HERE S WHERE YOU ARE. brand packaging & labeling. brand packaging PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING. product information

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1 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING HERE S WHERE YOU ARE overview purchase orders product samples quality assurance product information brand packaging & labeling shipping compliance brand packaging Creating the Co-Branded Experience Polybag Requirements Jewelry Brand Requirements Apparel and Accessories Brand Requirements Beauty and Personal Care Brand Guidelines labeling How HSN Uses Labeling Item Labeling Expiry Product Labeling Master Carton Labeling Palletized Load Labeling -73-

2 TABLE OF CONTENTS PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING Brand Packaging 73 Table of Contents 74 Purpose and Objectives 75 Co-branding 76 Polybag Composition Guidelines 77 Brand Packaging: Jewelry 78 Table of Contents 79 Brand Logo Requirements 80 Packaging Components 81 Packaging Guidelines 89 Packaging Requirements 92 Packaging Suppliers 96 Brand Packaging: Apparel and Accessories 97 Table of Contents 98 Brand Logo Requirements 99 Polybag Sizes 100 Folding Instructions 101 Hanging Instructions 115 Footwear 117 Handbags 118 Other Accessories 119 Brand Packaging: Beauty and Personal Care 120 Brand Logo Requirements

3 PURPOSE & OBJECTIVES PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING OUR PURPOSE Nearly every step in our Supply Chain process comes down to one moment: the instant the customer opens her package from HSN. It s a pivotal moment in the buying experience - one that we want to be inescapably exceptional, to ignite her sense of excitement and to inspire a lasting sense of endearment to your brand and the HSN brand. Achieving this requires the perfect packaging. The specifications outlined in this section were designed to ensure that all products are packaged in a manner that reflects their excellence, reinforces your and HSN s brand standards and creates a lasting sense of excitement the moment the customer opens the package. How These Requirements Are Outlined The following requirements are divided into four sections, each providing in-depth instructions to help you package your products to meet HSN s standards and customer commitment: Creating the Co-Brand Experience: details how to create a co-branded experience in partnership with HSN, to reinforce your and HSN s brand message and to differentiate the customer experience from other retailers. Polybag Guidelines: outlines the specifications and Federal Regulations required for polybags used to package products. Apparel and Accessories Brand Requirements: details how to brand apparel and accessory products to reinforce your brand message and differentiate the customer s brand experience from other retailers. This section includes step-by-step instructions for folding apparel and accessory products, including illustrations, final dimensions and brand logo and label placement. Beauty and Personal Care Brand Guidelines: details how to brand your product to reinforce your brand message, and differentiate the customer s brand experience from other retailers. Key Contacts for Brand Packaging General Contacts: Your Buying Team Contact your Buying Team for questions related to brand packaging and design For Internal Packaging of Product: Frank Ruotolo Sr. Mgr QA Operations frank.ruotolo@hsn.net Rita Fontan Sr. Managing Product Evaluator rita.fontan@hsn.net Apparel Accessories Jan Radcliffe Sr. Managing Product Evaluator jan.radcliffe@hsn.net Fine Jewelry Fashion Jewelry Watches Randy Cigarran Sr. Managing Product Evaluator randy.cigarran@hsn.net Beauty Health Fitness Infomercial Personal Care Housewares Electronics Debbie Edmonds Sr. Managing Product Evaluator debbie.edmonds@hsn.net Home Fashions Web-Only -75-

4 CO-BRANDING PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING Creating The Co-branded Customer Experience When the customer sees the HSN logo on a package delivered to her, she expects an exceptional, quality product. When she opens the packaging and sees your logo, she knows that s what she has received. One brand reinforces the other. The combination of the two drives home this message, and every opportunity to reinforce it builds a stronger customer relationship. Co-branding creates a world of opportunity. It builds both your brand and HSN s brand and enhances the customer s overall experience. We believe strongly in capitalizing on this opportunity and have developed co-branding guidelines which we believe will do just that, consistently, across all products purchased by HSN s customer. With these guidelines, we want the customer to experience both brands, independently, when she opens the package. She ll experience the HSN brand when she receives her package HSN s branded outer box with branded air pillows inside to protect the product she purchased. She ll experience your brand when she peers into the HSN box and sees your logo and product displayed before her. -76-

5 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING POLYBAG COMPOSITION GUIDELINES Polybag Composition If your product is packaged in a polybag, then the guidelines outline on this page must be followed. Polybags must have a nominal wall thickness of no less than 1.0 MIL (1/1000 th of an in. or in. or mm). Twopart or multi-part heat-sealed bags will not be accepted. Allow not more than 1 of space between edge of garment and polybag. Mandatory Safety Warning A suffocation warning is required for polybags that are larger than 5 x 7, have an opening greater than five inches (12.7 cm) when placed flat, and have an opening greater than ten inches (25.4 cm) when opened. If your polybags meet this description, then the following requirements must also be met: 1. The suffocation warning should be readily visible to the customer, written in English and located on the back side of the polybag 2. If printed on the bag, it must be framed in a box 3. If printed on a pressure-sensitive label, it must be securely attached to the bag 4. The warning should contain the following (or substantially similar) language: Warning: To avoid danger of suffocation, keep away from babies and children. Do not use in cribs, beds or playpens. This bag is not a toy. 5. The print type should be of a different typeface than the one used on other labels or wording on the bag 6. The print type should be boldface, clear, legible and sized as follows: surface area of bag (L x W) size of print inches squared at least 10 points inches squared at least 14 points inches squared at least 18 points 200+ inches squared at least 24 points Polybags must be securely fastened either by using a heat-sealing device or with taped ends. Sealing Polybags must be securely fastened either by using a heat-sealing device or with taped ends. Note: ALL intimate apparel must be heat-sealed. -77-

6 A A PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES A JEWELRY GUIDELINES -78-

7 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY TABLE OF CONTENTS Jewelry Brand Logo Requirements 80 Branding Guidelines 80 Jewelry Packaging Components 81 Branded Sleeves 81 2-Piece Blue Boxes 82 Hinged Black Boxes 82 Pouches 83 Pearl Folder 83 Flocked Bottom Foams 84 Flocked Bottom Foam Punch Configurations 85 Flocked Top Foams 86 Clear Zip Bags 87 Anti-Tarnish Protection 87 Black Wire Ties 88 Elastic Barbs 88 Romance Cards 88 Jewelry Packaging Guidelines 89 2-Piece Blue Box with Foam Pad 89 2-Piece Blue Box with Pouch 90 Hinged Black Box with 2-Piece Blue Box 91 Jewelry Packaging Requirements 92 Rings 92 Earrings 93 Pendants, Charms 94 Necklaces, Bracelets, Watches 95 Jewelry Packaging Suppliers 96 Boxes, Pouches, Pearl Folder, Foam Pads, Tie Downs 96 Anti-Tarnish Tabs 96 Clear Zip Bags 96 Romance Cards

8 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY BRAND LOGO REQUIREMENTS: JEWELRY Jewelry Branding Guidelines Anticipation is central to the experience of buying jewelry through electronic retailing. We want our customer to be as excited when she opens the HSN-branded outer packaging as she will be when she tries on her new jewelry for the first time. The following guidelines will help ensure that both the HSN brand and your brand leave a lasting impression in the mind of the customer as she receives her much anticipated delivery. Jewelry: 1. Always follow the pack recipe supplied to you by HSN, this recipe is designed to ensure that your product is properly protected and presented to the customer. 2. All jewelry must utilize a brand sleeve on the box; the specific sleeve will be prescribed to you by HSN. 3. Romance cards must be printed ONLY in the colors in the artwork file provided to you by HSN. 4. Romance cards must always be placed above the jewelry item in the boxing to ensure she has exposure to your brand before she reaches the product. -80-

9 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS BRANDED SLEEVES Branded Sleeves All jewelry items packaged in the HSN Branded boxes are required to utilize branded sleeves as designated by HSN. The bands are coded to align with the box they are designed to fit (see Sleeve Codes/Pricing table below). Branded sleeves have the designated brand logo centered on the top side of the sleeve. Slide the band onto the outer 2-piece blue box prescribed for your product. The logo should always be oriented so that it is on the top of the box (Figure 1) and reads in the same orientation as the item contained within the box. The HSN SKU label should be placed on the bottom of the branded sleeve, in the same orientation for each item. Figure 1 Sleeve Codes/Pricing *Code Fits Box **2014 Price/ea S 1 xxxx B-1 $0.14 S 2 xxxx B-2 $0.17 S 3 xxxx B-3 $0.16 S 4 xxxx B-4 $0.17 S 5 xxxx B-5 $0.21 S 6 xxxx B-6 $0.22 S 7 xxxx B-7 $0.23 S 8 - xxxx B-8 $0.23 S 9 xxxx B-9 $0.27 S 10 xxxx B-10 $0.35 S 11 xxxx B-11 $0.41 There will be a $ set-up charge per brand, per order. Each unique brand has a unique alpha-numeric designator coupled with the primary sleeve code. Your unique sleeve code will be provided to you with your purchase order to facilitate ordering of the proper sleeve. Sleeves are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. -81-

10 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS JEWELRY BOXES 2-piece Blue Boxes The 2-piece blue box (Figure 1) is used in the following three ways. Please follow the recipe provided by HSN: 1. Jewelry item placed in a pouch, which is then placed inside a 2-piece blue box, or 2. Jewelry item placed on foam pad in a 2-piece blue box, or 3. Jewelry item placed on foam pad inside a hinged black box, which is then placed inside a 2-piece blue box. 2-piece Blue Box Codes/Pricing Inside Dimensions Code Length (inches) Width (inches) Height (inches) *2013 Price/ea B 1 2 1/4 1 3/4 1 5/8 $0.260 B / /16 1 7/16 $0.280 B 3 4 1/8 3 5/8 1 3/8 $0.330 B 4 4 1/8 3 5/8 1 3/4 $0.380 B 5 7 1/4 4 1/2 1 5/8 $0.550 B /16 2 1/4 1 3/16 $0.390 B 7 4 1/16 2 1/16 3 $0.450 B $0.820 B $0.680 B /4 $0.920 B $1.060 Figure 1 *2-piece Blue Boxes are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. Hinged Black Box The hinged black box (Figure 2) always uses a foam pad to hold the jewelry item. The hinged black box is then placed in the corresponding 2-piece blue box (ex: L1 fits into B1; L6 fits into B6). Please follow the recipe provided by HSN. Hinged Black Box Codes/Pricing Figure 2 Code Outside Dimensions Length (inches) Width (inches) Height (inches) *2013 Price/ea L 1 2 1/4 1 3/4 1 5/8 $0.660 L / /16 1 7/16 $0.770 L 3 4 1/16 3 1/2 1 1/4 $1.840 L 5 7 1/4 4 1/2 1 5/8 $3.100 L /16 2 1/4 1 3/16 $1.870 *Black Hinged Boxes are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. -82-

11 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Pouches Black Fabric Pouches (Figure 1) may be used when packaging polybagged jewelry items. Pouched jewelry items will be placed into the 2-piece blue box (see Packaging Guidelines 2 Piece Box with Pouch) Both the pouch and 2-piece blue box code will be provided by HSN. Pouch Codes/Pricing Figure 1 Code Length (inches) Outside Dimensions Width (inches) Height (inches) *2013 Price/ea PCH 1 (Purse Bottom) 2 1/2 2 1/2 1 3/4 $0.265 PCH 2 3 1/4 3 1/4 NA $0.210 PCH /2 NA $0.310 PCH 4 5 1/4 7 1/4 NA $0.410 PCH /4 NA $0.500 *Pouches are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. Pearl Folder The pearl folder is used as an internal packaging component for specialty items. Secure jewelry items in the Pearl Folder by using the snaps, then fold over the fabric flaps (Figure 2) Fold the outer front flap into place and snap, using the adjustable closures (Figure 3). Product packaged within a pearl folder is required to be boxed using 2-piece blue box B 11. Code Outside Dimensions Length (inches) Width (inches) Height (inches) *2013 Price/ea PF $3.65 *Pearl Folders are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. Figure 2 Figure 3-83-

12 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Bottom Foams An array of flocked bottom foams with varied punch configurations are available for the jewelry boxes. Depending upon the characteristics of the jewelry, HSN may require that a flocked top foam be utilized to secure, protect and present the item. Figure 1 The bottom foam material is dark gray in color, with a flocked black top layer (see Figure 1). The black flocking must face up in the final packaging to ensure the proper presentation to the customer. Bottom Foam Codes/Pricing (for 2-piece Blue Boxes) Code Description Length (inches) Width (inches) Thickness (inches) Used in Box *2013 Price/ea BF 1 - R Ring Pad 2 1/4 1 3/4 1 B-1 $0.050 BF 1 - P Pendant, Earring, Charm Pad 2 1/4 1 3/4 1 B-1 $0.050 BF 2 - R Ring, Ring Set Pad 2 13/ /16 3/4 B-2 $0.093 BF 2 - P Pendant, Earring, Charm Pad 2 13/ /16 3/4 B-2 $0.093 BF 3,4 Pendant, Earring, Charm Pad 4 1/16 3 1/2 5/8 B-3, B-4 $0.152 BF 5 Pendant, Earring, Necklace Pad 7 1/4 4 1/2 5/8 B-5 $0.350 BF 6 Bracelet, Watch, Anklet, Long Pendant Pad 8 13/16 2 1/4 5/8 B-6 $0.423 BF 7 - W Watch, Bangle, Cuff 4 1/16 2 1/16 2 3/4 B-7 $0.152 BF 7 - BE Thin Bangle, Hoop Earrings 4 1/16 2 1/16 2 B-7 $0.152 BF 8 Bangle Set, Watch Set B-8 $0.667 BF 9 Medium Necklace 6 6 5/8 B-9 $0.391 BF 10,11 Large Necklace 9 8 5/8 B-10, B-11 $0.750 *Bottom Foams are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. Bottom Foam Codes/Pricing (for Black Hinged Boxes) Code Description Length (inches) Width (inches) Thickness (inches) Used in Box *2013 Price/ea LBF 1 - R Ring Pad 2 1/16 1 7/16 3/4 L-1 $0.043 LBF 1 - P Pendant, Earring, Charm Pad 2 1/16 1 7/16 3/4 L-1 $0.043 LBF 2 - R Ring, Ring Set Pad 2 5/8 2 7/16 3/4 L-2 $0.093 LBF 2 - P Pendant, Earring, Charm Pad 2 5/8 2 7/16 3/4 L-2 $0.093 LBF 3 Pendant, Earring, Charm Pad 3 7/8 3 1/8 5/8 L-4 $0.152 LBF 5 Pendant, Earring, Necklace Pad 7 1/16 4 3/16 5/8 L-5 $0.331 LBF 6 Bracelet, Watch, Anklet, Long Pendant Pad 8 9/ /16 1/2 L-6 $0.423 *Bottom Foams are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. -84-

13 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Bottom Foams Punch Configurations Bottom foams are designed with various punch configurations for multiple uses. Rings should be placed on the insert to orient with box hinge placement, or to best accommodate the size of the ring. Earrings are placed within the T punch. Pendant chains should be placed in the corner slits and the chain length placed under the foam pad; the pendant may be secured with wire ties. BF 1-R and LBF 1-R (Ring Pad) BF 1-P and LBF 1-P (Pendant, Earring, Charm Pad) BF 2-R and LBF 2-R (Ring, Ring Set Pad) BF 2-P and LBF 2-P (Pendant, Earring, Charm Pad) BF 3,4 and LBF 3 (Pendant, Earring, Charm Pad) BF 5 and LBF 5 (Pendant, Earring, Necklace Pad) BF 6 and LBF 6 (Bracelet, Watch, Long Pendant Pad) BF 7-BE (Hoop Earring, Thin Bangle Pad) BF 7-W (Watch, Bangle, Cuff Pad) side view BF 8 (Watch Set, Bangle Set Pad) BF 9 (Medium Necklace Pad) BF 10,11 (Large Necklace Pad) side view -85-

14 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Flocked Top Foams Depending upon the characteristics of the jewelry, HSN may require that a flocked top foam be utilized to secure, protect and present the item. HSN will specify which thickness should be used to fill the void between the jewelry item and the top of the box. The top foam material is dark gray in color, with a flocked black top layer (Figure 1). The black flocking must face up in the final packaging to ensure the proper presentation to the customer. 1/4 Flocked Top Foam Codes/Pricing (for 2-Piece Blue Boxes) Code Length (inches) Width (inches) Thickness (inches) Used in Box *2013 Price/ea FF 1-1/4 2 1/8 1 5/8 1/4 B-1 $0.035 FF 2-1/4 2 11/ /16 1/4 B-2 $0.069 FF 3,4-1/4 3 15/16 3 3/8 1/4 B-3, B-4 $0.139 FF 5-1/4 7 1/8 4 3/8 1/4 B-5 $0.287 FF 6-1/4 8 11/16 2 1/8 1/4 B-6 $0.174 FF 7-1/4 3 15/ /16 1/4 B-7 $0.071 FF 8-1/4 4 7/8 3 7/8 1/4 B-8 $0.175 FF 9-1/4 5 7/8 5 7/8 1/4 B-9 $0.346 FF 10,11-1/4 8 7/8 7 7/8 1/4 B-10, B-11 $0.691 Figure 1 1/2 Flocked Top Foam Codes/Pricing (for 2-Piece Blue Boxes) Code Length (inches) Width (inches) Thickness (inches) Used in Box *2013 Price/ea FF 1-1/2 2 1/8 1 5/8 1/2 B-1 $0.039 FF 2-1/2 2 11/ /16 1/2 B-2 $0.077 FF 3,4-1/2 3 15/16 3 3/8 1/2 B-3, B-4 $0.154 FF 5-1/2 7 1/8 4 3/8 1/2 B-5 $0.321 FF 6-1/2 8 11/16 2 1/8 1/2 B-6 $0.193 FF 7-1/2 3 15/ /16 1/2 B-7 $0.120 FF 8-1/2 4 7/8 3 7/8 1/2 B-8 $0.243 FF 9-1/2 5 7/8 5 7/8 1/2 B-9 $0.386 FF 10,11-1/2 8 7/8 7 7/8 1/2 B-10, B-11 $ /4 Flocked Top Foam Codes/Pricing (for Hinged Black Boxes) Code Length (inches) Width (inches) Thickness (inches) Used in Box *2013 Price/ea LFF 1-1/4 1 15/16 1 1/4 1/4 L-1 $0.033 LFF 2-1/4 2 1/2 2 5/16 1/4 L-2 $0.065 LFF 3-1/4 3 3/4 3 1/4 L-4 $0.135 LFF 5-1/4 6 15/16 4 1/16 1/4 L-5 $0.280 LFF 6-1/4 8 7/ /16 1/4 L-6 $0.170 *Top Foams are available for purchase through International Packaging (Interpak); contact information is provided within the Packaging Suppliers section of this document. -86-

15 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Clear Zip Bags Clear zip bags (Figure 1) may be required for jewelry items packaged in pouches. The zip opening should be at the top of the poly bag. A wide selection of sizes is available. HSN will specify the size and number of polybags required for your jewelry item. Dimensions L x W (inches) 2 mil thick *Price per case of 1,000 Code 1.5 x x 2 $ x 2 2 x 2 $ x 3 2 x 3 $ x 4 2 x 4 $ x 8 2 x 8 $ x 3 3 x 3 $ x 4 3 x 4 $ x 5 3 x 5 $ x 4 4 x 4 $ x 4 4 x 4 C compartmentalized $ x 6 4 x 6 $ x 8 5 x 8 $ x 8 6 x 8 $ x 10 6 x 10 $55.10 Figure 1 *Pricing shown is through International Plastics; volume pricing is also available. Zip bags are available for purchase through International Plastics and Minigrip; contact information is provided within the Packaging Suppliers section of this document. Anti-Tarnish Protection Anti-tarnish tabs (Figure 2) measure 1 x 1, and are required for packaging tarnishable metals such as sterling silver, bronze, and copper. Anti-tarnish tabs are either inserted inside the zip bag holding the jewelry or inserted between the side of the bottom foam and the side of the jewelry box Quantity (3000 tabs per bag) * Price per Bag 1-9 bags $ bags $ bags $ bags $ bags $ bags $82 Figure 2 *Anti-tarnish tabs are available for purchase through Intercept; contact information is provided within the Packaging Suppliers section of this document. Volume pricing is available. -87-

16 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING COMPONENTS INTERNAL PACKAGING MATERIALS Black Wire Ties Black wire ties (Figure 1) are used to secure jewelry items to the bottom foam pad. Thread each wire end through the pre-punched holes in the bottom foam pad, securing the jewelry item in place. Twist the ends together on the underside of the bottom foam so that the foam rests evenly on the bottom of the box. Figure 1 Elastic Barbs Elastic barbs (Figure 2) are used to secure jewelry items to the bottom foam pad. Thread each barbed end through the pre-punched holes in the bottom foam pad, securing the jewelry item in place. Flip the barbed end perpendicular to the elastic to secure the barb in place on the underside of the bottom foam. Figure 2 Romance Cards Romance cards (Figure 3) may be required for your brand. When required, you will receive the romance card artwork file that can be sent to a printer of your choice or a printer recommended by HSN. HSN Vendor Partners are responsible for printing romance cards that will be used in the packaging when romance cards are required. Add the romance card when packaging each jewelry item, placing the card face up on top of the top foam, pouch, or jewelry item as required in the pack recipe and this document. Figure 3-88-

17 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING GUIDELINES 2-PIECE BLUE BOX with FOAM PAD 2-Piece Blue Box Recipe with Jewelry on Foam Pad Building the correct brand experience begins with understanding the basic guidelines of the pack recipe. The below steps are provided to orient you to the basic instructions for packaging a jewelry item when the recipe assigned utilizes a 2-piece blue box with the item affixed to a flocked bottom foam pad. Figure 1 illustrates these guidelines: 1. Remove the lid from the selected 2-piece blue box 2. Insert the required flocked bottom foam into the base of the 2-piece blue box 3. Slide the anti-tarnish tab (when required) between the side of the bottom foam and the side of the 2-piece blue box 4. Secure the item to the bottom foam pad as outlined in your pack recipe and this document. The product must be held in place to the pad to ensure it remains protected in transit and maintains the appropriate presentation to the customer. 5. Place the flocked top foam, if required, on top of the item with the black flocked side facing upright 6. Place the required romance card on top of the flocked top foam 7. Place the box lid onto the completed box 8. Slide the required branded sleeve onto the closed box, ensuring that the logo is oriented in the same direction as the product within the box Figure 1 Romance Card Flocked Top Foam Flocked Bottom Foam Anti-tarnish tab -89-

18 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING GUIDELINES 2-PIECE BLUE BOX with POUCH 2-Piece Blue Box Recipe with Item in a Pouch Building the correct brand experience begins with understanding the basic guidelines of the pack recipe. The below steps are provided to orient you to the basic instructions for packaging a jewelry item when the recipe assigned utilizes a 2-piece blue box with the item contained within a pouch. Figure 1 illustrates these guidelines: 1. Remove the lid from the selected 2-piece blue box 2. Place the jewelry item into the appropriate clear zip bag 3. Insert the anti-tarnish tab (when required) inside the clear zip bag alongside the product, then seal the bag 4. Place the sealed zip bag into the assigned black fabric pouch and pull the drawstring to close the pouch 5. Place the pouch containing the jewelry into the bottom of the 2-piece blue box 6. Place the flocked top foam, if required, on top of the product with the black flocked side facing upright 7. Place the required romance card on top of the flocked top foam 8. Place the box lid onto the completed box 9. Slide the required branded sleeve onto the closed box, ensuring that the logo is oriented in the same direction as the product within the box Figure 1 Romance Card Flocked Top Foam Place bagged jewelry into pouch Fabric pouch Anti-tarnish tab -90-

19 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING GUIDELINES HINGED BLACK BOX with 2-piece BLUE BOX Hinged Black Box Recipe inside a 2-Piece Blue Box with Item on Foam Pad Building the correct brand experience begins with understanding the basic guidelines of the pack recipe. The below steps are provided to orient you to the basic instructions for packaging jewelry product when the recipe assigned utilizes a hinged black box with the product affixed to a flocked bottom foam pad. The hinged box is contained inside the 2- piece blue box. Figure 1 illustrates these guidelines: 1. Open the hinged black box and insert the required flocked bottom foam into the base 2. Slide the anti-tarnish protection strip (when required) between the side of the bottom foam and the side of the hinged black box 3. Secure the product to the bottom foam pad as outlined in your pack recipe and this document. The product must be held in place on the pad to ensure it remains protected in transit and maintains the appropriate presentation to the customer. 4. Close the hinged black box and place it within the base of the 2-piece blue box 5. Place the required romance card on top of the hinged black box 6. Place the box lid onto the completed box 7. Slide the required branded sleeve onto the closed box, ensuring that the logo is oriented in the same direction as the product within the box Figure 1 Romance Card After inserting the bottom pad, anti-tarnish tab and jewelry item, close black hinged box and insert into bottom of 2-piece blue box Flocked Bottom Foam Anti-tarnish tab -91-

20 PACKAGING REQUIREMENTS RINGS Ring PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY If using the 2-piece blue box with pouch, place the ring in an appropriately sized zip polybag (Figure 1), with Antitarnish (AT) tab if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the two piece 2-piece blue box. Figure 1 If using the 2-piece blue box with foam pad, place ring in the slit of the bottom foam pad so that the shank is parallel with the width (short dimension) of the box. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, place ring in the slit of the bottom foam pad so that the shank is parallel with the hinge. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required Ring sets If using the 2-piece blue box with pouch, separate the rings in an appropriately sized compartmentalized zip polybag (Figure 2) with AT tab, if required. Figure 2 You may also use the bag-in-bag method by placing each ring in a separate polybag with AT tab, if required. The polybag is then placed in another polybag that houses both the first bag and the second item (Figure 3). Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. Figure 3 If using the 2-piece blue box with foam pad, use the BF 2 R bottom foam to symmetrically arrange the rings in the set. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, use the LBF 2 R bottom foam to symmetrically arrange the rings in the set. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required -92-

21 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING REQUIREMENTS EARRINGS Earrings If using the 2-piece blue box with pouch, place the earrings in an appropriately sized compartmentalized zip polybag (Figure 1), with Anti-tarnish (AT) tab if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. Figure 1 You may also use the bag-in-bag method by placing each earring in a separate polybag with AT tab, if required. The polybag is then placed in another polybag that houses both the first bag and the second item (Figure 2). Figure 2 Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. If using the 2-piece blue box with foam pad, place each earring in the slit of the bottom foam pad so that each earring is suspended without touching the edges of the box. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, place each earring in the slit of the bottom foam pad so that each earring is suspended without touching the edges of the box. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required -93-

22 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING REQUIREMENTS PENDANTS, CHARMS Pendants on chains If using the 2-piece blue box with pouch, place the pendant in an appropriately sized divided zip polybag, with Anti-tarnish (AT) tab if required. Place the pendant on one side of the divider, with the chain draped into the other divider. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. You may also use the bag-in-bag method by placing the pendant in a separate polybag with the chain extended outside the opening and with AT tabs, if required. The polybag is then placed in another polybag that houses both the first bag and the excess chain. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. If using the 2-piece blue box with foam pad, slide the chain into the corner slits in the foam pad. If required, wire ties may be used to secure the pendant to the foam pad by threading the wire tie through the pre-punched holes. Gather the excess chain between the back of the foam pad and the bottom of the box. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, slide the chain into the corner slits in the foam pad. If required, wire ties may be used to secure the pendant to the foam pad by threading the wire tie through the pre-punched holes. The remaining chain will rest between the back of the foam pad and the bottom of the box. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required Pendants without chains, charms If using the 2-piece blue box with pouch, place the pendant or charm in an appropriately sized zip polybag with AT tab, if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. If using the 2-piece blue box with foam pad, wire ties may be used to secure the pendant or charm to the foam pad by threading the wire tie through the pre-punched holes. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, wire ties may be used to secure the pendant or charm to the foam pad by threading the wire tie through the pre-punched holes. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required -94-

23 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING REQUIREMENTS NECKLACES, BRACELETS, WATCHES Necklaces, beads If using the 2-piece blue box with pouch, place the pendant or charm in an appropriately sized zip polybag, with Anti-tarnish (AT) tab, if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. If using the 2-piece blue box with foam pad, slide the chain into the corner slits in the foam pad. If required, use wire ties to secure the item to the foam pad by threading the wire tie through the pre-punched holes. Gather the excess length between the back of the foam pad and the bottom of the box. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, use wire ties to secure the pendant or charm to the foam pad by threading the wire tie through the pre-punched holes. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required Bracelets (line or link style) If using the 2-piece blue box with pouch, wrap in tissue paper, and place in an appropriately sized zip polybag with AT tab, if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. If using the 2-piece blue box with foam pad, lay the bracelet lengthwise on the foam pad. Use wire ties or elastic barbs to secure the item to the foam pad by threading through the pre-punched holes. If AT tab is required, place it between the edge of the foam and the side of the box. If using the hinged black box, lay the bracelet lengthwise on the foam pad. Use wire ties or elastic barbs to secure the item to the foam pad by threading through the pre-punched holes. If AT tab is required, place it between the edge of the foam and the side of the box. Place hinged box into corresponding 2-piece blue box. Use top foam pads as required Bracelets (cuff or bangle style), bangle sets, watches If using the 2-piece blue box with foam insert, place the bracelet on the foam roll, then place in outer foam cover. If AT tab is required, place it between the foam roll and outer foam cover. Watches must be packaged on the foam insert. If using the 2-piece blue box with pouch, place in an appropriately sized zip polybag with AT tab, if required. Place the polybag in the pouch and close the drawstring. Place the pouch in the 2-piece blue box. Use top foam pads as required -95-

24 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR JEWELRY PACKAGING SUPPLIERS JEWELRY To ensure a consistent brand experience for our customers across all vendor partners, the HSN brand packaging requirements for jewelry include the use of custom components specific to our business. This section contains the contact information for our required and recommended suppliers for these components. Jewelry Boxes, Pouches, Foam Pads, Tie Downs To maintain a consistent experience, all vendor partners are required to purchase jewelry boxes, pouches and foam pads from Interpak. International Packaging (Interpack) Tanya Cordeiro or Paul Kilmartin 517 Mineral Spring Ave Pawtucket, RI Phone: Anti-Tarnish Tabs Anti-tarnish tabs may be purchased from our recommended supplier below, but the use of Intercept is not required; vendor partners may obtain anti-tarnish strips from a comparable resource when approved in advance by HSN QA. Intercept Phone: Zip Bags Zip bags may be purchased from one of our recommended suppliers below, but the use of these suppliers is not required; vendor partners may comparable zip bags from an alternate resource when approved in advance by HSN QA. It is important to ensure that the sizing of the zip bags always correlates with the approved pack recipe issued to you by HSN. International Plastics Phone: Minigrip Phone: Romance Cards (printer) Romance cards may be printed at our recommended printer below, but the use of this printer is not required; vendor partners may choose an alternate resource to print the romance cards, provided that the printer can print the cards on the required paper specs and using the electronic artwork file supplied to you by HSN. Walters Printing nd St, NW Roanoke, VA Phone:

25 A A PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES A APPAREL & ACCESSORIES GUIDELINES -97-

26 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES TABLE OF CONTENTS Apparel and Accessories Branding 99 Brand Logo Guidelines 99 Polybag Sizes 100 Apparel Requirements Folding 101 Woven Tops 101 Knit Tops 102 Non-denim Bottoms 103 Denim Bottoms 104 Skirts 105 Dresses (Casual) 106 Top and Pant Sets 107 Top and Dress/ Skirt Sets 108 Jackets and Blazers 109 Robes 110 Bras and Swimsuit Tops 111 Panties and Swimsuit Bottoms 112 Bodysuits and 1-piece Swimsuits 113 Scarves, Shawls, Ponchos and Wraps 114 Apparel Requirements Hanging 115 Dresses (Evening, Formal) 115 Outerwear 116 Footwear, Handbags and Other Accessory Requirements 117 Footwear 117 Handbags 118 Belts - Leather and Hard Belts 119 Belts Sashes and Soft Belts 119 Gloves 119 Hats Structured 119 Hats Unstructured 119 Hosiery Flat Folded 119 Socks and Hosiery Bound 119 Sunglasses

27 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES BRAND LOGO REQUIREMENTS: APPAREL AND ACCESSORIES Apparel and Accessories Branding Guidelines Anticipation is central to the experience of buying clothes through electronic retailing. We want our customer to be as excited when she opens the HSN branded outer packaging as she will be when she tries on her new fashions for the first time. The following guidelines will help ensure that both the HSN brand and your brand leave a lasting impression in the mind of the customer as she receives her much anticipated delivery. Apparel & Accessories: 1. Presented in polybags branded with the Partner s logo. 2. All Apparel and Accessories folded around tissue paper. Do not use chipboard (except folded hosiery). 3. Logo stamped on the front of the polybag in black print ONLY. 4. Logo to be centered on the front of the polybag whether product is folded flat or hanging. 5. Size of logo should follow the below dimensions; these guideline follow the recommendations made in the polybag matrix outlined on the following page. polybag size minimum logo size maximum logo size 6" x 9" 2.5" x 1.25" 4" x 2" 9" x 14" 3" x 1.5" 5" x 2.75" 11" x 14" 3.5" x 2" 6" x 3.25" 11" x 16" 3.75" x 2.25" 6.25" x 3.5" 11" x 20" 3.75" x 2.25" 6.25" x 3.5" 14" x 20" 4.25" x 2.74" 6.75" x 4" Footwear: 1. Presented in a box branded with the Partner s logo. Partner standard branded box is acceptable. 2. Shoes $ or greater price point: should include a duster bag (preferably branded with the Partner s logo). Partner standard branded duster bag is acceptable. Handbags: 1. Presented in polybag branded with Partner s logo. 2. Logo stamped on the front of the polybag in black print ONLY. 3. Logo to be centered on the front of the polybag. 4. Size of logo should follow the dimension outlined above for the appropriate polybag size that best fits the handbag. 5. All handbags must come with a duster bag (preferably branded with the Partner s logo). Partner standard branded duster bag is acceptable. -99-

28 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES POLYBAG SIZES Recommended Polybag Sizes Recommended polybag sizes vary by product type. This table illustrates polybag sizes for garments and accessories: folded merchandise: apparel (alphabetical order) polybag size body suits & 1-piece swimsuits 9" x 14" bottoms - non-denim & denim 11" x 14" or 11" x 16" or 11" x 20" bras & swimsuit tops 6" x 9" dresses - casual 11" x 14" or 11" x 16" or 11" x 20" jackets & blazers 11" x 14" or 11" x 16" or 11" x 20" or 19" x 16" panties & swimsuit bottoms 6" x 9" robes 14" x 20" scarves, shawls, 6" x 9" ponchos & wraps 11" x 14" or 9" x 14" or 11" x 16" or 11" x 20" or 15" x 20" skirts 11" x 14" or 11" x 16" or 11" x 20" or 14" x 17" tops - woven & knit 11" x 14" or 11" x 16" or 11" x 20" sets: tops & pants/ bottoms 11" x 14" x 3" or tops & skirts 11" x 16" x 3" or tops & dresses 14" x 15" x 3" hanging merchandise dresses outerwear footware, handbags & other accessories footware handbags belts - leather & hard belts - sashes & soft gloves hats - structured hats - unstructured hosiery - flat folded socks & hosiery - bound sunglasses appropriately size polybag to cover the entire garment with at least 3" past the bottom of the garment when unsealed appropriately size polybag to cover the entire garment with at least 3" past the bottom of the garment when unsealed appropriately size shoe box polybag size polybag size appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product 200 lb. burst weight reshipper box appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product appropriately size polybag - best fit for the product Heavyweight Items Use 3" gusseted polybags for items that when folded are bulky, extra large or heavier in weight

29 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES WOVEN TOPS - FOLDING Woven Tops Short sleeve, long sleeve, tunics Folding Instructions: 1. Lay top face down and place tissue paper down the center (one - two pieces) (Figure 1) 2. Fold right side over at fold line (Figure 1) 3. Fold sleeve back and down, lining up with folded edge (Figure 2) 4. Repeat steps one and two for left side (Figure 2) 5. Fold bottom section up 1/4" (Figure 3) 6. Fold bottom section up to fold line at top shoulder (Figure 4) 7. Place folded garment into polybag and seal (Figure 5) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package 10. Note: for garments with high potential of wrinkling, place tissue in the sleeves. Note: for garments with high potential of wrinkling, place tissue in the sleeves. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Approximate Finished Dimensions After Folding 10" x 12" or 10" x 14" Polybag Size: 11" x 14", 11" x 16" or 11" x 20" Use compliant polybag size with 3" gusset for heavyweight items Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -101-

30 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES KNIT TOPS - FOLDING Knit Tops Long sleeve, short sleeve, sweaters, tunics Folding Instructions: 1. Fold garment on center crease of pant legs (Figure 1) 2. Tuck in zipper side (exception: side zipper) (Figure 2) 3. Tuck in front fold, if needed; align garment to form a straight line (Figure 2) 4. Lay tissue paper down the center of the pants (one - two pieces) (Figure 2) 5. Fold in half, bringing leg bottom up to top of garment (Figure 3) 6. Fold garment in half again (for pants) 7. Place folded garment into polybag and seal (Figure 4) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package Note: for garments with high potential of wrinkling, place tissue in the sleeves. Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16" or 11" x 20" Use compliant polybag size with 3" gusset for heavyweight items Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -102-

31 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES NON-DENIM BOTTOMS - FOLDING Non-denim Bottoms Pants, shorts, leggings, capris Folding Instructions: 1. Fold garment on center crease of pant legs (Figure 1) 2. Tuck in zipper side (exception: side zipper) (Figure 2) 3. Tuck in front fold, if needed; align garment to form a straight line (Figure 2) 4. Lay tissue paper down the center of the pants (one - two pieces) (Figure 2) 5. Fold in half, bringing leg bottom up to top of garment (Figure 3) 6. Fold garment in half again (for pants) 7. Place folded garment into polybag and seal (Figure 4) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Final Package Figure 1 Figure 2 Figure 3 Figure 4 Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16" or 11" x 20" Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -103-

32 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES DENIM BOTTOMS - FOLDING Denim Bottoms Jeans, shorts, capris Folding Instructions: 1. Fold garment in half (Figure 1) 2. Fold back rise over, if needed; align garment to form a straight line (Figure 2) 3. Fold legs up to top of back packet (fold shorts 1/4) (Figure 3) 4. Fold garment in half again (Figure 4) 5. Place folded garment into polybag and seal (Figure 5) 6. Affix barcode and item labels 7. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Figure 1 Figure 2 Figure 3 Figure 5 Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16" or 11" x 20" Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -104-

33 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES SKIRTS - FOLDING Skirts Skirts, skorts Folding Instructions: 1. Lay skirt face down and place tissue paper down the center (two pieces) (Figure 1) 2. Fold right side over at fold line (Figure 2) 3. Fold left side over at fold line to form a straight line (Figure 2) 4. Fold bottom of garment up in thirds at fold lines (Figure 2 & Figure 3) 5. Place folded garment into polybag and seal (Figure 4) 6. Affix barcode and item labels 7. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16", 11" x 20" or 14" x 17" Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -105-

34 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES DRESSES (CASUAL) - FOLDING Dresses Dresses, jumpers, caftans Folding Instructions: 1. Lay the dress front face down and place tissue paper down the center (two pieces) (Figure 1) 2. Fold right side arm over at fold line (with shoulder pads in back, when applicable) (Figure 1) 3. Fold sleeve back and down, lining up with the folded edge (Figure 2) 4. Repeat steps one - three for left side (Figure 2) 5. Fold garment in half, bringing bottom to the top (Figure 3) 6. Fold in half again (Figure 4) 7. Place folded garment into polybag and seal (Figure 5) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package Note: for garments with high potential of wrinkling, place tissue in the sleeves. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16" or 11" x 20" Use compliant polybag size with 3" gusset for heavyweight items Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -106-

35 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES TOP AND PANT SETS - FOLDING Top and Pant Sets Top and pants, pajamas (units folded together within each other) Folding Instructions: 1. Lay the top (shirt or jacket) front face down and place tissue paper down the center (one piece) (Figure 1) 2. Fold pants at center crease. Tuck in front fold of rise, if needed, and align pants to form a straight line (Figure 1) 3. Place pants on top of the shirt/ jacket and place tissue paper down the center (one piece) (Figure 1) 4. Fold right side arm over at fold line (with shoulder pads in back, when applicable) (Figure 1) 5. Fold sleeve back and down, lining up with the folded edge (Figure 2) 6. Repeat steps two and three for left side (Figure 2) 7. Fold pants in half, bringing leg bottoms to top of pants (Figure 3) 8. Fold bottom section of top up to meet the lower edge of folded pants (Figure 3) 9. Fold the full set/ garment in half (Figure 4) 10. Place folded garment into polybag and seal (Figure 5) 11. Affix barcode and item labels 12. Ensure brand logo is appropriately positioned on finished package Note: for garments with high potential of wrinkling, place tissue in the sleeves. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Approximate Finished Dimensions After Folding 10" x 12" x 2 ½" or 10" x 14" x 2 ½" Polybag Size: Gusseted: 11" x 14" x 3", 11" x 16" x 3" or 14" x 15" x 3" Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -107-

36 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES TOP AND DRESS/ SKIRT SETS - FOLDING Top and Dress Sets / Top and Skirt Sets Cardigan sweater and dress, jacket and dress, skirt/ skorts set, etc. (units folded together within each other) Folding Instructions: 1. Lay the top (sweater or jacket) front face down and place tissue paper down the center (one piece) (Figure 1) 2. Place the dress or skirt front face down on top of the sweater/ jacket and place tissue paper down the center (one - two pieces) (Figure 1) 3. Fold in sides of the dress/ skirt approximately 1" to form a straight line to the fold line (multiple folding may be required to align the dress/ skirt) (Figure 1) 4. Fold right side arm of top over at fold line (with shoulder pads in back, when applicable) (Figure 1) 5. Fold sleeve back and down, lining up with the folded edge (Figure 2) 6. Repeat steps four and five for left side (Figure 2) 7. Fold dress/ skirt in half, bringing bottom of dress/ skirt to the top of the dress/skirt (Figure 2) 8. Fold the full set/ garment in half (Figure 3) 9. Fold the full set/ garment in half again (Figure 4) 10. Place folded garment into polybag and seal (Figure 5) 11. Affix barcode and item labels 12. Ensure brand logo is appropriately positioned on finished package Note: for garments with high potential of wrinkling, place tissue in the sleeves. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Approximate Finished Dimensions After Folding 10" x 12" x 2 ½" or 10" x 14" x 2 ½" Polybag Size: Gusseted: 11" x 14" x 3", 11" x 16" x 3" or 14" x 15" x 3" Allow no more than 1 of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -108-

37 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES JACKETS AND BLAZERS - FOLDING Jackets and Blazers Lightweight sportswear pieces, blazers, knit/ woven jackets Note: Does not include outerwear Folding Instructions: 1. Lay the jacket or blazer face down (Figure 1) 2. Place tissue paper in the sleeves and down the center of the jacket or blazer (two pieces each) (Figure 1) 3. Fold right side over at fold line (Figure 1) 4. Fold sleeve back across center (Figure 2) 5. Repeat steps one and two for left side (Figure 2) 6. Fold in half, bringing bottom of jacket up to top (exception: fold longer item in half and in half again) (Figure 3) 7. Place folded garment into polybag and seal (Figure 4) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 11" x 14", 11" x 16", 11" x 20" or 19" x 16" Use compliant polybag size with 3" gusset for heavyweight items Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -109-

38 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES ROBES - FOLDING Robes Folding Instructions: 1. Lay top face down and place tissue paper down the center (two pieces) (Figure 1) 2. Fold right side arm over at fold line (with shoulder pads in back, when applicable) (Figure 1) 3. Fold sleeve back and down, lining up with the folded edge (Figure 2) 4. Repeat steps one and two for left side (Figure 2) 5. Fold in half, bringing bottom of robe to top (Figure 3) 6. Fold in half again (Figure 4) 7. Place folded garment into polybag and seal (Figure 5) 8. Affix barcode and item labels 9. Ensure brand logo is appropriately positioned on finished package Note: for robes with belts, wrap belt around folded robe before placing the finished garment into the polybag. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Final Package Approximate Finished Dimensions After Folding Do not exceed polybag size of 14" x 20" Polybag Size: 14" x 20" Use compliant polybag size with 3" gusset for heavyweight items Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -110-

39 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES BRAS AND SWIMSUIT TOPS - FOLDING Bras and Swimsuit Tops Bras, swimsuit tops, shapewear Folding Instructions: 1. Fasten closures (Figure 1) 2. Place tissue inside the bra cups (Figure 1) 3. Fold straps into the bra cups (Figure 2) 4. Place garment into polybag and seal (do not fold bra cups into each other) (Figure 3) 5. Affix barcode and item labels 6. Ensure brand logo is appropriately positioned on finished package Note: Closure of polybags must be heat-sealed for all intimate apparel. Figure 1 Figure 2 Figure 3 Final Package Approximate Finished Dimensions After Folding Do not exceed polybag size of 6" x 9" Polybag Size: 6" x 9" Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -111-

40 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES PANTIES AND SWIMSUIT BOTTOMS - FOLDING Panties and Swimsuit Bottoms Panties, swimsuit bottoms, shapewear bottoms Folding Instructions: 1. Face garment front side down (Figure 1) 2. Fold left and right sides in (Figure 2) 3. Fold bottom of garment up (Figure 3) 4. Place folded garment into polybag and seal (Figure 4) 5. Affix barcode and item labels 6. Ensure brand logo is appropriately positioned on finished package Note: Multi-pack panties must be individually polybagged and heat-sealed and then placed together in a branded polybag. Note: Closure of polybags must be heat-sealed for all intimate apparel. Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding Do not exceed polybag size of 6" x 9" Polybag Size: 6" x 9" Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -112-

41 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES BODYSUITS AND 1-PIECE SWIMSUITS - FOLDING Body Suits and 1-piece Swimsuits Folding Instructions: 1. With garment face down, center tissue paper on the back (one piece) (Figure 1) 2. Fold down straps (Figure 2) 3. Fold in left and right sides on fold lines; align garment to make a straight line (Figure 3) 4. Fold garment into thirds (Figure 3) 5. Place folded garment into polybag and seal (Figure 4) 6. Affix barcode and item labels 7. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding Do not exceed polybag size of 9" x 14" Polybag Size: 9" x 14" Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -113-

42 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES SCARVES, SHAWLS, PONCHOS AND WRAPS - FOLDING Scarves, Shawls, Ponchos and Wraps Folding Instructions Square or Rectangle Shaped: 1. Fold garment in half and place tissue paper down the center (one - two pieces) (Figure 1) 2. Fold garment in half again (Figure 2) 3. Fold until approximate dimensions (described below) are reached 4. Place folded garment into polybag and seal (Figure 3) 5. Affix barcode and item labels 6. Ensure brand logo is appropriately positioned on finished package Note: Use of tissue paper within scarf, poncho or wrap is acceptable. Figure 1 Figure 2 Final Package Folding Instructions Triangle Shaped: 1. Fold top point down to edge of long edge bottom and place tissue paper down the center (one - two piece) (Figures 1 & 2) 2. Fold in half, meeting the right & left points together (Figure 3) 3. Fold in the point and then fold garment in half to make a square. Keep folding until approximate dimensions (described below) are reached (Figure 3) 4. Place folded garment into polybag and seal (Figure 4) 5. Affix barcode and item labels 6. Ensure brand logo is appropriately positioned on finished package Figure 1 Figure 2 Figure 3 Figure 4 Final Package Approximate Finished Dimensions After Folding 10" x 12", 10" x 14" or 10" x 19" Polybag Size: 6" x 9", 9" x 14", 11" x 14", 11" x 16" or 11" x 20" (most appropriate to best fit the garment) Allow no more than 1" of space between edge of garment and polybag Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -114-

43 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES DRESSES - HANGING Dresses Evening, formal Hanging Instructions: 1. Place tissue paper inside the sleeves (if applicable) & in the body of the dress (Figure 1) 2. Place garment on hanger 3. Fasten all buttons, zippers, snaps and/or closures 4. Place garment into appropriately sized polybag 5. Polybag should cover the entire item with at least three inches past bottom of garment 6. Seal polybag (Final Package) 7. Affix barcode and item labels 8. Ensure brand logo is appropriately positioned on finished package Figure 1 Final Package Approximate Finished Dimensions After Folding Not applicable Polybag Size: Appropriately size polybag to cover the entire garment with at least three inches past the bottom of the garment when unsealed Item and Barcode Label Placement Upper right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -115-

44 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES OUTERWEAR - HANGING Outerwear Trench coats, faux fur, leather and suede, wool, capes, heavyweight Hanging Instructions: 1. Place tissue paper inside the sleeves (if applicable) & in the body of the outerwear item (Figure 1) 2. Place garment on hanger 3. Fasten all buttons, zippers, snaps and/or closures 4. Place garment into appropriately sized polybag (see below) 5. Polybag should cover the entire item with at least three inches past bottom of garment 6. Seal polybag (Final Package) 7. Affix barcode and item labels 8. Ensure brand logo is appropriately positioned on finished package Figure 1 Final Package Approximate Finished Dimensions After Folding Not applicable Polybag Size: Appropriately size polybag to cover the entire garment with at least three inches past the bottom of the garment when unsealed Item and Barcode Label Placement Upper right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -116-

45 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES FOOTWEAR Footwear Instructions: 1. Place tissue paper in bottom of shoe box; do not fold tissue paper (Figure 1) 2. Place silica packs inside the show box (two minimum); Micro-Guard may be used in lieu of silica packs 3. Wrap all hardware on the shoe with tissue paper 4. Stuff toe of shoe with tissue paper; tuck laces inside shoes (Figure 2) 5. Insert matching shoe sticks in each shoe (Figure 2) 6. Place each shoe (except suede shoes) in individual plastic shoe bags (Figure 3) 7. Place shoes in the box toe to heel on top of tissue paper (Figure 4) 8. Place cardboard shoe divider between shoes (Figure 4) 9. Fold tissue paper over to cover both sides of shoes (Figure 5) 10. Fold duster bag and place on top of shoes (if price point for shoes is $ or greater) 11. Place lid on shoebox 12. Affix barcode and item labels 13. Ensure brand label is appropriately positioned on finished package Note: Do not use rubber bands to secure shoeboxes or shoes Note: Do not place suede shoes in plastic shoe bags (step six) Figure 1 Figure 3 Figure 5 Figure 2 Figure 4 Final Package Approximate Finished Dimensions After Folding Appropriately sized shoe box Polybag Size: Plastic shoe bags appropriately sized to effectively protect shoes Item and Barcode Label Placement Lower right, front corner of shoe box if using HSN Item Label Brand Logo Placement Shoe box as branded -117-

46 PARTNER SUPPLY CHAIN REQUIREMENTS MANUAL: BRAND PACKAGING FOR APPAREL AND ACCESSORIES HANDBAGS Handbags Instructions: 1. Fold and place branded duster bag inside handbag 2. Place silica packs in the bottom of the handbag (two minimum) 3. Stuff handbag with tissue paper. Tissue paper must be white or beige. 4. Fasten all snaps, zippers and other closures 5. Wrap all hardware with tissue paper 6. Enclose in an appropriate sized polybag with ends taped; use a polybag size that best fits the item to be packaged 7. Affix barcode and item labels 8. Ensure brand label is appropriately positioned on finished package Note: for handbags with a long shoulder strap, fold the shoulder strap, bind with tissue or a strip of cardboard and fasten with tape. Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Final Package Approximate Finished Dimensions After Folding Appropriate for product dimensions Polybag Size: Appropriately sized to best fit the product (not too large) Item and Barcode Label Placement Lower right, front corner of polybag if using HSN Item Label Brand Logo Placement Front center of package -118-