday, that really is your brand. You are a brand. If you want to become a person that attracts core people, if you want to become a person that attracts more driven people, more focused people, committed people, then you, yourself first need to make that choice of who you are and what level of commitment you have to this thing. Until that happens the rest of the stuff doesn t matter. Like I said before, the rest of the stuff is a bunch of bullock. You can t say that the rest of it is going to happen without you first making the choice. When I first signed up to be a Coach, when I first picked up a P90X, when I first heard Tony Horton say go get the recovery drinks, I remember I was sitting there doing my split legs stretching and I was sweating, sweat was pouring off my fat head, and I remember him saying go get the recovery drink, and in my head I thought that s a bunch of crap, they just want my money. I wasn t yet in that place where I was ready to commit. Three months in, I decided that I was going to go get that recovery drink; I was going to go visit that message board, just like they suggested in the video. It was through the power of suggestion, and the power of Tony suggesting that through the videos, that I, step by step, became more committed to this. When I signed up to be a Coach, I had no intention of doing this full- time. I had no intention of bringing on 18- Lifetime Diamonds, and 3 business centers, or anything like that. I just figured that since I was already losing weight, I had become a product of the product and I loved the stuff, I figured if I could make a few extra bucks and pay for my fitness habit, then that s perfectly fine. I think the majority of people, that s exactly what they want. The majority of people don t get into this looking for that drastic life change. The majority of people want to get into it to be healthier. We are going to talk about that process here coming up. A process that the company understands and I understand that we need to live by. The first thing is YOU. Who are you? Are you a product of the network? To me the network is our product. The company has products and we represent those products, but we are a product, the network is a product. We have an amazing community of people. We do people a favor when we introduce them to the support that we offer. We do them a favor. They are out there and they become who they are surrounded with. I can t imagine a more positive, optimistic, enthusiastic group of people that actually love and care for people, and that are driven to go out there and do something of greatness that they can become part of. We need to be a product of that network. Many of you guys are a product of that network because you are on this call today. You are committed to staying connected. You are committing to the next level. You are committing to being that. We have to understand that this isn t about just us; this is about how many other people can we get through that process so that their tail is on this call with you. That s my first question, how many people do you have that are putting in; how many people do you have that are showing up? How many people do you have that are inviting to the groups? How many people do you have that are on the National Coach call? This is about building a team. It s about building an army. It s not about one person

4 doing a lot. It s about a lot of people doing a little. It s about creating a team and creating desire within an army of people to go out there and spread the word. A little bit each day, whether it s face to face, whether it s on Facebook, or whether it s through videos on YouTube, just an army of people. We re going to talk about how you can begin that process of building that deep connection, building that process of enthusiasm, building that process of people who are naturally willing to go out there and be part of that army. We are going to talk about that today. The network is a product and the Challenge is the product. The Challenge is really the product that we lead with because that is the full solution. When we talk about the Challenge, it s fitness plus nutrition. I hope that you are taking some notes. I don t know what nuggets are going to come out of my mouth. In fact, I already said some stuff I didn t even plan on. But the challenge is our product. The network is our product. YOU are your product. Who are you? Let s talk about that process of developing a field of people, an army of people and why it s important to get started now in October rather than waiting for January. There are a lot of people that are sitting around going well, it just kind of sucks right now. So I m going to go through the holidays and maybe I ll just do my fitness and if somebody shows up great, if they don t, no big deal, but I m going to wait until January when everybody is ready. I m going to tell you right now, if you really want to wait until January when everyone s ready, you re missing out big time. If you really want to change lives, then your job is to filter people through this process starting right now so that they can be ready to be an advocate come January, and go out there and duplicate. Go out there and spread the word themselves. Imagine this, we have to understand the funnel that we are putting people through. I know that in the Super Saturday video, the company had a really great spot about the newbie, to the participant, to the enthusiast, then the advocate and then the Coach. This is sort of the funnel of work that I use, that I think of. This is what we do. We start with people. I want you to write that down. It s people who are struggling with obesity. It s people who are struggling financially. It s people who need support. It s people who need products that work. It s people that need to get into the challenges. It s people who have the money and who are going to buy the Challenge Packs, so they are going to build your business. It all starts with people and going to people and keeping a list of people. Keeping a list of people that you are going to speak to, a list of people that you are going to follow up with. Write this down THE FORTUNE IS IN THE FOLLOW UP. It does you no good to have people if you are not spending the time going back to them. We start with people. We filter people into these groups, into the support and into the nutrition. The company s job is to go out there and create the brand name, and create the enthusiasm about the fitness products and all that stuff. They then entrust these people to us. How many 600 million dollar companies are going to entrust their people into the hands of their field of network distributors? We have an important job in this mission. We are vital to this mission. We do people a great service when we lead them into our groups first and we help them get the results. I understand this because that is exactly how I was built. That s exactly how the team of incredible people that we have was built. We started with me making a choice. It started with me going step by step. My friend made a suggestion that I start working out with him; I did that. Then I got into the nutritionals. Then I got into the network and the community. I fell in love with the community. Then all of a sudden, I find myself on stage at the Beachbody Challenge finals. This small town guy from Bellevue, Ohio, middle of nowhere. If that is possible for me, if that story can create a wave of 2000 plus Coaches that have

5 helped tens of thousands of customers over the course of the last 4 years, then how many of those stories would you like to create? I got to tell you that when you create that story, you heard me, I was choked up at the beginning of this call because it means something to me. It has deeply changed my life. We owe it to people to have the opportunity to have deep enough change in their life that they have no choice but to go out there and spread the word. We lead people to groups, and from groups to their results. We help them get the results. It s what we do with them in the groups. It s the way that we take care of them. It s the way we support them, the way we encourage them, the way we follow up with them that helps them get the results they need. Once they get the results, they are naturally likely to go out there and become Coaches and do this. I want you really to think about that process because it s a process that works. It s a process that I ve lived. It s a process that many of the Coaches in this network have lived through in order to do that. The company has given us a plan for us to do what I call expose, involve, upgrade. That is something that I learned through Dani Johnson, whose training I attend. Expose, Involve and Upgrade. What do you say about that? Why don t you write this down. Expose, Involve, and Upgrade! It s the same thing that car companies do. How do you end up buying a Lexus with the money that you make as a Beachbody Coach? You start seeing the commercial for a Lexus. They are exposing you to the Lexus. There s exposure to that. It s what companies do. They expose people to what they have, the feel, the taste, the look. They share the story of how it would make you feel. My question to you is this, are you exposing people to what the Beachbody Challenge does for people? Are you exposing people to those really powerful testimonials? Those little short snippets of power? I ve made a post in my Facebook just yesterday; last night I made a post about the Ultimate Reset and I just asked people to share briefly their results in 21 days. It was so powerful that I had 13 people private message me because of that message, because of what they were reading. Results don t lie. Stories don t lie. Write that down! Facts tell, stories tell. Are you exposing people to the stories that we are creating. They don t have to be stories that you are creating, it doesn t even have to be your stories. In fact, I encourage you to just to use the stories that the company is putting out there. All of the daily Beachbody winners that have testimonials, those are free for you use, for you to expose people to. Through that exposure, you are going to get the people that are ready to be involved. It s like a car company. What do you do? You go to the dealership and you say I want to test drive this car? or whatever car that may be. What do they do? They don t just try to close you right there, they don t just get you to sign on the dotted line, they don t just try to lead you right to the finance guy; they put you in the car and they let you test drive it. They let you feel it. They let you step on that pedal, and feel how fast it goes, and feel how comfortable the seats are. They let you feel how roomy it is for your family. When we do that with people, we put them in our groups, we let them begin to feel what it is that they need. That s the involvement. Expose and involve. Then do the upgrade at the proper time. It s about identifying those moments when we re ready to upgrade people to the next step. When we are ready to naturally go out there and share with people, when they are excited about the result, when they are still engaged. The company has put together an incredible 4 th quarter plan for us. I want to go through that plan. I know I only have a few more minutes. I guess 15 minutes and I am a talker. I do apologize. Thinking about that process, the company has put together this incredible 4 th quarter plan for us. I ve become very close friends with people from corporate after traveling on the last few Top 10 trips and the multiple Success Club events and leadership conferences and summits. There is

6 no better group of people that we can partner with. There is no better group of people that have integrity, character, and vision and direction, that are working together as a solid team. It s our job to truly partner with them. To have faith that every choice they make is in the best interest of this network and in the best interest of the people that we go with. I ve got to tell you that what they have put together for the 4 th quarter is going to allow us to put people and funnel them through that process. It s going to take the pressure off of us. The first they have done is that they have allowed us to say that we are no longer going to require for this 4 th quarter that you have to sponsor a Coach. We want you to put people into a process. We want you to give them an exposure and involvement. Then we are also going to allow you to freely upgrade them to a Coach account. So what they are doing is this: they are allowing us to allow people the opportunity to go through that process. We need to take advantage of that. No longer do we have to go to the 4 th quarter and have an icky conversation to try to make somebody get a Coach account just because we need that Coach to make Success Club. We can do what s right for people. That comes with character and integrity. Corporate knows that; they understand that it s important that we do what s right for people. Putting these promotions out there, allowing for the free upgrade, and taking all that pressure from us as Coaches so we can go out there and serve the lives of people. That s really what we do, helping people achieve their goals and live a healthy fulfilling life. We are there to serve and help people. We do people a huge favor when we allow them to go through this process. So using that Success Club, taking that huge pressure off of you where you don t need a Coach and that also putting together this October Fit Fest promotion. Listen guys, what you do now is important. Our job right now is to go out there and start filling our groups and start recruiting and start spreading the word about these Challenges. Start spreading the word of the Ultimate Reset or whatever it is that you choose to focus on. Our job is to start filling our fields. This is our preparation period. Fourth quarter is not our time to slack off. This is our time to hit the gas because when the wave of people come, we need more people out there. If we are going to be serious about this mission, to end the trend of obesity and end the trend of financial struggle in this country, then we owe it to our network and to our people to go out there and make something like October Fit Fest, where it s three people. The aim is for all of us to go out and get three people. I want you to think about that, if 90,000 Coaches put in three people in October, we all commit to that, we all do three, can you find one person a week. Quit thinking about this thing as Mount Everest, think about what can I do today, can I find one person this week to get a Challenge Pack, to get involved. Can I help that person by putting them into a situation where they are more likely to succeed. Out of their success creates an advocate, creates a Coach that wants to go out there and do the same thing. If we got 90,000 Coaches, that s 270,000 people in our challenge groups. We would more than double our network. Even if one out of three of those people became a Coach by January, one out of three that went out there, we would more than double our network come January. We would have more than double the number of Coaches. I want you to think about how powerful that is, to have 200,000 coaches out there spreading the word. There s not a single one of us that can do the entire workload. Not a single a person. Many of us think we can. Many of us think we can go out there and be the sole person that saves the world. It s going to take an army of people. That s why we need to cheer for each other s success. We need to cheer. When you see someone that is crushing it, we need to cheer for that because it takes all of us. It s going to take all of us committing to these types of things. October Fit Fest - three people. Can you find three people? I know that I can. In fact, I have already gotten them lined up for the month. I know I m going to challenge

7 my team to out there to find their three people. Can we help those people get results? Can we put them through that funnel? Can we help them become a product of the product? Can we help them become an advocate of who we are? Can we help them to fall in love with our teams and our networks and our systems the way that I have? I guarantee that the next Tommy Mygrant, the next Richard Neal, is somewhere in your list. This is the same process that Richard Neal went through. I know because I met that man two years ago when he was 420 pounds. His Coach brought him to an event in Ohio. His Coach allowed him the freedom to go through that process and create an incredible story that is going to change millions of lives. Here is what I want you do: this is your to do list, and if you are asking me what you are going to do, the first thing I m going to tell you to do is make the choice. Make the choice of who you are and where you are, and what you want and what you want to be. It s who you are matching up with who you want to be? If it s not, then something needs to change. Are you someone who is a 3 on the scale of 1 to 10? Where are you on that scale of 1 to 10? Are you someone who desires to be a 7, an 8, or a 9 when you ve been acting like a 3 or a 4? Have you actually been talking to people? Have you actually been promoting? Have you actually been following up with your list of customers or challengers? Are you following up with people? The first thing I want you to do is make a choice. I want you to be really real and honest with yourself about what role you want to play in this mission. Not everybody is going to be all in. I m all in. I know my friends are all in. I have several friends like Jimmy Nelson that are all in. Where are you? That s the first thing I would tell you to do, make the choice of what you want and why you want it. The second thing I would tell you to do is to whittle away all the options. We have a lot of things that we can focus on. Are you going to try start a Reset group? Are you going to start a Challenge group? Are you going to focus on Combat Pre- sales? There are so many things that your head can spin. Pick something and focus on it. Get rid of the noise, get rid of the clutter, pick what you do and focus on it. Right now I ve made the choice to focus on recruiting people into the Reset Challenge Groups. I think that s an incredible product. That s my focus. I m going to focus on that in Canada. Maybe you don t have an intention to focus on Canada. Maybe you do. But you have to make that choice for you. The third thing is this, go to your team, go to your people and ask them to tell you, on a scale of 1 to 10, where they are and where they would like to be. Go get the commitment of the people around you to see if they are in there with you. You have to figure out where your people are. You have to figure out who s in and who s out. Pat Riley said, you are either in or you re out, there s no such thing in life as in between. I like to say that you are either gator or gator bait. You have to figure out who on your team is gator and who is gator bait. Who s really going to hold hands with you and go hit this mission. I want you to focus on your list of customers, focus on your lists of prospects, focus on your list of expanding names that you are creating. I want you to focus on your list, I want you to go reorganize your list of prospects, and I want you to follow up with them and give all of them the opportunity to say yes. Say yes to whatever it is that you are promoting, whether it s the Challenge group, whether it s the Challenge Pack, whether it s the October Fit Fest. Get the commitment from your Coaches to do the October Fit Fest and to commit to their three people, build a page together if that s what you want to do. Get your list of Coaches, and get your list of customers and follow up with the ones that you need to follow up with. The next thing I want you to do is help create your story. I want you to help create your story, whether it s a Coach that you re helping to create their story or whether it's a customer that you re

8 helping to create their story. It s in the power of their stories that this mission is going to expand and duplicate. The last thing I want to do is to challenge you to see the bigger picture, to make this bigger than yourself. I want you to understand that there are people on your list, people in your community, there are people in your family, people on your Facebook that desperately need what we have to offer, whether that s physically, or financially or socially. We do nobody a favor by holding back. We do nobody a favor by making it about us. We need to make it about them. We need to make it about the mission. We need to make it about the company. If we do that, if all of us make those commitments, commit to October Fit Fest, commit to letting people go through that process with their challenges, then we can do incredible things. We can sincerely go out there and begin changing worlds, starting now, starting today, not starting in January. Starting now! What you do now is vital. It s vital. It s not vital to you. It s vital to the potential thousands of lives that you can change if you begin working now rather than wait three months. I thank you for your time. Let s go out there and crush this thing.