Social media Knowledge Management & Business. Andrew Woolfson 9 march 2011

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1 Social media Knowledge Management & Business Andrew Woolfson 9 march 2011

2 Context to this session My background: what goes around.. Outside in & Inside out Public & Private Knowledge & IT Size is not a proxy for quality BDO UK to BDO Int to RPC Lotus / IBM to Microsoft to Alternatives Social media & KM Innovation & enterprise to KTP KTP between RPC & University of Westminster

3 KTP Social Media & KM To develop an innovative social media framework and solutions serving the knowledge management, commercial, people and organisational requirements of RPC and deliver benefits to its clients... Competitive Leverage who we are and what we do Grow and cultivate practitioner knowledge whilst feeding into and from the body of academic research

4 Outline 1. Dynamics 2. Individual to Collective 3. Effects upon core IT 4. Case study & Lessons 5. Roadmap business example 6. Ambitions and predictions

5 Ties An employee s strong ties give colleagues. Weak ones open up options. Technologies that help weak ties proliferate therefore also provide options. Given how cheap they are, and how many options they bring, they seem like one of the best investments out there. Andrew McAfee builds upon the thoughts of Mark Granovetter the strength of weak ties 1973 and still relevant today.

6 Dangers Technology is seductive when what it offers meets our human vulnerabilities. And as it turns out we are very vulnerable indeed. We are lonely but fearful of intimacy. Our networked life allows us to hide from each other, even as we are tethered to each other. We d rather text than talk... Sherry Turkle: Alone Together 2011

7 Ties in the business How small moves, smartly made can set big things in motion Hagel, Seely Brown, Davison The Power of Pull

8 Beware nothing is new...

9 New ways of the world ahead of us? future is here, its just unevenly distributed

10 Ways into the business

11 Tapping into business improvement ambitions

12 Summarising Thoughtful about the dynamics of groups Strong and weak ties Not all about digital & virtual Position the vision in front of management Anchor to improvement Quantum leap in technology likely to continue at pace Relate to investment strategies

13 Individual to collective

14 Firm Prof Group

15 Trust: relationship to social media world of professional services T = C + R + I* S Trustworthiness Credibility Reliability Intimacy Self-orientation * David Maister & Charles Green

16 Software which can emulate the relationships within the firm Data agnostic Optional Free of up-front workflow Indifferent to formality

17 Social Stack Personal Tools Group Collaboration Blogs & Networks Bookmarks & Tags RSS feeds

18 Examples maturing market Reading Newsgator Attensa Writing WordPress Moveable type Collaborating Confluence Socialtext Messaging Yammer Chatter Sharing Cogenz connectbeam All-in in-one Sharepoint Connections

19 And what about KM Capture: tacit to explicit, hmmmm Lots of software solutions Collect, Organise, Share, Find Participation, Flow Tacit and explicit: in the collective What to Where Knowledge findability and its conception has moved on. Learning, Use & Creating insights Decisions & Speed : Agency Its not all about content

20 Example: Knowledge Flow via RSS

21 One of my KM Mantras: selfish to collective or me to we

22 Relationship with IT Melody Solution(s) meet needs, with definite way of going about things: i.e. the technology applications Harmony IT Director and Knowledge Director: concerted view Rhythm Define impacts on IT architecture & infrastructure

23 2.5 Smart investment for Kn M

24 Person prominent Light Social media natural & shorter to get returns Big Core IT harder & longer to get returns IT prominent

25 Platform Layers

26 Summary of relationship to IT Technology choices aligned to business use stories kept light social infrastructure: bag of APIs technology applications throw-away IT strategy Yes, new challenge for IT without creating a dilemma for Infrastructure or Core Systems

27 KM & Social media can help by playing into the various strategies...

28 Trends to be aware of.. Dogs to cats Given to Select Assembly to non-linear Own to team Co-ordination to Collaboration Security (assets) to privacy (us) Privacy as a given to Privacy as something to manage Media to multi-media Fixed to cloud Tethered to untethered (though beware the rise of the App) URLs to Apps year cycles to 1,2,3 year cycles Systems of record to Systems of engagement Channels to connections (or maybe that s to come) Permanent to transient

29 Needs: management aspects Leadership & Insight Out of system ; be bold Make sense (affordable, simple, personal+ difference) Build for today & tomorrows Don t use previous tech with today s money Recognise faster cycles of change Deploy quickly Be prepared to throw away and or use modules Proportional investment Engagement It s not training It s not change management It s thriving on what we do and provide It s accepting the new & simple to realise the benefits

30 So when we look at our enterprises and the way we want to support business improvement... Ability to Offer (managing tensions between): Flexibility and control Tacit and explicit Questions and answers Personal and collective Experience and delivery

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