Visual Language Grammar. Basic Elements. Basic elements of Visual Language. 1. Comparing languages. 2. Dot. 3. Line. 4.

Transcription

1 UNIT 2 Visual Language Grammar. Basic Elements. Basic elements of Visual Language 1. Comparing languages 2. Dot 3. Line 4. Plane 5. Volume

2 1. Comparing languages As we already know visual communication is a kind of language. It has its own specific basic elements as the written language: Dot Letter Line Word Plane Sentence Volume Paragraph COMPARISON Visual language Written language

3 2. Dot The dot is the simplest irreducible minimum unit of visual communication. So it is the smallest unit we can draw. In technical drawing is more common to use the word point and it s defined as the intersection of two straight lines. In theory it has no dimensions. Its main property is that it has a great visual attraction power.

4 2. Dot Most of the pictures shown in the media are made by dots: DOT In press or printed channels or in screens (pixel) The dot may be used to create shading and volume. The closer dots are, the darker it seems.

5 2. Dot Pointillism. Georges Seurat La Parade de Cirque (1889) DOT

6 2. Dot Roy Lichtenstein (20th century) Roman mosaic (2nd century BC) DOT

7 3. Line The line is the trace of a dot in motion. In technical drawing we refer to it as a succession of points. In theory it has one dimension: the length. Its main property is that it has a great expressiveness.

8 3. Line Horizontal Straight Vertical Basic types of lines (1 direction) Diagonal LINE Curved (changing direction)

9 3. Line Lines Expressiveness Each type of line it s linked to some emotions and concepts: Straight lines: mechanic, static, cold, serious Curved lines: organic, dynamic, warm, fun LINE Horizontal: Rest, passivity, stillness, horizon, earthly Vertical: Spirituality, balance, elegance, ascension, heavenly Diagonal: Dynamism, growth/decrease, instability, change

10 3. Line Now.. What letter would you choose to symbolize something strong and solid? something elegant and beautiful? something fast and dynamic? something fun? R R R R LINE What kind of line would you use for the logo of a sports clothes company? Straight or curved? Horizontal, vertical or diagonal orientation?

11 3. Line A curve, diagonally oriented, with changing width is probably the most dynamic option. LINE By the way Did you know where does the name Nike come from?

12 3. Line Nike was a Greek goddess who personified victory, also known as the Winged Goddess of Victory. The Roman equivalent was Victoria. As you can see there is also a relation with the tick symbol which has a positive meaning. LINE

13 3. Line Line in art LINE Lines are used in sketches

14 3. Line Line in art LINE Lines are used to create shadings, maybe the most well-known technique is the cross-hatching.

15 3. Line Lines in art LINE Lines are also used to describe the shapes and directions of three-dimensional bodies, with cross-contour lines.

16 3. Line Line in art LINE To creating banknotes they use a technique called engraving. The main element as you can see is the line.

17 4. Plane The plane is a two-dimensional flat surface, it may be considered a series of juxtaposed lines. In technical drawing we may define it by: - three non-aligned points. - two parallel straight lines. - two lines crossed - a straight line and a point. In theory it has two dimensions: height and width. Its main property is that it has to do with composition, so we will see it in the next unit.

18 4. Plane The most common shapes contained in a plane may be the polygons: PLANE These are the regular polygons, Because they have equal sides and angles.

19 4. Plane Some art pieces using flat tones: PLANE

20 4. Plane Some art pieces using flat tones: PLANE

21 5. Volume The volume is a three-dimensional space, it may be considered the spatial trace of a plane in motion. In technical drawing we use representation systems to draw them in two dimensions. It has three dimensions: height, width and depth Its possibilities are uncountable, so we will study it in next units.