Howe at Arden Retail Tenant Signage Design Criteria & Master Sign Program

Transcription

1 March 17, 2016 Howe at Arden Retail enant Signage Design Criteria & Master Sign Program Version Sutter Street, Suite 500 San Francisco, California F mcgarchitecture.com

2 able of Contents able of Contents enant Signage Design Criteria 3 Landlord s Work 3 enant s Work 3 Submission and Review Process 3 Final Design Submittal 3 Sign Contractor Responsibilities 3 Sign Design and Placement Criteria 3 Permit Sign ypes 4 Prohibited Sign ypes 4 Primary Identification Signs 4 Major enant Single Occupant Buildings 4 Multi-enant Buildings 4 Projecting Signs 5 Projecting Sign Placement 5 Blade Signs 5 Wall Plaque Signs 5 Window Signs 5 Suite Identification Signs 5 Window Graphics 5 Building Facade Graphics 5 Service Door Signs 5 Other Required Storefront Signs 5 Sign Lighting Recommendations 6 ype Styles and Logos 6 Colors 6 General Sign Fabrication Criteria 6 Sign Sizes and Placement Matrix 7 Major enant Single Occupant Building 8 Multi-enant Building / Major 1 12 Multi-enant Building / Major 2 14 Multi-enant / 1 Level 17 Photographic Examples of Sign ypes 20 HOWE ARDEN REAIL/SACRAMENO, CA able of Contents 2

3 enant Signage Design Criteria Howe Arden Retail enant Signage Design Criteria Landlord s Objective he objective of the Signage Design Criteria guidelines is to provide standards and specifications that assure consistent quality, size, variety and placement for enant signs throughout the project. he criteria are intended to stimulate creative invention and achieve the highest standard of excellence in environmental graphic communication. Such excellence can best be achieved through open and frequent dialogue between enant, Landlord and the project s graphic design consultant. Signing at Howe Arden Retail is an integral part of the center s image and appeal, so signs shall be carefully placed and proportioned to the individual architectural facade on which they are located. Care in the design and installation of store signs will enhance the customer s appreciation of individual enants and contribute to the project s overall success. Landlord s Work - Provide base building design and construction information requested by enant s sign design consultant. - imely process the review, revision and approval of the enant s sign design submissions. enant s Work - Design, fabrication, permitting and installation of signs, including any structural support, time-clocks, connection to photocells, and electrical service from enant s panel and any special installation requiring addition or modification to the shell building approved by the Landlord. - Signs shall be powered through concealed conduit from enant s electrical panel. - Maintenance and repair of the sign. - he enant shall employ sign fabricators and installers who are licensed and are well qualified in the techniques and procedures required to implement the sign design concept and approved by the Landlord. - he enant shall abide by all governmental regulations and by all provisions, guidelines and criteria contained within Howe Arden Retail and these Signage Design Criteria. - Only those sign types provided for and specifically approved by the Landlord in enants sign submission documents will be allowed. he Landlord may, at their discretion and at the enant s expense, correct, replace or remove any sign that is installed without Landlord s written consent or that is not executed in conformance with the approved submission. - he sign shall be maintained in like-new condition. he Landlord may, at their discretion, and with two weeks written notification, replace, remove, or refurbish, at the enant s expense, any sign that has become deteriorated. he Landlord may, at their discretion, maintain a service contract for enant s sign subject to reimbursement by the enant. - enant shall furnish the Landlord with a copy of all sign fabrication and installation plans and permits prior to installation. - Sign illumination shall be turned on by means of a photocell and turned off by means of an astrological time clock set to center hours of operation determined by the Landlord. - Sign shall be removed by the tenant when tenant vacates the property. - enant will coordinate all signage installations on site with the property manager. Submission and Review Process he Landlord may engage the services of a sign consultant for the entire project that will assist in the review and approval of enant sign submissions and insure their conformance to the Project s overall Signage Criteria. he Landlord has the discretionary rights to allow for design flexibility in their approval of the signage subject to the concurrent approval of the governing agencies. At least thirty (30) days prior to the Landlord s scheduled delivery of the Premises, enant shall have provided the following information to the Landlord for review. his information is separate from sign approval submission (and may be in addition to store design and drawing submissions), and will be used to begin the sign design process. - Store name - Store logo (in color with colors identified) - Store interior theme, including material and color palette enants may also submit rendered elevations or photographs of similar interiors recently executed. Final Design Submission Allowing reasonable time for Landlord s review and enant s revision of submissions in advance of sign fabrication (but not less than 30 days), enant shall submit to the Landlord for approval three (3) sets of complete and fully dimensioned shop drawings of the enant s sign. (Electronic plans may be provided at the owners discretion.) Shop drawings shall include at least the following: - enant s entire building facade elevation, showing the proposed sign, in color, drawn to a scale of 1/8 = Storefront (partial building) elevation at 1/4 = 1-0 scale, showing the location, size, color and construction and installation details (brackets, braces, etc.) of the enant s proposed sign. - ypical section through letter and/or sign panel showing the dimensioned projection of the letter or panel face and the illumination method. Specify neon color or LED and intensity (if applicable). - Color and material samples together with a photograph (if possible) of a similar installation. - A floor plan of the enant s space with the identified location, type and quantity of signs. Within fourteen (14) calendar days of receipt of the final sign shop drawings, the Landlord will approve, approve as noted, or disapprove with comments the enant s sign design. enant shall respond to the Landlord s comments and re-submit within five (5) calendar days, repeating this process until all sign design, fabrication and installation issues are resolved to the Landlord s and enant s satisfaction. Upon receipt of final sign approval, enant shall submit the proposed sign to the Sacramento County Building Department for the required fabrication and installation permits. Note: All enant signs shall bear the UL or equivalent testing laboratory label, and shall be fabricated by a qualified shop. Sign Contractor Responsibilities he enant shall insure that their sign fabricator and installer understand their responsibilities before they begin sign fabrication. he enant s sign contractor(s) are responsible for the following: - Prior to beginning installation, provide the Landlord with an original certificate of insurance naming the Landlord as an additional insured for liability coverage. - Obtain all required sign permits from the Sacramento County and deliver copies to the Landlord. - Keep a Landlord approved set of sign shop drawings on site when installing the sign. Sign Design and Placement Criteria here are many acceptable sign treatments and a mixed media approach of several different elements and lighting techniques HOWE ARDEN REAIL/SACRAMENO, CA enant Signage Design Criteria 3

4 enant Signage Design Criteria is allowed. enants are strongly encouraged to consider the architectural style of their facade, the overall concept of the project, the scale of the proposed sign and the critical viewing angles and sight lines when designing graphics and signs for the storefront. enant is required to provide intended interior signage design at window that will appear within a 4 0 setback. he placement of these signs are subject to Landlord review and approval. Permitted Sign ypes Acceptable sign treatments include: - Front and halo illuminated channel letters, white LED or neon halo. Note: acrylic face, internally illuminated channel letters which are not also halo lit will not be permitted unless successfully used as a part of an approved mixed media sign. - hree (3 ) to four (4 ) inches deep halo illuminated letters, white LED or neon halo. - wo (2 ) inches deep channel letter with exposed LED or neon. Exposed LED or neon will be approved at the sole discretion of the Landlord and should be proposed only if a part of the overall enant design concept. - Dimensional, geometric shapes. - Mixed media, three-dimensional signs painted gold, silver or copper leaf. - Screens, grids, or mesh. - Etched, polished, patina or abraded metals and materials. - Sand blasted, textured, and/or burnished metal-leaf faced dimensional letters, pin mounted from facade. - Prismatic face letter forms with full faceted strokes. - Rounded face letter forms with radius faces and eased edges. - Layered letterforms with face and liner. Letter face shall be at least one (1 ) inch thick, and the liner shall be a minimum of two (2 ) inches thick. - Exposed neon as a graphic accent. - Signs mounted to hard canopies, eyebrows or other projecting architectural elements. - Awning signs and logos. - Signs mounted to canopies and marquees. Note: Mixed media signs employ two or more illumination and fabrication methods (for example, halo lit reverse channel letters with fiber optic accents). Although simple rectangular cabinet signs are generally not allowed, mixed media signs may be composed of several elements, one of which may be a cabinet. However, the cabinet sign shall not exceed 50% of the total sign area. With the Landlord s approval, complex shaped (i.e. polyhedron) sign cabinets may be used alone if they incorporate dimensional elements such as push-through letters or exposed neon. Prohibited Sign ypes - Unadorned rectangular cabinet signs with translucent or opaque faces. - emporary wall signs, pennants, banners, inflatable displays or sandwich boards, unless specifically approved by the Landlord. - Window signs unless approved by the Landlord (Note: box signs hanging in display windows are not allowed and use of exposed neon in window displays may be allowed subject to Landlord approval). - Exposed junction boxes, wires, transformers, lamps, tubing, conduits, raceways or neon crossovers of any type. - Signs using trim-cap retainers that do not match the color of letter and logo returns (polished gold, silver or bronze trim caps are not permitted). - Pre-manufactured signs, such as franchise signs, that have not been modified to meet these criteria. - Paper, cardboard or Styrofoam signs, stickers, or decals hung around or behind storefronts. - Exposed fasteners, unless decorative fasteners are essential to the sign design concept. - Simulated materials such as wood grained plastic laminates or wall coverings. - Flashing, oscillating, animated lights or other moving sign components, except as specifically approved by the Landlord. - Rooftop signs or signs projecting above roof lines or parapets. - Signs on roofs or equipment screens. - Advertising or promotional signs on parked vehicles. - Open or Closed signs in storefront doors or display windows. enant Signs he following outline provides guidance for each tenant building or lease space sign allowance. In addition, building diagrams with possible sign placement follows this criteria. hese elevations illustrate the various tenant spaces as: p A Major enant / Single Occupant Building Example, Page 8 p B Major enant / Multi-enant Building Example, Page 12 p B Multi-enant Building Example, Page 17 p C Retail Building p D Multi-enant Building Example, Second Level enant p E Multi-enant Building p F heater Primary Identification Sign he Howe Arden Retail Signage Design Criteria supersedes all less restrictive Sign Codes by Sacramento County. If the enant can show good cause for a deviation from the size limitations outlined within, which does not violate any Sacramento County written Sign Code or regulation regarding the size and placement or storefront signs, the Landlord will consider such requests. 1.1 Major enant Free Standing Buildings - enants are allowed signage up to 2 square feet per linear foot of the frontage on front and rear elevations and 1.5 square feet per linear foot on side elevations of the area of each building face. 1.2 Multi-enant Building - enant is allowed one primary identification sign located in the designated sign zone just above the primary store entrance and second sign at the rear of the space. - Specific suites with building elevations facing multiple exposures may incorporate one additional primary identification sign per active storefront exposure, subject to Landlord s approval. - Sign size is based upon the enant s Leased frontage, as measured in a straight line from Lease line to Lease line for each store front elevation. enants are allowed 1.5 sq. ft. of primary sign area per lineal foot of store frontage. he total allowed is not an aggregate total of the building. Sign square footage is measured by drawing a simple rectangular box around the entire sign, whether upper and/or lower case letters are used. - he overall width of any sign shall not exceed 80% of any uninterrupted architectural treatment. Note: Specific locations and surrounding architectural treatments can dictate the maximum sign height and length, HOWE ARDEN REAIL/SACRAMENO, CA enant Signage Design Criteria 4

5 enant Signage Design Criteria which may differ from the general guidelines proposed above. he Landlord reserves the right to approve or reject any proposed sign on the basis of its size and placement. - enants with exposed service rear elevations may have an additional secondary identification that is no more the 80% of primary identification. - Signs may identify the business name and a minimum generic word description of the service. No brand product identity or specific service descriptions may be displayed. - Unless otherwise restricted by City Codes, treated as the primary identification sign, blade signs, flags, banners and window text signs shall not count against the enant s overall sign square footage allowance. 2 Projecting Signs he Landlord may require that the enant s primary identification sign be a projecting sign. he size and placement of these projecting signs will vary depending upon the store frontage and location, and will be determined at the sole discretion of the Landlord. Projecting signs will be sized to compliment the architectural elements on which they are placed. However, the ultimate size of the individual sign will be determined during the design and submission process, and will be subject to the Landlord s sole discretion and approval. Projecting Sign Placement Other enants may propose projecting signs if essential for visibility or to compliment the building architectural style. Projecting signs for other enants, if approved by the Landlord, may be limited to a maximum projection of three feet eight inches (3-8 ) from the building and have a maximum height of eight feet (8-0 ) to ten feet (10 0 ). he final size of the sign will be determined during the design and submission process and shall compliment the architectural style and scale of the area receiving the sign subject to the sole discretion of the Landlord. Where a projecting sign becomes the enant s primary identification sign, the Landlord may permit a secondary storefront facade sign or marquee sign visible to pedestrians at the level of entry. 3 Blade Signs enants in Arcades, with awnings or fixed canopies are allowed one blade sign per store front exposure. he blade sign program has been established to work with each enant s graphic identity and transform it into a three dimensional double-faced sign. he Landlord encourages the enant to propose blade sign designs that enrich the pedestrian environment with creative use of colors and materials combined with strong store name identification. Blade signs may be illuminated or non-illuminated. Illuminated signs shall have an internal light source, or a decorative external light source that is well integrated into the sign design. Blade signs shall project no more than three feet six inches (3-6 ) from the building face, and shall be no more than three feet 3-0 in overall height, with a maximum of six (6) square feet of area for each face. Blade signs are generally intended to have a horizontal proportion. Clearance from the underside of the blade sign to the finished common area paving shall be a minimum of seven feet six inches (7-6 ). Proposals for blade sign designs will be reviewed at the time of the enant s overall sign design submission. It is the responsibility of the enant to ensure that the fabrication and installation by their contractor includes adequate support for the blade sign. 4 Wall Plaque Signs here may be conditions were a building plaque sign may be substituted in place of a blade sign. he enant plaque sign will be placed flush to the building surface adjacent to the enant s entry. Plaques shall project no more then the material depth or no more then 1 from wall surface. Plaques are non-illuminated and will have a maximum of 6 sq. ft. in area. Plaques can be flat or have limited dimensional design. Plaques can be painted, silk screened, etched or carved. No vinyl letters. Content is limited to enant name, logo or brand. No other graphic content shall be allowed unless specifically requested and approved by the Landlord. 5 Window Signs and Graphics Window applied signs may be allowed on second surface of glass. Window signs may not be larger then 5% of total window glazing. Signs may be decal, hand painted or gilded presenting the enant name, logo or brand. No other graphic content shall be allowed unless specifically requested and approved by the Landlord. Window signs in excess of 5% are subject to Landlord approval. In buildings with a second level, tenants may use portion of their windows to display vinyl window graphics subject to landlord review and approval. Suite Identification Signs Suite identification signs shall be provided to the Landlord standard at the enant s expense. Signs shall be centered on the window panel immediately above the primary entrance door. Alternatively, signs may be placed in the lower right hand corner of the storefront adjacent to the primary entrance. Numerals shall be gold, silver or white Mylar, four inches (4 ) in height, Univers 57 Condensed font. Service Door Signs Rear door signs shall be provided to the Landlord standard at the enant s expense. enants shall be required to identify their service door for delivery and emergency purposes. enants shall provide dark brown die cut vinyl transfer letters indicating the suite letter or number affixed to service door centered at five feet (5-0 ) above the threshold. Letter height shall not exceed two inches (2 ), Univers 57 Condensed font. Building Art Select areas of project site may be available for Building Art by tenants and are subject to client approval. Building Art consists of decorative lifestyle imagery or projecting design elements that can be applied to walls, panels and windows. hey are not to be calculated as part of the sign area that is allowed per store front or building elevation, except where tenant ID, registered name or band/logo is overlaid on the art. his area is not to exceed 15% of the Building Art and is to be included in the total signage allowance per building face 6 Window Graphics / Window Art : Decorative lifestyle graphic may be placed as available buildings conditions allow on the windows of the tenant s leased space. he size is to be appropriate to the storefront design but not to exceed 40% of vision glass, subject to landlord review and approval. he sign is to be a vinyl digital output that is non visible from the inside. It can be internally or externally illuminated. 7 Building Facade / Image Panel : Decorative lifestyle graphic signage may be placed as available buildings conditions allow sized to fit the existing frame or architectural wall conditions. Sign will be externally illuminated, front lit, from below. Sign is to be full color, digital imagery applied on backings and frames. Area can not utilize any direct tenant advertising. he tenant s ID or branding is not to exceed 15% of the sign surface. Motion/Moving Signage : hese signs are limited to storefronts that are located and facing the interior of the shopping center. Other Required Storefront Signs Most enant suites will include the primary storefront entry doors as a legal means of egress from the interior. If required by code, enant provide a sign at storefront entrance doors identifying these doors are to remain unlocked during business hours in HOWE ARDEN REAIL/SACRAMENO, CA enant Signage Design Criteria 5

6 enant Signage Design Criteria an upgraded surface mounted panel matching the storefront finish. Vinyl letters or tape will not be permitted. If required by code, enants shall also provide an upgraded surface mounted accessibility plaque in a material compatible with the storefront finish. Vinyl letters will not be permitted. enants shall provide a suite address number at a size, design material and location designated by the Landlord. Sign Lighting Recommendations enant signs shall be creatively illuminated using a variety of lighting techniques. One or more of the following may be allowed: - Internally illuminated acrylic faced channel letters, pin mounted, with halo illumination. - Opaque faced reverse channel letter with silhouette illumination (neon or LED). - Open channel with exposed neon or border tube LED. - Fiber optics. - Incandescent light bulbs. - Front lighting (including custom decorative light fixtures approved by the Landlord). - Internally illuminated signs with seamless opaque cabinets and push-through lettering and/or neon or LED. - LED or neon shall be white and 3500k. Use of colored neon is subject to Landlord approval. - LED s shall substitute for neon, but will be warm white in color All front lighting fixtures and light sources shall be baffled and/or obscured from direct visibility with recessed channels that are fully integrated into the building facade elements. Alternatively, decorative shrouds or housings custom designed and fabricated to maintain or enhance the architectural integrity of the building may be used to conceal off-the-shelf standard fixtures subject to Landlord s approval. Visible standard (Noncustom) goose-neck lamps and similar fixtures will not be approved. All housings and posts for exposed neon signs shall be painted to match or compliment the building facade color immediately behind and adjacent to the sign. ype Styles and Logos he use of logos and distinctive type styles is encouraged for all enants signs. Sign lettering should be combined with other graphic and or dimensional elements denoting the type of business. he enant may adapt established type styles, logos and/or images that are in use on similar buildings operated by the enant in other locations, provided that these images are architecturally compatible and approved by the Landlord. he typeface may be arranged in multiple lines of copy and may consist of upper and/or lower case letters. he enant shall identify trademark protected type and marks in their sign submission to assist the Landlord in the review process. Colors he following guidelines are for selecting colors for enants signing. he Project and the individual building facade will consist of a variety of colors and materials. he Landlord encourages the enant to consider these colors when choosing their sign colors, and where feasible the Landlord will consider the enant s color scheme when making final building color and material choices. enants are requested to make early color submissions for review by the Landlord, although final determination of building colors will follow from on site mock-ups and draw downs reviewed and approved during construction of the base building shell. - Signs may incorporate regionally and nationally recognized logo colors. - Sign colors shall be selected to provide sufficient contrast against building background colors. - Sign colors shall be compatible with and compliment building background colors. - Sign colors shall provide variety, sophistication and excitement. - Color of letter returns shall match the face of the letter or be a contrasting dark bronze for good daytime readability (black returns are generally not permitted). - Interior of open channel letters shall be painted dark when placed against light backgrounds. - LED or neon colors shall compliment related signing elements. General Sign Fabrication Criteria - Signs shall be fabricated of durable appropriate weather resistant materials complimentary to the base building materials. - Dissimilar metals used in sign fabrication shall be separated with non-conductive gaskets to avoid electrolysis. Additionally, stainless steel fasteners shall be used to attach dissimilar metals. - hreaded rods or anchor bolts shall be used to mount sign letters, which are held off the background panel. Angle clips attached to letter sides will not be permitted. - Colors, materials and finishes shall exactly match those submitted to and approved by the Landlord. - Visible welds and seams shall be filled with auto body compound and ground smooth before painting. No fasteners, rivets, screws or other attachment device shall be visible from any public vantage point. - Finished metal surfaces shall be free from oil canning and warping. All sign finishes shall be free of dust, orange peel, drips and runs and shall have a uniform surface conforming to the highest industry standards. - Reverse channel letters shall be pinned two inches (2 ) off the wall. he letter return depth shall be three (3 ) to four (4 ) inches, and letters shall have a clear Lexan backing. LED or neon light as required for even light distribution. HOWE ARDEN REAIL/SACRAMENO, CA enant Signage Design Criteria 6

7 NO PARKING NO NO PARKING UP RASH E E LOADING ZONE NO PARKING LOADING ZONE LOADING ZONE Sign Sizes and Placement Matrix Building ype and Square Footage Allowances ARDEN WAY Building Primary Projecting Blade Wall Window Window Building Motion ype Bldg. Sign* Sign Plaque Sign* Graphics* Graphics* Signs* Main Entry Rear Elev. Side Elev. A LOADING LOADING LOADING D E E A 2.0 sq. ft./lf 1.5 sq. ft./lf 1.5 sq. ft./lf 6 sq. ft. Max 6 sq. ft. Max B 1.5 sq. ft./lf 1.5 sq. ft./lf 1.5 sq. ft./lf** 6 sq. ft. Max 6 sq. ft. Max MAJOR 1 A NORDSROM RACK 35,030 S.F. MAJOR 2 HOMEGOODS 21,009 S.F. E D HOWE AVE C 1.5 sq. ft./lf 1.5 sq. ft./lf 1.5 sq. ft./lf 6 sq. ft. Max 6 sq. ft. Max D 2.0 sq. ft./lf 1.5 sq. ft./lf 1.0 sq. ft./lf 6 sq. ft. Max 6 sq. ft. Max EHAN WAY LOADING SHOPS B SHOPS SHOPS NO PARKING NO PARKING A MAJOR 4 50,000 S.F. C E 2.0 sq. ft./lf 1.5 sq. ft./lf 1.0 sq. ft./lf 6 sq. ft. Max 6 sq. ft. Max F See CUP See CUP See CUP See CUP NO PARKING HEAER ±62,000 S.F. F * All information above is subject to landlord review and approval. See pages 3 through 6 for complete signage criteria. **Side elevation sq. ft. reduced by 50% if location is within 25' of another building Available only on facades that face inward into the shopping center HOWE ARDEN REAIL/SACRAMENO, CA Sign Matrix 7

8 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 27' 10'-0" 19'-0" 6'-0" LOAD ING LOAD ING NO P A R KING 6'-6" 14'-0" 23'-0" 11'-6" 9'-0" 20'-0" 15'-0" 50'-0" 25' 14'-0" 10'-0" 8'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines EX. BLDG EX. BLDG EX. BLDG E EXISING BUILDING A EX BLDG MAJOR 1 EXISING BUILDING B EXISING BUILDING C MAJOR 2 Representative Elevation SHOPS 1 Location / Major enant he Container Store MAJOR 4 16,000 SF MAJOR 3 31,233 SF 6'-6" 8'-0" EXISING BUILDING 10'-6" 5'-6" HEAER EXISING BUILDING 25'-0" Single Occupant Front [South] Elevation per linear foot = 321 sq. ft. Sign = 243 Sq. Ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant / Single Occupant Building 8

9 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 27' 10'-0" 19'-0" 6'-0" LOAD ING LOAD ING NO P A R KING 6'-6" 14'-0" 23'-0" 11'-6" 9'-0" 20'-0" 15'-0" 50'-0" 25' 14'-0" 10'-0" 8'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines EX. BLDG EX. BLDG EX. BLDG E EXISING BUILDING A EX BLDG MAJOR 1 Representative Elevation EXISING BUILDING B EXISING BUILDING C MAJOR 2 SHOPS 1 Location / Major enant he Container Store MAJOR 4 16,000 SF MAJOR 3 31,233 SF 6'-6" 8'-0" EXISING BUILDING 10'-6" 5'-6" HEAER EXISING BUILDING 25'-0" Single Occupant West Elevation Aprox x /4 = 4,908 = sq.ft. for signage. Alt per linear foot = sq. ft. Sign = 192 Sq. Ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant / Single Occupant Building 9

10 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 27' 10'-0" 19'-0" 6'-0" LOAD ING LOAD ING NO P A R KING 6'-6" 14'-0" 23'-0" 11'-6" 9'-0" 20'-0" 15'-0" 50'-0" 25' 14'-0" 10'-0" 8'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines EX. BLDG EX. BLDG EX. BLDG E EXISING BUILDING A EX BLDG MAJOR 1 Representative Elevation EXISING BUILDING B EXISING BUILDING C MAJOR 2 SHOPS 1 Location / Major enant he Container Store MAJOR 4 16,000 SF MAJOR 3 31,233 SF 6'-6" 8'-0" EXISIN BUILDING 10'-6" 5'-6" HEAER EXISING BUILDING 25'-0" Single Occupant East Elevation Aprox x /4 = 4,908 = sq.ft. for signage. Alt per linear foot = sq. ft. Sign = 192 Sq. Ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant / Single Occupant Building 10

11 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 27' 10'-0" 19'-0" 6'-0" LOAD ING LOAD ING NO P A R KING 6'-6" 14'-0" 23'-0" 11'-6" 9'-0" 20'-0" 15'-0" 50'-0" 25' 14'-0" 10'-0" 8'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines EX. BLDG EX. BLDG EX. BLDG E EXISING BUILDING A EX BLDG MAJOR 1 Representative Elevation MAJOR 2 EXISING BUILDING B EXISING BUILDING C SHOPS 1 Location / Major enant he Container Store MAJOR 4 16,000 SF MAJOR 3 31,233 SF 6'-6" 8'-0" EXISIN BUILDING 10'-6" 5'-6" HEAER EXISING BUILDING 25'-0" Single Occupant Back [North] Elevation Aprox x /4 = 5,149 sq.ft. Alt per linear foot = 240 sq. ft. Sign = 243 Sq. Ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant / Single Occupant Building 11

12 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 10'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines HOLSROM rack MAJOR 1 MAJOR 2 SHOPS 1 Front Elevation Elevation 1/16 =1-0 10'-6" 5'-6" % of designated width '-6" 8'-0" Location / Major enant 1 Major 1 Alt per linear foot = 312 sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant 1 / Multiple Occupants 12

13 MAJOR M-1 NORDSROM RACK 35,030 SF MAJOR M-2 HOMEGOODS 21,009 SF ADJACEN ENAN ADJACEN ENAN (FUURE) ADJACEN ENAN 6'-0" 10'-0" Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines HouseGreat MAJOR 1 MAJOR 2 SHOPS 1 Front Elevation 10'-6" 5'-6" 6'-6" 8'-0" 5.75 tall x long (231 sq. ft.) Location / Major enant 2 80% of designated width Major 2 Alt per linear foot = 240 sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant 2 / Multiple Occupants 13

14 Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines rack HOLSROM Side Elevation Location Option Major 1, Active Side Elevation Alt per linear foot = 330 sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant 1 / Multiple Occupants 14

15 Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines HouseGreat Side Elevation enant with Exposed Service Rear Elevation 4.5 tall x 31.5 long (142 sq. ft.) Major 2 Alt per linear foot = 180sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant 2 / Multiple Occupants 15

16 Elevations, Building ype A Maximum Square Footage Allowances and Signage Placement Guidelines HOLSROM rack Side Elevation Major, Rear Elevation Alt per linear foot = 234sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Major enant 2 / Multiple Occupants 16

17 Elevations, Building ype C Maximum Square Footage Allowances and Signage Placement Guidelines Yummi & asti Restaurant JANSON BROHER S Optique Credit Union SAIGON BAY Credit Union Credit Union YR YR YR YR YR YR SAIGON BAY SAIGON BAY SAIGON BAY SAIGON BAY SAIGON BAY Representative Elevation 38 linear ft. x 1.5 = 57sq. ft. 42 linear ft. x 1.5 = 63 sq. ft. 20 linear ft. x 1.5 = 30 sq. ft. 38 linear ft. x 1.5 = 57 sq. ft. 64 linear ft. x 1.5 = 96 sq. ft. 80% of designated width 80% of designated width 80% of designated width 80% of designated width 7 38 linear ft. x 1.5 = 57sq. ft. 42 linear ft. x 1.5 = 63 sq. ft. 20 linear ft. x 1.5 = 30 sq. ft. 38 linear ft. x 1.5 = 57 sq. ft. 64 linear ft. x 1.5 = 96 sq. ft. Multi-enant Space HOWE ARDEN REAIL/SACRAMENO, CA Multi-enant Building / One Level 17

18 Elevations, Building ype B POP ROMEN POP ROMEN POP ROMEN POP ROMEN POP ROMEN 48 linear ft. x 1.5 = 72 sq. ft. 40 linear ft. x 1.5 = 60sq. ft. 20 linear ft. x 1.5 = 30 sq. ft. 40 linear ft. x 1.5 = 60 sq. ft. Representative Elevation Area of sign used to calculate Square Footage HOWE ARDEN REAIL/SACRAMENO, CA Multi-enant Building / One Level 18

19 Elevations, Building ype B linear ft. x 1.5 = 72 sq. ft. 40 linear ft. x 1.5 = 60sq. ft. 20 linear ft. x 1.5 = 30 sq. ft. 40 linear ft. x 1.5 = 60 sq. ft. Shops Elevation Aprox. 20 x 48 = = 48 sq.ft. for signage. Alt per linear foot = 72 sq. ft. HOWE ARDEN REAIL/SACRAMENO, CA Multi-enant Building / One Level 19

20 Photographic Examples of Sign ypes Variety of applications for specific Sign ypes Fascia Signs HOWE ARDEN REAIL/SACRAMENO, CA Examples 20

21 Photographic Examples of Sign ypes Variety of applications for specific Sign ypes Blade Signs HOWE ARDEN REAIL/SACRAMENO, CA Examples 21

22 Photographic Examples of Sign ypes Variety of applications for specific Sign ypes Projecting Signs HOWE ARDEN REAIL/SACRAMENO, CA Examples 22

23 Photographic Examples of Sign ypes Variety of applications for specific Sign ypes Window Signs HOWE ARDEN REAIL/SACRAMENO, CA Examples 23

24 Photographic Examples of Sign ypes Variety of applications for specific Sign ypes Awning & Plaque Signs HOWE ARDEN REAIL/SACRAMENO, CA Examples 24