Marks&Clerk World Leaders in Intellectual Property

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1 Intellectual Property Trends of Wearable Technology Steven Fung Marks & Clerk BIP Asia 2014, 4 December 2014

2 Steven Fung Patent Attorney, Marks & Clerk Hong Kong B Eng (Hons), LLB, M Com, MIP. Registered Patent Attorney (AU and NZ), qualified Trademark Attorney (AU) and admitted to practice as a barrister and solicitor of the Supreme Court of New South Wales, Australia D: E: sfung@marks-clerk.com A: Level 9, Cyberport 1, 100 Cyberport Rd, Pok Fu Lam, Hong Kong

3 Agenda

4 Agenda

5 Intellectual Property in Wearable Technologies

6 Agenda

7 Published Patents by Country of First Filing United Kingdom, 81, 3% Others, 456, 14% European Union (EPO), 118, 4% Korea, 156, 5% United States, 1592, 50% Germany, 208, 6% China, 233, 7% Japan, 354, 11%

8 Number of Wearable Device Patents Published since

9 Top 5 Wearable Device Technologies Number of Patents Published by IPC Code 14% 12% 28% A61B: Medical Or Veterinary Science; Hygiene -> Diagnosis; Surgery; Identification G06F: Computing; Calculating; Counting -> Electric Digital Data Processing 19% 27% F16D: Engineering Elements Or Unit for Producing Effective Functioning Of Machines ; Thermal Insulation In General - > Couplings G02C: Optics -> Spectacles; Sunglasses Or Goggle; Spectacles; Contact Lenses A61L: Medical Or Veterinary Science; Hygiene -> Chemical Aspects and materials Of Bandages, Dressings, Absorbent Pads

10 120 Marks&Clerk Top 15 original patent assignes filing Wearable Device patents

11 Observable IP Trends in Wearable Devices Patent filings are growing exponentially. The US is still the major filers but China is also becoming a very significant Patent filer. Patent filings are made in many different types of technology e.g electronics/computing, health care/medical. Many Patent filers are large companies. However, smaller start ups are also very active Patent filers.

12 Agenda

13 IP Lessons Learnt from the Smartphone Era Using IP: IP was filed very early on in the development of Smartphones and Tablets by major players. A lot of developments that were probably overlooked for patenting ended up being patented and enforced; New Concept: Large companies may not necessarily be fast with Patenting even if they had historically been powerful in research and development;

14 IP Lessons Learnt from the Smartphone Era Cont Speed: Litigation was very quick and targeted as tablet computers became more popular. Big Benefit: Becoming a party to the litigation creates great marketing opportunities. Small Benefit: Smaller Companies benefited from the tablet wars, e.g purchase of their IP in a particular area, media attention in this sector.

15 Agenda

16 IP Strategy for Wearable Technologies Act on your Intellectual Property Protect your Innovations in all areas of design, development and testing. The market will be moving quickly so determine an IP strategy that also moves quickly. Wearable Technology may require infrastructure improvements or government approvals (FDA), but these may be overcome very quickly too.

17 Thank you! Search Results: Obtained from Lexis Nexis Total Patents on 4 November 2014 based on a search using Keywords and Publication Code limitations records were found from a total of 100 countries (Worldwide) Disclaimer: This presentation reflects the personal views and thoughts of the presenter, and is not to be construed as representing in any way the corporate views or advice of Marks&Clerk and their Affiliates, Subsidiaries or Divisions. The content is solely for purposes of discussion and illustration, and is not to be considered legal advice.

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