BRANDING 101 FOR SHAKLEE DISTRIBUTORS - Learn the basics of blogging BLOGGING. Copyright 2016 Virtual Wonders Web Solutions

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Britton Bruce
6 years ago
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1 BLOGGING

Every time you create a blog post, search engines will index your post and you can be found by

A blog is also an essential tool for people with small budgets who can't afford to advertise for

2 Why blogging? A blog is a powerful tool to help you attract traffic and capture leads for your Shaklee business. Every time you create a blog post, search engines will index your post and you can be found by eager prospects searching for what you offer. A blog is also an essential tool for people with small budgets who can't afford to advertise for leads, but are willing to put in the effort to create great posts which can attract web traffic organically (Free). If you're hungry for a tool to help you grow your Shaklee business, a blog is one of the most important tools to use.

10 powerful reasons you may want a blog: 1. Search Engines love Blogs It's liked by search engines and social media far more than lead capture pages. 2.

3 10 powerful reasons you may want a blog: 1. Search Engines love Blogs It's liked by search engines and social media far more than lead capture pages. 2. Give vs Take A blog is the place where you "give." A capture page is design to take info. 3. Great Environment A blog is warm, conversational, informative and educational. 4. Blog content is the food for Social Media Marketing People want informative new content, plus information about you, what you do and what you have to offer. A blog offers that. 5. Your Blog is the Heartbeat of Your Personal Brand Your blog offers a great place where people can get to know you and build a relationship with you online. 6. Your Blog gives you Scalability Online You can rank an unlimited amount of posts in search engines in as many keywords as you want. 7. Sharing and Word of Mouth If you write valuable content, and post consistently, your blog will eventually attract natural attention and word of mouth promotion from your target audience as they share your content. 8. Permanent Real Estate Blog posts are permanent real estate and people can go back to them. You can have people discover posts you created 5 years ago and join your list / team from them. 9. Search Rankings As you write more posts, your site grows bigger and bigger giving it the depth it needs for better rankings. Google loves big sites. 10. Free Leads! You can get free leads from organic traffic. Meaning people found you and you didn't have to pay.

Search engines like blogs, people like blogs.

that your blog is undoubtedly one of the most foundational and vital

It establishes you as the founder and CEO of your own business.

4 Search engines like blogs, people like blogs. In fact, emarketer did a recent study that clearly demonstrated this truth. 60% of people trust blog posts from an individual they know or met through blogging. Riccardo Ferrari writes in his book: Supercharged Online Sponsoring, that your blog is undoubtedly one of the most foundational and vital steps to online success. It establishes you as the founder and CEO of your own business. It keeps you in contact with your tribe. Your blog is your front-end communication center between you and your audience How your blog helps you capture leads: 1. The pop up 2. Your widgets in the sidebar 3. Your in-post widgets box 4. Your end of post or footer widget

You convert your leads into buyers or builders with live presentations 6.

5 How network marketers succeed using blogs online. 1. Create helpful, value driven content on your blog 2. Promote your posts and attract readers 3. Your readers sign up to get your lead magnets (E-books, videos etc.) 4. You follow up with drip campaigns, phone calls, invites to webinars 5. You convert your leads into buyers or builders with live presentations 6. You educate and duplicate your process The Technology that powers My Freedom Blogs: Freedom Blogs are built on the incredibly popular WordPress platform. You may not realize this, but WordPress actually powers 26% of the internet! WordPress is bar none the most popular blogging software on the internet today. But this can also create a challenge for security. Unfortunately, popularity increases visibility. This is why we suggest most distributors use our network blog vs a stand-alone blog they host themselves. You never have to worry about the technical updates, server backups, plug in updates etc. Again we do all that hard stuff that slows down duplication. What makes a great blog? The best blogs have great content. Blogging works best when your posts have a personal tone. Your readers don t just come to read what you have to write, they come for you, for your unique voice, perspective, and ideas. It's important to Focus on what your most passionate about and write about that. We don't have enough time in this class to cover the ins and outs of writing great content but here's a few tips from a pro blogger I'd like to share.

6 Ruth Soukup, author of the book: How To Blog For Profit: Without Selling Your Soul. Created 2 great lists to help you. 1. Tips to create an awesome blog A compelling argument A unique observation A delicious recipe with mouth-watering pictures A cool DIY project tutorial with stunning pictures A helpful tip on almost anything A touching story told through words or photographs A challenge to take action A personal struggle (and what it has taught you) A beautiful collection of themed ideas from other blogs (with links to those sites) A funny, interesting, or helpful list An original idea brought to life Something that invokes an emotional response Something that compels people to share it with others Something that gets people talking Something that makes people feel better about themselves Something that inspires people to act Consistency of quality, tone, and frequency Proper grammar and spelling High-quality photographs Great navigation, with categories that make sense A great blog design

7 2. What awesome is not: Posting anything just to get something new up Going through the motions of doing things right without actually connecting on an emotional level Personal ramblings without a particular point Sharing too many insignificant details about your life Rants that serve no purpose other than to vent Poor quality photographs Poor grammar and misspelled words Writing about every topic under the sun, with no rhyme or reason to it all Stealing other people s content and/ or recipes Copying other people s ideas without proper credit Posting something just to make a sale Whining Anything that doesn t make any sense Posting too frequently Posting too infrequently No consistency An ugly blog design Music Bad navigation Haphazard Awesome comes from passion Success tip: Don't compare your start to someone else's middle

distributors who want a short cut to success in blogging without all the complexity other courses and books offer.

8 If you'd like to start using a blog to boost your Shaklee business, without the technical hassle and cost of designing, developing and deploying a blog yourself, I d like to invite you to joint The Blogging Academy This course has been designed exclusively for Shaklee distributors who want a short cut to success in blogging without all the complexity other courses and books offer. In this live 8-session series, we ll cover everything you need to know to get started with a blog and start getting leads, customers and builders with blogging.

9 Let s review the modules covered in this course: Session 1 Blogging Basics The business challenges blogs can solve A brief history of blogging Why Shaklee distributors should use a blog The 7 keys for success using blogs Blogging platforms, which should you use? Session 2 Get to know your blog Admin panel overview How to create a post Dealing with images Categories and tagging Session 3 Making your blog easy to find Using a working title Keywords and how to find content ideas Choosing topic type Types of list posts Session 4 Creating great content Creating editorial calendar Using OneNote to organize your content Finding your voice and style Trigger words Using images

10 Let s review the modules covered in this course: Session 5 Creating content for Learn how to get ideas related to business topics Learn which topics work the best How to embed affiliate links to books you recommend Session 6 Creating content for wellness Understanding disclaimers and best practices Learn how to get ideas related to wellness topics Learn which topics work the best How to avoid getting in trouble with the FTC Session 7 Promoting your blog How to promote your blog posts Sharing widgets. What they are and how to use them Where to share your posts Using guest posts to promote your blog Session 8 Analytics. Seeing what s working Why you want to use analytics Why use Google analytics Which stats to look for

You ll have access to the: Bonuses: Joining the academy comes with some great bonuses!

Academy Facebook Group You'll be set up to win!

11 You ll have access to the: Bonuses: Joining the academy comes with some great bonuses! Replay videos Workbook Content Ideas List Bloggers Pre-post Essential Checklist Blogging Academy Facebook Group You'll be set up to win! After investing in our 8-session training series, you ll know how to: Generate leads with your blog Brand yourself with your blog Get around inside your blog's admin panel Create great business focused content Create great wellness focused content Publish and edit your posts Promote your blog Analyze your traffic and know what's work-

12 Class Schedule For October 2017 The next Class Starts: Every: Duration: Night Class Tue, October 24 th TUESDAYS 8Pm ET 8 SESSIONS You d normally pay $297 to join! October 23rd

If you'd like to start using a blog to boost your Shaklee

developing and deploying a blog yourself, I d like to invite you

have everything you need to simply and easily start getting

Best of all, everything is mobile-ready right from the start.

13 If you'd like to start using a blog to boost your Shaklee business, without the technical hassle and cost of designing, developing and deploying a blog yourself, I d like to invite you to subscribe to My Freedom Blogs With My Freedom Blogs, you ll have everything you need to simply and easily start getting results with your own blog. Best of all, everything is mobile-ready right from the start. Your blog will help you: Build trust with prospects Capture and follow up with leads Convert them to buyers and builders

14 My Freedom Blogs Includes: Blog admin panel Hub Site integration Simple image editor Comments plugin Sharing plugin Custom domain mapping Google Analytics integration Site load time optimization Search Engine friendly design Recent and popular posts modules Pre-created design skin and theme Freedom Mail marketing integration The regular price to get your own business blog is $24.99 If you subscribe before March 5th. or until we reach our release limit of 50 blogs, you can save $5 a month and get our blog service for just $19.99 a month. The regular price will be $24.99 so you'll save $5 a month as long as you own your blog.

15 Here's some pricing perspective: WordPress offers a business blog and they charge $24.92 However, with a WordPress blog you don t get: X Phone support X Lead capture tools built into your blog X Or a pre-built skin and theme ready to go If you get in now, you'll pay $5 less a month than you would for a WordPress blog from WordPress.com You'll get everything they offer plus more with My Freedom Blogs. Another service is Kalatu. They're a sister system of the Empower Network. They have a nice offering but like WordPress they have no lead capture built in and the reviews of their support indicates they only offer support. They're also an MLM and make a great effort to encourage you to use your blog to promote their service and build a downline with them.

Here's what Amy Hagerup, business leader and winner of the CEO's retreat and longtime blogger had to say about our service: Amy Roth Hagerup I love having a webmaster that when I send her an issue on

16 Here's what Amy Hagerup, business leader and winner of the CEO's retreat and longtime blogger had to say about our service: Amy Roth Hagerup I love having a webmaster that when I send her an issue on my blog, she responds with "We will fix that right away." That is what we get with YFP blog support! No Risk With our service you can cancel anytime, there's no obligations. Money Back Guarantee If after 30 days you decide blogging isn't right for you, you can get a refund. Incredible Value! We'd charge over a thousand dollars to build you a stand-alone site like this, and you'll get it for just $19.99 a month! We're offering this price because we wanted to give a special for those of you who join and support us in the early stages. That means you'll help us work out the kinks in the beginning. but you'll save $5 a month for life for doing so! Learn fast and get the short cut to results. Ends Monday, October 23rd

17 If you get in now, you'll pay $5 less a month than you would for a WordPress blog from WordPress.com You'll get everything they offer plus more with My Freedom Blogs. Another service is Kalatu. They're a sister system of the Empower Network. They have a nice offering but like WordPress they have no lead capture built in and the reviews of their support indicates they only offer support. They're also an MLM and make a great effort to encourage you to use your blog to promote their service and build a downline with them.

Special Onboarding Offer! Sometimes you need someone who will be there with you to help you with the little details in a safe 1 on 1 environment. Onboarding sessions are the best answer for this.

18 Special Onboarding Offer! Sometimes you need someone who will be there with you to help you with the little details in a safe 1 on 1 environment. Onboarding sessions are the best answer for this. For this reason we've decided to create a special onboarding service where you'll have four 1 on 1 calls with one of our expert coaches that will last about an hour to help you get blogging even faster. They'll be right there with you using remote desktop to help you with the little details and questions that are unique to you and your blog. With this onboarding service your coaching elf will help you: - Get your blog 100% set up to your liking - Create your first blog post - Use the category and tagging feature - Add and edit a featured image - Edit your post's URL - Publish your post - Share your post - Learn how to use the admin tools offered - And anything else you need in the time we offer Our onboarding training for blogging will be regularly priced at $147 and if you get it before the special ends on the 23rd, you'll save $50 and be able to get it at for just $97 For just $97 you'll get personalized service with you and one of our elves so you can get the help you need to make the best use of your blog.

Here s some pricing perspective: HubSpot which also offers a blog, email marketing and a customer relationship manager like we do, doesn't just offer onboarding, they require it.

19 Here s some pricing perspective: HubSpot which also offers a blog, marketing and a customer relationship manager like we do, doesn't just offer onboarding, they require it. And they charge $600 for their basic plan and $3000 for their pro plan and it goes up from there. We've priced our service to keep it affordable for everyone. Learn fast and get the short cut to results. Thanks again for attending Blogging 101! I hope you feel empowered to add blogging to your Shaklee business.

BRANDING BRANDING. Revised 9/22/ Copyright 2016 Virtual Wonders Web Solutions

BRANDING BRANDING. Revised 9/22/ Copyright 2016 Virtual Wonders Web Solutions BRANDING Being unique gives you a special hook that will help you attract more people to you. Now you may think that you don't need a brand because you're building a Shaklee business. The brand of products