27-29 June, 2017 Shanghai, China. Analysis

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1 27-29 June, 2017 Shanghai, China Analysis

2 2 3 Concept The PCIM (short for Power Conversion, Intelligent Motion) event in China is an international meeting ground for specialists in power electronics and its applications in drive technologies and power quality. The event offers a chance to see the latest Event Concept Title PCIM Asia International Exhibition and Conference for Power Electronics, Intelligent Motion, Renewable Energy and Energy Management developments in power electronics components and systems. The strong link between conference and exhibition guarantees the high quality of the show. This unique combination fosters the fast and easy exchange between industry and science, for which PCIM Asia is famous. Date June, 2017 Venue Shanghai World Expo Exhibition and Convention Center Frequence Annually Organizer Shanghai Pudong International Exhibition Corp. Guangzhou Guangya Messe Frankfurt Co Ltd Partner Mesago Messe Frankfurt GmbH Topics Power semiconductors components and modules Integrated circuits Passive components Magnetics & core materials Thermal management Sensors Assemblies and subsystems Electrical drives Power converters Power quality & energy storage Test & measurement Development software Information and services Visitor Profile Trade visitors of PCIM Asia are experts and decision makers mainly from management, product and system design, purchasing as well as R&D management departments. They use the exhibition as an international industry meeting place and inform themselves about latest products and services achievements within power electronics, as well as individual and specific solution for practice oriented problems.

3 4 5 At a Glance Results PCIM Asia 2017 ended on a positive note welcoming visitors from 22 countries and regions Exhibitors and vistors discovered valuable business prospects at the fair Exhibitor Space 7,000 sqm Concurrent events created additional learning and business opportunities PCIM Asia 2017, a specialised exhibition and conference platform for power electronics, concluded last month Exhibitors 84 with exhibitors and buyers positive overall about the results of the fair and the future of the market in China and throughout Asia. Jointly organised by Shanghai Pudong International Exhibition Corp, Guangzhou Guangya Messe Frankfurt Co Ltd and Mesago Messe Frankfurt GmbH, the fair ran from June at the Shanghai World Expo Exhibition and Convention Center and welcomed 84 exhibitors from 11 countries and regions who showcased their newest offerings across 7,000 sqm of exhibition space. Visitors 5,621 (From 22 countries and regions) The three-day fair attracted a total of 5,621 professional visitors from 22 countries and regions who sourced the latest semiconductors, passive components, sensors, motors, rectifiers for power management systems and simulation and design software. Renowned brands in attendance included AkzoNobel, Auxel-FTG, CRRC, Danfoss, Fuji Electric, Firstack, Infineon, LEM, Mitsubishi Electric, Power Integrations, Semikron, Toshiba, Vincotech and many others. Regarded as an international gathering point for industry specialists, the fair acted as a networking Conference Participants 352 hub for experts and decision-makers within the power electronics industry. Apart from the exhibition, the fair also serves as a pivotal marketing and networking platform for participants. Held in parallel with the exhibition was the PCIM Asia Conference, one of the most important and influential conferences for power electronics in Asia. For 2017, a total of 55 conference papers were presented during the conference and Conference 55 papers poster sessions.

4 6 7 Analysis of the Exhibitor Characteristics 5% Germany 55% China 5% Denmark 20% U.S.A 10% Japan 90% 80% exhibitors were satisfied with PCIM Asia 2017 exhibitors planned to return in PCIM Asia % exhibitors considered PCIM Asia as the first three important industrial fair 5% Italy 75% exhibitors strongly recommended PCIM Asia to peer Countries and Regions of Exhibitors' Headquarters

5 8 9 Target Visitor Groups or Industry Categories Exhibitor Comments 14% Automobile 11% Rail Transport Solar PV (Photovoltaic) 11% 12% Wind Power and Other Renewable Energy» PCIM Asia is a professional trading platform for the niche market of power electronics and it is for that reason why we return annually. This year, we showcased our latest products and were delighted to meet with a number of existing and new clients representing different industry sectors. The development of EV, electro mobility and inverter technologies will continue to excel in the future. To improve environmental issues worldwide, it is paramount for developers like ourselves to optimise the aforementioned technologies. «Mr Song Gao Sheng, Senior Director of the Field Application Engineering Centre at Greater China Mitsubishi Electric Semiconductor, Mitsubishi Electric & Electronics (Shanghai) Co Ltd Electrical Engineer Smart Grid 8% 7% Micro-Electronics 3% 9% Electrical Drives and Controls 3% Electrical Drives Electrical Measurements and Controls Medical Equipment Manufacturing 6% 10% Others * Others (including Industrial communication and IOTIPS, Vehicle construction research and development, Air spacecraft industry, etc.) 6%» The visitor flow for the 2017 edition continues to be high and the fair remains as a specialised platform for power electronics and related products. We are delighted to have met with buyers representing the EV and renewable energy sectors who showed strong interest in our power inverters. We are very pleased with the fair and buyers can expect to see more from Semikron in «Ms Denise Lee, Communication Manager at Semikron (Hong Kong) Co Ltd» PCIM Asia matches with our development direction and strategy. The topics as well as product groups highlighted at the fair are also in-line with the needs of the current market. The exhibition attracts a very specific group of industry peers which is beneficial for promoting our brand and products. Power electronics in the future will focus more on electric vehicles as well as other related components and I am eager to learn more about these developments. «Ms Merry Huang, AkzoNobel Performance Coatings (Changzhou) Co Ltd

6 10 11 Analysis of the Visitor Characteristics Visitor Influence on Purchasing / Procurement Decisions 99% visitors planned to return in PCIM Asia 2018 Consultative Collective 52% 28% 98% visitors strongly recommended PCIM Asia to peer Decision Maker No Influence 10% 10% Glogal Elite Buyer Delegations Apart from a comprehensive display of up-to-date solutions for China s power electronics market, a strong line-up of VIP buyers form by renowned enterprises have also confirmed their participation. They include Delta, Flextronics, Hitachi, Huawei, Midea, Shanghai Electric Group, Shanghai General Motors and many other renowned enterprises. Analysis of Target Products 22% 34% Power Converters Assemblies and Subsystems 31% Passive Components 37% Integrated Circuits 25% 71% Power Semiconductors Components and Modules 38% 29% Sensors Thermal Management Software Development 27% Test and Measurement 27% 20% Magnetics & Core Materials Information and Services 26% Electrical Drives 27% Power Quality and Energy Storage

7 12 13 Business Category Target Accomplishment (Multiple Choice) View/Get to Know Innovations, New Development 14% 19% 13% 11% Prepare Purchasing Decisions View/Get to Know Product Variants 11% 13% Expand Specialist Knowledge 9% Automobile Electronics Electrical Drives Electrical Drives and Controls Exchange Experience Initiate New Business Relations 9% 8% Achieve an Overall Impression of the Market Situation 8% 9% 8% 7% 6% 6% Electrical Engineering Solar PV (Photovoltaic) Rail Transport Wind Power and Other Renewable Energy Industry Communication and IOTIPS Compare Competitors Conduct Purchases Cultivate Existing Business Relations Attend Fringe Programs 8% 7% 7% 6% 5% 4% 3% 3% 3% 3% Micro-Electronics Smart Gird Electrical Measurement and control Chemical Industry Medical Equipment Manufacturing Others * Others(including Air and spacecraft industry, Vehicle Construction Research and Development)

8 14 15 Visitor Comments» For 2017, power electronic giants from China, Japan and Germany have gathered at PCIM Asia, reaffirming its popular position as a must-attend solution sourcing platform in China. What I admire the most are the professional qualities of the exhibition and the positive learning approach of the participants who arrive with specific sourcing goals. «Mr Wang Shanshan, Engineer, Master of Engineering, Shanghai Electric Power Transmission & Distribution Group» Electric automotive motor development is one of our most important business sectors and many of the topics as well as showcases presented at the show are closely related to my line of work. Through my interaction with exhibitors and conference speakers, I gained news updates on the industry s upcoming trends and developments; I have also been inspired by what new innovations could be applied to assist my company s production. Overall, I am pleased to have accomplished what I came for. «Mr Kun Zhou, Engineer from Shanghai SAIC General Motors Co Ltd» It is the first time for me to visit PCIM Asia. Our company engages in electronics. My visiting purpose is to get to know innovations and new development in the market. I am interested in SiC which will become the tendency in the future. I am looking forward to producing and applying SiC in bulk. I also participated in fringe program in PCIM Asia I admired it strongly. The topics are adhere the market requirements. PCIM Asia has a great influence in the industry and I wish it will become better with each passing day and accelerate industry development. I will continue visiting PCIM Asia «Mr Jim Yue, Senior FAE, Weikeng International Co Ltd PCIM Asia Conference % 352 Attendees received new solutions or ideas for company from conference plan to attend PCIM Asia % Conference Keynotes Oral Presentations Involving 5 Topics Posters Papers 55» Hybrid Renewable Energy Standalone Systems Speaker: Ambrish Chandra, Department of Electrical Engineering, École de technologie supérieure, Canada» The Characteristics of Advanced Power Electronics Devices for High Performance Power Converters Speaker: Xiangning He, Zhejiang University» Wide Bandgap Power Electronics» Advanced Power Semiconductors» Automotive Power Electronics» Renewable Energy and Smart Grids» Power Conversion» It is my first time to visit the fair. Our company is major in developing IGBT. To cultivate existing business relationships is the main purpose for me to come here. Many latest products and technologies in the fair caught my eyes, especially IGBT module of electrical drives. I want to learn more about it. It may conduct cooperation and make an order in the future. PCIM plays an important role in the industry. I can meet a large amount of overseas exhibitors here. As PCIM Asia 2017 achieved a great success this year, I am sure to participate in PCIM Asia «Mr Yasuhiko OCHIAI, Director, Renesas Electronics (Shanghai) Co Ltd

9 16 17 Industrial Area Industrial Category 68% 32% 38% Industry Academia 15% 11% 10% 8% 7% 6% 5% Electrical Engineering Micro Electronics Academic Industries Energy Automobile Engineering Electrical Measurements Electrical Engineering Trade Others * Others (Electromagnetic Compatibility, Air and Spacecrafts, Computer and Communication, Sciences, Chemical Industry, Electrical Skilled Trade, Environment, Machinery/Apparatus/Tools, Opto Electronics) Functional Role 56% China Three Gorges University École de Technologie Supérieure (ETS) Friedrich-Alexander University Erlangen-Nürnberg Nanyang Technological University National Cheng Kung University North China Electrical Power University 12% 9% 8% 5% 4% 3% 3% Hefei University of Technology Huazhong University of Science and Technology University of Chinese Academy of Science Xi an Polytechnic University Design & Development Executive Management Academic Staff Manufacturing and Production Marketing/ Advertising/ PR Production Planning Doctoral Student Others Institute of Electrical Engineering Chinese Academy Xi'an Jiaotong University of Sciences Nanjing University of Aeronautics and Astronautics Xidian University Zhejiang University * Others (Data Processing/Export/Sales/Purchasing)

10 18 19 Speaker Comments» Currently, university students pioneer a majority of industry innovations. Inviting them to the PCIM Asia Conference benefits their research and acts as a guide for students dedicating their studies in the field of power electronics. In my opinion, some of the in-demand technologies and trends to be expected in the future which were already covered in this year s conference include renewable energies, green power, electric motors, motion controls and power grid related components and technologies. «Mr Xu Guoqing, Professor and Director of the Institute of Electrical and Engineering at the Shanghai University Fringe Program Power Electronics Applied Technologies Forum 32 Presentations with over 50% visitors participated in forum Power Electronic Applied Technologies Forum gathered power industrial giants to share the latest products and technology. The forum was popular with visitors. Over 50% of visitors have participated in it. The atmosphere reached to peak as the wonderful speech from speakers and the interaction between speakers and attendees.» The PCIM Seminar is an internationally renowned academic conference and is a great platform for information exchange as well as networking. It serves as an effective platform for industry specialists to evaluate the practicality of academia research findings. In my presentation, I highlighted that silicon carbide and gallium nitride can be used to manufacture electronic components and was grateful for the opportunity to present my findings to the world renowned manufacturers at the event. Overall, the event was very well organised as it provided a very good environment for participants to learn and interact. «Dr Xiangning He, Vice Dean of the College of Electrical Engineering at Zhejiang University Bs&T Analyzer Attendee Comment» The conference is very well organized and what I admire the most is the amount of knowledge to be obtained in the event. The information I learned from the speakers are very beneficial to my line of work. It is my first time to attend PCIM Asian but I have known it for long. Last year, my peer attended PCIM Asian and recommended it to me. As a researcher, PCIM Asian Conference provides me with helpful information, which is important for me to understand company requirements. «Ms JIU Jinting, Solder Technical Centre, Senju Mental Industry Co Ltd

11 20 21 Marketing Services For your Successful Presentation Our personal exhibitor support package covers more than just process your booking and stand location. Successful exhibition participation requires cooperation between organizer, sponsor and exhibitors both before and during the event. Take advantage of our marketing service to maximize the success of your company s participation. 26 EDM Publications 66,836 Reading Amount 5,076 WeChat Followers From Power Electronics Industry June ,280 Pre-show Promotion SMS 88 WeChat Information Push Trade Media Partners Special Reports Authoritative Media Partners

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