ARCHITECTURAL REVIEW BOARD STAFF REPORT. ARB : Super Test Sunoco Fuel Pump Canopy and Signs

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1 ARCHITECTURAL REVIEW BOARD STAFF REPORT Project #/Name Review Type Parcel Identification Zoned Owner/Applicant Magisterial District Proposal Context Visibility ARB : Super Test Sunoco Fuel Pump Canopy and Signs Preliminary Review of a Building Permit Tax Map 70, Parcel 14D 7653 Rockfish Gap Turnpike, on the south side of Route 250 West, approximately 2500 west of Greenwood Road (Rt. 691) Rural Areas (RA), Entrance Corridor (EC) Imperial Oil Company Inc./Joey Blackwell White Hall To overlay a new 36 high fascia on an existing fuel pump canopy to provide adequate space for signage. The proposal includes 3 illuminated channel letter signs and graphic on the new fascia. This section of the Corridor is characterized predominately by large estates, with the occasional single family and small commercial use located along its path. The vernacular landscape is largely defined by short and distant views of rolling topography with large stands of mature, mixed deciduous/evergreen forest, and open pasture/grassland. The fuel canopy is located just outside of the right-of-way line. As a result, both end elevations and the front (EC) elevation are highly visible. ARB Meeting Date May 7, 2011 Staff Contact Brent Nelson PROJECT HISTORY The existing fuel pump canopy predates the establishment of the ECs. A single, central row of columns supports a broad, V-shaped canopy, resulting in angled ends that don t easily accommodate standard signage. Date Application Result 2/7/2012 ARB Sunoco Canopy/Freestanding Signs Application for freestanding sign and canopy signs. Staff review of freestanding sign in process. Canopy sign proposal was updated with ARB and is addressed in this report. 1

2 DETAILS OF THE SUNOCO SIGN PROPOSAL Type Materials Text Overall Sign Size Channel Letter Colors Faces Trim Cap/Returns Illumination Mounting Channel Letter Aluminum, acrylic & vinyl Centered horizontally and vertically in the fascia of the east and west end elevations; centered vertically at the west end of the fascia in the north (EC) elevation. SUNOCO 9 4 long x 1 7 tall Yellow: PMS 109C Blue: PMS 288C Channel Letters: internal LED Direct-mount DETAILS OF THE SUNOCO GRAPHIC (NON-SIGN) PROPOSAL Type Graphic Materials Vinyl On the fascia of the north elevation facing the Entrance Corridor Graphic Sunoco horizon Overall Size 26 long x 3 tall Colors Orange: PMS 138C; Red: PMS 485C; Yellow: PMS 109C & Blue: PMS 288C Illumination None Mounting Direct-mount Note: Zoning has determined that this graphic is not a Sunoco logo, therefore cannot be counted as signage. 2

3 ANALYSIS REF GUIDELINE ISSUE RECOMMENDATION Canopy design 45c The size of the canopy fascia and canopy support columns shall be in proportion to the overall size of the canopy structure. The fascia shall not exceed 36" in total height, including any accent bands. 45i Colors, materials, forms, and detailing may be used to coordinate canopies with a site, its building(s), and structures. The proposed fascia meets the 36 maximum height requirement but, as the left and right side elevation drawings show, the midsection of the existing canopy will extend below the new fascia. The result is an awkward and uncoordinated appearance. Painting the visible portion of the existing fascia, columns and concrete dispenser base a medium/dark gray would help to integrate the existing and proposed structures while mitigating the appearance of the existing canopy that remains visible. It would also help to coordinate and integrate the new canopy with the adjacent retail building which is also gray and blue. drawings to indicate the existing columns, concrete dispenser base and visible portion of the existing fascia shall be painted a medium/dark gray color. Provide the Pantone number for that color for review and include the number on the drawing. 45d Canopy fascias shall not be illuminated. The applicant has verbally indicated that the new fascia will not be illuminated but has not indicated it on the application drawings. 45h 45a Canopy fascias shall be limited to the use of one principal color, with ARB review. Fuel pump canopies may be required to provide customers with protection from the elements and to provide lighting levels required for dispensing fuel. Such fuel pump canopies are functional elements of present-day gas/convenience stores and their character and appearance shall reflect a minimalist design consistent with that function. The proposed fascia colors include a medium/dark blue background with a 3-color graphic on the EC side. The blue background (Pantone 288C) is expected to have an appropriate appearance. The multicolor horizon graphic does not meet the one principal color guideline. It includes the shade of red (Pantone 485C) that the ARB has previously identified as inappropriate for the ECs, and its size and color variety do not establish a minimalist design. drawings to include a note indicating the canopy fascia shall not be illuminated. Revise the proposal by removing the proposed Sunoco horizon graphic from the fascia. 3

4 9b 5b 4e 11a Signs Channel lettering (mounted on a raceway or individual letters) is preferred to cabinet signs because cabinet signs tend to appear less integrated with the building. Channel letters overlay the wall material and allow the structure of the building to read through with less interruption. This results in a more coordinated overall appearance. Since external illumination does not fit every case, individual channel letters a type of internally illuminated sign that has less visual clutter impact on the Entrance Corridors may also be approved. Channel letters are generally the preferred type of internally illuminated wall sign because they project the total sign and are identifiable with the daytime image of the sign. Color: Colors must be harmonious with each other. Colors must not clash with other elements on the site, both when viewed in daylight and at night, whether the signs are externally or internally lit. Overly intense color, such as but not limited to dayglo or fluorescent colors, are prohibited. The use of three colors or fewer is more appropriate for signs in the Entrance Corridor. Black and white are counted as colors. Additional colors may be approved if they contribute to a balanced and unified sign design. Sign Lettering and Typeface: The number of typefaces should be limited to one. The proposed direct-mount channel letter signs meet the guideline for recommended sign type, allowing the canopy structure to read through. The proposed internal illumination is standard for fuel pump canopy signs. The applicant has verbally indicated that LED is the proposed bulb type; however, the application drawings do not contain the intensity note the ARB has required in the past. The proposal meets the guidelines regarding the quantity of sign colors and typefaces. The proposed channel letter face color is yellow: PMS 109C, a color chip located directly in the middle of the Pantone page (color range). While the ARB has previously identified the lower three chips on Pantone pages as a range containing colors appropriate for the Entrance Corridors, the lower three on this page would not be identified as shades of yellow. Recently yellow faces were approved for Wells Fargo channel letter signs in the Entrance Corridors. That yellow PMS 123C was also located directly in the middle of the Pantone page. The Sunoco yellow, with its earth tone quality, compliments the blue canopy background, meeting the guideline encouraging harmonious colors. drawings to indicate the use of internal LED for the channel letters. Include the following note on the drawing: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 11b The use of three colors or less is more appropriate for canopy signs in the Entrance Corridors. Black and white are counted as colors. 4

5 SUMMARY OF RECOMMENDATIONS Staff recommends the following as the primary points of discussion: 1. The integration of the proposed canopy fascia with the existing structure. 2. Coordination of the altered canopy with the existing retail building. 3. The appropriateness of the multi-color Sunoco horizon graphic. Staff recommends approval with the following conditions: 1. drawings to indicate the existing columns, concrete dispenser base and visible portion of the existing fascia shall be painted a medium/dark gray color. Provide the Pantone number for that color for review and include the number on the drawing. 2. drawings to include a note indicating the canopy fascia shall not be illuminated. 3. Revise the proposal by removing the proposed Sunoco horizon graphic from the fascia. 4. drawings to indicate the use of internal LED for the channel letters. Include the following note on the drawing: The level of illumination provided by the LED lights will not exceed the illumination produced by a single stroke of 30 milliamp (ma) neon. 5. Provide the $ ARB Building Permit application fee. TABLE A This report is based on the following submittal items: Sheet # Drawing Name Drawing Date/Revision Date A-1 Sheet 1 of 5 (Photo-rendering) A-1 Sheet 2 of 5 (Photo-rendering) A-1 Sheet 3 of 5 Left Side Elevation A-1 Sheet 4 of 5 Right Side Elevation A-1 Sheet 5 of 5 Parallel Street Elevation Material Product ID Date Received Acrylic Color: Blue; Pantone 288C ATTACHMENTS A - Canopy photo-renderings/elevations 5

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