How to Write Guest Blog Posts The Smart Way

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Ernest Stewart Reynolds
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1 Bulxter.com Authority Content Sample How to Write Guest Blog Posts The Smart Way To be a more effective marketer, you have to boost your content marketing efficiency. The content that you produce must do all of the following, otherwise you are wasting time and money. As much as possible, make sure your content does all of the following. Drive direct traffic Deliver solid SEO link value Build your website s brand Get published quickly All of these are crucial if you are doing any kind of content marketing. It doesn t matter whether you are paying for content placement or you are submitting guest posts to niche-related blogs. Unfortunately, a lot of marketers completely blow it when it comes to content efficiency. They do this inefficiently by producing content on separate tracks. They do guest blog posts while doing broken link building separately. They also do outreach for resource link pages and best content link outreach when they have the time. If you write guest blog posts and publish them separately from your broken link solicitation as well as your other link building campaigns, you re wasting time and money. Publishing these separate pieces of content takes forever and costs more money. Outreach takes a long time and guest post approval is anybody s guess. Why not do all these things at the same time? How? Practice smart guest blog posting. Follow the steps below. Step #1 Find niche-specific blogs that take guest posts First, you need to find blogs in your niche to get a massive dump of keywords related to your niche and enter the following search query in Google, (niche keyword) + blogs. Find as many blogs as you can and strip out their domain names. Once you have a list of domain names, enter the following search queries into Google. Site:domain.com accepting guest posts Site:domain.com submit your guest post Site:domain.com write for us

2 Play around with the guest post language for your list of domains. If they accept guest posts, you will find a related page instructing potential contributors about their guest post system. Step #2 Filter these blogs by their SEO value Using tools like Semrush, Ahrefs, Majestic or Moz, you should get a clear reading of the SEO value of a backlink from the blogs you have identified. These must be niche-specific blogs. The more nichespecific these are, the more SEO link value they will pass to your target site through your guest post link. Eliminate low SEO value blogs from your list. Focus on the higher value blogs. Step #3 Prioritize the remaining blogs using their Alexa site rank Since you don t have all the time in the world, you need to get the most bang out of every guest post you get published. This means you should prioritize blogs that get a high amount of traffic. This is all comparative, so run all the domains of the remaining blogs on your list through Alexa to see their traffic ranking. Rank them based on their Alexa site rank. Later on, you re going to reach out for guest posts to your top ranked blogs and proceed down the list. Step #4 Find top sites in your niche By this point, you should have a clear idea of what your niche keywords are. You should also have a nice list of niche-related blogs. Look for more niche-related websites. One way to do is to look for sites that link to the websites on your list. You could use Ahrefs.com or any other high quality backlink checker. It doesn t really matter what tool you use. Find as many backlinks as possible and study those sites that link to the sites you already have on your list. Generally, sites that are in the same niche tend to link to each other. Filter out websites that are unrelated. At the end of this process, you should have a long list of all the niche-related sites that have good SEO values as determined by Ahrefs or any other backlink checker tool you re using. You need a massive list. Step #5

3 Run your list of top sites using Ahrefs.com s site explorer Ahrefs.com has this nifty little feature called site explorer. You enter a domain into the site explorer and it will tell you if there are dead links. You also get backlink values of the sites linking to those broken links. This tool does two jobs at once. It also is able to process a tremendous amount of websites in a very short period of time. Find those dead links. Step #6 Identify the topics of dead links that have the most backlinks from high authority sites If you use Ahrefs site explorer, you should already have a good idea of the value of the backlinks a dead page has. You only need to look at the website linking to that missing page and the SEO value of those sites. Dead links that have more back links from high authority sites, these are your top priority. Now, that you have identified those dead links, the next step is to go to the Archive.org s Wayback Machine. Load that missing page using Wayback Machine. This does not always work because sometime this online archive is missing pages, but you need to find what type of content that old dead page used to have. It s very important to focus only on dead links that have a lot of backlinks from high authority sites. The more, the better. Why? Only a certain percentage of websites you reach out to, to replace those dead links will respond. Always keep this in mind. This means that if you find a dead link and only five authority pages linked to it, you probably should look for something else. If your conversion rate is 10%, maybe you should look for a dead page that had a hundred high quality backlinks. Step #7 Pitch the best dead link topics to sites you want a guest post on Now that you have a fairly good idea of the topic these missing pages used to have, the next step is to pitch those topics as guest posts. You have a list of blogs in your niche that accept guest posts. Reach out to these blogs and propose a high quality article based on the dead topics you found. Once you get a taker, go to step 8. Step #8

4 Write the very best version of the dead content you can produce Since you have a good idea of what the old article looks like, think of how you can improve on it. Usually, there are five ways you can improve content. You can make it longer, update its information, include multimedia elements like pictures and videos, add a lot of fancy charts or summarize key points using an attention-grabbing infographic. Whatever you do, make sure that when you compare your proposed guest post with the original dead page, your content blows the dead page away. It should not even be close. Keep working on the guest post. Make sure that it s the very best version of the dead content that you have based it on. Step #9 Once your guest post is published, do broken link outreach At this point, I m assuming that your guest post got published. There s no reason why it shouldn t. If you followed #8 properly, your materials blow similar content out of the water. Once your guest post is published, reach out to websites that linked to the dead content your content is based on. Tell them that they are linking to a dead link that talks about a certain topic. Tell them you have a similar page. If you followed Step #8, these websites should have no problems linking to you. In fact, it should be a no-brainer for them because your content is so much better than the pages they used to link to. Step #10 Find top-ranking content targeting your topic Take the keywords that are targeted by your guest post and enter them into Google. Use Google to find weaker content that is similar to yours. It s very important that this content must be similar to yours. They must be talking about roughly the same topic. Step #11 Use Ahrefs or other tools to find your weaker competitors backlink sources Now that you have found weaker quality content that is similar to yours, use your backlink checker tool to find the sources of their backlinks. Which websites link to them? Analyze those websites SEO quality. Ahrefs is very good at this because you get the ranking based on the link, so you can see which backlink comes from a high quality site. Step #12 Reach out to weaker content s backlink sources and ask them to link to your guest post

5 Find the address of your competitor s weaker page backlink sources and ask them to link to your page as well. Tell them that, I noticed that you re linking to this page. It is roughly similar to mine. Please check out my page and if you like the quality, please link to mine as well. Generally, websites that link to your competitor s weaker pages would not have a problem linking to you, provided that your content is so much better than the content they re already linking to. Remember that you are asking them to link to your guest post, not to your website directly. Step #13 BONUS: Get listed on resource pages targeting your guest post s keyword target Now that you know what your guest post s keyword target is, go to Google and find resource pages that list websites that target your same keyword. Here is how you do it. Enter the following into Google (your target keyword)(intitle: resources ) You can also try (your target keyword)(inurl:resources) To get a tighter collection of results, type in intitle:(your target keyword) AND intitle:resources AND inurl:resources You should get a nice list of resource pages. Look through them to see if they link to content that discuss topics like the one that you focused on in your guest post. If you find a match, reach out to those websites and ask them to include your guest post in their resource list. The bottom line Create content once, but reach out many times so you can maximize the link value of your content marketing. Don t focus all your time and effort on creating content. Focus instead on getting the most value out of the guest post s content you produced. If you do this right, you end up turbocharging the link value of your guest post. It s backlink to your site increases in value tremendously. It s like you have injected steroids to the backlink going to your website.

25 Killer Ideas to Repurpose Your Guest Post Content

Bulxter.Com List Article Sample 25 Killer Ideas to Repurpose Your Guest Post Content You write high quality guest posts. It takes hours to reach out, to come to an agreement about your topic, and write