NETHERLANDS MEDIA KIT 2018

Transcription

1 NETHERLANDS MEDIA KIT 2018

2 We believe travel when practised responsibly is a force for good Lonely Planet Lonely Planet is a leading travel media company and the world s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since Over the past four decades, Lonely Planet has printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You ll also find out content on lonelyplanet.com, mobile, video and in 14 languages, children s, armchair and lifestyle books, ebooks, 9 international magazines, and more.

3 Lonely Planet magazine Pijper Media is the publisher of Lonely Planet magazine in the Netherlands and Belgium. Every month we bring you incredible stories about the world s most exciting destinations and new experiences, written by award-winning journalists and packed with stunning photography. Since February 2017, lonelyplanet.nl is live: a Dutch Lonely Planet website with the latest travel news and discoveries, plus information about (almost) every destination on the planet. Pijper Media also creates custom branded Lonely Planet content, such as guidebooks and bookazines.

4 Every day, over 200 writers and photographers are on the road for Lonely Planet Why Lonely Planet l Authority in travel l We put travellers at the heart of everything we do l Extensive international network l Content from the world s best writers and photographers l Reach travellers across print, online and social l Curious, honest, trustworthy and responsible

5 Audience Lonely Planet has a diverse readership with one thing in common: all our readers are avid travellers. Our readers travel often and whether they go on a citytrip, take a long holiday to a far off land, or choose an epic adventure in nature closer to home; they are all looking for an authentic experience. The Lonely Planet audience is curious, well travelled, educated and has a median or aboveaverage income. 7 out of 10 of our readers both in print and online are female, 3 out of 10 are male. Our readers can be found in every age group. The magazine is read the most by people in their thirties (31%), but 20+ (18%) and 50+ (21%) are also well-represented. Our website is visited most by people in their twenties, thirties and fourties: together these age groups form more than half of our monthly visitors.

6 Lonely Planet magazine 2018 FEBRUARY published: 19 January deadline material: 27 December theme: Winter travel MARCH published: 16 February deadline material: 24 January theme: Citytrips CIRCULATION COPIES (HOI certified) APRIL published: 16 March deadline material: 21 February theme: New adventures MAY published: 20 April deadline material: 28 March theme: Favorite islands Het prachtige landschap van Zwitserland komt tot leven in de zomer, van de majestueuze bergtoppen en groene dennenbossen tot de weidse meren. Begin in het zuiden, in Ticino, en reis dan naar Luzern in het hart van het land. NATUURLIJK ZWITSERLAND nderschat nooit de kracht van een paar dagen rust en vrede in de buitenlucht het is een natuurlijk hulpmiddel voor de ziel. En als dat is wat je nodig hebt, dan zal Zwitserland niet teleurstellen. In elk van de 26 Okantons ben je nooit ver verwijderd van een berg, bos, meer of rivier. Het hele land is een waar walhalla voor natuurliefhebbers. Ticino, de zuidelijkste regio, is Zwitserland met een vleugje Italiaanse flair. Met zijn palmbomen, schone meerstranden en plattelandsdorpjes vol nauwe straten en piazza s voelt het alsof de Middellandse Zee plotseling een heel stuk noordelijker ligt. VORIGE PAGINA De Verzasca-rivier in Ticino. BOVEN Kajakken op het Vierwoudstedenmeer ADVERTORIAL JUNE published: 18 May deadline material: 25 April theme: Best of the USA SUMMER (EXTRA THICK ISSUE) published: 15 June deadline material: 23 May theme: Mediterranean summer SEPTEMBER published: 17 August deadline material: 25 July theme: Travel secrets OCTOBER published: 21 September deadline material: 29 August theme: Foodie travel NOVEMBER published: 19 October deadline material: 26 September theme: Bucketlist trips WINTER (EXTRA THICK ISSUE) published: 16 November deadline material: 24 October theme: Best in Travel the ultimate destinations for 2019 Contact us to find out more about the possibilities for advertising, advertorials & sponsored content RATES 1/1 page 4,250 2/1 page 7,750 1/2 page 2,650 Cover 3 4,850 Cover 4 5,000 * These rates do not include VAT and technical costs

7 lonelyplanet.nl RATES Advertorial Advertorial + promotion (homepage & social) Display banner * These rates do not include VAT 1,000 1,750 8 per 1000 pageviews l The latest travel news l Travel inspiration: articles about citytrips, roadtrips, adventurous travel, backpacking, family travel, nature & wildlife, cultural trips, beach destinations and more l Travel tips & trends l The latest travel musthaves l Detailed information about destinations: videos, tips, hotspots & more Social Media 15,485 FOLLOWERS 5,900 FOLLOWERS GROWING! 19,000 UNIQUE VISITORS 45,000 PAGEVIEWS GROWING!

8 Custom branded content Lonely Planet has a world of travel content available for custom branded products. Pijper Media has a license to create custom Lonely Planet branded products in Dutch, such as guidebooks and bookazines. The possibilities are endless. We can create a custom product about one destination, two or multiple, with a broad travel theme or a specific theme, such as food, festivals or roadtrips. A branded calender is also available. Brand case: BOOKAZINE FOR LAY S In the autumn of 2016, we created a one-off travel bookazine about food & festivals for Lay s Sensations: Taste the world. This Lonely Planet branded product contained a unique selection of travel articles a culinary trip around the world. The bookazine was given away for free with the purchase of two new Lay s Sensations crisps products in 600 supermarkets in the Netherlands. Brand case: CITYTRIPS GUIDE FOR L ORÉAL In the spring of 2016, we created a one-off citytrips guide for L Oréal: 8 Citytrips in the Netherlands & Belgium. This Lonely Planet branded product was a unique mix of existing Lonely Planet content and new content created especially for this guidebook. The guide was given away for free with the purchase of two L Oréal products in Kruidvat, one of the leading drugstores in the Netherlands and Belgium. TRAVELLER Proef de wereld Een culinaire rondreis vol smaken, geuren & kleuren SAMENGESTELD DOOR LONELY PLANET TRAVELLER VOOR

9 We would love to hear from you For advertisements or advertorials, please contact: Susan Janssen +31 (0) (0) For questions about custom branded content, please contact: Sara van Geloven +31 (0) (0)