How To Set Up An Etsy Shop to Maximize Your Profits

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1 How To Set Up An Etsy Shop to Maximize Your Profits by Nancy Alexander

2 We Will Cover 1. Naming Your ETSY Shop 2. The Importance of Your ETSY Shop Title 3. Why Shop Announcement is Important 4. Creating an ETSY Listing 5. Titles, Photos & Descriptions 6. Why You Need a Colorful and Inviting Store Banner 2

3 NAMING YOUR ETSY SHOP This is My Shop Find a name you like Is it available? Check 3 locations Go for it!! 3

4 Importance of a Name For Your Etsy Shop Choose a shop name you like Choose a name that gets customer s attention Your shop name is important to be recognizable to customers Buy the domain name in your favorite registrar 4

5 ETSY SHOP TITLE & ANNOUNCEMENT These are both very important to Google and Etsy giving your ranking a needed boost 5

6 Name Your Etsy Shop Title Choose wisely its important in Google search 55 Character limit Don t use Welcome to my Shop Use keywords that describe your shop 6

7 Etsy Shop Announcement Long announcements give ranking a boost! 160 characters will show in Google Both Google & Etsy pay attention to this 7

8 LISTINGS ARE VERY IMPORTANT Spend as much time as you need to create an inviting listing Descriptions & Photos entice the customer to purchase 8

9 DON T RUSH LISTINGS, IT WILL PAY OFF Title Optimization is FIRST Brainstorm keywords with Etsy dropdown search Pink Outdoor Wreath Used throughout description 9

10 SPEND TIME ON YOUR LISTINGS Don t skimp on descriptions and photos You re allowed 5 photos; so use 5 Find keywords through many methods Stage photos; w/lighting & backgrounds Picmonkey is easy to lighten, & crop Optimize each and every listings 10

11 NICE, EYE-CATCHING STORE BANNER Many options available for a nice banner Designs and colors which show your style Hire someone in Etsy to create for around $100 Picmonkey is great; required some skills Etsy Banner Generator is easiest, no skills 11

12 ETSY IS SO MUCH MORE It s impossible to cover in one hour You want an Etsy Shop set up to sell I want you to have an optimized Etsy Shop You can t sell your gorgeous designs until you do We have the knowledge & training We want to spend our time working with you 12

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14 Take You By The Hand Teach You How to Sell on Etsy Step-by-step (12) Video Training Series Five Live Weekly Webinars Q&A (Questions & Answers) Etsy Shop Critiques Milestones With Celebrations 14

15 WHO SHOULD TAKE THIS COURSE Any Artisan with handmade items to sell Selling in your hometown is not successful Want to grow your business and your brand Need to bring in extra income Want to experience the joy of success You would love selling your creations online 15

16 WHAT YOU WILL LEARN IN WEEK 1 Training and Questions Covering Videos 1, 2, and 3 Getting started Username, account & shop name Keywords and Listing Titles Accurate titles Relevant keywords Etsy search engine algorithm ETSY SHOP CRITIQUE It could be yours 16

17 WHAT YOU WILL LEARN IN WEEK 2 Training and Questions Covering Videos 4, 5, and 6 The importance of Photos Best way to entice customers to fall in love The importance of the first photo shown Beginning Description Paint a photo, the customers will picture it as theirs Colors, size, materials and their importance What inspired you to create this product Describe how and where it can be used 17

18 WHAT YOU WILL LEARN IN WEEK 2 cont. Training and Questions Covering Videos 4, 5, and 6 Tag Words Thirteen tag words meta data Holidays & trends Special sales how to create one Pricing Pricing affects the perceived value How to figure your price Custom Wreath Orders 18

19 WHAT YOU WILL LEARN IN WEEK 3 Training and Questions Covering Videos 7, 8, and 9 Financial Information Setup Easy to get paid Credit card or PayPal Information & Appearance Shop Title, Keywords, Social Media Connect with Facebook & Twitter Shop Announcement, Importance to Google Tag line and slogan Message Your Buyers 19

20 WHAT YOU WILL LEARN IN WEEK 4 Training and Questions - Videos 9, 10, and 11 Shop Policies Importance to customers Welcome Message Refund Policy Purchase with confidence ads trust Offer refunds Shipping Policy What information to inform customers 20

21 WHAT YOU WILL LEARN IN WEEK 5 Training and Questions - Videos 10, 11, and 12 Banners - Headers Reflecting your style & taste with color Create Your Own Banner Banner Generator Other Banner Programs Picmonkey Canva Avatars Social Media Avatars Importance 21

22 WHAT YOU WILL LEARN IN WEEK 6 SURPRISE BONUS WEBINAR Guest, Linda Joseph Contest Winner Announced Shop with most changes in analytics Shop with most traffic increase Live Walk Through Presentation by Linda How to set up a website Put Etsy Store Into Website Domain Hosting Website 22

23 12 Brand New, How-to-Set-Up-Shop Videos 5 Live Webinars With Nancy & Susan Ferko Boxing a Wreath Video - by Nancy Bonus Webinar #6, Special Guest - Linda Joseph How to Take Photos New Video! by Nancy Sourcing Power by Nancy, Digital Copy Spring Meadow by Nancy Digital Copy Monogram Wreath New Video! by Nancy PDFs & Lists for Each Webinar ETSY SHOP CRITIQUES FOR EACH MEMBER 23

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25 PURCHASE OPTION #1 Members of Best of Nancy, (Save $100) PRICE $ PURCHASE OPTION #2 Non-Members of Best of Nancy PRICE $

26 DEADLINE TO ORDER Tuesday, April 21 st LadybugWreaths.com/Etsy 26

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