Imagine the unlimited possibilities.

Transcription

1 Imagine the unlimited possibilities.

2 Natuzzi Group Values One Group.... Many Opportunities Pasquale Natuzzi Chairman and Chief Designer, Natuzzi Group The mission of the Natuzzi Group is to create value with integrity: For clients, employees and shareholders, creating value with integrity means acting with TRUST and TRANSPARENCY, focusing on TEAMING, having ACCOUNTABILITY and working with PASSION. This implies above all full compliance with the law and a strong sense of responsibility towards the Group and all the people involved. These are not simply a list of rules to be followed or theories to be applied; but actual values... we take to heart, a real frame of reference for all those who have dealings with Natuzzi Group. Natuzzi Group The largest Italian furniture company and the World leader in leather upholstery. The Group s extensive product range is divided into 3 distinct brands; Natuzzi Italy, Natuzzi Editions and Italsofa, each addressing specific market segments: OUR UNIQUE VALUES HISTORY Pasquale Natuzzi started his business in 1959 when he opened a small sofa shop in Apulia, Italy. Total Look Italian Lifestyle Tailor Made Comfort Italian Flair Value Young Living Fresh Style Global Appeal BORN IN ITALY Natuzzi defines Italian style by drawing inspiration from the beauty of form, the harmony of nature and the tradition of quality and by translating it all into comfortable living. style center A team made of 130 creative professionals, among them designers, colorists and interior decorators, work every day on new trends to develop and broaden new furnishing solutions. CERTIFIED QUALITY The international certifications ISO 9001 and recognize our continuous and rigorous effort towards quality and environmental consciousness. LEADERSHIP Natuzzi Group is the largest Italian furniture manufacturer and worldwide leader in leather sofas, established in 123 countries on five continents. STOCK MARKET In 1993, Natuzzi Group was among the first Italian companies to be listed on the prestigious New York Stock Exchange, and the only one in the furniture industry. Three unique brands communicate Natuzzi Group s superior broad range of sofas and accessories, which address different needs and consumers, with a vast array of more than 2 million combinations of style, cover and functions. NATUZZI ITALY Fashion for the Home targeting the medium/high end segment of consumers seeking a total look in design, style and functionality and offering exclusive, special order Made in Italy products. NATUZZI EDITIONS A reflection of The Americas offering the latest in fashionable and comfortable upholstered seating solutions. Multiple options of covers are offered to fit consumer s lifestyle. A brand only for the American market, Natuzzi Editions is made by the experience of the Natuzzi Group and manufactured globally. ITALSOFA Designed to target the medium segment of the market with an offering of good quality, European-styled products at affordable prices. Italsofa brand is offered by the Natuzzi Group and manufactured globally.

3 Natuzzi Group Research & Development Our history began in 1959, and since then our work has been inspired by the pursuit of beauty and quality. These two values, combined with the exceptional craftsmanship of our artisans, bestow a unique Italian personality upon our world-renowned brands. STYLE CENTER In the furniture industry the Natuzzi Group is one of the largest investors in research and development. Pasquale Natuzzi, Chairman and Chief Designer, personally manages this strategic activity through the Style Centre located in Santeramo in Colle, Italy where 130 professionals are dedicated to design, study of worldwide trends, and selection of materials. Our professionals work hard everyday to develop new forms, materials and colors for sofas, armchairs and accessories - all harmoniously coordinating with one another. Engineering alone has no magic. Seating has no soul. It is Italian inspiration that transforms comfort into emotion. At the Natuzzi Group, we start with inspiration, a vision of the environment we want to create, the senses we want to stir. Natuzzi Group Leather The Natuzzi Group is unique to the leather world. It s the story of passion that led us to become the World leader in Leather. Because we own our tanneries, we have complete control of the quality from the raw materials all the way through production. Leather is a reflection of us: more than just a material. This highly valued material isn t just long-lasting, but improves in appearance as the years pass. It s strong, flexible and naturally adapts to the shape of your body to offer the utmost comfort. Cool in summer and warm in winter, leather upholstery is easy to care for. Natuzzi Group, the world s leader in leather upholstery, offers you an unparalleled choice of products in two categories: Natural and Protecta. Natural Leathers Elegant lifestyle. Soft and supple. The leathers are treated to preserve their natural characteristics, keeping the hides beauty intact. Nature s beautiful grains, veining, and color shade are enhanced. This rich and graceful beauty will mellow gently over the years. Protecta Leathers Active lifestyle. Consistent look, great color and strong, these leathers are coated with an invisible protective layer that guards them from stains and signs of age without affecting their natural beauty. They are perfect for people with an active lifestyle, especially if there are children or pets in the household. A Heritage of Critical Acclaim Year after year, The Natuzzi Group has been recognized for their comfort, design innovation and commitment to partners and consumers. Mr. Pasquale Natuzzi, Chief stylist of the Natuzzi Group, was inducted into the American Furniture Hall of Fame, Mr. Natuzzi is the first non-american to be inducted and to receive the pretigious Affie Award. The Affie is symbolic of Mr. Natuzzi s iconic presence within the furniture industry. Italsofa I251

4 Natuzzi Group Manufacturing Design Craftsmanship Comfort #1. UNIFIED FRAME All Natuzzi Group s products are produced globally according to the design of each model. Our Natuzzi Group engineers bench made quality frame construction using best use of materials for long lasting durability. Designed from the inside out to express design and style you won t find anywhere else. European Solid Woods The basic shape or uni-body is made from this material. Engineered Wood Components Composites are engineered materials that are stronger than many solid woods. Molded Plywood, Plexiglass, Steel Materials used for greater strength and decorative details. Masonite The entire frame is wrapped in Masonite to strengthen it and protect the covering from tearing. #2. SUSPENSION SYSTEM Certified European technology is used to create a durable and resilient seat construction using industrial strength polyester/nylon webbing. This innovative suspension system offers ultimate comfort which is uniquely responsive achieving independent suspension for each individual. Features: Computer gauged tension Quiet Modern Technology 100% Resilient Advantages: Design Flexibility Uniformity in seating No metal parts to rust or squeak The most effective technology today Restores to its original shape 100% of the time #3. CUSHIONS Natuzzi Group s Ecoflex foam is CFC-free and is hypoallergenic to most people. According to the design of each model, our craftsmen may use many types of cushioning which perform different ergonomic functions: Foam, Plush Polyester Fiber, and Feathers. Foam Ecoflex foam is patented and made exclusively for Natuzzi. Our foam is created and customized to support sitting weight distribution and ensures individual comfort on each of Natuzzi s models. Plush Polyester Extremely soft and resilient, plush polyester provides extreme comfort at critical points, such as arms and lumbar, supporting the most sensitive parts of the body. Feather Sterilized feathers are used in place of polyester fiber in certain models and are encased in a feather proof ticking: a hallmark of high value and remarkable softness. #4. COVERING Leathers developed in our own Natuzzi Group tanneries, Dreamfibre ultramicrofibers as well as performance fashion fabrics woven in the finest textile mills mean superior upholstery options. Coverings with character that accurately reflects yours are available in a surprising palette of colors with superb hand-in-glove tailoring for the look you demand. #3. Natuzzi Group ECO Flex Foam - High Resiliency Polyurethane cushions Foam The entire frame is covered in foam to protect covering. #2. Suspension System #3. Natuzzi Group ECO Flex Foam - Cushions of varying density #1. #4. Covering #1. Unified Engineered Frame

5 Natuzzi Group Glossary - Leather Terminology Aniline: A process to turn raw hides into leather by submerging in a drum. Aniline dye has no color and is an agent which allows dyes, fats and oils to completely penetrate. An aniline dyed leather will have no color adjustment and all natural markings will be visible. Natuzzi Natural: Natuzzi family of leathers which are soft and velvety to the touch. They retain original characteristics and are ideal for people who love to surround themselves with authentic, natural materials. Bi-Cast: A split leather engineered with a layer of polyurethane giving a uniformly consistent color and providing strength and durability. Buffed or Polished: Leather that has been smoothed or sueded by mechanical sanding. The effect is a more consistent look. Nubuk is an example. Corrected: Leather that has been sanded and embossed; an artificial grain. Crust: Leather that has been tanned but not finished. Embossed: Leather that has been further processed by correcting the natural grain using plates or rollers to create uniform pattern or unique effect (crocodile, lizard, etc.). After splitting to the required thickness, the natural grain is buffed or sanded and replaced with an embossed grain which is pressed into the surface to simulate various patterns. The result is a very consistent look. While still represented as a top grain leather, this is not considered a natural grain. Enhanced grain or Drawn grain: Shrunken, shriveled or wrinkled grain surface of leather. Pebbled appearance. Finishing: Any further steps taken after the first drum aniline dyeing process such as rolling, embossing, color spraying, waxing, buffing, glazing, applying polyurethane, or waterproofing to provide more stain resistance and/or a more consistent look and resistance to fading. Generally the more finishing done to a leather the stiffer it becomes. Aniline leather tend to be softer than finished leathers and remain more natural in look and feel. Natuzzi Protecta: finished leathers that are protected against soil, liquid, and abrasion. Natuzzi family of leathers which are resistant to stains and wear. These leathers are ideal for dynamic and active households which includes kids and pets. Full-aniline, Naked or Pure-aniline: After the hide is dyed and turned into leather it is left as natural as possible. It receives no topical applications all natural markings and color variation will be visible. Full-grain or Full top-grain: Premium leathers that have been aniline-dyed but otherwise unaltered. Natural markings remain to hallmark the unique appeal of leather. Grain: Natural or embossed pattern and texture of a leather s surface. Hand or Drag: Term used to describe the softness or feel of the leather. Leather: A generic term used for all kinds of tanned hides and skins. Leather match: Leather match combines top-grain leather with matched vinyl. Not 100% leather. Matte: A flat or dull finish. Milling: The process of softening leather by tumbling in a drum. Mottling or Sauvage: A light controlled shading accomplished by adding a second color. This treatment adds depth and character. It may be created naturally through aniline tumbling, or applied topically to a finished leather. Natural grain: A leather that retains the full original, unaltered grain. Natural variations acceptable on hides can include wrinkles, scars, scratches, stretch marks, and color variance; all hallmarks of the authentic natural origin of the raw material. Nubuk: Top-grain aniline leather that has been buffed to create a sueding effect. Care must be taken against soiling or staining as no protective layer is added. Patina: A luster that develops on pure anilines and nubuks over time. Pigment: Color. Pull-up: Full grain aniline leather which shows a burst of lighter color when it is pulled tightly or stretched. The beautiful action is a result of displaced fats, oils and waxes that allow the color to move. Simply massage back using heat and pressure. Often all you need to use is the heat a pressure of your hand. Reconstituted, Bonded or Fiber leather: Much the same process as particle board. Where remnants, shavings and scraps are ground up and repurposed. The leather particles are then bonded with adhesive into a fabric, followed by the application of an embossed grain and finished with color. Split: Also known as suede, this is the second layer of the hide that has been split from the top grain, then embossed with a grain pattern and topically finished with color. Split hides are less flexible than top grain and strategically used on upholstery in areas that will not be under any stress; such as the backs or sides of the sofa. Suede: The underneath portion of the hide after the splitting process. A very delicate material that should only be used on accents such as pillows, ottomans, and select occasional chairs. Predominantly used in the garment industry. Tanning: The process of converting raw hides into a non-perishable state, leather. Top Coat: Synthetic, transparent polyurethane applied as a clear protective coating that makes leather more resistant to wear and liquids. May be gloss or matte depending on the style and type of leather. Top grain: When a hide is split to the desired thickness, the top most surface layer is referred to as top grain. Top grain is the most durable and flexible part of a hide due to the strength of the fibers. Wet blue: The light blue color that a hide turns as a result of the tanning process. Wet Blue Natural Leathers Protecta Details Craftsmanship Quality

6 The Science of Comfort The Natuzzi Group s commitment to combine beautiful styling with great seating comfort Each Natuzzi Group design is individually engineered and tested for maximum seating comfort. Natuzzi Group s innovative construction system adjusts to best support weight distribution. All materials are rigidly checked to meet performance requirements. Quality Control assures comfort consistency in each finished piece of Natuzzi Group s upholstery. Leather and fabrics are developed for feel and durability. 10 year warranty for frame, 2 year warranty for cushions, mechanism and covering. Consumer-rated #1 in Comfort for stationary furniture in the Architectural Digest Home Furnishings Survey. Engineered Frame Construction Unified Frame Construction Best use of Materials Benchmade Quality Suspension System Features Benefits Advantages Each Frame uses specialized internal materials. Different types of wood are used in different places on each frame to achieve maximum structural stability, such as European hardwoods, engineered wood components, molded plywood, metal, etc. Best use of Materials ensures long lasting strength and ultimate comfort. Natuzzi Group frame construction varies from model to model. Upholstery is handmade to order, one at a time; Special Order and made by craftsmen. 100% Resilient Webbing 100% resilient nylon webbing. Optimum support system that offers consistent seating comfort and increases foam life. Also allows for customization in comfort and design. Patented ECO FLEX FOAM, using Diminishing Density Technology. Dacron-Wrapped Cushions. Leather Certified Quality Control Natuzzi Italy Made in Italy to fashion your home. Total living concept which is Natuzzi Italy s complete expression of environment and is UNIQUE to this industry. Natuzzi Editions Globally produced by the experience of the largest leather upholstery manufacturer. Italsofa Patented and made exclusively for Natuzzi Group, ECO FLEX FOAM is created and customized to support sitting-weight distribution and ensures individual comfort on each model. Natuzzi Group owns its own tanneries. This vertical integration establishes consistent quality time after time. Superb hand-in-glove tailoring. Four times more durable than fabric. Leather Specialist Natuzzi Group is vertically integrated. From the cutting of the hides to the production of frames and foam, from the cutting of the covering and stitching. The entire production process is carried out in their own certified factories. Premium collection of quality Italian design, craftsmanship and styling from the leading Italian designer/manufacturer. Italian craftsmanship blended with engineered cutting- edge technology!! The most recognized name in leather upholstery in the world. A unique combination of materials make a very strong framework - and easily adapts to all styles of furniture, which allows best design, comfort and style. Superior frame engineered for consistent long lasting comfort. Superior frame construction. European technology creates the most durable and resilient seating construction using industrial strength webbing which bounces back to it s original shape 100% of the time. According to the design of each model, our craftsman may use many types of cushioning which perform different ergonomic functions: Multi density foam scenarios specific to each model or high resiliency polyurethane cushions. Natuzzi Group foam is customized to support sitting-weight distribution and ensures individual comfort. This method equals or compares to eight way hand-tied in the fact that it also achieves weight distribution and independent seat comfort. All leathers are produced to take full advantage of the natural beauty and unique characteristics of genuine leather. Exciting palette colors combined with softness and drape of premium, long lasting and authentic leather. Craftsmen skillfully hand-tailor the leather upholstery so it fits the frame like a leather glove. A smart investment in something that will last for years. Natuzzi Group s PROTECTA leathers are more wearable than natural leather, and are consistent in the way they look. Natuzzi Group s NATURAL leathers showcase the hallmarks of the leather and are very soft to the touch. You are selling a brand that stands for consistent performance requirements and close attention to detail that characterizes Italian style. Natuzzi Italy is a complete product offering with special order versatility. Seating solutions using the broadest leather and covering applications makes customization easy and a reflection of the customer. Also included is Dining Room, Home Theatre, Furnishings and Accessories. The industry leader has created a brand to take advantage of the economic realities in regards to world wide manufacturing. Provides both a beautiful appearance (wearability) and long-lasting solid service (durability). Durability and performance. **BONUS: Targeted to reducing consumption of energy and raw materials. Best technology applied to reduce pollution. Better durability and longer life. Very strong to stand up to repeated use. Consistently achieves independent suspension and ULTIMATE COMFORT. Ultimate Comfort cushion system. High resiliency foam is used to allow for unparalleled comfort and will retain its shape. **BONUS: ECO FLEX FOAM is CFC free (no off-gassing) - Environmentally friendly. Leathers created specifically to enhance the selection of choice. Solutions to suit lifestyle. Achieve clean, crisp lines showcasing the beauty of the covering and style of seating. Durable and long lasting - Great for active households. Ease of care. Durable, comfortable and luxurious. High quality, aesthetically appealing products that offer an exceptional warranty. **BONUS: Dedicated to waste management, favoring recovery and recycling instead of disposal. COMFORT. The best comfort in upholstered furniture - voted # 1 in comfort in an independent Architectural Digest Poll. **BONUS: Natuzzi Italy design and production processes are certified both ISO 9001 and ISO 14001, meaning Natuzzi Italy meets or surpasses international standards set for production, quality and environmental protection. This product reflects superior quality and comfort and is exceptional value! Italsofa is a brand which is offered by the Natuzzi Group Designed in Italy and made by the experience of the largest leather upholstery manufacturer in the world! Produced globally in company owned, vertically integrated factories ensuring consistency in quality, detail, delivery, service and comfort. European fresh style that expresses young living. Italsofa is the perfect blend of Italian taste and craftsmanship, guaranteeing attention to detail and sturdy materials. **BONUS: E-1 certified; environmentally sensitive furniture manufacturing practices.

7 Natuzzi Group for the Environment Natuzzi Group s Innovation is Certified Consumers will continue to be more thoughtful than ever before about what they are buying and the impact their choices will make on the world around them. With eco-awareness a resounding theme, key words are often the re words - recycle, reuse, repurpose. At the same time, there continues to be the need to rewind, renew and hopefully, relax. Commitment to the Environment We strive to be an outstanding model of environmental stewardship and community responsibility. The Natuzzi Group design and production process is certified both ISO 9001 and ISO 14001, (Italy production) and certified E-1, environmentally sensitive furniture manufacturing (Global production). Natuzzi Group meets or surpasses international standards set for production, quality and environmental protection. Natuzzi Group uses various construction materials in order to save precious timber resources. Our engineered wood is renewable, natural and requires less energy to manufacture and reduces waste. Our Ecoflex foam is CFC-free and is hypoallergenic to most people. We own the lumber, the tannery and produce our own foam, allowing us unmatched quality control. Natuzzi Group s upholstery is finely crafted in a process involving more than 135 stages at the group s certified production facilities. The stages include everything from tanning the hides, to frame and foam production, to upholstery cutting and sewing, to final assembly. Natuzzi Group s (Italy production) process is certified both ISO 9000 and ISO 1400, which is an international status awarded for high standards. Quality features that benefit you: Innovative Suspension System Bench made quality, engineered frame construction Ultimate comfort cushion system Quality control merged with Master Craftsmanship Superb hand-in-glove tailoring This attention to detail also means Natuzzi can offer an exceptional warranty: 10 years for the frame, 2 years for the padding, mechanisms and upholstery. Your Personal Amphitheater. Enjoy intimate, high quality audio in the Natuzzi Italy Sound which features personal speakers tuned to create intimacy and ambience, in a performance just for you. We can easily say that design is not only elegant. Discover the exclusive comfort of Natuzzi Italy Nicolaus which, above all, comes from an accurate assessment of materials. Innovative technologies have been added to an ample seat, with adjustable headrest and seat forward-slide thanks to the Soft Touch electric mechanism.

8 How to talk to a customer Natuzzi Group s commitment to design transforms inspiration into personal expression. STEP 1: How are you going to use your furniture? Do you entertain formally? Do you have an active lifestyle which may include children and pets? Every person has their own unique idea of space and how to bring it to life. Natuzzi Group s identity springs from a deep desire to offer the most complete choice to fill that need. We give you the option of choosing the solution that best fits your lifestyle. The sales associate really understood what we wanted and took the time to help us understand how to choose what was best for our home... It s worth the wait for a custom, made-to-order piece from Natuzzi Editions. J. Dinunzio, Syosset, NY STEP 2: What is your style? A simple fundamental idea guides our work. Inspired by your way of life, we offer you the chance to create the look that you desire, a style that suits and represents you - casual contemporary, transitional, modern or classic. With so many choices, it was easy to find what I wanted at a price I could afford. B. Harris, Houston, TX STEP 3: Select Covering and Color Natuzzi Group upholstery, which is available in a wide range of colors, runs from protected and natural leathers to revolutionary Dreamfibre ultramicrofibers, that are velvety to the touch, durable and extremely practical, to refined fabric collections from the best textile industries in Italy. My salesperson was very professional and used tools which truly helped me see what the furniture would look like. I have the furniture of my dreams. S. Sloan, Rockville, MD STEP 4: Choose your pieces. Work with your Natuzzi Group Certified Leather Specialist to determine beautiful and functional solutions to live the way you want. STEP 5: Budget When shopping for upholstered furniture, consider the length of time you expect your furniture to last and how it will be used whether in a rarely used living room or in a high traffic family room. Knowing how you plan to use an upholstered item will help you determine how much you want to spend for it. It was so easy to choose just what I wanted. The diagrams of the furniture choices and the selection of coverings made it a very simple process. M. McCauldren, Las Vegas, NV Thanks Natuzzi! I really like your company s customer service. Wish there were more like you and your company. By the way, our son and his wife have two Natuzzi recliners as well. They are equally impressed. Thanks again for the quick response. Phil Thank you all very much. This is the reason that we purchased Natuzzi to begin with, great furniture and GREAT customer service. Thank You. Matt Martin Dear Natuzzi, You have exceeded my expectations! Thank you so much! My husband and I will definitely recommend Natuzzi leather furniture to all of our friends and family and we look forward to our next purchase. Thank you again for your excellent service! Sincerely, Mrs. Adriana Freund Dear Natuzzi, I m in the service biz. I know what great service looks and feels like. I d write a letter to Mr. Natuzzi but my Italian is a little rusty. You do however have a Natuzzi champion and I ll spread the word at every opportunity. Best Regards, John McLean We just wanted to drop this note to you folks to advise that we are so very pleased with our Natuzzi Furniture. We purchased our living room set, couch, chair, love seat and ottoman, from City Furniture in Florida back in Its black leather, and it still looks great. We clean it with a little soap and water, and after all these years, with 4 full size Dobermans, our guests still think it is NEW. Thank you again for making a very durable and very well built product. Tom and Darleen LaPaglia Notes:

9 Every day 4,000 people around the world choose Natuzzi Group for their home....are you tapping into the Natuzzi potential? Are you ready to give yourself a raise? Our specialized training program equips you with every possible tool to become successful in the leather upholstery business; effective training programs that speak your language and focus on results! Not only will you learn the fine details of our products, but you will understand the leather category as a whole. A calendar of classes offered, as well as invitation info are available on our web site and covers everything you need to know. If you have any questions, feel free to contact your Natuzzi Group Sales Representative. Check your calendars and sign on soon! Seating is limited and classes sell out consistently. Looking forward to seeing you. Testimonial Natuzzi, being an industry leader, once again raises the bar... Thank you! Your University was no doubt the best seminar I have attended, and there have been several over the years. The proof is in my presentation which has come alive, which ultimately closes sales. Your teaching team s ability and skill, plus contagious enthusiasm and positive attitude, has made all the difference! Haynes Furniture