Outfit7 Limited: Overview

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Sheryl Jenkins
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1 Outfit7 Limited: Overview Outfit7 Limited is the multinational entertainment company behind global phenomenon Talking Tom and Friends; the brand that, in just four years, grew from an instant app sensation into an innovative entertainment power brand. A dominant player in global media, Outfit7 has extended its reach beyond industry-leading second screen entertainment. With a movie in production and a CGI animated series soon to debut, a global licensing and merchandising program and hugely popular YouTube content, the lovable 3D animated characters of Talking Tom and Friends have skyrocketed in popularity with fans across the world and sit firmly at the forefront of the digital entertainment era. The award-winning Talking Tom and Friends apps have now been downloaded over two billion times and played with in more than 230 countries and territories worldwide, with updates and innovative new products being released regularly. In addition to the Talking Tom and Friends brand portfolio, Outfit7 has published several other apps offering fun, engaging entertainment, such as the Jigty and Swamp Attack apps. Outfit7 was formed in 2009 by a group of creative professionals and entrepreneurs with a mission to entertain and empower the inner child in us all. They created instant fun with their first creation, Talking Tom, and the laughter keeps growing. Outfit7 Limited is a UK multinational entertainment company headquartered in Cyprus. For more information, please visit and or visit our Facebook, or YouTube pages.

2 The Talking Tom and Friends Franchise There are currently six major characters (Talking Tom, Talking Angela, Talking Ginger, Talking Ben, Talking Pierre, and Talking Gina) and a total of 14 apps within the Talking Tom and Friends umbrella brand. The 3D animated Talking Tom and Friends characters are known and loved around the globe. In addition to the incredibly popular apps, the characters have also starred in an animated webseries, sung in chart-topping music videos, visited the White House, made an appearance on a major American sitcom, and walked the Walk of Fame in Hollywood. Part of the strength of the Talking Tom and Friends franchise is the physical comedy and humor of the characters that appeals to users of all ages, nationalities, and languages. But its success is also due to the fun, friendly personalities of the characters themselves. There is a character for everyone to relate to and users love to play with them. It s as simple as that. Whether its chatting with Talking Angela about fashion, creating potions in the lab with Talking Ben, or helping Talking Ginger get ready for bed, these characters are loved the world over. In the future, Outfit7 plans to further expand this innovative entertainment franchise so that fans worldwide will have even greater access to their favorite Talking Tom and Friends characters. Achievements My Talking Tom won the award for Best ipad Game: Kids, Education & Family at the 2014 Tabby Awards, the global competition for the best tablet app. My Talking Tom was also voted the 2014 Tabby Award Users Choice in two categories: Best ipad Game: Kids, Education & Family and Best Android Game: Puzzle, Cards & Family. The Talking Tom and Talking Ben Talk Back plush toys won the Best Girls Licensed Toy award at the Australian Toy Association Awards ( in Media Success The Talking Tom and Friends characters have become a media sensation in the years since their launch. The apps have been featured on ABC s Emmywinning sitcom Modern Family, as well as NBC s Today Show, and the characters are recurring guests at the White House s annual Easter Egg Roll.

3 Talking Tom and Friends made their musical debut in 2012 with Tom and Angela s chart-topping duet called You Get Me. Created in collaboration with Walt Disney Records/Hollywood Records, the video has received over 170 million YouTube views to date. Talking Angela also recorded her first solo song called That s Falling in Love. Outfit7 created a ten episode short animation series in collaboration with Disney Interactive. Today the series can also be seen in the Talking Tom and Friends Cartoon app. User Interaction Video content has been an integral part of the Talking Tom and Friends brand since it launched. The integrated video functionality within the apps allows users to post their videos directly to social media channels, such as YouTube and Facebook, enhancing their engagement with the characters and connecting them with a huge network of other fans. The fans of the Talking Tom and Friends franchise create hundreds of hours of content every day. User-generated videos, which range from Talking Tom singing Lady Gaga and dancing Gangnam style, to Benjamin Netanyahu s recorded message, generate over 35 million views on YouTube every month. Licensing and Merchandising Outfit7 has a burgeoning global licensing program. There are currently over 40 official licensees worldwide, offering apparel, accessories, games and puzzles, paper goods, stationery, back to school items, and other Talking Tom and Friends branded merchandise. Outfit7 has an in-house licensing team based at its UK subsidiary, which covers EMEA and the Americas, and another in South Korea covering Pan Asia. The company also has a team of agents working on licensing programs in other territories, including the United States, Canada, Latin America, China, Hong Kong, Taiwan, Russia, Spain, Portugal, Benelux, the Nordics, Eastern Europe, Thailand, the Philippines and Malaysia.

4 The Characters Talking Tom Talking Tom is the ringleader of Talking Tom and Friends. He is charming and charismatic, with a contagious fun-loving attitude. First debut: July 2010 (Talking Tom Cat, on ios). Tom s apps: Talking Tom Cat, Talking Tom Cat 2, My Talking Tom, Tom Loves Angela, Talking Tom & Ben News, Tom s Love Letters, Tom s Messenger, Talking Friends Superstar, and Talking Friends Cartoons (he is also a guest in Angela s Valentine, I Want To Be Big, Talking Santa and Talking Pierre the Parrot). Facebook: YouTube: Find out more about Tom at: Talking Angela Talking Angela is a smart, stylish kitty who loves fashion, singing and travel. She is also Talking Tom s girlfriend. First debut: February 2012 (Tom s Love Letters on ios). Angela got her own app, Talking Angela, in December 2012 (first on ios). Angela s apps: Talking Angela, Tom s Love Letters, Angela s Valentine, Tom Loves Angela, Talking Friends Superstar, Talking Friends Cartoons (she is also a guest in I Want To Be Big and Tom s Messenger). Facebook: Find out more about Angela at: Talking Ben Talking Ben is a genius when it comes to science, but he can be grumpy sometimes. He loves spending time inventing things in his laboratory. First debut: April 2011 (Talking Ben the Dog on ios). Ben s apps: Talking Ben the Dog, Talking Tom & Ben News, Talking Friends Cartoons (he is also a guest in Talking Santa, Talking Tom Cat 2, Tom's Messenger, and Talking Angela). Facebook: Find out more about Ben at:

5 Talking Ginger Talking Ginger is Tom s nephew. He is a mischievous, lovable kitten who is always excited and on the lookout for adventure. First debut: December 2011 (in Talking Santa meets Ginger). Ginger got his own app, Talking Ginger, on August 2012 (on ios iphone first). Ginger s app: Talking Ginger, Ginger s Birthday, Talking Friends Cartoons, Talking Friends Superstar, I Want To Be Big (he is also a guest in Talking Santa, Talking Santa meets Ginger, and Tom Loves Angela). Facebook: YouTube: DciMGGk9AgpJ3hpreHw Find out more about Ginger at: Talking Ginger Playground: Talking Gina Talking Gina is a pragmatist who believes in living life by the rules, but she occasionally lets her hair down to enjoy one of her hobbies. First debut: February 2011 (Talking Gina the Giraffe on ios). Gina s apps: Talking Gina the Giraffe, Talking Friends Cartoons (she is also a guest in Talking Santa and Tom's Messenger). Facebook: Find out more about Gina at: Talking Pierre Talking Pierre is a great musician. He s opinionated and fun, but sometimes he loves nothing more than being contrary. Pierre s debut: December 2011 (in Talking Pierre the Parrot on ios). Pierre s apps: Talking Pierre the Parrot, Talking Friends Cartoons (he is also a guest in Talking Santa). Facebook: Find out more about Pierre at:

6 Fast Facts 2 Billion Downloads and Counting Success The Talking Tom and Friends apps have been downloaded over 2 billion times to date; 65% of which are Talking Tom downloads alone. My Talking Tom won the Best ipad Game: Kids, Education and Family award at the 2014 Tabby Awards, as well as two Users Choice awards. Talking Tom and Friends is lauded as the fastest entertainment app series to reach 300 million downloads; this was achieved just 19 months after its launch. App Popularity The apps collectively generate 230 million monthly active users. My Talking Tom was launched in November 2013 and achieved: o Over 1 million downloads on its second day of launch; o Over 11 million downloads 10 days after its launch and became the #1 gaming app in 135 countries, totalling 900 years of cumulative gameplay; and o 27 million downloads within the first month of its launch. Talking Tom 2 achieved 5.7 million downloads within the first 10 days of its launch in Global Reach The apps have been downloaded in over 230 countries and territories worldwide, from Antarctica to the Vatican City. YouTube and Social Media Fans have uploaded 1.8 million independent interactions with their favorite characters to YouTube, creating more than 35 million views every month. The 10 webisode Disney Interactive and Outfit7 animated series has attracted over 300 million views on YouTube. Talking Tom and Friends has received over 1.4 billion views on YouTube. Talking Tom and Talking Angela s single, You Get Me received over 170 million views on YouTube and over 13.5 million views on Vevo. Talking Tom and Friends Facebook pages have received over 29 million likes. Talking Tom and Friends have over 400,730 followers on Twitter. Combined subscribers to our YouTube channels now exceed 1.7 million.

no rules, no boundaries, no locked doors or you re-notalloweds. Ours is a world of yes, not no, and here you are

Here at Outfit7 Limited, we love to play. Here there are no rules, no boundaries, no locked doors or you re-notalloweds. Ours is a world of yes, not no, and here you are free to play. We are all about