2nd INTERNATIONAL FOOD & BEVERAGES EXHIBITION
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1 EXHIBITORS BROCHURE 2nd INTERNATIONAL FOOD & BEVERAGES EXHIBITION Μarch 2015 Μetropolitan Expo ATHENS-GREECE Food & Beverage from Greece, the Mediterranean and the rest of the World for the Greek and the global food market! ORGANISED BY: FORUM SA, 2 VILARA STR., ATHENS, GREECE Τ: F: E: info@forumsa.gr
2 02 About An outstanding institution! The huge success of the 1st FOOD EXPO GREECE laid the foundation for the establishment of a great institution for Food & Beverages exhibitions in Greece. FOOD EXPO received widespread acclaim from the industry s businesses and affirmed the necessity for such a large scale international exhibition that not only meets the needs of the domestic market, but also fully serves the exporting aspirations of Greek Food & Beverages businesses. By utilizing its 25 year long experience in organising specialised and successful trade exhibitions, FORUM S.A. shall uphold the highest standards of organisation and shall provide the exhibition with an equally high marketing budget. Furthermore, by implementing new strategies attracting business attendees from all over Greece, as well as important buyers from major international markets, FORUM S.A. shall set the stage ensuring that the 2nd FOOD EXPO GREECE will have even greater attendance and commercial success, worthy of the expectations of the entire industry. Your attendance at the 2nd FOOD EXPO GREECE as an exhibitor shall yield the highest commercial benefits for your business and shall strengthen your commercial bonds with the tens of thousands of Food & Beverage entrepreneurs that will be visiting the trade show. ATTENDANCE FIGURES Of the previous iteration The first event was a great success and raised the expectations bar high. 337 exhibitors were gathered in 15,000 m² of exhibition space, while 25,000 unique visitors representing 10,800 businesses attended the show. 523 foreign major purchase decision makers also attended the exhibition, conducting a minimum of 900 B2B meetings with the exhibitors. 4,8% 3% 4,6% 7,5% 2,9% 4,5% 9,5% FOOD EXPO 2014 / VISITORS BY TRADE 3,5% 13,4% 11% 23,4% 11,7% SUPERMARKETS, CONVENIENCE STORES FOOD COMMERCE RESTAURANTS AND CATERING CAFETERIAS, EATERIES, PIZZERIAS MEAT, GAME & POULTRY, GREENGROCERS 375 BAKERIES, LIQUOR STORES HOTELS, GUEST HOUSES 488 CHEFS COOKS 311 FOOD INDUSTRIES ARTISANS 811 EQUIPMENT AND TECHNOLOGIES 502 OTHER BUSINESSES 334 INTERNATIONAL BUYERS 523 TOTAL No OF BUSINESSES ,000 Greek and international food professionals attended the 1st FOOD EXPO 2014 Our visit to the FOOD EXPO GREECE was an exceptional experience. We were in search of high-end specialty products and indeed we found them at this exhibition. For a first iteration, it was truly a job well done. Thank you for giving us the opportunity to attend and to establish such important contacts. Mauro Sanchez, HEB Markets Group, USA A leading International Food & Beverages Exhibition in Southeast Europe. Our vision for FOOD EXPO GREECE is the establishment of a leading international exhibi- Facts & figures Iteration 2nd Venue Metropolitan Expo Location Athens, Greece Organised by FORUM SA tion for the Food & Beverages industry, hosting hundreds of participating Greek and international exhibitors, and welcoming thousands of key trade visitors from all the major global markets. A commercial hub that will showcase and promote products of Greece, the Mediterranean, and the whole world, thus creating a leading event for Food & Beverages in Southeast Europe. General Information Frequency Annual Exhibition space 20,000 m² Exhibitors 337 National stands 7 International exhibitors 35 Visitors (businesses) 10,802 International visitors Marketing expenditure 450,000
3 04 Exhibitors Exhibitors and exhibits FOOD EXPO GREECE will be attended by Greek and international delegates who manufacture, import and market products of the following categories: Dairy & cheese products Olive oil Olives & Olive products PDO and PGI products Organic food & beverages Meat Meat products Delicatessen Frozen food & Vegetables Seafood Cured fish Farmed seafood Ready-made meals & Delights Pasta Cereals Pulses Raw materials Ingredients for Bakery Ice-cream sweets Confectionery Nuts Alcoholic Drinks Wines Spirits Coffees Beverages Beers Water Juices Soft drinks Fresh fruits & Vegetables Canned Food Ingredients for Bakery-Confectionery Food-processing & packaging machinery Supermarket and convenience stores equipment Storage Handling Methods Industrial detergents Disposables Chambers Administrative regions Certification Bodies & Accreditation Services Visitor Profile Tens of thousands of Greek food professionals from Organised Retail, Wholesale and Foodservice are expected to attend the 2nd FOOD EXPO GREECE Using a comprehensive promotion and incentives system, the organisers expect to attract more than 1,000 international purchase decision makers. The visitors will be comprised of owners and executives of commercial and manufacturing businesses of the following categories: Supermarkets - Convenience Stores Cash & Carry-Discount markets Food & Beverage Wholesale Traditional General Stores Delicatessen & Gourmet stores Meat mongers Fish mongers Greengrocers Organic products Restaurants Catering Hotels Hospitality Cafeterias - Eateries Wine bars Restaurants Liquor Stores Coffee shops Bakeries Chefs-Sommelier F&B Managers Over international purchase decision makers are expected to attend the 2nd FOOD EXPO I believe it is a very interesting exhibition. We came upon many interesting products, but we were particularly impressed by some characteristically Greek products that are not so well-known, such as dried fruit. Greek F&B has the potential to take the States by storm. It s only a matter of Greek exporters setting up the proper groundwork for that to happen. Sweet preserves Jams Honey National Pavilions Embassies Confectionary stores Food & Beverage Industries Reva Star, FOOD MATCH INC USA Special sector with PDO, PGI and Branded Greek Products PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) products can take the lead in the global food market and become the spearhead of Greek Food & Beverages exports around the world. This time, FOOD EXPO GREECE shall gather PDO, PGI and branded Greek products in a single, unified space. Our goal is to give Greek producers the opportunity to showcase these unique products and to establish contacts not Greek and international exhibitors! only with the domestic market, but also with the world market. More than 500 Greek, Mediterranean and even more broadly international exhibitors are expected to participate in FOOD EXPO GREECE, either individually or in Visitors the form of national pavilions. This way, the exhibition shall have a truly international scope and radiance, and shall constitute a major commercial forum for the broader region, attracting thousands of 05 major international buyers.
4 06 Oenotelia Running jointly with the Wine and Spirits exhibition ΔΙΕΘΝΗΣ ΕΚΘΕΣΗ ΟΙΝΩΝ & ΑΠΟΣΤΑΓΜΑΤΩΝ Greek wine meets the world market! Running jointly with the 2nd FOOD EXPO GREECE, the 1st OENOTELIA will be hosted at a specifically designated area in Hall 3, in extremely appealing and functional stands. Oenotelia is a strictly professional exhibition, explicitly aimed at entrepreneurs and executives of Organised Retail, Wine and Spirits Wholesale, Hospitality and Foodservice. The exhibitors of Oenotelia will be comprised of Greek wine and spirits producers and commercial entrepreneurs, as well as wine making equipment and technologies businesses. Throughout the duration of the Oenotelia show, wine tastings, wine list recommendations, wine pairing seminars, as well as a multitude of wine education events, which will provide the stage through which Greek wines will be introduced and promoted to Oenotelia visitors. Parallel Themed Events Conference: Greek food takes on global markets How easy is it for Greek Food & Beverages to make their way into major global markets? How does one identify world-spanning export opportunities? Experts provide answers to questions of producers, food processors, traders and exporters. International Forum on Mediterranean Food & Gastronomy During a three-day meeting, internationally renowned gastronomers, top chefs and experts from all around the Mediterranean will meet to showcase the export potential and high value of Greek and Mediterranean Food & Beverage. PDO & PGI conference To what extend has the comparative advantage of PDO & PGI products been commercially utilized? Prominent and mass producers of PDO & PGI products give their take. Dairy and Cheese: the decade to come Symposium on the future of the dairy industry, on the subjects of, inter alia, The role of equipment in the quality of the end-product, Secrets to improving competitiveness. 3 billion euros was the value of Greek Food & Beverage exports in 2013, a 5% increase on 2012 figures FOOD EXPO was, in every respect, a flawlessly organised trade show, and was of immense interest to us operating in the Polish market. We conducted a plethora of stimulating meetings with Greek producers and suppliers, and we were introduced to a vast variety of products. Jacek Pikul, ITALMEX Poland 25 international wine buyers will attend Oenotelia! ΟEΝΟΤΕLIA - FOOD EXPO GREECE Dual show synergies Free provisions to OENOTELIA exhibitors Glasses, ice, spittoons, and jugs for each exhibitor Refrigerator (Minibar) Continuous supply of each stand with clean glasses throughout the day Tens of thousands of food professionals from Organised Retail (supermarkets, liquor stores, convenience stores etc.), Wholesale and Foodservice (hospitality, restaurants, catering, etc.) attend FOOD EXPO GREECE. The dual mounting of the exhibitions will be the cause of vast synergies, since Oenotelia wine exhibitors will thus be presented with the opportunity to establish contacts with FOOD EXPO attendees, most of whom are major purchase decision makers for their respective products. Parallel Events Tasting Seminar room for showcasing products from all the exhibitors The configuration of the area where OENOTELIA will take place will be tailored to fully meet exhibitors' needs. 07
5 08 Media plan 12% 11% 7% 2015 MARKETING ΚΑΤΑΝΟΜΗ ΔΙAΦΗΜΙΣΤΙΚΟΥ BUDGET BREAKDOWN BUDGET % Exposure and promotion The 2nd will be supported by a comprehensive, scalable and highly effective communication program, which will spread word of the exhibition to all Greek F&B professionals, as well as to international target markets. With a marketing budget that exceeds 450,000 euros, combined with targeted promotional activities, FOOD EXPO GREECE shall have the maximum possible attendance and commercial effectiveness. TV Campaign Over 1,000 TV spots will bombard the frequencies of all nationwide TV networks, achieving more than 2,500 GRPs, so that every food professional watches any given TV spot at least 5 times! Radio Campaign More than 7,500 radio spots will be broadcasted on major radio stations in Attica, as well as on 25 additional stations in 9 other prefectures of Greece! Print Campaign Press ads shall be placed on all major Greek and international trade journals (covers, advertorials, interviews etc.) Outdoor Campaign Buses, trolleys, subway Exposure at specific sites of the Athens International Airport Online Marketing The online campaign shall fully cover Greece, as well as 13 additional target countries (USA, Canada, Australia, France, Germany, etc.), making use of the entire arsenal of internet tools, such as: Google Adwords Frame Ads Pop - ups Text ads SEO (search engine optimization) ads Social media marketing Remarketing Campaigns Mailing of online Invitations Mailing of online Newsletters SMS Campaign 30,000 text messages will be sent to the attending Greek food professionals and international buyers. Invitations More than 40,000 Barcoded nominal invites will be mailed to food professionals, with the addition of 200,000 handwritten invitations. Why exhibit FOOD EXPO GREECE is a strictly professional trade show which primarily focuses on the Greek Food & Beverage market. Moreover, its strongly extrovert character offers its exhibitors the prospect of expanding their export opportunities to major international F&B markets. In this sense, participating in the 2nd FOOD EXPO GREECE will guarantee: Making contact, networking, getting acquainted with and exploring potential business and commercial partnerships with key trade representatives of Greek F&B Wholesalers and Retailers. Networking and establishing business relations with prominent supermarket purchase decision makers and wholesalers from major international target markets. Enhancing and increasing your sphere of trade contacts, as well as expanding your clientele with the addition of dynamic new clients. Showcasing and promoting your new products and services and improving your corporate identity. Marketing expenditure for FOOD EXPO GREECE 2015 exposure shall exceed 450,000 FOOD EXPO is a trade show of international standards, and we were considerably interested in the products of the exhibitors. Our company operates in Italy and collaborates with supermarkets and wholesalers who supply delicatessen shops and restaurants, while we also directly stock the majority of Greek stores. Christos Mavroidis, PANEMBORIKI ITALY Why Exhibit 14% 16% TV campaign (40%) Radio campaign (16%) Press ads (12%) On line ads-social media (11%) 09 Outdoor ads (14%) Mobile ads (7%)
6 10 Participation cost Working days & hours SATURDAY 14/3/ SUNDAY 15/3/ MONDAY 16/3/ PARTICIPATION COST PROVISIONS TO EXHIBITORS ATHENS METROPOLITAN EXPO An ultra modern exhibition center EXHIBITION FLOOR PLAN One sided stands (ground trace) a. From 9 m² to 30 m² /m² b. From 31 m² to 70 m² /m² c. From 71 m² and over /m² Additional charges 1. For carpet 3.50/m² 2. For basic structure* 15.00/m² 3. For backs 15.00/m 4. Exhibitor catalogue registration For renting a standing fridge * The basic structure includes 2.5 meter high melamine panels of beige colour, façade and fascia panel. A Euro (schuko) socket and a 100W/3m² spotlight are provided in each basic structure pavilion. Provision of exhibition areas for set up, operation and dismantling New carpets in all areas 100 W/3m² single-phase power supply Exhibition security and cleaning Free exhibitor and visitor parking Exhibitor administrative support (free internet access, s, fax) Fully equipped and manned medical centre Provision of pallet trucks and lifting gear Free invitations and free passes for exhibitor staff The 2nd FOOD EXPO GREECE will take place at METROPOLITAN EXPO which is located at Athens International Airport "Eleftherios Venizelos" in Spata, Attica, just 2 km after the Airport buildings and a few minutes from the station of the Metro and Suburban Railway. At the Airport (arrivals' level, exit 2), there is the exhibition center's bus station; free shuttle buses will transfer visitors to and from the trade show every 10 minutes. SHELL STANDS Ranging from 1,080 to 2,160 For FOOD EXPO GREECE exhibitors who wish to have the best exposure at the lowest cost, highly appealing and functional ready-made executive stands are in offer. Exhibitors opting for the executive stands will not have to bother with constructing or decorating them, they will simply have to bring in and exhibit their products at the trade show. Ready-made executive stands can be placed at both halls of the exhibition area, and are available in four different sizes priced as follows: a m 2 stand 1,080 +VAT b m 2 stand. 1,350 +VAT c m 2 stand. 1,620 +VAT d m 2 stand (two open sides) 2,160 +VAT Ready-made stands include: aluminum structure 3m high PVC panels 10cm high raised floor with carpet 1 glass round table 3 seats 3 shelves 2 cabinets lighting fascia panel with exhibitor brand name (1x0.5m) W.C. W.C. CAFETERIA CAFETERIA ΡΟΛΛΟ ΡΟΛΛΟ ΡΟΛΛΟ HALL 3 HALL 4 A05 A05 A03 HELLENIC CHEF'S ASSOCIATION GASTRONOMY EVENTS HELLENIC CHEF'S ASSOCIATION TASTING AND GASTRONOMY A B EVENTS C D SEMINAR EROOMS F A47 A41 A46 A40 B45 B39 B46 B40 C45 C39 C46 C40 D48 D42 D47 D41 E58 E52 E59 E53 F70 F64 F69 F63 A45 A44 B43 B44 C43 C44 D46 D45 E56 E57 F68 F67 A39 A38 B37 B38 C37 C38 D40 D39 E50 E51 F62 F61 A43 A42 B41 B42 C41 C42 D44 D43 E54 E55 F66 F65 A36 A37 B35 B36 C35 C36 D38 D37 E48 E49 F60 F59 A41 A40 B39 B40 C39 C40 D42 D41 E52 E53 F64 F63 A39 A34 A38 A35 B37 B33 B38 B34 C37 C33 C38 C34 D40 D36 D39 D35 E50 E46 E51 E47 F62 F58 F61 F57 A36 A32 A37 A33 B35 B31 B36 B32 C35 C31 C36 C32 D38 D34 D37 D33 E48 E44 E49 E45 F60 F56 F59 F55 A34 A35 B33 B34 C33 C34 D36 D35 E46 E47 F58 F57 A30 A31 B29 B30 C29 C30 D32 D31 E42 E43 F54 F53 A32 A33 B31 B32 C31 C32 D34 D33 E44 E45 F56 F55 A28 A29 B27 B28 C27 C28 D30 D29 E40 E41 F52 F51 A30 A31 B29 B30 C29 C30 D32 D31 E42 E43 F54 F53 A26 A27 B25 B26 C25 C26 A28 A29 B27 B28 C27 C28 A26 A27 B25 B26 C25 C26 A22 A23 B21 B22 C21 C22 A24 A25 B23 B24 C23 C24 A22 A23 B21 B22 C21 C22 A20 A21 B19 B20 C19 C20 A18 A19 B17 B18 C17 C18 D20 D19 E30 A16 A17 B15 B16 C15 C16 D18 D17 E28 A16 A17 B15 B16 C15 C16 D18 D17 E28 A14 A15 B13 B14 C13 C14 D16 D15 E26 A12 A13 B11 B12 C11 C12 D14 D13 E22 A10 A11 B09 B10 C09 C10 D12 D11 E19 A08 A09 B07 B08 C07 C08 D09 D10 E15 A06 A07 B05 B06 C05 C06 A06 A07 B05 B06 C05 C06 A04 A04 B03 B03 B04 B04 C03 C03 C04 C04 A02 B01 A02 B01 B02 C01 C02 B02 C01 C02 E02 F01 D28 D27 E38 E39 F50 F49 D30 D29 E40 E41 F52 F51 D28 D27 E38 E39 F50 F49 D26 D24 D25 D23 E36 E34 E37 E35 F48 F46 F47 F45 D24 D23 E34 E35 F46 F45 D22 D21 E32 E33 F44 F43 D07 D08 E13 D07 D08 E13 D05 D05 D06 D06 E08 E08 D03 D04 E06 D01 D02 E01 D01 D02 E01 HALL 3 HALL 3 E31 F42 F41 E29 F40 F39 TASTING AND SEMINAR ROOMS A47 A46 B45 B46 C45 C46 D48 D47 E58 E59 F70 F69 A45 A44 B43 B44 C43 C44 D46 D45 E56 E57 F68 F67 A43 A42 B41 B42 C41 C42 D44 D43 E54 E55 F66 F65 A24 A25 B23 B24 C23 C24 A20 A21 B19 B20 C19 C20 A18 A19 B17 B18 C17 C18 A14 A15 B13 B14 C13 C14 D16 D15 E26 A12 A13 B11 B12 C11 C12 D14 D13 E22 A10 A11 B09 B10 C09 C10 D12 D11 E19 A08 A09 B07 B08 C07 C08 D09 D10 E15 D26 D25 E36 E37 F48 F47 D22 D21 E32 E33 F44 F43 D20 D19 E30 E31 F42 F41 E29 F40 F39 E27 F38 F37 E27 E25 F38 F36 F37 F35 E25 E24 F36 F34 F35 F33 E23 F32 F31 E24 F34 F33 E23 F32 F31 E21 F30 F29 E21 E20 F30 F28 F29 F27 E20 E18 F28 F26 F27 F25 E18 F26 F25 E17 F24 F23 E17 F24 F23 E16 F22 F21 E16 F22 F21 E14 F20 F19 E14 F20 F19 E12 E12 F18 F18 F17 F17 E11 E11 F16 F16 F15 F15 E10 E10 F14 F14 F13 F13 E09 F12 F11 E07 F10 E05 F08 E04 F06 E04 F06 E03 F04 E03 F04 E02 F01 F09 F07 F05 F05 F03 F03 F02 F CAFETERIA CAFETERIA W.C. W.C CAFETERIA CAFETERIA W.C. W.C RESTAURANT / CΑFETERIA Food & Beverages produced in Greece PDO & PGI PRODUCTS DAIRY PRODUCTS OLIVE OIL & OLIVE PRODUCTS MEAT MEAT PRODUCTS FROZEN FOOD & SEAFOOD PRODUCTS GOURMET & DELICATESSEN ORGANIC FOOD & BEVERAGES READY-MADE MEALS PASTA CEREALS PULSES RAW MATERIALS & INGREDIENTS FOR BAKERY ICE-CREAM CONFECTIONERY NUTS SWEET PRESERVES JAMS HONEY GENERAL STORE PRODUCTS GENERAL FOOD IMPORTERS COFFEES BEVERAGES BEERS WATER SOFT DRINKS JUICES CERTIFICATION BODIES & ACCREDITATION SERVICES EMBASSIES & NATIONAL PAVILIONS FOOD PROCESSING & PACKAGING SUPERMARKET & CONVENIENCE STORES EQUIPMENT STORAGE - HANDLING METHODS INDUSTRIAL DETERGENTS DISPOSABLES Oenotelia (WINES SPIRITS OENOLOGICAL EQUIPMENT GLASSWORK STOPPERS LABELS) A45 A43 A45 A41 A43 A39 A41 A37 A39 A35 A33 A31 A31 A28 A29 A27 A28 A27 A25 A23 A25 A22 A23 A22 A18 A20 A17 A18 A17 A16 A16 A14 A12 A12 A11 A11 A09 A09 A07 A07 A05 A05 A03 4.C 4.B 4.A INTERNATIONAL HOSTED BUYERS b2b MEETING ROOMS A44 A40 B35 B31 A42 A A38 B29 B B30 C38 C C39 D48 D A40 A38 A36 B29 B27 A34 C34 D42 D41 A37 A32 B25 B26 C32 C37 D46 D45 A36 B27 B28 C36 A33 C33 D40 D39 A35 C35 D44 D43 A34 C34 D42 D41 A32 B25 B26 C32 A29 A20 A14 A A30 B23 B B24 C30 C D A30 A26 B23 B21 A26 C23 D28 A24 B19 B20 C24 C25 D30 A21 B17 B18 C21 C22 D26 C23 D28 A21 B17 B18 C21 C22 D26 A19 A15 A13 A10 A B C C10 D10 D A08 A08 A06 A06 A04 A02 A02 ROOM B ROOM B ROOM A 4.C 4.B 4.A INTERNATIONAL HOSTED BUYERS b2b MEETING ROOMS A44 A42 A24 A19 A15 A13 A10 ROOM A B35 B33 B33 B31 B21 B19 B15 B15 B13 B13 B11 B11 B09 B09 B36 B34 B36 B32 B34 B32 B30 B28 B24 B22 B22 B20 B16 B16 B14 B14 B12 B12 B10 B10 B07 B08 C07 C08 D08 B07 B08 C07 C08 D08 B05 B05 B06 B06 C05 C05 C06 C06 D06 D06 B03 B04 C03 C04 D04 B01 B02 C01 C02 D01 B01 B02 C01 C02 D01 HALL 4 HALL 4 C44 C42 C44 C40 C42 C40 C38 C36 C30 C26 C26 C24 C19 C19 C15 C15 C13 C13 C09 C09 LOBBY 2 LOBBY 2 ΕNTRANCE ΕNTRANCE C45 D54 C43 D52 C45 C41 D54 D50 C43 D52 C41 D50 C37 D46 C39 D48 C35 D44 C33 C31 D40 D38 C29 D36 C31 C28 D38 D34 C29 C27 D36 D32 C28 D34 C27 D32 C25 D30 C20 D24 C18 C20 D22 D24 C17 D20 C18 D22 C17 C16 D20 D18 C16 D18 C14 D16 C14 C12 D16 D14 C12 C11 D14 D12 C11 D12 C10 D10 D53 D51 D53 D49 D51 D47 D49 D45 D47 D43 D39 D37 D35 D37 D33 D35 D31 D33 D31 D29 D27 D29 D25 D27 D25 D23 D21 D23 D19 D21 D19 D17 D17 D15 D15 D13 D13 D11 D11 D09 D09 D07 D07 D05 D05 D03 D02 D02 EXPOWORK EXPOWORK MARKET MARKET MEDICAL MEDICAL BUSINESS BUSINESS ORGANIZER'S OFFICES ORGANIZER'S OFFICES WARDROBE WARDROBE
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