Effective Self Promotion. Marketing Yourself Through Focused Contacts with Prospective Employers
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- Jemimah Horton
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1 Effective Self Promotion Marketing Yourself Through Focused Contacts with Prospective Employers
2 Effective Self Promotion in the Job Search Where to Find Opportunities Effective Contacts to Gain First of Mind Positioning Initial Contact Letter Cover Letters Post Interview Requirements and Qualifications Letters
3 Where to Find Opportunities Some Quick Facts*: Answering Local Newspaper Ads Leads to Jobs for 8 out of 100. Private Employment Agencies and Headhunter Pursuits Lead to Jobs for 4 to 22 out of 100. Answering Ads in Trade Journals Leads to Jobs for 7 out of 100. Fewer than 1% of Job Seekers Actually Get a Position From Responding to an Internet Ad *Quick Facts provided by Dan Miller in 48 Days to the Work You Love
4 Where to Find Opportunities More Encouraging Facts*: Using the Placement Office at the School or College you Attended Leads to a Job for 21 out of 100 who try it. Asking Relatives for Job Leads Gets a Job for 27 out of 100. Asking Friends for Job Leads Gets a Job for 34 out of 100. Applying Directly to an Employer Without Doing any Homework Leads to a Job for 47 out of 100. This Walking in the Door Method is Most Effective for Entry Level Jobs * Facts Sourced from Dan Miller in "48 Days to the Work You Love"
5 The Most Effective Search Method The Most Effective Job Search Method*: Know Your Skills Research the Potential Companies that Use those Skills Arrange to See the Person Who Has the Power to Hire You and Request the Interview This Method, Leads to a Job for 86% of Job Seekers! This Method is Our Focus. *Sourced from Dan Miller in "48 Days to the Work You Love"
6 Getting Prepared According to the U.S. Census Bureau, 66% of all Job Seekers Spend 5 Hours or Less on their Job Hunt Each Week! To Enjoy Success, Your Job Search Should be a Full Time Job of 35 Hours per Week. This Will Significantly Decrease the Time Needed for a Successful Search.
7 Getting Prepared Decide Which Type of Company is a Match for You: Small or Large For Profit or Nonprofit Manufacturing or Service Company Specific Industry Travel or No Travel Most Jobs Available are Never Advertised Pick Your Target Companies and Make Contact.
8 Identifying Target Companies Business Directory for Your City Chamber of Commerce Directory Industry Guide (Available at Library) You Get to Decide Which Companies You Would Like to Work With, There is No Need to Wait for an Advertisement! 2-3 Competitors per Opening vs
9 Research Target Companies Use Media, Company Websites, Internet Searches to Learn Pertinent Company News and Developments. Look for M&A, New Product Launches, Anything of Interest About the Company. Most Importantly, Find a Contact Person (Hint This is Not HR) Learn About the Industry Too. These Steps Help in Making Effective Contact Letters and Will Greatly Help with the Interview
10 Research Target Companies Receptionists Can Be Helpful Being Armed with Basic Knowledge of a Company will Set You Apart from Most Job Seekers!
11 Launching Your Ad Campaign The Letter of Introduction Maximum of 15 Letters at Once You Are Now Beginning a Selling Process Selling Yourself! The More a Potential Consumer Hears About a Product, the More Likely they are to Buy. You Are the Product, the Potential Employer is the Consumer. The Letter of Introduction is the First Exposure to You that the Potential Employer will Receive. The Sample Letter Requires Nothing of the Recipient, It Simply Tells Him / Her What is Going to Happen Next. Most Importantly, it Plants a Seed to Make Your Name More Familiar. Introduction Letter Sample
12 Contact #2 Résumé and Cover Letter Send Your Résumé and Cover Letter 1 Week After Your Letter of Introduction Always Use a Cover Letter. Résumés without Cover Letters Often Get Discarded. Address Your Letter to the Same Person as in the Letter of Introduction. Take Command: State in the Letter When You Intend to Call the Recipient to Follow Up. Avoid the Passive Approach of, I look forward to hearing from you at your convenience. Cover Letter Sample
13 Contact #3: The Follow-Up Call A Very Important Step but Only 1-2% of Job Seekers do this! Make the Call 4-5 Days After Sending Your Résumé. If You Reach Voice Mail, there is No Need to Leave a Message. Call the Receptionist and Ask When They Can be Reached.
14 Contact #3: The Follow-Up Call Once You Connect in a Phone Call, say, This is, I am Following Up on a Recent Letter and Résumé. I Know What Your Company Does and Really Think I Can Add to Your Success. When Can We Get Together and Talk? Be Prepared For The Call. Have Your Résumé in Hand, Be Prepared with Your 2 Minute Elevator Speech when Asked, Tell Me About Yourself Be as Positive as Possible During the Call. Never Say Anything Negative About a Current or Previous Employer.
15 The Résumé True or False?: The Résumé is a Chronological Document Detailing All Your Work History. False: The Résumé is a Marketing Document. True or False?: You Should Use the Same Résumé for All Prospective Employers. False: Why? The Résumé Can be Customized to Target Each Contact
16 Interview Follow-Up The Requirements and Qualifications Letter: Write this Letter Before the Interview. Use Notes from Your Interview to Customize the Letter for Each Recipient. Mail this Letter on the Day of Your Interview. This Letter Compares the Requirements of the Position with Your Qualifications A Powerful Illustration! Requirements and Qualifications Sample.doc
17 Interview Follow-Up Who Should Receive a Follow-Up Letter? Everybody You Meet With! Who Makes the Hiring Decision After the Interview? It Could be Anyone, Even the Receptionist! The Take Home Message is: Be Gracious, Courteous and Respectful to Everybody you Meet. The Hiring Manager Often has One or More Strong Influencers. Send a Simple Thank You Card to Receptionists and Secretaries.
18 Marketing Yourself -- A Comprehensive Approach Every Contact Made Can Bring You Closer to the Job or Push You Further Away. The Choice is Yours. Take Ownership for Your Current Situation. Blaming the Economy, the Government, the Weather, your Spouse or God will Only Take You Farther From Your Goals.
19 Marketing Yourself -- A Comprehensive Approach Think of This Process Like a Continuum: The Letter of Introduction Piques the Interest of the Prospect, and Creates Anticipation as He / She Await your Résumé. The Résumé and Cover Letter are Designed to Show Your Qualifications for Opportunities with the Company. The Follow Up Call is Designed to Schedule an Interview. The Interview is Designed to Show Your Fit with the Organization and Lead to a Job Offer or Another Interview. The Requirements and Qualifications Letter is Designed to Help Close the Deal. If there are Multiple Candidates Remaining After the Interview, this Technique will Make You Shine.
20 Marketing Yourself Only You Can Do It! Man who waits for roast duck to fly into mouth must wait very, very long time. -Chinese Proverb
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