2D visual communication

Transcription

1 2D visual communication UV21365 L/502/4823 Learner name: VRQ Learner number:

2 VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy, Hospitality and Catering and Sport and Active Leisure sectors, with over 45 years of experience. VTCT is an awarding body regulated by national organisations including Ofqual, SQA, DfES and CCEA. VTCT is a registered charity investing in education and skills but also giving to good causes in the area of facial disfigurement. Statement of unit achievement By signing this statement of unit achievement you are confirming that all learning outcomes, assessment criteria and range statements have been achieved under specified conditions and that the evidence gathered is authentic. This statement of unit achievement table must be completed prior to claiming certification. Unit code Date achieved Learner signature Assessor initials IV signature (if sampled) Assessor tracking table All assessors using this Record of Assessment book must complete this table. This is required for verification purposes. Assessor name Assessor signature Assessors initials Assessor number (optional)

3 UV D visual communication The aim of this unit is to develop your knowledge, understanding and skills in two dimensional (2D) visual communication techniques such as drawing, painting, photography and print-making. You will follow internally set assignment briefs that allow you to apply skills through research, development and final design ideas. UV21365_v6

4 Level 2 Credit value 5 GLH 30 Observations 0 External paper(s) 0

5 2D visual communication Learning outcomes On completion of this unit you will: 1. Be able to use 2D mark-making techniques 2. Be able to communicate design ideas using 2D visual communication techniques 3. Be able to use formal elements in 2D visual communication Evidence requirements 1. Knowledge outcomes There must be evidence that you possess all the knowledge and understanding listed in the Knowledge section of this unit. This evidence may include projects, assignments, case studies, reflective accounts, oral/written questioning and/or other forms of evidence. 2. Tutor/Assessor guidance You will be guided by your tutor/assessor on how to achieve learning outcomes in this unit. All outcomes must be achieved. 3. External paper There is no external paper requirement for this unit. UV

6 Developing knowledge Achieving knowledge outcomes You will be guided by your tutor and assessor on the evidence that needs to be produced. Your knowledge and understanding will be assessed using the assessment methods listed below: Where possible your assessor will integrate knowledge outcomes into practical observations through oral questioning. Observed work Witness statements Audio-visual media Evidence of prior learning or attainment Written questions Oral questions Assignments Case studies 4 UV21365

7 Knowledge Outcome 1 Be able to use 2D mark-making techniques You can: Portfolio reference / Assessor initials* a. Demonstrate use of 2D mark-making techniques safely when working from primary and secondary sources * Assessor initials to be inserted if orally questioned. Requirements highlighted in white are assessed in the external paper. UV

8 Outcome 2 Be able to communicate design ideas using 2D visual communication techniques You can: Portfolio reference / Assessor initials* a. Communicate design ideas using 2D visual communication techniques * Assessor initials to be inserted if orally questioned. Requirements highlighted in white are assessed in the external paper. 6 UV21365

9 Outcome 3 Be able to use formal elements in 2D visual communication You can: Portfolio reference / Assessor initials* a. Use formal elements in 2D visual communication * Assessor initials to be inserted if orally questioned. Requirements highlighted in white are assessed in the external paper. UV

10 Unit content This section provides guidance on the recommended knowledge and skills required to enable you to achieve each of the learning outcomes in this unit. Your tutor/assessor will ensure you have the opportunity to cover all of the unit content. Outcome 1: Be able to use 2D mark-making techniques 2D mark-making: Disciplines (e.g. drawing, painting, photography, printmaking, digital (drawing, painting, manipulating)). Techniques: General (e.g. touch, control, style, method, procedure, facility), specific (e.g. drawing (stipple, smudge, sgraffito), painting (blend, wash, scumble), photography (dodge, focus), printmaking (etch, silkscreen), digital (clone, transform). Recording: Primary sources natural environment (e.g. plants, humans, animals, insects, shells, landscapes), made environment (e.g. architecture, artefacts, street furniture, galleries, exhibitions, museums). Secondary sources magazines, journals, video, film, internet, printed material, CD- ROM. Health and safety: Health and safety legislation, reduce risk to self and others, thinking and working safely within a studio environment, following control of substances hazardous to health legislation, guidance on materials and workshop practice. Outcome 2: Be able to communicate design ideas using 2D visual communication techniques Communicate: Response, selected themes, assignment briefs, audience, consumer, client, end user. Design ideas: Sketches, thumbnails, plans, patterns, series, visualisation, texts, layouts, patterns, diagrams. Final design ideas: Finished paintings, drawings, prints, screen-based images. 8 UV21365

11 Outcome 3: Be able to use formal elements in 2D visual communication Formal elements: Line (e.g. contour, cross-hatch), tone (e.g. shadow, contrast), colour (e.g. hue, tint, value, additive, subtractive), form (e.g. linear, shaded), shape (e.g. regular, irregular), texture, scale, angle, proportion. Materials: Drawing (e.g. tools, graphite, charcoal, crayon, ink, pastel, papers, surfaces), painting (e.g. gouache, inks, oil, acrylic, watercolour, brushes, pigments, medium, supports), photography (e.g. camera, lens, printer, papers, screen, sensor, photo sensitive emulsion), printmaking (e.g. lino, foam, card, mesh, engraving, inks, press), digital (e.g. screens, projector, tablet, stylus, scanner, sensor, camera, touch sensitive, printers). Disciplines: Drawing, painting, printmaking, photography, digital media, 2D visual communication (appearance (e.g. shape, colour, texture, surface, composition, marks, uniformity, contrast, edges), content (e.g. subject, focus, layout)). UV

12 Notes Use this area for making notes and drawing diagrams 10 UV21365