Virtual Bookkeeping Secrets: 7 Steps to Taking Your Bookkeeping Service Business Online
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- Carmella Fields
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1 Virtual Bookkeeping Secrets: 7 Steps to Taking Your Bookkeeping Service Business Online Audio Summary Notes Your #1 Take-Away from this audio book should be that taking your business online is not difficult or expensive, but you need to embrace it to grow and prosper now and on into the future. Otherwise, you will get left behind! Step 1 - Determine if you have what it takes to be a virtual bookkeeper Are you already running a freelance bookkeeping business? If not, have you researched what it takes and is involved in running your own business (compared to having a job only) What skills do you already have? o Can you do full-charge bookkeeping? o If not, what training do you need to fill in the gaps Community College Online classes Paper & pencil skills to do double-entry bookkeeping; complete accounting cycle o Are you comfortable using QuickBooks? Join the QB ProAdvisor program ( New to QB - Get training Are you a self-starter and organized? o Must shake the employee mindset and take a proactive approach with your clients Step 2 - Decide on your services and set your rate Choose the services you like to do best (you can't do everything) What do you love doing? Why do you want to start or continue to run this type of business? What are the most valuable services you have to offer (from your clients' standpoint)? Do you have special expertise in any area? Can these services be provided virtually? Examples: (pick only 2 or 3 to focus on) Full charge bookkeeping services Payroll QuickBooks consulting (set up, troubleshooting, networking) QuickBooks training (one on one / groups) Tax preparation Rates: by the hour or flat rate
2 Virtual Bookkeeping Secrets Audio Summary Notes Page 2 How much do YOU need to make per month to maintain your current lifestyle? What is the average rate in your geographical area? (doesn't necessarily apply) Match the services to your rates Step 3 - Set up your plan for success What will your business look like when it's done? Visualize what your BUSINESS will accomplish that will be far more satisfying than just creating a JOB for yourself! What goals will you be able to reach with your business? Who do you see as your ideal client, specifically? Create a persona that represents your ideal client: Age group Gender Type of business Industry What are the biggest reasons they would come to you? What is their biggest problem in their business? What are their business goals? Create a SWOT analysis of your business as you envision it (and, if you already have a business, your current business, so you can compare the two) What will you do with your business when you are "done"? What is your exit plan? Step 4 - Choose your virtual marketing methods Establish your presence online - you need a basic website Hosting account (cpanel) Use a WordPress site (found in Fantastico from the cpanel interface) Set up professional profiles in online directories and social networks, all linking back to your website LinkedIn Twitter Facebook QuickBooks ProAdvisor Directory (if Certified) Intuit Business Directory Google Places Yahoo local listings Virtual Assistant Social networks Have a blog and comment on other people's blogs Add it to your website (it's already part of WordPress) Write articles Provide bookkeeping & tax tips
3 Virtual Bookkeeping Secrets Audio Summary Notes Page 3 Step 5 - Create your operating systems You need to do your own bookkeeping as though you were one of your clients! Use QuickBooks for your books Document the procedures that need to be done in general, and for each client specifically. Track your time (whether charging by the hour or flat rate - you need to know how much you can get done in an hour) Software (QuickBooks or Easy Timesheets) Simple time tracking is all you need Organize your client files and correspondence Microsoft OneNote recommended (integrates with Outlook) Swift ToDo for handling multiple projects and deadlines Begin with the end in mind. Document procedures to create a procedures manual so you can hire staff and maintain work quality as you grow Recommend book "How to Make Your Business Run Without You" Step 6 - Keep up with technology How will you keep your skills up to date? QuickBooks ProAdvisor Program - become certified and keep it current Remote desktop access GoToMyPC Remote Access with WebEx LogmeIn GoToAssist File transfer capabilities SendThisFile YouSendIt FilesAnywhere Document Management QuickBooks Document Management SmartVault (recommended) Web-based Bookkeeping using hosted software (in the "clouds") QuickBooks Online Freshbooks (invoicing) Bill.com (A/P) Outright Virtual Desktop Hosting RightNetworks CPA-ASP
4 Virtual Bookkeeping Secrets Audio Summary Notes Page 4 Step 7 - Specialize & Grow Do you intend on specializing now or later? Do you already have a specialty? What Industries have you already worked in? Do you have an expertise in an uncommon situation? Specific type of business? Are there types of businesses or an industry that you would like to pursue / learn about? How to Snag Your First Client in 30 Days or Less Are you willing to take massive action? Whatever it takes to get results quickly! Referrals - Tell everyone you know and let them know what you are doing and ask them to pass your information along to anyone they know who could use your services In person Phone Postal letters Social media Reach out to local CPA firms and other referral sources Any accountants to whom you are already connected personally or online You can assist them as a subcontractor You can ask for referrals (and provide referrals in return) Send out a letter to all those in your geographical area Contact former employers Look for those who complement what you have to offer Payroll service salespeople Local Networking groups BNI LeTips Chamber of Commerce Rotary Can put on a free class or be a guest speaker Local business groups SBDC SCORE MeetUp groups 2-step approach: o Contact o Follow up
5 Virtual Bookkeeping Secrets Audio Summary Notes Page 5 Advertising Online Craigslist (place ads and respond to bookkeeper ads) Free classified listings Ebay Classifieds OLX.com Search Google for "free classifieds" Offline Local weekly newspapers How I Plan To Use The Information Covered in This Audio Book:
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