The Premium Cigar Growth Opportunity. Fernando Dominguez Premium Cigar Director

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Edwin Rodgers
5 years ago
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1 The Premium Cigar Growth Opportunity Fernando Dominguez Premium Cigar Director

2 What is Premium Cigar Business all about? 2

3 This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 3

4 This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 4

5 It s all About Luxury 5

6 and Experience This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 6

Luxury Industry Sales to Continue Growth

(Brazil), Eastern Europe and Middle East

7 Luxury Industry Sales to Continue Growth Luxury Product Sales CAGR F +7-9% +8-10% Growth driven by emerging markets Asia particularly China +10% +6-7% +7-8% Latam (Brazil), Eastern Europe and Middle East becoming more relevant Source: Bain & Company, Spring

8 Premium Cigar Market Total Cigar Market: 13bn sticks Premium Cigar Market Volume 350m USA >60% Spain 6% RoW USA+WE = 85% of total consumption Increasing volumes in line with higher demand of luxury products Main Origins: DR, Cuba, Nicaragua, Honduras Source: Imperial estimates 8

9 Our Position in the Market Global leader; iconic brands c.40% global share 3 operating areas: Cuban business USA International (non-cuban brands) 9

10 Our Performance Sales growth across all business: Volumes +11% Value +10% FY11 FY12 Cuban: driven by emerging markets +17% USA: strong growth in our core brands International: driven by VegaFina expansion (>30 markets and +31% volumes) 10

11 How we do it: Business Approach Portfolio Uniqueness Quality Exclusivity Innovation Footprint Distribution Network Experiences Consumer Customer 11

12 How we do it: Business Approach Strong presence in all main tobacco growing countries This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 12

13 How we do it: Business Approach and the most global and prestigious brands This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 13

14 How we do it: Business Approach Romeo by Romeo y Julieta USA This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 14

15 How we do it: Business Approach Cohiba Behike Habanos This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 15

16 How we do it: Business Approach Old Habanos Tubes This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 16

17 How we do it: Business Approach New Habanos Tubes This space appears blank because we have removed the images that appear in the presentation. Portfolio Uniqueness Quality This is because we currently do not feature tobacco product brand imagery on our website. Exclusivity Innovation 17

18 How we do it: Business Approach International distribution network in more than 150 markets Footprint Distribution Network Main markets 18

19 How we do it: Business Approach CONSUMER ENGAGEMENT Loyalty Programs This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. Experiences Consumer Customer 19

20 How we do it: Business Approach CONSUMER ENGAGEMENT Special Events & Activities This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. Experiences Consumer Customer 20

21 VIDEO 21

22 How we do it: Business Approach CONSUMER ENGAGEMENT Product enjoyment places This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. Experiences Consumer Customer 22

23 How we do it: Business Approach CUSTOMER ENGAGEMENT Partnerships This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. Experiences Consumer Customer 23

24 How we do it: Business Approach CUSTOMER ENGAGEMENT Specialization This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. Experiences Consumer Customer 24

25 More to Come Portfolio Leading innovation across the business Develop VegaFina as a global non Cuban Premium cigar brand Exploit brand equity: New Montecristo Mini This space appears blank because we have removed the images that appear in the presentation. This is because we currently do not feature tobacco product brand imagery on our website. 25

26 More to Come Develop and strengthen category in emerging markets The USA opportunity Footprint 26

27 More to Come MORE CONSUMERS MORE OCCASIONS Enlarge consumers base through Life Style approach. Use of Digital Media Developing new smoking places Enhance the shopping experience Experiences 27

28 VIDEO 28

29 The Premium Cigar Growth Opportunity Strong Foundations and Opportunities Sustainable Growth 29

30 Imperial Tobacco Investor Day February 2013

Half Yearly results presentation 10 May 2011

Half Yearly results presentation 10 May 2011 Alison Cooper Chief Executive Good morning and welcome to our 2011 half year results presentation. Who s Presenting I m Alison Cooper, Chief Executive of Imperial Tobacco and I m here today with our Finance