DIETITIAN BUSINESS STARTUP TOOLKIT

Transcription

1 1 DIETITIAN BUSINESS STARTUP TOOLKIT FOUNDATIONAL TRAINING IN THIS TRAINING MODULE 2 Determining the Best Business (for you!) Developing Your Ideal Client Profile Understanding Product & Service Development Naming Business, Products/Services & Domain Foundational Training 3 Foundational Training Worksheet Foundational Training

2 DETERMINING THE BEST BUSINESS (FOR YOU!) 4 THIS EXERCISE IS FOR YOU 5 You are just in the beginning stages of planning your business You know you want to start a business, but you aren t really sold on any of your ideas yet You have so many ideas you don t know which one to choose You have an idea, but you don t want to invest too much time, money or energy into it if it might not work Foundational Training YOUR BEST BUSINESS 6 What first made you want to be an entrepreneur? What stage of business are you at? Are you involved in any career/business related groups/ activities? Are you involved in any non-career/business related groups/ activities?

3 7 What do you enjoy most about school/career/work? What do you enjoy least about school/career/work? What skills do you have that could be translated into a business? 8 What do people thank you for? What do you feel is your strongest asset(s) personal, career or business? Are there any areas that you would like to experience personal growth (speaking, writing, coaching)? 9 My ultimate goal(s) for starting my business are? What is the ultimate dream for your business? What do you want your life to look like?

4 10 LET S DO SOME BUSINESS BRAINSTORMING! BUSINESS IDEAS 11 List potential business ideas. Done? Now, take a 2nd look at your list. You should have a list of 3-5 ideas 12 WITH YOUR NEW LIST OF 3-5 POTENTIAL BUSINESS IDEAS WRITE DOWN THE PERSONAL, BUSINESS & FINANCIAL REASONS TO START EACH BUSINESS?

5 13 14 ONCE YOU HAVE REVIEWED THE PERSONAL, BUSINESS & FINANCIAL REASONS TO START EACH BUSINESS, IF THERE ARE ANY THAT DON T FIT, YOU CAN CROSS THEM OFF AS WELL. FINISHING UP 15 What are the potential bright spots of starting this business? What are the potential drawbacks of starting this business? What skills do I need to start this business? (Skills you have & any you would need to learn).

6 IDEAL CLIENT PROFILE HUGE MISCONCEPTION: MY BUSINESS NEEDS TO APPEAL TO EVERYONE IDEAL CLIENT BASE 18 You can have a very specific niche Streamlines product and service development Maximizes effectiveness of marketing

7 TARGET MARKET 19 Breaking down your client base into demographics Age, Income, Gender, Socioeconomic Status Example: Working mom s, & 50G+ This will get you started, but it s not specific enough IDEAL CLIENT PROFILE 20 Develop a profile that represents your ideal customer Give them a name, gender, marital status, income, occupation List common traits your ideal clients share THINK LIKE YOUR IDEAL CLIENT 21 What are their biggest questions/hurdles/fears? How will you help your ideal client? Answer their questions Plan to clear the hurdles Assuage their fears What is your ideal clients dream solution?

8 22 WHY CLIENTS WILL BUY FROM YOU? 23 Individualized approach Ease & convenience of info Time & money savings Peace of mind! 24 PRODUCT & SERVICE DEVELOPMENT

9 PRODUCT/SERVICE DEVELOPMENT 25 I will offer product? I will offer service? I will offer other? How will you deliver your product/service/other? Product & Service Development l Foundational Training NAMING: BUSINESS, PRODUCT/ SERVICE & DOMAIN 26 BUSINESS/PRODUCT/SERVICE 27 Name doesn t need to explain your business It s not the name it s how effectively you market Naming l Foundational Training

10 28 BUSINESS/PRODUCT/ SERVICE NAME + TAG LINE OR DESCRIPTION Naming l Foundational Training DOMAIN NAME 29 Get one now (whether you need it or not) Domain name = real name (if still available) Multiple domains that link to main site Naming l Foundational Training NAMING 30 Business Name? Product/Service/Other Name(s)? Website Domain Name? Naming l Foundational Training

11 31 WRAP UP WRAP UP 32 Start a business you TRULY think you will enjoy! UNDERSTANDING your ideal client is imperative to a successful business Your ability to EFFECTIVELY market your business trumps all Wrap Up l Foundational Training NEXT UP Business Startup Essentials 33 Legal Business Structures Business Accounting 101 Protecting your Business Part One: Assets & Time Protecting Your Business Part Two: Content Development