3D Widevision Revenge Of The Sith

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1 Product Release Sales Plan Online Exclusive! 3D Widevision Revenge Of The Sith July 2015

2 STAR WARS 3D WIDEVISION Is the Topps Star Wars trading card platform that lets you see the films in fantastic widescreen view with 3D lenticular technology. 2

3 Star Wars 3D Widevision Revenge of the Sith comes to life with 3D lenticular technology and an incredible widescreen view of the movie, letting fans see all of the action! 3

4 Star Wars 3D Widescreen breathes new life into the epic final chapter of the prequels with breathtaking new visuals. Experience Star Wars Episode III like never before! Star Wars 3D Widevision captures the entire story of Revenge of the Sith in one collectable box. 44 Base Cards tell the story of Revenge Of The Sith in gorgeous Widevision with 3D lenticular technology. Exciting Hits add value for collectors 2 per box! Widevision Autograph Cards Widevision Silver & Gold Autograph Card Parallels Widevision Sketch Cards Medallion Cards Medallion Card Parallels Medallion Sketch Cards Manufactured Patch Cards Manufactured Patch Card Parallels 4

5 Star Wars 3D Widevision: Revenge of the Sith will include 1 guaranteed sketch card per box! Widevision Sketch Cards Original pieces of art hand drawn by fan favorite Topps artists. 1 Widevision sketch card guaranteed per box. Widevision Sketch Card Examples 5

6 Star Wars 3D Widevision: Revenge of the Sith includes 4 different patch cards to collect! Patch Cards: 4 different patch cards to collect! Patch Card Parallels: Silver parallels numbered to 30 and Gold parallel numbered to 1! Chewbacca Obi-Wan C3PO Darth Vader 6

7 Star Wars 3D Widevision: Revenge of the Sith includes 8 different medallion cards to collect! Medallion Cards: 8 different medallion cards to collect! Medallion Card Parallels: Silver parallels numbered to 30 and Gold parallel numbered to 1! C3PO R2-D2 Chewbacca Anakin Grievous Yoda Not shown: Darth Vader and Clone Trooper 7

8 Star Wars 3D Widevision: Revenge of the Sith includes sketch medallion cards! Sketch Medallion Cards: 8 different medallion cards featuring sketches from Topps artists 250 total Medallion Sketch Cards Above are examples of Medallion Sketch Cards 8

9 Star Wars 3D Widevision: Revenge of the Sith includes autographs from 9 Star Wars actors. Autograph Cards: Widevison Autographs from 9 characters from Star Wars: Revenge of the Sith Autograph Parallels: Including Silver (numbered to 15) and Gold (numbered to 1). 9

10 Product Content On Sale: 8/18/2015 exclusively on Topps.com Product Mix SKU Hobby Complete Box (Full 46 card set) SRP $ Hits (2 Hits per box) Hit Insertion Rate Sketch Card Approx. 2,400 Medallion Cards Approx. 450 Medallion Sketch Cards Approx. 250 Medallion Silver Parallel Approx. 225 Medallion Gold Parallel Approx. 8 Manufactured Patch Card Approx. 225 Manufactured Patch Silver Parallel Approx. 113 Manufactured Patch Gold Parallel Approx. 4 Autograph Cards Approx. 360 Autograph Silver Parallel Approx. 130 Autograph Gold Parallel Approx. 9 10

11 Product Images Star Wars 3D Widevision: Revenge of the Sith Exclusively on Tops.com 8/18/15 Complete Set Box (46 cards per box) $ SRP 11

12 Online and social media marketing will drive awareness among Star Wars fans. Marketing Plan Digital Drive Feature articles on popular Star Wars websites such as Jedi Temple Archives, Yoda s News and TheForce.net (August) Media and blogger outreach across the fandom (August) Social Media Topps Star Wars Facebook support (August) Topps Facebook, Twitter and Instagram coverage and contests, reaching over 200k collectors (August) Box break video on Topps Youtube page (August) blast to subscribers from Topps.com (August) 12

13 Topps Star Wars has extensive marketing to drive awareness and keep fans engaged throughout Print Advertising Marvel Star Wars Comic, NSU Digital Advertising Marvel.com, Key Blog Sites StarWars.com Feature Articles Trade Marketing Hobby Posters & Promo Cards Social Media & Website Facebook, Twitter, Blasts Influencer Sampling Reviews on Blogs & Youtube Promotional Events Comic Cons & SW Events Fan Site Coverage Major Star Wars News Sites 13