Report on BSM-Cum-Sale of JDPs from rd Tilak Smarak Mandir, Pune.
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1 Report on BSM-Cum-Sale of JDPs from rd Tilak Smarak Mandir, Pune. January,2017, at NJB, Hyderabad was organized 6 day BSM-cum-Sale of Jute Diversified products at Tilak Smarak Mandir, Tilak Road, Sadashiv Peth, Pune from 18 th to 23 rd January, 2017 for promotion of Eco-Friendly Jute Products at Pune, Maharashtra and to encourage various kinds of Jute Products by providing market through B2B and B2C. Timings of this event from am to 8.00 pm. Shri V Sreenivas, PCM, NJB, Hyd., from rd January,17, deputed for this event. Total 19 units were participated from all over India. Inauguration : The BSM-cum-Sale was inaugurated by Shri, Galande Bhau, SDO, Pune, as Chief Guest, on 18 th Janaury,17, at a.m. since the Collector & Dist Magistrate of Pune was pre-occupied. He went around the exhibition, NJB Display area and appreciated the various Jute products displayed by the artisans and arrangement made by NJB in the BSM after seeing the each and every unit admired with the Jute products and commented as the exhibition is amazing and it is a true experience which proves that Jute is a Golden fiber. He wished all the success of the BSM. The press & electronic media also present at that movement. The Photographs were also taken during the inauguration. The Jute folders and Bags were distributed among the Press, VIPs, along with brochures, Leaf lets, and etc. The invitation cards extended to the Central & State Govt. Officials, Commercial Shops, Clubs, Hotels, Departmental Stores, Textiles & Garments Shops, VIP s and Business personnel s. Invitation cards with letters were distributed among the Press (Newspaper) and also to the electronic media and requested them to attend the inaugural function. Publicity: Acute care & efforts has been made for wide publicity during the BSM period through local newspaper, banners & leaflets. The leaflets were circulated through local newspapers and at the venue of the BSM. And some of the reporters enquired with the artisans about the jute products manufactured and displayed by them in the exhibition. Response : The BSM venue is located in prime business locality of the Pune City and it is having good accessibility from all area. There was very good response from all walks of people at Pune. Some of the VIP s, exporters and local traders, Large retailers, distributors, export organizations, were also shown interest in the Jute products displayed in the Meet and given on the spot orders for selected jute products in the Meet. And the Undersigned contacted over phone and through mail invited them for our show. Many of the visitors appreciated the jute products and advised to organize such jute Programmes frequently at Pune for to create awareness among the public about such bio-degradable, pollution free and ecofriendly products. Some people enquired about the jute bags & jute Durries, low cost Jute Bags should be improved and ensure its availability in all the market places to give best competition to the plastic bags, since the jute bags are eco-friendly. Out come of the BSM : All participants were expressed their happiness and satisfied about the sales during the meet. Over all, there was very good response, most of the participant s stock was exhausted and the total sale from 18 th to 23 rd Jan,17 was Rs lakhs including confirmed orders of the 19 units for 6 days of the BSM.
2 Observation : It is observed from the fair, that there is good demand for the Jute Bags, Handicraft items & Jute Foot-wear displayed in the NJB- Theme pavilion. Orders and enquires : There are some enquiries on jute bags & jute durries and also received confirmed order a bulk quantity of jute bags, jute floor coverings and Wall hangings. The participants were very much impressed and also expressed their views satisfactory manner about (i) Sales (ii) Organizing & Arrangements and (iii) Publicity. Conclusion : The demand for the Jute Products and response from the public was very good due to wide publicity through Newspaper Advt., Banners, Leaflets and etc., throughout BSM period. And the Meet venue was in a prime locality of the Pune city. Most of the buyers & visitors were suggested that this type of programme may be organized in big level in other places. In this reference, it is suggested that this type of BSM may be organized by NJB in other states for promotion of Jute Products and it may be included in forth coming events for the year Pictures
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