1. At this time, Blogging Common is only surveying adults. Are you 18 or older? 2. About how many years have you been blogging?
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1 Blogging Common: Russian-Language Bloggers Aggregated Survey Results. At this time, Blogging Common is only surveying adults. Are you 8 or older? No 3 % Yes 63 99% Total 66 00%. About how many years have you been blogging? Less than year 7 7% year 5% 3 years 30 % 4 3 years 9 % 5 4 years 34 3% 6 5 years 5 0% 7 More than 5 years 43% Total 59 00% 3. About how many months is that? Less than 3 months 8 47% 3-5 months 6% months 4 4% 4 0- months 4 4% Total 7 00%
2 4. How many blogs have you started or contributed to? 43 56% 68 7% % 4 More than 6 5 % Total 55 00% 5. How many blogs do you currently contribute to? 35 53% 7 8% % 4 More than 6 7 3% Total 53 00%
3 8. In which country were you born? Answer Response % Afghanistan 0% Belarus 0 4% Bulgaria 0% Estonia % Georgia % Kazakhstan 5 % Kyrgyzstan 0% Latvia 0% Oman 0% Moldova 0% Russian Federation 87 75% Tajikistan 4 % Turkmenistan % Ukraine 7 7% Uruguay 0% Uzbekistan 3 % Other 4% Total 50 00% 3. In which country do you currently reside? Answer Response % Afghanistan 0% Belarus 8 3% Bulgaria 0% Canada 0% Cyprus 0% Estonia 3 % France % Greece % Germany 0% Israel 6 %
4 Kazakhstan 4 % Latvia 0% Russia 99 79% Thailand 0% Togo 0% Ukraine 4 6% United Kingdom 0% United States % Other 3 % Total 5 00% 4. Do you blog under your own name, or do you use a pseudonym or a made-up name? 3 I blog using my full name I blog using only my first or last name I use a pseudonym 58 3% 33 3% 63 64% Total 54 00%
5 5. How important is it to you to maintain your anonymity on your blog? Very important 9 6% Somewhat important Somewhat unimportant Not at all important Don't know/not 45 8% 56 34% 35 % 8 % Total 63 00% 7. What percentage of the content on your blog is original content, versus content reposted from another website? # Answer Min Value Max Value Average Value Original content (such as your own writing, photography, music, or art) Content reposted from another site (such as YouTube videos or photos or articles you found online) Standard Deviation Responses
6 8. What percentage of your blog is represented by the following? # Answer Min Value Max Value Average Value 3 4 Diary and personal experience Original art and/or fiction Hobbies, crafts, professional interests Commentary and opinion Standard Deviation Below are some types of original art and fiction. For each one, please indicate whether you post it to your blog. # Question Yes No Don't know/not Responses Mean Poetry Photography Drawings/sketches Digital art Short stories Original music Original videos Other
7 0. Do you blog about the following topics? # Question Yes No Don't know/not 3 News, politics and law Entertainment, culture and the arts Business and money Responses Mean Technology Religion, spirituality and faith Hobbies, crafts or professional interests Science Education Health Parenting and family
8 . Within news, politics and law, do you blog about the following topics? # Question Yes No Don't know/not Domestic news and politics International news and politics Responses Mean Law Other Within entertainment, culture and the arts, do you blog about the following topics? # Question Yes No Don't know/not Movies and film Responses Mean Art Music The media Sports Fashion, beauty and style Television Literature Travel Other
9 6. Below are some reasons a person might blog. Please tell us if each one is a major or minor reason you personally blog. # Question Yes, a major reason To express myself creatively To influence the way other people think To motivate other people to action To document my personal experiences and share them with others To share practical knowledge or skills with others To network or meet new people To entertain people To stay in touch with friends and family Yes, a minor reason Not a reason Don't know/not Responses Mean
10 9 0 To make money To store resources or information that is important to me What factors determine when you post new material on your blog? I only post new material when something inspires me I post new material on a regular schedule 53 6% 4% 3 Both 87 35% Total 5 00%
11 8. Overall, would you say you blog mostly for yourself, or mostly for your readers? Mostly for myself Mostly for my readers 55 % 46 8% 3 Both equally 37 54% 4 Neither 4 % 5 Don't know/not 5% Total 54 00%
12 9. How often, if ever, do you do each of the following things on your blog? # Question Often Sometimes Rarely Never Don't know/not Quote other people or media sources directly Post corrections to something I have written Take content from other sources and remix it into something new Discuss current events or news Include links to original source material I have cited or used in some way Spend extra time trying to verify facts I want to include in my post Responses Mean
13 7 8 Respond to posts or comments from others Get permission to post copyrighted material Do you have advertising on your blog? Yes 34 3% No 88 74% 3 Don't know/not 3 % Total 53 00%
14 3. How do you manage the advertising on your blog? I use selfserve tools that offer contextual ads or pay per click ads I have affiliate advertising links and get paid for purchases generated from my visitors I negotiate with advertisers directly I sell my ad inventory through a blog network I get paid to post reviews of products I have a dedicated sales force that sells ads 0 3% 5 6% 34% 5 6% 9 8% 4 3% 7 Other 9 8%
15 3. Why have you decided not to put advertising on your blog? I don't want my blog cluttered with ads I am not interested in making money on my blog I don't have enough visitors to make it worthwhile I don't want to appear less impartial or less credible by including ads I don't know how to set up my blog to accept advertising 09 59% 79 43% 45 4% 55 30% 8 0% 6 Other 6%
16 33. Below are some blog topics. Please indicate which of these topics you consider too personal to blog about. # Question Too personal to blog about Romantic relationships Not too personal to blog about Don't know/not Responses Mean Sexuality Family Friends Work/career Religion
17 34. Below are a number of organizations. For each one, please indicate how much confidence you have in them. # Question Absolute confidence Religious organizations The armed forces A lot Not very much None at all Don't know/not Responses Mean The press Television Labor unions The police The courts The government in your country's capital Political parties The civil service Major domestic companies Major international companies Environmental organizations Women's organizations Charitable or humanitarian organizations The United Nations
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