Managing a winning portfolio Bernard Hours

Transcription

1 Managing a winning portfolio Bernard Hours

2 2 Rewind

3 : Historical move to boost our sales Group Sales Baby & Medical

4 Fresh Dairy Products: Over 10 bn sales Consolidated sales in K Fresh Dairy Products Sales

5 Waters: Back to growth Waters Sales Life for Like Sales growth 6,0% 5,0% 4,0% 3,0% 5.3% 2,0% 1,0% 0,0% 4.0% 1.9% 1.0%

6 Baby Nutrition: growth potential confirmed Baby Nutrition Sales Consolidated sales in K

7 Medical 1 bn: change of scale Medical Nutrition Sales Consolidated sales in K

8 Specific nutrition/health needs 2007: a historical move to reach out for more consumers High High Low Low Baby Toddler Childhood Adulthood Elderly/ pathology Life stage 8

9 Leading to A COMPLETE AND WINNING BRANDS PORTFOLIO SHARP HEALTH HEALTHY NUTRITION PLAISIR/INDULGENCE Specific healthy conditions Healthy living & best nutrition Health as a Reassurance 9

10 Supported by a very specific R&D model SHARP HEALTH HEALTHY NUTRITION PLAISIR/INDULGENCE R & D Consumer has Different needs Specific healthy conditions Healthy living & best nutrition Health as a Reassurance 10

11 Research: scientific rigor in Danone laboratory R Ongoing scientific investigation to strengthen current benefits and find new ones Clinical studies and scientific papers GMPP Publication Danone-Harvard PNAS Bifidobacterium animalis subsp. lactis fermented milk product reduces inflammation by altering a niche for colitogenic microbes Strong network of partnerships and collaborations 11

12 Development: magician competences in Danone kitchen Constantly innovate on product line extensions and new launches D Continuously improve taste in obsession for excellence Multiply textures and play with ingredients 12

13 With an extended geographical coverage and strong local leadership Dairy Product Waters Baby Food North America Medical N. Dairy Product #1 Western Europe Dairy Product #1 #2 #1 #1 Eastern Europe Baby Food #1 #1 Medical N. #1 Asia Pacific Waters #1 Dairy Product Waters LATAM #1 #1 Africa Middle East Dairy Product Baby Food #1 #2 Baby Food #2 Market share

14 14 Play

15 The Danone winning model We have 3 weapons MICRUBs LABs People Organization & Mindset 15

16 MICRUB MEXICO I NDONESIA CHINA RUSSIA USA B RASIL 16

17 MICRUB: our trump for today Sales Growth People > 35% > 60% 60% 17

18 MEXICO Fresh Dairy Products Activia Dan Up Danonino 18

19 MEXICO Market share Fresh Dairy Products Volume share 35.3% 34.5% 35.9% 36.9% 38.1% 40.1% 38.9% 41% 44.1% 18.5% 19.1% 17.9% 17.3% 18.3% 19.5% 23.0% 23.1% 22.0% Competitor #1 6.8% 9.7% 13.1% 15.5% 17.0% 15.2% 16.2% 16.9% 15.9% Competitor #

20 MEXICO Waters Diversified product ranges Booming HOD business Sales

21 MEXICO Market share Waters Volume share (Bottles + HOD) 29% Competitor #1 27% Competitor #2 12% 14% 17% 19% 22%

22 INDONESIA Nutricia & Sari Husada Baby Nutrition Superpremium Premium Mainstream Affordability 22

23 INDONESIA Leader on the 2 nd Asian Baby Nutrition Market Value Share 38.6% 34.3% 32.3% 29.5% 31.4% 23.5% 23.7% 24.0% 23.2% 23.9% Competitor #1 11.1% 10.2% 10.1% 9.6% 9.2% Competitor #

24 INDONESIA Waters Large Products range Nature Origin uniqueness Icon Status The sign of me By Sebastian Gunawan 24

25 CHINA Waters +50% Mizone TV Brand promotion Sampling Enjoy my pulse of life Digital Distribution New drinks concept born in Asia 25

26 RUSSIA #1 #1 JV Danone Unimilk: #1 in Fresh Dairy Products #2 Ukraine North West Moscow +Center South #2 Volga #1 Oural 44% 42% 40% 38% 36% 34% 32% Jan '10 Siberia #1 And #1 in Baby Nutrition Fev '10 Mars '10 Avr '10 Mai '10 Juin '10 Juill '10 Aou '10 Competitor #1 Sept '10 Oct '10 Nov '10 Dec '10 26

27 RUSSIA Danone Unimilk Leverage Baby Rich brand mapping covering all price segments and consumers need Premium Basic Affordable All family Pleasure Health Kids & Teens 27

28 USA A consolidated business leader on Fresh Dairy Products 35% market share (value) Complementarity Strategy Visible in our product range 28

29 BRAZIL Initiatives accorded to the local identity More than a Lab: A Pioneer From Hospitals Strong brands To the community Worldwide O T X And locals 29

30 BRAZIL Long term & stronger leader on Fresh Dairy Products 29.8 % 30.5 % 32.9 % 32.6 % 33.2 % 34.1 % 35.8 % 26.9 % 25.9 % 22.8 % 21.3 % 22.4 % 22.4 % 21.1 % Competitor # % 13.4 % 13.6 % 14.4 % 13.5 % 12.4 % 11.0 % Competitor #

31 Danone Winning Model DANONE LABs NEVER STOP TRYING 31

32 Testing the future: New channels New retail model Yoghurteria Expand Danone experience into new and personalized ways of enjoying Yoghurt 32

33 Danone Winning Model People Organization & Mindset 33

34 A multi centric, highly connected organization Adaptability Multiplicity Reactivity + = connections + intelligence + best practices + synergies + knowledge + success New York Amsterdam Paris Barcelona Moscow Shanghai Sao Paulo Singapour Buenos Aires 34

35 State of Mind Moving by nature No dogma: Jeu de Jambes Curiosity Uncommon Energy 35