Holiday Specials. FREE GIFTS JUST FOR YOU! See inside specials for details. INSIDE: volume 4 issue 6 nov/dec P.O. Box 2030 Tampa, FL 33601

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P.O. Box 2030 Tampa, FL 33601 PRIORITY MAIL U.S.

1 P.O. Box 2030 Tampa, FL PRIORITY MAIL U.S. POSTAGE PAID PERMIT #4047 TAMPA, FL volume 4 issue 6 nov/dec 2011 INSIDE: FREE GIFTS JUST FOR YOU! See inside specials for details. Holiday Specials

IN ISSUE THIS ON COVER 2 3 20 editor in chief executive editor senior editor/director copy editors art director special thanks to our contributors for this issue

. editorial holiday specials what s free inside eric newman bobby newman shanda lee matt eaton and kara kelley heather hiebner wally buechel, lynda rhea editorial by:

We feature our new regal Diamond Crown table ashtray as well as our cutting-edge El Baton hat.

Speaking of that little something extra this year our sales theme was Delivering Happiness.

Nicaragua, We are not only committed to the industry, but we are committed to your business as well. So much so we want to hear from you. As we plan for 2012 (2012!

In an email blast sent to you earlier and on the Outside the Box website, there is a link to a survey that says Let Us Know How We Did.

2 IN ISSUE THIS ON COVER editor in chief executive editor senior editor/director copy editors art director special thanks to our contributors for this issue volume 4 issue 6 nov/dec 2011 Featured on the cover is Diamond Crown cigars.. editorial holiday specials what s free inside eric newman bobby newman shanda lee matt eaton and kara kelley heather hiebner wally buechel, lynda rhea editorial by: eric & bobby newman It s the most wonderful time of the year.the holiday shopping season. In this issue of Outside the Box we have lots of gifts just for you! We feature our new regal Diamond Crown table ashtray as well as our cutting-edge El Baton hat. We hope that you will take advantage of our cigar specials and enjoy that little something extra with these gifts with purchase. Speaking of that little something extra this year our sales theme was Delivering Happiness. Our goal was to provide not only the best cigars but the best service in the industry. We did a number of things to help in this end from sales training, upgrades in logistics and shipping to opening a brand new, state of the art cigar factory in We hope that this holiday season is a happy, healthy and prosperous one for all! Nicaragua, We are not only committed to the industry, but we are committed to your business as well. So much so we want to hear from you. As we plan for 2012 (2012!) let us know how we are doing and what we can do to help you grow your business. In an blast sent to you earlier and on the Outside the Box website, there is a link to a survey that says Let Us Know How We Did. Please take a few short minutes and give us some feedback. Our goal is to continue to Deliver Happiness throughout the rest of 2011 and beyond. As always, Bobby and I, our family and our entire organization appreciate the business you give us each year. We hope that this holiday season is a happy, healthy and prosperous one for all! Sincerely, Sincerely, Eric and Bobby Newman FREE ashtray 1. Diamond Crown DEAL: Buy any 5 boxes of Diamond Crown or Diamond Crown MAXIUMS (mix and match) and receive the beautiful new Diamond Crown logo ashtray as our gift. Printed in the USA A Publication of J.C. Newman Cigar Company P.O. Box 2030 Tampa, Florida J.C. Newman Cigar Company

2. Brick House Sampler DEAL: Get 10 Samplers in an attractive display

The NEW Brick House Sampler features 4 of our most popular sizes for one

(dealer s choice) of the six popular sizes of Brick House Cigars and

PLUS the new Brick House ashtray as our gift to you.

Suggested Retail: $ 20.00 (per Sampler) DEAL Cost: $ 10.

00 display unit for only $100 Robusto 5 x 54 Suggested Retail: $4.

3 2. Brick House Sampler DEAL: Get 10 Samplers in an attractive display unit for just $100! WHILE SUPPLIES LAST NO BACK ORDERS. The NEW Brick House Sampler features 4 of our most popular sizes for one low price and makes a great stocking stuffer or corporate gift for your customers! 3. Brick House Vintage Tin* Gift with Purchase DEAL: Buy any 10 boxes (dealer s choice) of the six popular sizes of Brick House Cigars and receive the Vintage Brick House Tin* for FREE! PLUS the new Brick House ashtray as our gift to you. * Tin comes packed with 25 Brick House Toros FREE tin * & ashtray Suggested Retail: $ (per Sampler) DEAL Cost: $ (per Sampler) Per Sampler Profit: $ Per DEAL Profit: $ display unit for only $100 Robusto 5 x 54 Suggested Retail: $4.95 Regular Cost: $61.88 per box Toro 6 x 52 Suggested Retail: $5.25 Regular Cost: $65.63 per box Corona Larga 6 1/4 x 46 Suggested Retail: $4.75 Regular Cost: $59.38 per box Churchill 7 1/4 x 50 Suggested Retail: $5.75 Regular Cost: $71.88 per box MIGHTY MIGHTY 6 1/4 x 60 Suggested Retail: $5.95 Regular Cost: $74.38 NEW SHORT TORP 5 1/2 x 52 Suggested Retail: $4.95 Regular Cost: $61.88 per box 4 5

4 5. Trader Jack s Gift with Purchase DEAL A: Buy 10 resealable pouches of Trader Jack s cigars and get the Aargh Jar full of 30 cigars FREE! FREE hat Double Torpedo 6 1/4 x 56 DEAL B: Buy 5 Aargh Jars full of 30 Trader Jack s cigars and get. 10o f% f % 10o f f Resealable Pouch Costs: $13.00 (per bag) Get the Aargh Jar full of cigars (a $53 value) for FREE! Aargh Jar Cost: $26.50 (per jar) Aargh Jar Off Deal Cost: $23.85 (per jar) F R E aargh E j ar Suggested Retail: $6.25 Regular Cost: $ per box Off Price: $70.31 Retailer Profit: $85.94! Double Toro 6 x 60 Suggested Retail: $6.75 Regular Cost: $84.37 per box Off Price: $75.93 Retailer Profit: $ 92.82! 4. El Baton Feliz Navidad Nicaraguan Special Robusto 5 x 54 Like the tag line says, these cigars feature a lot of flavor for our deal and a free hat, you will want to stock up on all 4 sizes! Suggested Retail: $5.75 Regular Cost: $71.87 per box DEAL: Buy any 4 Retailer Profit: $ 79.07! boxes of the El Baton Boxes of 25 and get Belicoso NEW! 5 x 56 PLUS the cool new El Baton hat as our gift to you! Off Price: $64.68 Suggested Retail: $5.95 Regular Cost: $74.37 per box Off Price: $ Retailer Profit: $81.82! 7

BACK IN STOCK 7. Cuesta-Rey GREAT GIFT IDEA! 6.

Natural (5 1 /2 x 49) Factory #59 Natural (6 1 /4

Claro (6 1 /4 x 45) Factory #59 It's a Boy!

(6 1 /4 x 45) Factory #99 Natural (7 1 /4 x 52)

and match) and get PLUS 3 attractive Centro Fino

5 BACK IN STOCK 7. Cuesta-Rey GREAT GIFT IDEA! 6. Factory Throwouts Available in: Factory #49 Natural (5 1 /2 x 49) Factory #59 Natural (6 1 /4 x 45) Factory #59 Sweet (6 1 /4 x 45) Factory #59 Claro (6 1 /4 x 45) Factory #59 It's a Boy! It's a Girl! (6 1 /4 x 45) Factory #99 Natural (7 1 /4 x 52) DEAL: Buy any 5 boxes of Cuesta-Rey cigars (mix and match) and get PLUS 3 attractive Centro Fino Taupe Golf Shirts (choose from M, L, XL, XXL) as our gift to you! Choose from Cuesta-Rey Centro Fino, Cuesta-Rey Centenario and/or Cuesta-Rey Cabinet Collection. Excludes Cameo and Caravelles FREE shirt 8 9

Buy 1-9 cases get OFF Buy 10 or more cases get 20% OFF 8.

10 or More Cases (mix and match) Get 20% Off Case Price Item Humidor Suggested Regular Case Lot OFF 20% OFF Case No. Retail Price Price up to 10 or more Packing 9 Cases Cases 5110 Blackburn $42.

95 $42.00 $35.00 $31.50 $28.00 4 5665 Dynasty $64.95 $39.00 $32.50 $29.25 $26.00 4 5670 Glenwood $64.95 $39.00 $32.50 $29.25 $26.00 4 HIA60 Hampton $64.95 $39.00 $32.50 $29.25 $26.00 4 5620 Knight $24.

6 Buy 1-9 cases get OFF Buy 10 or more cases get 20% OFF 8. Craftsman s Bench Humidor Deal MIX and MATCH Mix and Match Classic and Executive SOLD OUT Craftsman s Bench Classic Humidors DEAL A: DEAL B: Buy up to 9 Cases (mix and match) Get Off Case Price Buy 10 or More Cases (mix and match) Get 20% Off Case Price Item Humidor Suggested Regular Case Lot OFF 20% OFF Case No. Retail Price Price up to 10 or more Packing 9 Cases Cases 5110 Blackburn $42.50 $25.50 $21.25 $19.12 $ HIA022 Cavalier $64.95 $39.00 $32.50 $29.25 $ Cayman $54.95 $33.00 $27.50 $24.75 $ HIA030 Champion $64.95 $39.00 $32.50 $29.25 $ Cumberland $69.95 $42.00 $35.00 $31.50 $ Dynasty $64.95 $39.00 $32.50 $29.25 $ Glenwood $64.95 $39.00 $32.50 $29.25 $ HIA60 Hampton $64.95 $39.00 $32.50 $29.25 $ Knight $24.95 $15.00 $12.50 $11.25 $ La Salle $64.95 $39.00 $32.50 $29.25 $ Maywood $64.95 $39.00 $32.50 $29.25 $ Monte Rosa $74.95 $45.00 $37.50 $33.75 $ HIA032 Mountaineer $79.95 $48.00 $40.00 $36.00 $ HIA464 Passport $24.95 $15.00 $12.50 $11.25 $ Saxon $84.95 $51.00 $42.50 $38.25 $ HIA040 Scout $42.50 $25.50 $21.25 $19.12 $ Verona $69.95 $42.00 $35.00 $31.50 $ Waterman $24.95 $15.00 $12.50 $11.25 $ Bordeaux $79.95 $48.00 $40.00 $36.00 $ Gift Set 5790 Manhattan $79.95 $48.00 $40.00 $36.00 $ Gift Set 5680 Sonoma $99.95 $60.00 $50.00 $45.00 $ Gift Set SOLD OUT for the holidays Craftsman s Bench Executive Series Humidors DEAL A: DEAL B: Buy up to 9 Cases (mix and match) Get Off Case Price Buy 10 or More Cases (mix and match) Get 20% Off Case Price Item Humidor Suggested Regular Case Lot OFF 20% OFF Case No. Retail Price Price up to 10 or More Packing 9 Cases Cases 5720 Fairmont $ $96.00 $80.00 $72.00 $ Highlander $ $66.00 $55.00 $49.50 $ Portsmouth $ $ $ $99.00 $ HIA54 Taj Majal $ $ $ $99.00 $ Buy 1-9 cases get OFF Buy 10 or more cases get 20% OFF Mix and Match Classic and Executive Visit For more info on our Craftsman s Bench Humidors 10 11

Visit www.diamondcrown.com for more info on our Diamond Crown humidors & accessories 9. Diamond Crown St. James Series Humidors The DEAL: Off Item No.

50 3725 Drake 160 Count $550.00 $275.00 $247.50 3720 Drake 90 Count $350.00 $175.00 $157.50 3740 Drake 40 Count $250.00 $125.00 $112.50 3705 Oxford 160 Count $550.00 $275.00 $247.50 3700 Oxford 90 Count $350.

Off Diamond Crown Ashtrays Diamond Crown St. James Series Ashtrays The DEAL: Off Deal Item No. Ashtray Suggested Regular HOLIDAY Retail Cost Deal Cost 1208 Napoli (purple) $150.00 $75.00 $67.

7 Visit for more info on our Diamond Crown humidors & accessories 9. Diamond Crown St. James Series Humidors The DEAL: Off Item No. Humidor Suggested Regular HOLIDAY Retail Cost Deal Cost 3755 Alexander 160 Count $ $ $ Alexander 90 Count $ $ $ Alexander 40 Count $ $ $ Drake 160 Count $ $ $ Drake 90 Count $ $ $ Drake 40 Count $ $ $ Oxford 160 Count $ $ $ Oxford 90 Count $ $ $ Oxford 40 Count $ $ $ Windsor 160 Count $ $ $ Windsor 90 Count $ $ $ Windsor 40 Count $ $ $ Off Diamond Crown Ashtrays Diamond Crown St. James Series Ashtrays The DEAL: Off Deal Item No. Ashtray Suggested Regular HOLIDAY Retail Cost Deal Cost 1208 Napoli (purple) $ $75.00 $67.50 Diamond Crown Crystal Ashtray Collection Item No. Ashtray Suggested Special Retail Cost HOLIDAY OFF Price 1202 Bristol (Single) $ $85.00 $ Cambridge (Hexagon) $ $97.50 $ Buckingham (Diamond) $ $ $

12. Diamond Crown Humidification System DEAL: Buy 1 Unit of 6 Diamond

00 (each) DEAL Retail Value: $ 330.00 (1 unit of 6) DEAL Cost: $ 148.

Diamond Crown Leather Collection Item Leather Suggested Regular Special

$100.00 $50.00 $45.00 3210 Churchill Black 3-finger $110.00 $55.00 $49.

50 3230 Robusto Black 3-finger $100.00 $50.00 $45.

00 3250 Churchill Tan 3-finger $110.00 $55.00 $49.

50 3270 Robusto Tan 3-finger $100.00 $50.00 $45.00 13.

8 12. Diamond Crown Humidification System DEAL: Buy 1 Unit of 6 Diamond Crown Humidification Systems and get OFF Retail Value: $ (each) DEAL Retail Value: $ (1 unit of 6) DEAL Cost: $ DEAL Profit: $ = 55% Tobacconist PROFIT 11. Diamond Crown Leather Collection Item Leather Suggested Regular Special No. Case Retail Price HOLIDAY Off Price 3200 Churchill Black 2-finger $ $50.00 $ Churchill Black 3-finger $ $55.00 $ Robusto Black 2-finger $90.00 $45.00 $ Robusto Black 3-finger $ $50.00 $ Churchill Tan 2-finger $ $50.00 $ Churchill Tan 3-finger $ $55.00 $ Robusto Tan 2-finger $90.00 $45.00 $ Robusto Tan 3-finger $ $50.00 $ Diamond Crown Precision Digital Hygrometer DEAL: Buy 1 Unit of 6 Diamond Crown Precision Hygrometers and get OFF Retail Value: $ (each) DEAL Retail Value: $ (1 unit of 6) DEAL Cost: $ DEAL Profit: $ = 55% Tobacconist PROFIT 14 15

PLUS order at least 2 deals (Deals 14, 15 & 16) and get the Acrylic display full of all three sized cutters FREE! (if requested) 14.

Cutter Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5806 Display/20 $59.00 $36.00 $30.00 $27.00 2 $54.00 (Per Cutter $2.95 $1.80 $1.50 $1.35 40 Equivalent) 15.

Cutter Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5704 Display/20 $59.00 $36.00 $30.00 $27.00 2 $54.00 (Per Cutter $2.95 $1.80 $1.50 $1.

Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5098 Fairhope $16.95 $10.20 $8.50 $7.65 6 $45.90 EK080 Rhapsody $16.95 $10.20 $8.50 $7.65 6 $45.90 5097 Sterling $16.

9 PLUS order at least 2 deals (Deals 14, 15 & 16) and get the Acrylic display full of all three sized cutters FREE! (if requested) 14. Craftsman s Bench Cigar V-Cutter Item Cigar Suggested Regular Case Lot Special Case Special No. Cutter Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5806 Display/20 $59.00 $36.00 $30.00 $ $54.00 (Per Cutter $2.95 $1.80 $1.50 $ Equivalent) 15. Craftsman s Bench Bullet Cigar Cutter Item Cigar Suggested Regular Case Lot Special Case Special No. Cutter Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5704 Display/20 $59.00 $36.00 $30.00 $ $54.00 (Per Cutter $2.95 $1.80 $1.50 $ Equivalent) Deals Craftsman s Bench Ashtray Collection Individual Ashtray Cost Item Ashtray Suggested Regular Case Lot Special Case Special No. Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5098 Fairhope $16.95 $10.20 $8.50 $ $45.90 EK080 Rhapsody $16.95 $10.20 $8.50 $ $ Sterling $16.95 $10.20 $8.50 $ $45.90 EK048 Olympus $16.95 $10.20 $8.50 $ $45.90 EK095 Trident $16.95 $10.20 $8.50 $ $45.90 EK094 Sawgrass $16.95 $10.20 $8.50 $ $ Neptune $16.95 $10.20 $8.50 $ $45.90 Craftsman s Bench Ashtray Combo Pack Includes: 2 ashtrays each Trident, Neptune, Olympus = 6 ashtrays total Item Suggested Case Lot Special Case Special No. Retail Price HOLIDAY Packing HOLIDAY Off Price Case Cost 6099 $16.95 $8.50 $ $ Craftsman s Bench Double-Blade Cigar Cutter Item Cigar Suggested Regular Case Lot Special Case Special No. Cutter Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5601 Display/20 $59.00 $36.00 $30.00 $ $ (Per Cutter $2.95 $1.80 $1.50 $ Equivalent) 16 17

19. Craftsman s Bench Spanish Cedar-Lined Leather Collection 8-Finger Leather Traveler Item Leather Suggested Regular Case Lot Special Case Special No.

00 5505 Tan $39.95 $24.00 $20.00 $18.00 3 $54.00 3-Finger Leather Traveler Individual Cigar Case Cost Item Leather Suggested Regular Case Lot Special Case Special No.

95 $16.50 $14.00 $12.60 3 $37.80 5502 Churchill Tan $27.95 $16.50 $14.00 $12.60 3 $37.80 60-RING GAUGE 5506 Robusto Black $27.95 $16.50 $14.00 $12.60 3 $37.80 5507 Churchill Black $32.

Craftsman s Bench Boca Grande Indoor/Outdoor Ashtrays Best Selling Ashtray at this year s IPCPR Back in Stock! These ashtrays come packed 4 to a case.

10 19. Craftsman s Bench Spanish Cedar-Lined Leather Collection 8-Finger Leather Traveler Item Leather Suggested Regular Case Lot Special Case Special No. Traveler Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 5504 Black $39.95 $24.00 $20.00 $ $ Tan $39.95 $24.00 $20.00 $ $ Finger Leather Traveler Individual Cigar Case Cost Item Leather Suggested Regular Case Lot Special Case Special No. Traveler Retail Price Price HOLIDAY Packing HOLIDAY Off Price Case Cost 54-RING GAUGE 5501 Robusto Black $22.95 $13.80 $11.50 $ $ Robusto Tan $22.95 $13.80 $11.50 $ $ Churchill Black $27.95 $16.50 $14.00 $ $ Churchill Tan $27.95 $16.50 $14.00 $ $ RING GAUGE 5506 Robusto Black $27.95 $16.50 $14.00 $ $ Churchill Black $32.95 $19.70 $16.50 $ $ Robusto $27.95 $16.50 $14.00 $ $37.80 Chocolate 5517 Churchill $32.95 $19.70 $16.50 $ $44.55 Chocolate 18. Craftsman s Bench Boca Grande Indoor/Outdoor Ashtrays Best Selling Ashtray at this year s IPCPR Back in Stock! These ashtrays come packed 4 to a case. Choose from 4 Natural, 4 Maduro or get a combo pack that contains 2 Natural and 2 Maduro! Individual Ashtray Cost Item Ashtray Suggested Regular Case Lot Case Case No. Retail Price Price Packing Price 5210 Natural* $24.95 $15.00 $ $ Maduro* $24.95 $15.00 $ $ Combo* $24.95 $15.00 $ /2 $

Father s Day Specials

volume 5 issue 3 may/june 2012 INSIDE: Father s Day Specials IN ISSUE THIS volume 5 issue 3 may/june 2012 2 3 4 9 20 editorial feature promo: cuesta-rey father s day specials OTB spotlight: delivering