12 Things I have Learned after Launching 18 WSO's, Making $48k, 5946 sales and Getting 3 WSO of the days

Transcription

1 12 Things I have Learned after Launching 18 WSO's, Making $48k, 5946 sales and Getting 3 WSO of the days Over the past year and a half or so I have launched quite a few WSO's and I thought I would put together this list of things that I have learned so that others can benefit from it. If you want to be sure that I'm not just blowing smoke up your butt :-) then feel free to check out my listings on warrior plus you will see all of my stats in public view :-) Firstly... So why launch a WSO? Well, with Internet Marketing if you really want to build a stable business then you need 2 things. Products and a List. WSO's give the little guys a chance to get their foot in the door so to speak when it comes to getting your product out there and making some sales. The best part about it is you don't need to invest much money at all when doing WSO's because if you are smart it can be very cheap I'm talking as low as just $40 which is the cost of posting a WSO. That's enough talk on why WSO's are so effective and why if you are in the Internet Marketing niche why you should sometimes use them. This list is the result of thousands of hours of trial and error so you can be sure that you are not just getting theory here but facts backed up by proven results. There are tonnes of golden nuggets in this report so be sure to get as much out of it as you can and run with it :-) Ok...let's dive in. 1. Early bird list Building or creating an early bird list for your WSO is one of the most effective things you can do to be sure that your WSO is a success. An early bird list is basically an list of anyone that wants to be notified the moment your WSO goes live. The people that sign up to this type of list are basically saying I want to buy your WSO the moment it's ready The benefit for people to be on your early bird list is they get your WSO at the cheapest possible price and get access to it the moment it goes live. To help your conversions you should be increasing the price of your WSO every set number of sales or time so this is why it will benefit people by being on your early bird list and getting access to your WSO at the lowest possible price. The benefit for you is that you are able to send a wave of traffic to your WSO the moment it goes live. By doing this your conversions and EPC will be very good because the traffic is already highly

2 targeted. This then raises your EPC which in turn helps to pick up more affiliates that promote your WSO which in turn gives you more of a chance of picking up even more affiliates and also getting wso of the day. I'm now about to give you some of my stealth marketing firepower here ;-) My early bird list happens in 3 phases. Phase one is I send out an to my list to sign up for the early bird list. Phase two is I create a listing at the warrior forum with an early bird list link. Phase three I my list again around 3 5 days later for the early bird list again for those that missed it the first time (I have found this to be very effective). Make sure you use separate web forms at each of these stages so that you can track their effectiveness. (this is very important so don't be lazy) So the next time you see someone posting a wso with just a link to an early bird list don't moan or complain because you now know why people are doing it and why it is so important. 2. Affiliates are more important than you think Affiliates play an important part of the success of your wso. Yes you can still make some nice sales without affiliates by passing through traffic on the warrior forum and also traffic that you send from your own list but by leveraging affiliates you will make tonnes more. Picking up lots of affiliates when ever you launch a new wso does take time to build because you need to prove that your products are of good quality. If your product is of low quality you may still pick up the odd affiliate but no serious affiliate that respects his/her list will want to promote it. The best thing to do is to make sure you only create high quality products while at the same time as more and more affiliates promote for you over time you will start to build a list of good affiliates that you can then contact again for your future launches. 3. Getting to 100 sales in the first 24-48hrs will put you on the radar for getting WSOOTD This is of course not guaranteed but by making lots of sales quickly you will stand much more of a chance of getting wso of the day.. One of the most important things is how many sales you make and having a high number of sales in the first 24hrs is one of the deciding factors of you getting WSOOTD There are of course a few exceptions such as you could be selling a $47 WSO so then 50+ sales could be plenty good enough. Your EPC also comes into play too but usually if you make a high number of sales quickly then your EPC is often irrelevant unless it's very very low and the reviews in your wso thread are very bad too.

3 In a nutshell there is no one way to guarantee getting wso of the day except to get as many sales as you can in the first 24hrs (but 100+ sales will certainly put you in a very good position for getting it) and try to keep your epc as high as possible for as long as you can as well. 4. You don't always need a fancy sales page with graphics to do well with a WSO This is not to say that you should never invest in good graphics or a copywriter however you can still do well with a basic looking sales page. What I have found is it all depends on the strength of your offer/product. If it is good enough then having a normal sales page with no fancy graphics or professional copy will still work very well. Most of my wso's I have just used the in thread fonts and text options and made a lot of my sales pages that way. If you do it this way like I did for quite a few of my wso's then still make sure you do your best to lay out everything neatly. I have seen some people create wso threads using the in thread fonts and colours the same as I do but it looks absolutely terrible because the fonts don't match up or the font is too small or the layout itself is just absolutely terrible. Make the best of what you have and don't be lazy and rush your sales page. One of my best wso's sold 500 copies in 3 days and 1250 in total by just using a basic looking sales page using just the in thread tools so it can be done just do your best with what you have and what your budget is. 5. Get your epc as high as you can in the first 24 hrs This is something that most wso sellers never even bother to take serious but let me tell you that this is very very important and your epc is something you should always be trying to improve. Your epc is earnings per click and a lot of affiliates take this number into consideration when considering promoting your wso. The first 24hrs of your wso going live is the most important time and this is why you need to keep your epc as high as possible. If you use the early bird strategy as shown in an earlier tip then you should be able to really boost your epc straight out of the gate. 6. Auto-approve your best affiliates When you start to pick up affiliates you will start to identify the good affiliates and the bad affiliates. The good ones I recommend that you auto-approve them so that they don't have to wait around for you to approve them manually in the future for any of your wso's that they want to promote. By doing this you will save a lot of time as you maybe out for the day and if you keep a serious affiliate waiting around for many hours before approving them you could end up losing them. I

4 know myself that when I am ready to promote a product I want to be approved very quickly so I can get things moving. Make sure you use an auto-approve feature if you have one with the affiliate platform that you use. I use warrior plus most of the time and I know they have that feature built into their platform. 7. Get a list of your best affiliates and contact them when launching a new wso Every time I now launch a new product/wso I have a list written down in front of me of the affiliates that I'm going to contact. It can be by , skype or private message on a social network or a forum. Once I have contacted an affiliate I mark them off the last as contacted I highly recommend that you do something similar because this simple task could be the difference with you only having 2 affiliates promote your wso or 10 affiliates. 8. You must try to generate a good number of sales yourself from your own list This is something that most wso sellers just do not seem to grasp. When you launch a wso you must try your absolute hardest to send as many sales yourself as you can. A lot of wso sellers think that if they just create an average wso and then launch it they will pick up lots of affiliates easily which will then send them tonnes of buyers. This could not be further from the truth. You do have an incredible opportunity to pick up tonnes of affiliates that will send you buyers but you must also do your part and get the ball rolling by sending some of your own traffic first and get some sales on the board from your own efforts. The more sales you are able to send yourself then this will make your wso look more popular and it will show other affiliates that it's selling well so then they may want to promote it. If you do not have any list to promote your new wso to yourself and you have no relationships with other affiliates then you are going to find it very very difficult to launch a profitable wso and make any significant number of sales. Of course we all start some where but you need to do what you can to send some sales to your wso yourself in order to get things moving. I guess you are wondering how many sales you need to send to a new wso? Well as long as the price is between $5 - $9 I like to send a minimum of 20 sales myself and usually I send a lot more. One of my previous wso's I sent around 50 sales so this put me in good stead for

5 picking up lots of affiliates quickly straight out of the gate. For that actual wso I did in fact get wso of the day so go figure. 9. Your WSO will get shared and passed around for free, don't stress over it This is something that will happen so don't stress over it. There will always be people that share your wso on black hat forums or free download sites and that's just the way it is. It doesn't matter if you have password protected pages or a members area someone somehow will end up sharing your product. The reason why you should stress over it is because anyone going to google and searching for your product for free are not going to buy anyway, and anyone finding your wso on a black hat forum are there to get free products anyway, so again, these are not your ideal customers and will probably never buy anyway. You may as well look at it as a positive thing because it's giving you more branding and exposure within your niche which is only ever a good thing. Yes you could invest in some service or software that helps to get rid of all free copies of your product on the web but like I said, it's going to happen, you may as well use the time more wisely and communicate with your customers or spend the time creating a new product or something. Lastly what I will say is the success of my wso has never been effected just because a few people have decided to share it on some black hat site etc. There are hundreds of thousands of people that could view your wso and buy it so don't waste your time worrying about the very few that see it and get it for free from some download site or black hat site because as I said these are not your target audience anyway. 10. Re-launches do work One of the things I have been doing over the last 8 months is re-launching previous successful wso's What I found is when you release and launch a wso the first time a lot of affiliates may of missed it so re-launching your wso a few months later is a very effective strategy for squeezing out even more sales and profits from your wso's. For instance one of my wso's I made over 1300 sales the first time around and then around 4 months later I re-launched it and generated another 450 sales. What I found was that some of the same affiliates promoted it again because in 3 4 months people can generate a lot of new subscribers and customers into their business. Take this tip very seriously because it could add thousands extra to your business over the course of the year. Instead of launching say 5 wso's in a year you could re-launch each of them and now have 10 wso's with doing absolutely no more extra work because the product is already created along with all your download pages and funnel pages etc.

6 11. Make sure you track all your clicks and sales This is something that hardly no one does and it really shocks me as to why. When you launch a wso and you send sales yourself you absolutely must be tracking to see where your sales come from. For instance, when you your pre-launch list you need to track your sales that you make from that actual list. Do not what ever you do just give people the normal warrior forum sales page. What I do is create a tracking link something like early-1 So that would be the first I send to my early bird list. If I was to later the rest of my general list then I would name the tracking link something like gen-1 By doing this you can see how many sales you are able to generate from each of your s and lists. This is very very important otherwise you are going to be marketing blind. I guess you are now wondering what to use to track? Ok well that's easy, and again no many people know about this. In warrior plus you have a vendor option and if you click on that you can create a unique link which you then name it. If you use any other platform like jv zoo etc then I would imagine they have something very similar too. Always make sure you track your own sales it's crucial for knowing how much money you can make from your early bird lists and your other lists. 12. Be careful who you let promote in the first 24hrs When you launch your wso you will generally get a lot of affiliates request to promote it. Let me just say that 80% of the people that request to promote are either not serious affiliates or they will promote but will not send hardly any sales. For the first 24hrs you need to be very careful about approving affiliates like these because what they do is end up pulling down your epc if their conversions are bad. Rather than just approve every affiliate that requests to promote you need to look at their profile and also see if they sell their own products and if they have a list of customers. You can either check the marketplace on jv zoo and warrior plus with their username to see their product history or simply send them a quick and ask them how they intend to promote. To be honest, once you start to spend a little bit of time within the market place you will get to know the affiliates that are serious and the ones that will just always waste your time.

7 Your aim is only approve affiliates that have lists of buyers within the first 24hours especially. The reason is because in the first 24 hrs this is when you will be trying for wso of the day and also this is when other affiliates will be considering promoting your wso. If you try to only send buyers to your wso in the first hours then this will help to keep your epc high. What I usually do is once the first few days have passed I then the rest of my list (non-buyers as well) and promote my wso to them. I also then approve other affiliates that I have not approved the first time around. This then brings you another wave of sales but could pull your epc down but it's not as important at this stage because the first few days of your launch has already passed which is the most important. The bottom line is to just be careful who you let promote your wso in the first couple of days of it going live. If in doubt send them an and ask them to send you a screen shot of proof that they are able to send you some good quality traffic. As you can see, I have given you a tonne of very valuable tips here when it comes to launching WSO's so feel free to distribute this PDF to who ever you think would benefit from it. I hope you can use all of these tips I have given you here to make your future product launches / wso's much more profitable. Here are some other resources which you might find useful: $14k wso blueprint My IM Blog wso cash code video course 100+ Internet Marketing videos