Perfecting your Elevator Pitch

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1 Perfecting your Elevator Pitch

2 Conrad Bio, Pharm.D., R.Ph Graduate University of the Pacific Aug 2015 to Present UCD SHCS Pharmacy Manager 2005 to 2015 Rite Aid Director, College Relations & Professional Recruitment 1998 to 2005 Rite Aid Rx Dist. Mgr to 1998 Rite Aid Rx Mgr.

3 Why is this so important??? My Observations & Experiences.. Are you ever going to need this skill?

4 Where Does this Apply?

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13 The Perfect Pitch is more like the Best Ice-Breaker.

14 What you want is to get that person talking to you and remember you somehow

15 You ve got seconds to WOW them. Every encounter needs to have IMPACT.

16 Sometimes you need to know what s in it for them. Everyone always wants or needs something. Convince them YOU HAVE IT!!! What s unique about you??? Your goal is to have the person you re pitching want to seek you out (now or at a later time)

17 Let s Get Started Define your Goal: Job Promotion Internship/Externship Residency/Fellowship Get/Give Contact Info

18 Research: The Person you re targeting publications, research, areas of expertise The Company you re targeting mission statement, slogans, programs The position you want

19 Guess what???? Your Pitch needs to be Versatile just like your CV or Resume Tailor it to your target audience. Tailor it to the environment you re in.

20 What to communicate in sec Name Title Your Experience What you re looking for/what you have to offer This is could be your 1 st Impression to someone!!!

21 First Impressions Hand shake Eye Contact Smile Voice Clothes/Shoes Smell Grooming

22 First Impressions When you meet someone for the 1 st time all it takes is a split second for an impression to be formed about YOU. In those 1 st 60 sec it will give someone thousands of clues of who you are. Visual or Sound

23 First Impressions The Brain works to formulate a gut feeling if you re someone worth hiring, working with, etc.

24 First Impressions Your encounter will decide if they like you or not (first few sec). The rest of your conversation could be confirmation on the decision that was formulated about you. HOT then COLD HOT then HOTTER

25 First Impressions Do you know that it could take months of regular contact/conversations to undo a bad 1 st Impression???!!!! I don t know about you, but I don t have that kind of time if I m trying to provide for my family or start paying back school loans.

26 First Impressions You meet someone at a party and think you had a great chat. But when you try to contact this person, you re ignored. Hmmmmmmmmm Was it my clothes, my breath, my teeth, my looks, my voice. What???!!!!

27 First Impressions You go in for a job interview feeling confident and leave feeling like you aced it. You wait and wait. Check your phone your . NOTHING you never get contacted. Hmmmmmmmm Frustratring Right???

28 Enhancing your Potential Projecting your Best Qualities Fine-tune your communication skills: both verbal and non-verbal Be Self-Aware: what you think is ok might not be ok to others Your inner self needs to match or compliment what you project.

29 Enhancing your Potential Projecting your Best Qualities Ex: You feel confident and happy about your current situation but your body language speaks insecurities and unhappiness. You have to be Self-Aware!!

30 Enhancing your Potential Projecting your Best Qualities Communicate that you re genuine hopefully you are Your expressions, gestures, posture, & stance should all communicate approachability. NOT CLOSED OFF

31 Enhancing your Potential Projecting your Best Qualities Eye to Eye Contact Extend your Hand Believe it or not what you wear can be conveyed as being closed off. Ex.

32 Enhancing your Potential Projecting your Best Qualities In Social Settings: Expose your jugular Watch your crisscross Hiding your hands could be perceived as dishonest behavior

33 Let s Practice Remember: Define your Goal: Job Promotion Internship/Externship Residency/Fellowship Get/Give Contact Info

34 Practice You bump into someone at the airport that you met at a previous job fair. You exchange pleasantries then he asks you what you ve been up to what do you say??? This person happens to be Head of the Clinical Program of the Residency site you re applying for. Let s have some fun!

35 Practice You are trying to get an intern position with a company and notice at this event that there s an exhibit booth here for that company and there s 2 representatives standing near the booth. How do you approach them? What do you say? I can tell you what most people do.

36 Breaking it down Write it out!!!! Make it versatile Leave out technical jargon no need for big words here. Get to the point KISS you only have a few seconds. Practice in front of a mirror.

37 Breaking it down After you have it all together, read it out loud and time yourself. It should be between sec. You don t want to risk losing their interest or monopolizing the conversation. And you will lose them!!!

38 Breaking it down What about ending your pitch with an open-ended question? Ex: How does your company handle the training of all new residents and interns???

39 DOs and DON Ts Do: Eye to Eye Smile Good Posture Good Stance (6-8 inches apart) Hands at side (naturally hanging) Face head on Lean forward (a little)

40 Dos and DON Ts Do Active listening Make it memorable Make it visual with words Practice until it hurts Be Clear

41 DOs and DON Ts Don t Don t look down Don t Slump/Slouch Don t hide your hands Don t keep your feet together Don t use big words Don t miss out on networking opportunities

42 DOs and DON Ts Don t Don t Ramble Don t Rush Don t forget to get contact info Don t forget to update your speech for different situations

43 Heading for Home If you master these little things, You re in the Driver s Seat Think about it you ll be able to dictate the way people think about you and how they react towards you. Examples

44 Thank You! Speaker Contact Information: Conrad Bio, Pharm.D. University of California - Davis Phone: (530) cbbio@ucdavis.edu

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