7 STEP CLIENT ATTRACTION PLAN GUIDE

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Tiffany Ray
5 years ago
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1 7 STEP CLIENT ATTRACTION PLAN GUIDE

2 7 Step Client Attraction Plan Guide A Simple Yet Powerful 7 Step Strategy Hi, my name is Louise Beattie, founder of the Prosperous Photographer s Blueprint and creator of the 7 Step Client Attraction Plan. The 7 Step Client Attraction Plan is a simple but powerful 7-step strategic plan that shows you how to develop a continuous flow of high quality clients in your photography business without the frustration or overwhelm so common in the industry. A strategic plan for attracting more clients is essential to grow your business. The alternative is to become an opportunistic photographer, scrambling from one tactic to the next, wondering where your next clients are coming from and worried about your bills and the future of your business. When you become a strategic photographer, you can go from surviving to thriving. It provides you with the time to enjoy doing the things you love in your business, like photographing clients, with a continuous flow of prospects who want to work with you. It also gives you time to spend with your loved ones, instead of spending endless hours working on your business. This 7 step plan has the power to take you from struggling and surviving to thriving and beyond. So let me walk you through the 7 Step Client Attraction Plan.

3 1. Perfect Client This is an action plan that enables you to identify and understand your "perfect client." It enables you to break down WHO you're looking for, ask the right questions that allow you to LOCATE those ideal prospects and know exactly how to get your message in front of them effectively. Identifying your Perfect Client makes it easier to attract and work with the people you WANT to photograph, giving you better income, and more importantly, a more fulfilling business. It will allow you to stop the practice of working with "anyone with a pulse and a wallet." You know which clients your instinct told you weren't a good fit, but you needed the money. The ones that wanted something extra at every step of the way, rescheduled appointments and wanted you to do massive amounts of retouching and headswaps. We ve all been there. When you know your Perfect Client you can create a product or service that will position you as the one and only solution for them. 99% of photographers NEVER do this exercise and that's why they waste a ton of money and time on dead-end marketing campaigns.

4 Now I go into this a lot deeper in with my coaching clients and in the 7 Step Client Attraction Plan, but basically we get to know our Perfect Client by: - Deciding who you want to serve, what your ideal client looks like and the type of customer you d love to work with and want more of. - Getting a complete breakdown of your ideal customer "avatar." - Understanding exactly WHO your client is, what result they want and what objections and skepticisms they may have, so that you can give them the specific solution they re looking for. - Identifying their fears and frustrations. - Learning how they currently try to meet and satisfy these needs and why it doesn't work for them. 2. Core Promise Your Core Promise is a simple formula to help you summarise what you can offer and how it relates to the client's strongest pain point or frustration, as well as their goals and desires. This will give you a simple and effective promise that you can use to communicate what you do and help your audience truly understand what you offer, taking you from bland to compelling. To do this we take our client s biggest pain or frustration and combine it with their biggest goals, desires and outcomes to form one simple sentence. The following is just one example, we cover more formulas in the full course: I, so that you can without.

5 3. Signature Service Your Signature Service is how you define your product or service in a way that is unique so that you can stand out from the crowd and gain a competitive advantage. In the 7 Step Client Attraction Plan we use something called the Client Transformation Framework, which shows how you deliver the result your clients are looking for in a unique way, giving you significant competitive advantages and market distinction. This is important because your prospects will no longer be comparing you with all the other photographers out there - instead of comparing apples with apples, your prospects will now be comparing apples with oranges and you will go from commodity to market of one. Again this is something that it is very rare to see photographers do. So how do you create your Signature Service? The first step involves breaking down your client journey into distinct steps or milestones. At each step you define their goals, frustrations and transformation that your client faces, giving each a unique name. Finally, we combine this into a uniquely named service and illustrate it using a visual model.

6 4. Offer Suite Your Offer Suite is like a ladder consisting of baby steps for your clients to advance through with less resistance. Think about it: you probably wouldn t ask someone to jump straight into bed or get married on your first date, but asking a cold prospect for the sale is the equivalent of doing just that. Although a few people might jump into bed with you on your first date, the majority are not ready for that just yet. It's the same with your prospects and sales about 3% of the people in your catchment area know that they're ready to buy photography services now, 6 7% are open to it, 30% are not thinking about it, 30% don t think they're interested and the final 30% know they're not interested. Most businesses leave money on the table by only targeting the 10% of people who want to buy their product. However, if you offer people a path of small low-commitment steps, you start to persuade some of the remaining 90% and can then nurture them into becoming a client. Creating an Offer Suite will result in an exponential increase in sales and profits, enabling your prospects to develop a relationship with you, and eventually become clients. It also offers your best clients the opportunity to receive more value from you at higher fees.

7 To create your Offer Suite, you must map out a series of baby steps to guide your prospect through the process from lead to customer. You take all of your services, packages and offers you have that are part of your signature service and ladder them into an ascending sequence, starting with a free "Perfect Invite" (more on that in a moment) all the way through to your high end products and packages. 5. Perfect Invite That leads us nicely to the Perfect Invite. This is your primary tool for generating new subscribers. It's highly relevant and valuable to your Perfect Client, yet easy to consume. Your Perfect Invite is important because it makes getting more leads and prospects easier by creating a lower barrier to entry. It allows you to build trust and a relationship, advancing the conversation and moving prospects towards a sale. Think of your Perfect Invite as taking your prospect to dinner on your second date. To create your Perfect Invite, first choose the Perfect Client or market segment that you wish to engage with. Then make a specific promise to this prospect that addresses their concerns, fears, frustrations or desires. What will you give them in exchange for their contact information? This is the first transaction from your Offer Suite.

8 Then choose a format to deliver on your promise a PDF, cheat sheet or guide or some kind. Make it ultra-specific and easy to consume whilst giving tremendous value. 6. Client Pathway The Client Pathway is a one-page marketing plan with the 5 pathways or communication methods to guide your prospects through your funnel with more speed and efficiency. It ensures that your prospects are exposed to the right message in the right place at the right time. This system is easy to understand and launch quickly, allowing you to quickly turn prospects and leads into valuable clients so that you go from no interest to in-demand. To create your Client Pathway, simply map out the steps that your prospect will take to becoming your client, and how you will guide them along that path. For example, they start by accepting your Perfect Invite and opting in to your service. From there, they receive a series of s, educating them, demonstrating your expertise and guiding them through a series of topics. These s will invite them to visit specific web pages that give them more value whilst demonstrating your ability to deliver what they're looking for, building authority and guiding them to booking your photography services.

9 7. Traffic Solutions Choose one key traffic source that you will focus on to drive traffic to your Perfect Invite. In the 7 Step Client Attraction Plan program we use a simple method to choose and prioritise the main traffic source that will feed your Client Pathway. This is important because most people are overwhelmed by the number of traffic sources available - there are no real publicly available systems for prioritizing or choosing the right traffic source. As a result, most photographers and business owners end up inefficiently jumping from source to source, tactic to tactic, wasting both time and money. Another problem many photographers encounter is studying different methods but not implementing any. This is a big hole in the strategic thinking of most photographers, as choosing and applying the right Traffic Solution for your business will get you a consistent and reliable flow of high quality prospects. It will also give you confidence in your plan so that you'll be able stay the course until you reach your goals. To decide which traffic source is best, you need to ask yourself key questions so that you can prioritise your options and then evaluate your answers. We get in to those specific questions in the full 7 Step Client Attraction Plan. For most photographers, Facebook Ads are a great choice if you have a small budget. For those with no budget, content marketing and partnerships are a great alternative to consider.

8. The Next Step At this point I've given you a taste of the 7 steps in the 7 Step Client Attraction Plan. All that is left now is the "8th step" - putting it into action.

10 8. The Next Step At this point I've given you a taste of the 7 steps in the 7 Step Client Attraction Plan. All that is left now is the "8th step" - putting it into action. Even the best plan is useless if it's not implemented. Keep in mind that this process is progressive, meaning that each part builds on the previous ones. Skipping a step will lead to almost certain failure, like trying to paint your house before it has any walls. If you'd like more detail on these steps, including all of the frameworks for each of the 7 steps and video tutorials, as well as help with implementation. then I have a very special offer you're going to want to check out. Just follow this link to receive your special offer:

How 10 Struggling Newbies Made Their First 100 Sales. By James Francis

How 10 Struggling Newbies Made Their First 100 Sales By James Francis www.jamesfrancis.com Introduction The question I get asked the most by my customers is James, if you were to start again from scratch,